Alphathena is an AI-powered direct indexing platform designed to empower financial advisors, wealth managers, and fintech firms with personalized investment solutions. By enabling the creation of customized indexes and portfolios tailored to individual client preferences, Alphathena enhances portfolio management through advanced tax optimization, automated rebalancing, and seamless integration with existing custodial systems. This comprehensive platform allows advisors to deliver enterprise-level strategies with ease and confidence, fostering stronger client relationships and improved investment outcomes. Key Features and Functionality: - Personalized Indexing: Create and manage bespoke direct index portfolios aligned with each client's unique values and financial goals. - Extensive Customization: Choose from over 1,200 indexes and ETFs, customizing with more than 40 factors to meet specific client needs. - Tax-Loss Harvesting: Automate tax optimization processes to enhance after-tax returns through systematic identification and execution of tax-loss harvesting opportunities. - Automated Rebalancing: Maintain portfolio alignment with client objectives via automated rebalancing triggers and real-time alerts. - Seamless Integration: Connect effortlessly with existing custodians and trading platforms, ensuring a smooth workflow from onboarding to ongoing management. - AI-Enhanced Efficiency: Utilize artificial intelligence to streamline workflows, including natural language search for discovering equities and screening for environmental, social, and governance (ESG preferences. Primary Value and Solutions Provided: Alphathena addresses the growing demand for personalized investment strategies by equipping advisors with tools to deliver customized portfolios at scale. The platform's AI-driven capabilities simplify complex investment processes, allowing advisors to offer tailored solutions without the need for costly third-party managers. By automating tax-loss harvesting and rebalancing, Alphathena enhances tax efficiency and portfolio performance, ultimately strengthening client relationships and providing a competitive edge in the wealth management industry.