1. [Home](https://www.g2.com/) 2. ... 3. [AI Writing Assistants](https://www.g2.com/categories/ai-writing-assistant) 4. [AlpacaRelay Discussions](https://www.g2.com/products/alpacarelay/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a9f2d54e6c24807cc390da24a565d9e3/alpacarelay.png "Product Avatar Image") ](/products/alpacarelay/reviews) [ AlpacaRelay ](/products/alpacarelay/reviews) (19)4.9/5 AlpacaRelay is an email marketing and design platform built around performance. Unlike traditional email builders that focus on aesthetics or general-purpose AI tools that generate copy without context, AlpacaRelay combines professional email design with a pre-send performance scoring engine — giving marketing teams, agencies, and small business owners the confidence to know their emails are built to perform before they ever hit an inbox. At the core of AlpacaRelay is a structured intelligence system trained on deep email marketing domain knowledge. It generates production-ready, MJML-rendered email templates built on objective performance criteria — not guesswork — and scores every output so you know exactly where you stand before you send. Over time, the system learns from real campaign results, continuously improving the quality of what it generates for your specific brand and audience. AlpacaRelay is designed for teams who are accountable to results. Marketing managers get measurable, explainable performance diagnostics instead of post-send guesswork. Agencies get the production speed and brand consistency to deliver expert-level output across every client. Small business owners get professional email quality without needing design skills or marketing expertise. Key capabilities include AI-powered email generation, pre-send performance scoring, reusable brand sections, unlimited exports, premium template library, and consistent rendering fidelity across all major email clients. AlpacaRelay is ESP-agnostic — it works with your existing sending infrastructure, not instead of it. No platform lock-in. No black box. Just a smarter way to build, score, and continuously improve every email you send. Early users are at the center of how AlpacaRelay is built. Join now to shape the product and be part of a community redefining what performance-driven email marketing looks like. Show More * * * ### 100.0 Nps Score Already have AlpacaRelay? ### All AlpacaRelay Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Amber S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amber S.") AS Loading... [Amber S.](https://www.g2.com/users/amber_sim "Amber S.") • 3 months ago Campaign Manager at TEAM LEWIS | Strategic Corporate Communications for Technology & Energy Leaders | Multi-Channel Storytelling Campaign Manager at TEAM LEWIS | Strategic Corporate Communications for Technology & Energy Leaders | Multi-Channel Storytelling More Options - [ # How are you using AlpacaRelay’s email quality score to improve campaign results? ](/discussions/how-are-you-using-alpacarelay-s-email-quality-score-to-improve-campaign-results) We rely heavily on AlpacaRelay’s email quality score to spot weaknesses in drafts before sending, and the suggested corrections help boost confidence. Since we stopped sending emails with poor scores, our open rate has climbed to around 27%, and focusing on quality over volume has driven repeat... [Read more](/discussions/how-are-you-using-alpacarelay-s-email-quality-score-to-improve-campaign-results) [ AI Writing Assistants ](https://www.g2.com/tags/ai-writing-assistants) * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+AlpacaRelay+questions+and+get+answers+from+expert+users+in+our+AlpacaRelay+Discussions+section.&title=AlpacaRelay+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falpacarelay%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=AlpacaRelay+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falpacarelay%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falpacarelay%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=AlpacaRelay+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falpacarelay%2Fdiscuss%0aAsk+AlpacaRelay+questions+and+get+answers+from+expert+users+in+our+AlpacaRelay+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=AlpacaRelay+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falpacarelay%2Fdiscuss%0aAsk+AlpacaRelay+questions+and+get+answers+from+expert+users+in+our+AlpacaRelay+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Andy G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andy G.") AG Loading... [Andy G.](https://www.g2.com/users/andy_green "Andy G.") • 4 months ago Global Head of Sales | Trade & Transaction Reporting, Derivatives, Regulation, Share Holding Disclosure, Banking Operations Global Head of Sales | Trade & Transaction Reporting, Derivatives, Regulation, Share Holding Disclosure, Banking Operations More Options - [ # How are you using AlpacaRelay’s Quality Check scores to improve marketing emails? ](/discussions/how-are-you-using-alpacarelay-s-quality-check-scores-to-improve-marketing-emails) AlpacaRelay’s scoring and quality check system has been helpful for auditing drafts, especially when you are not fully confident in marketing email writing. The real-time breakdown highlights gaps in subject lines and CTAs, and it can flag deliverability risks like overly pushy wording. At the... [Read more](/discussions/how-are-you-using-alpacarelay-s-quality-check-scores-to-improve-marketing-emails) [ AI Writing Assistants ](https://www.g2.com/tags/ai-writing-assistants) * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+AlpacaRelay+questions+and+get+answers+from+expert+users+in+our+AlpacaRelay+Discussions+section.&title=AlpacaRelay+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falpacarelay%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=AlpacaRelay+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falpacarelay%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falpacarelay%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=AlpacaRelay+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falpacarelay%2Fdiscuss%0aAsk+AlpacaRelay+questions+and+get+answers+from+expert+users+in+our+AlpacaRelay+Discussions+section.) 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[Lance K.](https://www.g2.com/users/lance_koenig "Lance K.") • 4 months ago Global Strategy Global Strategy More Options - [ # How are you handling sending emails when AlpacaRelay isn’t a full ESP? ](/discussions/how-are-you-handling-sending-emails-when-alpacarelay-isn-t-a-full-esp) AlpacaRelay’s AI email generation has been a big time-saver for creating regular campaigns and follow-up reminders, and the audit tool helps check draft quality before sending. The main challenge is that it doesn’t support direct email sending, so you still need a separate third-party ESP, even... [Read more](/discussions/how-are-you-handling-sending-emails-when-alpacarelay-isn-t-a-full-esp) * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+AlpacaRelay+questions+and+get+answers+from+expert+users+in+our+AlpacaRelay+Discussions+section.&title=AlpacaRelay+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falpacarelay%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=AlpacaRelay+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falpacarelay%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falpacarelay%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=AlpacaRelay+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falpacarelay%2Fdiscuss%0aAsk+AlpacaRelay+questions+and+get+answers+from+expert+users+in+our+AlpacaRelay+Discussions+section.) 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[Rhi S.](https://www.g2.com/users/rhi_scolli "Rhi S.") • 4 months ago Optimizing AI-driven operations for synchronized business growth Optimizing AI-driven operations for synchronized business growth More Options - [ # How has AlpacaRelay’s simple template editor changed your email campaign workflow? ](/discussions/how-has-alpacarelay-s-simple-template-editor-changed-your-email-campaign-workflow) AlpacaRelay felt very straightforward to use, especially the template editor, and the AI helped arrange ideas into professional-looking email content without extra complexity. The biggest win was speeding up multi-device email prep, since the tool handles the coding and content performance side... [Read more](/discussions/how-has-alpacarelay-s-simple-template-editor-changed-your-email-campaign-workflow) [ AI Writing Assistants ](https://www.g2.com/tags/ai-writing-assistants) * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+AlpacaRelay+questions+and+get+answers+from+expert+users+in+our+AlpacaRelay+Discussions+section.&title=AlpacaRelay+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falpacarelay%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=AlpacaRelay+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falpacarelay%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falpacarelay%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=AlpacaRelay+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falpacarelay%2Fdiscuss%0aAsk+AlpacaRelay+questions+and+get+answers+from+expert+users+in+our+AlpacaRelay+Discussions+section.) 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[Joyce S.](https://www.g2.com/users/joyce_suarez "Joyce S.") • 5 months ago Marketing Ops & Campaign Execution | Digital Strategy | Global Team Leader | CRM + CM360 + Tableau | Creative x Ops Hybrid Marketing Ops & Campaign Execution | Digital Strategy | Global Team Leader | CRM + CM360 + Tableau | Creative x Ops Hybrid More Options - [ # How useful are AlpacaRelay’s email quality scores and one-click fixes for campaign work? ](/discussions/how-useful-are-alpacarelay-s-email-quality-scores-and-one-click-fixes-for-campaign-work) After uploading a draft email into AlpacaRelay, the quality scores and improvement suggestions across eight areas feel genuinely helpful, and the drag-and-drop builder makes it easy to create emails that open at the right size on different devices. The main downsides are the limited AI credits... [Read more](/discussions/how-useful-are-alpacarelay-s-email-quality-scores-and-one-click-fixes-for-campaign-work) [ AI Writing Assistants ](https://www.g2.com/tags/ai-writing-assistants) * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+AlpacaRelay+questions+and+get+answers+from+expert+users+in+our+AlpacaRelay+Discussions+section.&title=AlpacaRelay+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falpacarelay%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=AlpacaRelay+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falpacarelay%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falpacarelay%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=AlpacaRelay+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falpacarelay%2Fdiscuss%0aAsk+AlpacaRelay+questions+and+get+answers+from+expert+users+in+our+AlpacaRelay+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=AlpacaRelay+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falpacarelay%2Fdiscuss%0aAsk+AlpacaRelay+questions+and+get+answers+from+expert+users+in+our+AlpacaRelay+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/alpacarelay/discussions/new?entry_point=discussions%23product) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/b767de422596eabed1e9eba6b5ff3301/alpacarelay.svg "Product Avatar Image") ### Have you used AlpacaRelay before? Answer a few questions to help the AlpacaRelay community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falpacarelay%2Fdiscuss%3Fsmall_ask%3Dalpacarelay) No ## Top Contributors in AlpacaRelay 1 ![Joyce S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joyce S.") JS Loading... ### [Joyce S.](https://www.g2.com/users/joyce_suarez "Joyce S.") Digital Operations Manager 1 pt 2 ![Rhi S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rhi S.") RS Loading... ### [Rhi S.](https://www.g2.com/users/rhi_scolli "Rhi S.") Operations Manager 1 pt 3 ![Lance K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lance K.") LK Loading... ### [Lance K.](https://www.g2.com/users/lance_koenig "Lance K.") Managing Partner 1 pt 4 ![Andy G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andy G.") AG Loading... ### [Andy G.](https://www.g2.com/users/andy_green "Andy G.") Global Head of Sales 1 pt 5 ![Amber S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amber S.") AS Loading... ### [Amber S.](https://www.g2.com/users/amber_sim "Amber S.") Campaign Manager 1 pt