Almund is a marketing automation platform for D2C brands to drive intelligent customer engagement. Almund Provides E-commerce insights as well as social media insights which helps D2C brands understand their customers better than ever. Our mission is to create an ecosystem that is an accumulation of technology, educating our customers at the same time building a community that helps each other thrive. The user can view all the Shopify e-commerce metrics, Google Analytics, and Meta analytics by pulling data from the integrated social media accounts on how their posts and campaigns are performing and gain insights into how their store is performing. Ecommerce analytics can provide you with data-driven insights into how shoppers interact with your site — both the good and the bad. These insights take the guesswork and subjectivity out of website optimization, and uncover opportunities for improvement and innovation. Social media analytics is the process of collecting and analyzing audience data shared on social networks to improve an organization's strategic business decisions.