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Alion Lead Gateway

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Alion Lead Gateway is a lead routing and operations platform for affiliates and media buyers who send leads to multiple brokers in the forex, crypto, and nutra verticals. Most teams run this on spreadsheets today. Alion replaces that. Alion routes each lead by country and by set percentage across brokers, and a new broker can be added in minutes. It integrates two ways with broker CRMs: it pushes leads out with retries and error logging, and it pulls first-deposit (FTD) confirmations back. It flags duplicate and invalid leads and auto-reroutes dead leads to the next broker based on rules. Every broker agreement is stored with full version history, including CPL, CPA, or hybrid terms, lead and FTD prices, caps, and end dates. Revenue is tracked in real time, showing estimated versus confirmed. The core of the platform is a timestamped audit trail. Every sync is logged with an ID, timestamp, and the exact request and response, giving media buyers hard evidence to settle FTD disputes with brokers.

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