--- title: Alida Reviews meta\_title: 'Alida Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 132 reviews by the users' company size, role or industry to find out how Alida works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 132 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Alida Reviews & Product Details Visit Website Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers can help companies make better decisions and drive long term loyalty and growth. That’s why Alida helps innovative brands create highly engaged research communities to gather feedback that empowers better customer experiences and product innovation. Leading companies like HBOMax, Warner Bros. Discovery, Volvo, and lululemon depend on Alida’s community-centered research platform to deliver fast and reliable customer feedback at scale so they can build better products, refine user experiences and test marketing campaigns. Over 176 million people globally have used the Alida platform to inform over 60,000 customer experience initiatives. Learn more at www.alida.com. * * * Product Website Alida Seller [Alida](https://www.g2.com/sellers/alida) Discussions [Alida Community](https://www.g2.com/products/alida/discuss) Languages Supported German, English, French, Japanese, Dutch, Portuguese, Spanish, Swedish Solution Type All-in-One Overview by Andrea Weir Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months [ View More Pricing Information ](https://www.g2.com/products/alida/pricing) ## Alida Integrations (11) What do users say about integrations? Verified by Alida [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Experience Cloud ](https://www.g2.com/products/adobe-experience-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Service (formerly Salesforce Service Cloud) ](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") BambooHR ](https://www.g2.com/products/bamboohr/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Calendly ](https://www.g2.com/products/calendly/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Jira Service Management ](https://www.g2.com/products/jira-service-management/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Dynamics 365 Customer Voice ](https://www.g2.com/products/microsoft-microsoft-dynamics-365-customer-voice/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce CRM Connector ](https://www.g2.com/products/salesforce-crm-connector/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify ](https://www.g2.com/products/shopify/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Virtual Incentives ](https://www.g2.com/products/virtual-incentives/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zendesk for Employee Service ](https://www.g2.com/products/zendesk-for-employee-service/reviews) Show More AS Alex S. Enterprise (\> 1000 emp.) 2/27/2024 "Improving adequate product with tremendous support team" 3.5/5 What do you like best about Alida? The level of support we receive is amazing. Love that I can connect with someone via phone, chat, or email and will get a reply well within 24 hours. I also have complete trust in our customer success team. Our bi-weekly meetings are productive and keep me properly informed. As a brand admin of Alida for my organization, I often need to create user accounts and provide assistance early on to those who may not be as familair with survey platforms. I find Alida to be somewhat user friendly with a simple userface that helps me guide new users. Review collected by and hosted on G2.com. What do you dislike about Alida? There was a lot of turnover early on. Once I got familiar with our support team, it felt like there would be an inevitable change. While the survey platform and community hubs are decent, there are plenty of missing capabilities that can be frustrating. While I appreciate they are willing to hear customers' ideas for innovating their platforms, I wish certain features were already set up. Review collected by and hosted on G2.com. What problems is Alida solving and how is that benefiting you? Alida allows my organization to recieve feedback from various internal and external audiences to help guide our business objectives and strategies. In my specific role as a research analyst, Alida provides me with the ability to offer expedited, low cost, and targeted research options for our marketing strategists. I rely heavily on their online communities and survey platform to meet the needs of our senior leaders. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Susie T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Susie T.") ST Susie T. Head of Cross Platform Research Mid-Market (51-1000 emp.) 2/16/2024 "Incredible team, great platform" 5/5 What do you like best about Alida? It's a combination of the entire team; from my sales person to the implementation team, to the technical experts and our day-to-day service lead, to the Alida platform itself. Everyone has been helpful, proactive, knowledgeable, eager to jump in, and friendly. The platform is easy to use and has numerous capabilities. It seems like whenever I ask whether it has XYZ capability, the answer is yes. If not, the team works with us to achieve our goal. Review collected by and hosted on G2.com. What do you dislike about Alida? There has been nothing that I have been disappointed with - it's all been positive. Review collected by and hosted on G2.com. What problems is Alida solving and how is that benefiting you? Custom research that we cannot get elsewhere and housing everything in one platform for cross-referencing and ease-of-use. We are not a national brand so it can be difficult to get local and regional information on our customers and our category. With Alida, we are able to ask whatever questions we want to various regions in the US that we cannot find anywhere else. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Entertainment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Entertainment") UE Verified User in Entertainment Mid-Market (51-1000 emp.) 11/14/2024 "Very helpful platform + partner help" 4.5/5 What do you like best about Alida? I love how easy it is to recruit users to the panel and manage them once they're in. Very easy to send comms and see demographic make ups. Review collected by and hosted on G2.com. What do you dislike about Alida? The UI could use some beautification, but it's still usable as is. Review collected by and hosted on G2.com. What problems is Alida solving and how is that benefiting you? User panel management, survey sending Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Sports](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Sports") US Verified User in Sports Mid-Market (51-1000 emp.) 11/18/2024 "Long-term Alida Client" 5/5 What do you like best about Alida? The overal service provide is outstanding. The platform is user friendly and they continue to grow the UI keeping ahead of the industry standard. Review collected by and hosted on G2.com. What do you dislike about Alida? While there is a plethora of help and training docs and videos, it can be a bit overwhelming and hard to search for what you're specifically looking for. Review collected by and hosted on G2.com. What problems is Alida solving and how is that benefiting you? As local networks & a streaming app, having a panel of our actual viewers & users is super benefical to our overal business. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media") UB Verified User in Broadcast Media Mid-Market (51-1000 emp.) 11/18/2024 "Excellent Service, great product" 4/5 What do you like best about Alida? Great service from rep, always willing to help us learn Review collected by and hosted on G2.com. What do you dislike about Alida? Software takes time to learn, I need to spend extra time learning changes Review collected by and hosted on G2.com. What problems is Alida solving and how is that benefiting you? Knowldege about our customer and the ability to shift with their needs Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Sports](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Sports") US Verified User in Sports Enterprise (\> 1000 emp.) 11/7/2024 "Easy To Use Surveying Tool" 4/5 What do you like best about Alida? The biggest selling point to me is the speed of response. With Alida, we are able to quickly survey our audience and get insights soon after. Review collected by and hosted on G2.com. What do you dislike about Alida? One of the challenges we have with Alida is the quality of user responses. Sometimes it feels people do not put a lot of effort into the surveys. Review collected by and hosted on G2.com. What problems is Alida solving and how is that benefiting you? Alida provides insights to guide a variety of internal teams, including marketing, innovation, programming, and product. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Tanya T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tanya T.") TT Tanya T. Vice President, Customer Experience Management & UX Design Mid-Market (51-1000 emp.) 2/22/2024 "Fantastic partnership, user friendly insight tools" 5/5 What do you like best about Alida? Alida helps us "accomplish more with less". We're all faced with budget limitations and economic headwinds. We've been able to continue to serve the needs of our business with customer insights for product development and innovation with our Alida tools and one person managing them. Saves time and money over sourcing external firms for one-off projects, and helps us be client focused in how we build and prioritize. Review collected by and hosted on G2.com. What do you dislike about Alida? We tend to be up-sold with every new cabability and innovation. This makes sense to a certain extent, and shows how they are continuing to evolve their tools which is something you want from a technology partner. But it would be nice to not have to keep going back to finance every year for more and more $ Review collected by and hosted on G2.com. What problems is Alida solving and how is that benefiting you? Client insights, usability research, voice of the customer surveys, client advisory boards, etc. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite CK Carrie K. Enterprise (\> 1000 emp.) 2/22/2024 "Alida is a great partner" 5/5 What do you like best about Alida? I have enjoyed that Alida is here to help me, we have weekly meetings that add value and help me to build and engage my community. The platform is very user friendly. Any time that I have needed techniacl support, the team is prompt in their response and very helpful. Review collected by and hosted on G2.com. What do you dislike about Alida? Nothing that I can think of. All interactions have been succesful and I don't have any opportunities. Review collected by and hosted on G2.com. What problems is Alida solving and how is that benefiting you? Alida is helping provide a survey platform that allows us to get near realtime VOC feedback that we use to make changes on certain prodcuts. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Enterprise (\> 1000 emp.) 5/18/2023 "An easy, helpful, and resourceful experience that has brought a lot of impact" 5/5 What do you like best about Alida? I enjoy that using Alida is for the most part user friendly and makes survey development easier. I think the community aspect is great and allows our brand to connect and bring value to our customers. Review collected by and hosted on G2.com. What do you dislike about Alida? I know this is in the works but I would love to see that simplicity and ease brought over to data visualization. It would be great to visualize trending data specifically and the ability to include weighting that is already in survey reports. Review collected by and hosted on G2.com. What problems is Alida solving and how is that benefiting you? Alida helps us to develop and field multiple studies in a short time frame while making data analysis easier for us through reports. This helps with the speed of our output and keeps all of that work in a centralized place. Review collected by and hosted on G2.com. Show More 3/5/2024 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Enterprise (\> 1000 emp.) 2/22/2024 "Does what you need it to do" 3.5/5 What do you like best about Alida? Alida makes it super easy to have quick touchpoints with our customers. It's so simple to program and send out a survey using Alida and managing the platform is incredibly easy. Review collected by and hosted on G2.com. What do you dislike about Alida? While I feel that Alida is great for producing simple surveys, it is not a great platform for more complex programming. In order to do things such as equal distribution templates, you need to use Power Surveys and many Alida support technicians are not trained well on this platform. Review collected by and hosted on G2.com. What problems is Alida solving and how is that benefiting you? Alida help us connect with customers in quick, informal touchpoints. We are able to ask more about what brands they want at our company, what's currently on their mind, and how we can improve our assortment. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about Alida? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Alida ](https://www.g2.com/products/alida/discussions/new) GU Guest User • Last activity 6 months ago What does Alida do? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-does-alida-do) [ View all Discussions ](https://www.g2.com/products/alida/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 13 months ### Average Discount 8% [ View More Pricing Information ](https://www.g2.com/products/alida/pricing) Alida Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_fe76bf3316a5e8115c0bec8ce0556322/qualtrics-market-research.png "Product Avatar Image") Qualtrics Market Research 4.4/5(3,018) [ Compare Now ](https://www.g2.com/compare/alida-vs-qualtrics-market-research) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b732647f0497d66fb1da41f5310ab733/fuel-cycle.png "Product Avatar Image") Fuel Cycle 4.4/5(42) [ Compare Now ](https://www.g2.com/compare/alida-vs-fuel-cycle) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ee5cd8c3182117a52379aec028acbc45/medallia-customer-experience.jpg "Product Avatar Image") Medallia Customer Experience 4.5/5(210) [ Compare Now ](https://www.g2.com/compare/alida-vs-medallia-customer-experience) ##### ##### Alida Features User Response Methods Survey Video Snippets Photo Submission Participant Selection Recruitment Pool Insights Analytics Collaboration Sorting Analytics Net Promoter Score (NPS) Customer Satisfaction (CSAT) Score Customer Effort Score (CES) [ View More Features ](https://www.g2.com/products/alida/features) ## Top-Rated Alternatives [ ![Qualtrics Market Research](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Qualtrics Market Research") Qualtrics Market Research 4.4/5(3,018) ](https://www.g2.com/products/qualtrics-market-research/reviews) [ ![Medallia Customer Experience](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Medallia Customer Experience") Medallia Customer Experience 4.5/5(210) ](https://www.g2.com/products/medallia-customer-experience/reviews) [ ![Fuel Cycle](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fuel Cycle") Fuel Cycle 4.4/5(42) ](https://www.g2.com/products/fuel-cycle/reviews) [ View All Alternatives ](https://www.g2.com/products/alida/competitors/alternatives) ##### Categories on G2 [Experience Management](https://www.g2.com/categories/experience-management)[User Research](https://www.g2.com/categories/user-research) ##### Explore More [What options actually exist for autonomous endpoint management and how do the main platforms compare before you commit to a vendor?](https://www.g2.com/discussions/what-options-actually-exist-for-autonomous-endpoint-management-and-how-do-the-main-platforms-compare-before-you-commit-to-a-vendor)[ClickHouse vs Redshift vs BigQuery for a data engineering team that needs sub-second queries on event data at reasonable cost, without managing their own cluster?](https://www.g2.com/discussions/clickhouse-vs-redshift-vs-bigquery-which-is-the-best-columnar-database-solution-for-a-data-engineering-team-that-needs-sub-second-queries-on-event-data-at-reasonable-cost-without-managing-their-own-cluster)[Best quality management software for tech companies](https://www.g2.com/discussions/what-s-the-best-quality-management-software-for-tech-companies) [Which is the most trusted encryption software by security officers at healthcare and financial services organizations based on user reviews?](https://www.g2.com/discussions/which-is-the-most-trusted-encryption-software-by-security-officers-at-healthcare-and-financial-services-organizations-based-on-user-reviews)[Best-rated RPA service for IT consulting firms](https://www.g2.com/discussions/best-rated-rpa-service-for-it-consulting-firms)[Pros and Cons Details](https://www.g2.com/products/alida/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)