--- title: Alida Reviews meta\_title: 'Alida Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 132 reviews by the users' company size, role or industry to find out how Alida works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 132 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Alida Reviews & Product Details Visit Website Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers can help companies make better decisions and drive long term loyalty and growth. That’s why Alida helps innovative brands create highly engaged research communities to gather feedback that empowers better customer experiences and product innovation. Leading companies like HBOMax, Warner Bros. Discovery, Volvo, and lululemon depend on Alida’s community-centered research platform to deliver fast and reliable customer feedback at scale so they can build better products, refine user experiences and test marketing campaigns. Over 176 million people globally have used the Alida platform to inform over 60,000 customer experience initiatives. Learn more at www.alida.com. * * * Product Website Alida Seller [Alida](https://www.g2.com/sellers/alida) Discussions [Alida Community](https://www.g2.com/products/alida/discuss) Languages Supported German, English, French, Japanese, Dutch, Portuguese, Spanish, Swedish Solution Type All-in-One Overview by Andrea Weir Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months [ View More Pricing Information ](https://www.g2.com/products/alida/pricing) ## Alida Integrations (11) What do users say about integrations? Verified by Alida [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Experience Cloud ](https://www.g2.com/products/adobe-experience-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Service (formerly Salesforce Service Cloud) ](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") BambooHR ](https://www.g2.com/products/bamboohr/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Calendly ](https://www.g2.com/products/calendly/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Jira Service Management ](https://www.g2.com/products/jira-service-management/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Dynamics 365 Customer Voice ](https://www.g2.com/products/microsoft-microsoft-dynamics-365-customer-voice/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce CRM Connector ](https://www.g2.com/products/salesforce-crm-connector/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify ](https://www.g2.com/products/shopify/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Virtual Incentives ](https://www.g2.com/products/virtual-incentives/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zendesk for Employee Service ](https://www.g2.com/products/zendesk-for-employee-service/reviews) Show More ![Verified User in Market Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Market Research") CM Verified User in Market Research Small-Business (50 or fewer emp.) 2/19/2025 "Quant-heavy panel tool" 3.5/5 What do you like best about Alida? The ability to send surveys to the panel is great and the back end reporting for those projects work well. Review collected by and hosted on G2.com. What do you dislike about Alida? It needs more work for moderating qualitatively. If a member comments on a post it's hard to go back and have a back and forth conversation because you can't find the original post. It's hard to create a community collaboration feeling Review collected by and hosted on G2.com. What problems is Alida solving and how is that benefiting you? We have ongoing surveys with members and previously were using a more qualitative focused tool. This allows us to manage reporting better. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") AI Verified User in Insurance Mid-Market (51-1000 emp.) 5/20/2025 "Excelent survey platform" 4.5/5 What do you like best about Alida? Alida is so easy to use. I find it very intuitive when it comes to creating and loading a survey. Review collected by and hosted on G2.com. What do you dislike about Alida? There are limitations in what Alida can do at the back end. Drawbacks are when you are not too sure about particular scripting for questions. I have found staff are not always aware of how to complete more complex conditions. Review collected by and hosted on G2.com. What problems is Alida solving and how is that benefiting you? As an Insights specialist we use Alida to answer questions from all areas of our company. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Hospital & Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospital & Health Care") IH Verified User in Hospital & Health Care Enterprise (\> 1000 emp.) 5/21/2025 "Alida surveys" 4.5/5 What do you like best about Alida? Alida application provides a great way to create customizable tool surveys for gathering feedback and client opinions. Review collected by and hosted on G2.com. What do you dislike about Alida? The application has been down sometimes. Review collected by and hosted on G2.com. What problems is Alida solving and how is that benefiting you? Client segmentation and improving Customer satisfaction Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consulting") CC Verified User in Consulting Small-Business (50 or fewer emp.) 2/20/2025 "Confusing due to the many learning curves involved." 2/5 What do you like best about Alida? I like that Alida provides transcripts with a keyword search feature, making it easy to find key insights and create highlight reels. Review collected by and hosted on G2.com. What do you dislike about Alida? I find Alida difficult to use due to frequent tech glitches, a complex interface, and a lack of integration with Outlook or other platforms. Review collected by and hosted on G2.com. What problems is Alida solving and how is that benefiting you? It allows for scheduling and videoing all in one platform. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Brooke G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brooke G.") BG Brooke G. Project Manager, Patient Experience Enterprise (\> 1000 emp.) 11/18/2024 "A vital VoC tool for our organization" 4.5/5 What do you like best about Alida? Alida is enabling us to bring the voices of our customers into decisions we are making. It is an intuitive, easy-to-use tool and we're able to gather feedback quickly. Review collected by and hosted on G2.com. What do you dislike about Alida? Clunky reporting, but improvements have been made and they seem to listen to their customer's feedback and enhancement requests. Review collected by and hosted on G2.com. What problems is Alida solving and how is that benefiting you? Alida helps us validate decisions and projects we're working on to improve patient and family experiences. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Utilities](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Utilities") UU Verified User in Utilities Enterprise (\> 1000 emp.) 3/12/2024 "Overall good experience" 4/5 What do you like best about Alida? The platform is relatively easy to use. They are always adding new features. The Account - Customer success manageers are typically quite helpful. Review collected by and hosted on G2.com. What do you dislike about Alida? Customer success manageers dont seem to stay long in the position. Every year or so, there is a new one and have to rebuild relationships. The analytics platform has lot of bugs from data not syncing correctly to constantly requiring you to save dashboard so that you dont lose work. Review collected by and hosted on G2.com. What problems is Alida solving and how is that benefiting you? Alida is helping us get customer feedback, satisfaction, and various other feedbackon on services we offer. Review collected by and hosted on G2.com. Show More 11/26/2024 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") UO Verified User in Online Media Mid-Market (51-1000 emp.) 3/10/2025 "Alida is one of the BEST!" 4.5/5 What do you like best about Alida? I love the built-in support system Alida has for all of its partners. They are one of the most responsive companies I have ever worked with, which really makes us feel valued/ Review collected by and hosted on G2.com. What do you dislike about Alida? Alida still has some work to do to play on the same field as a Qualtrics. I'd like to see more capabilities for building out crosstabs and dashboards. Review collected by and hosted on G2.com. What problems is Alida solving and how is that benefiting you? Alida is helping my company address gaps in our current data. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Entertainment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Entertainment") IE Verified User in Entertainment Enterprise (\> 1000 emp.) 2/24/2025 "A straightforward and user-friendly time" 3/5 What do you like best about Alida? The user interface is easy to understand and use. Review collected by and hosted on G2.com. What do you dislike about Alida? Small features that usually exist but I can't find / understand because I'm new to the program. Review collected by and hosted on G2.com. What problems is Alida solving and how is that benefiting you? Sentiment regarding specific products and how that impacts the overall brand / brand image. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") UC Verified User in Consumer Goods Mid-Market (51-1000 emp.) 2/19/2025 "Long time user" 5/5 What do you like best about Alida? Easy to program and distribute surveys both to the recruited community as well as database customers. Review collected by and hosted on G2.com. What do you dislike about Alida? Lack of AI capabilities. Reporting tools / analytical capabilities are outdated. Review collected by and hosted on G2.com. What problems is Alida solving and how is that benefiting you? Survey capabilities Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") IA Verified User in Apparel & Fashion Enterprise (\> 1000 emp.) 2/19/2025 "Great software" 5/5 What do you like best about Alida? The different question types like Maxdiff Review collected by and hosted on G2.com. What do you dislike about Alida? I find that the randomization will only sometimes work Review collected by and hosted on G2.com. What problems is Alida solving and how is that benefiting you? connecting with our guest Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about Alida? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Alida ](https://www.g2.com/products/alida/discussions/new) GU Guest User • Last activity 6 months ago What does Alida do? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-does-alida-do) [ View all Discussions ](https://www.g2.com/products/alida/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 13 months ### Average Discount 8% [ View More Pricing Information ](https://www.g2.com/products/alida/pricing) Alida Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_fe76bf3316a5e8115c0bec8ce0556322/qualtrics-market-research.png "Product Avatar Image") Qualtrics Market Research 4.4/5(3,018) [ Compare Now ](https://www.g2.com/compare/alida-vs-qualtrics-market-research) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b732647f0497d66fb1da41f5310ab733/fuel-cycle.png "Product Avatar Image") Fuel Cycle 4.4/5(42) [ Compare Now ](https://www.g2.com/compare/alida-vs-fuel-cycle) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ee5cd8c3182117a52379aec028acbc45/medallia-customer-experience.jpg "Product Avatar Image") Medallia Customer Experience 4.5/5(210) [ Compare Now ](https://www.g2.com/compare/alida-vs-medallia-customer-experience) ##### ##### Alida Features User Response Methods Survey Video Snippets Photo Submission Participant Selection Recruitment Pool Insights Analytics Collaboration Sorting Analytics Net Promoter Score (NPS) Customer Satisfaction (CSAT) Score Customer Effort Score (CES) [ View More Features ](https://www.g2.com/products/alida/features) ## Top-Rated Alternatives [ ![Qualtrics Market Research](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Qualtrics Market Research") Qualtrics Market Research 4.4/5(3,018) ](https://www.g2.com/products/qualtrics-market-research/reviews) [ ![Medallia Customer Experience](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Medallia Customer Experience") Medallia Customer Experience 4.5/5(210) ](https://www.g2.com/products/medallia-customer-experience/reviews) [ ![Fuel Cycle](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fuel Cycle") Fuel Cycle 4.4/5(42) ](https://www.g2.com/products/fuel-cycle/reviews) [ View All Alternatives ](https://www.g2.com/products/alida/competitors/alternatives) ##### Categories on G2 [Experience Management](https://www.g2.com/categories/experience-management)[User Research](https://www.g2.com/categories/user-research) ##### Explore More [What options actually exist for autonomous endpoint management and how do the main platforms compare before you commit to a vendor?](https://www.g2.com/discussions/what-options-actually-exist-for-autonomous-endpoint-management-and-how-do-the-main-platforms-compare-before-you-commit-to-a-vendor)[ClickHouse vs Redshift vs BigQuery for a data engineering team that needs sub-second queries on event data at reasonable cost, without managing their own cluster?](https://www.g2.com/discussions/clickhouse-vs-redshift-vs-bigquery-which-is-the-best-columnar-database-solution-for-a-data-engineering-team-that-needs-sub-second-queries-on-event-data-at-reasonable-cost-without-managing-their-own-cluster)[Best quality management software for tech companies](https://www.g2.com/discussions/what-s-the-best-quality-management-software-for-tech-companies) [Which is the most trusted encryption software by security officers at healthcare and financial services organizations based on user reviews?](https://www.g2.com/discussions/which-is-the-most-trusted-encryption-software-by-security-officers-at-healthcare-and-financial-services-organizations-based-on-user-reviews)[Best-rated RPA service for IT consulting firms](https://www.g2.com/discussions/best-rated-rpa-service-for-it-consulting-firms)[Pros and Cons Details](https://www.g2.com/products/alida/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)