--- title: Alida Reviews meta\_title: 'Alida Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 132 reviews by the users' company size, role or industry to find out how Alida works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 132 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Alida Reviews & Product Details Visit Website Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers can help companies make better decisions and drive long term loyalty and growth. That’s why Alida helps innovative brands create highly engaged research communities to gather feedback that empowers better customer experiences and product innovation. Leading companies like HBOMax, Warner Bros. Discovery, Volvo, and lululemon depend on Alida’s community-centered research platform to deliver fast and reliable customer feedback at scale so they can build better products, refine user experiences and test marketing campaigns. Over 176 million people globally have used the Alida platform to inform over 60,000 customer experience initiatives. Learn more at www.alida.com. * * * Product Website Alida Seller [Alida](https://www.g2.com/sellers/alida) Discussions [Alida Community](https://www.g2.com/products/alida/discuss) Languages Supported German, English, French, Japanese, Dutch, Portuguese, Spanish, Swedish Solution Type All-in-One Overview by Andrea Weir Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months [ View More Pricing Information ](https://www.g2.com/products/alida/pricing) ## Alida Integrations (11) What do users say about integrations? Verified by Alida [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Experience Cloud ](https://www.g2.com/products/adobe-experience-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Service (formerly Salesforce Service Cloud) ](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") BambooHR ](https://www.g2.com/products/bamboohr/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Calendly ](https://www.g2.com/products/calendly/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Jira Service Management ](https://www.g2.com/products/jira-service-management/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Dynamics 365 Customer Voice ](https://www.g2.com/products/microsoft-microsoft-dynamics-365-customer-voice/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce CRM Connector ](https://www.g2.com/products/salesforce-crm-connector/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify ](https://www.g2.com/products/shopify/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Virtual Incentives ](https://www.g2.com/products/virtual-incentives/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zendesk for Employee Service ](https://www.g2.com/products/zendesk-for-employee-service/reviews) Show More ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 5/17/2021 "Useful with issues" 1.5/5 What do you like best about Alida? informative insights and member community Review collected by and hosted on G2.com. What do you dislike about Alida? Customer success refuses to assist customers, constant system updates with little to no support to adapt Review collected by and hosted on G2.com. Recommendations to others considering Alida: More minor upgrades, more fine-tuning what they already have Review collected by and hosted on G2.com. What problems is Alida solving and how is that benefiting you? Garnering viewer opinions around advertising Review collected by and hosted on G2.com. Show More Response from Jason Baldree of Alida [Editedit](https://www.g2.com/survey_responses/alida-review-4743878/official_response/edit) Thank you for your valuable feedback. We never want our customers to be dissatisfied with the support they receive from Alida, we are thankful to know when there is a problem and any opportunities for us to improve. I would like to invite you to contact me directly so that I can fully understand exactly how we can provide better support and be a valuable partner to you. Again, our whole team at Alida considers feedback from our customers to be a gift so I thank you for sharing your concerns. I look forward to hearing from you. You can reach me at cco@alida.com. Jason Baldree Chief Customer Officer Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Telecommunications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Telecommunications") UT Verified User in Telecommunications Small-Business (50 or fewer emp.) 9/8/2020 "Fully-featured platform for Survey Creation and Processing" 4.5/5 What do you like best about Alida? - I can create PQs to help me integrate internal data into the survey results, allow me to view historical data (from previous surveys). - The module for creating surveys is easy to learn and get used to. - The platform itself has so many features. A year into using it and I still sometimes get surprised by what it can do. - VERY good support from Vision Critical counterparts! Our account managers and even the tech support team always respondents quickly and fully to our concerns. When there are features that are not yet available (especially in the creation of surveys), they even suggest workarounds. Review collected by and hosted on G2.com. What do you dislike about Alida? - Limited design options in creating invitations. - Some PQ variables takes time to "refresh" in the back-end. - NPS type survey displays only Promoter/Passive/Detractor in summary tables; would be useful to see the exact scores in the scale as well. - Means/averages are not possible when my scale has titles (ex. 10-Very Satisfied). I have to extract Response-Level data and compute manually from there. - Community data can get messy after a while. Needs tedious community management.. not the fault of the platform of course, but thinking if there's a way to help community managers with this. Review collected by and hosted on G2.com. What problems is Alida solving and how is that benefiting you? Implementation of surveys, especially at this time with COVID-19, is very difficult on ground. Our VC platform has made insighting possible even when F2F interviews are on hold. Turnaround times are also much faster compared to F2F interviews. Review collected by and hosted on G2.com. Show More 9/11/2020 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") UB Verified User in Banking Enterprise (\> 1000 emp.) 8/13/2021 "I've enjoyed my experience on Alida. The functionality of the platform is terrific." 4.5/5 What do you like best about Alida? The reporting feature is the best part.. Review collected by and hosted on G2.com. What do you dislike about Alida? We can't add outside sources to Alida... Review collected by and hosted on G2.com. What problems is Alida solving and how is that benefiting you? We are efficiently sending surveys to our customers. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Enterprise (\> 1000 emp.) 4/26/2021 "Critical to customer insights" 5/5 What do you like best about Alida? Alida has excellent account management and customer support, and the platform has all of the advanced features you'd want or need. Review collected by and hosted on G2.com. What do you dislike about Alida? When I think to a future state of surveys, I could imagine some sort of AI technology where it learns your business and recommends questions based on what type of survey you're trying to run. Review collected by and hosted on G2.com. What problems is Alida solving and how is that benefiting you? We want to learn what our customers want and answer business questions, and Alida helps us do just that. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") UO Verified User in Online Media Mid-Market (51-1000 emp.) 4/28/2021 "Highly recommend" 4.5/5 What do you like best about Alida? Alida is incredibly user-friendly, which makes everything else about it easier - designing surveys, introing new team members to the tool, manipulating and analyzing data, etc. Review collected by and hosted on G2.com. What do you dislike about Alida? The only thing I'd say I "dislike" about the tool are some limitations to programming capabilities (e.g. having respondents submit photos or videos) Review collected by and hosted on G2.com. What problems is Alida solving and how is that benefiting you? Gathering audience insights for our company and brand partners Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Gambling & Casinos](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Gambling & Casinos") UG Verified User in Gambling & Casinos Enterprise (\> 1000 emp.) 4/23/2021 "Alida's platform has been a great help internally to get to know our players better" 5/5 What do you like best about Alida? It's very intuitive, and gives the opportunity to get answers quickly and efficiently on any business problem Review collected by and hosted on G2.com. What do you dislike about Alida? Nothing really, we have enjoyed using Alida Review collected by and hosted on G2.com. What problems is Alida solving and how is that benefiting you? Helping the business come closer to our players. The time to run surveys/forums has reduced significantly. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Telecommunications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Telecommunications") UT Verified User in Telecommunications Enterprise (\> 1000 emp.) 9/4/2020 "Powerful survey tool for insighting" 4/5 What do you like best about Alida? It's easy to set up surveys with their Sparq 3 platform. We can also run tables with several data cuts within the platform and generate shareable links for a quick view of running survey results. Customer success managers are very accommodating and responsive. However, subscription necessitates a dedicated insight community manager to organize the surveys, etc. Review collected by and hosted on G2.com. What do you dislike about Alida? Sometimes, Sparq 3 takes a long time to load, especially when running data tables with several data cuts and appended profiling variables. Experiencing log in issues at times, but the support team is just an e-mail away. Review collected by and hosted on G2.com. Recommendations to others considering Alida: Have a dedicated insight community manager for organizing insighting activities/surveys, member engagement, collaboration with internal stakeholders, community expansion, etc. Review collected by and hosted on G2.com. What problems is Alida solving and how is that benefiting you? Conducting multiple online surveys without worrying on cost; Means to get agile feedback/ insights from customers as you can quickly set up surveys. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller CK Craig K. Enterprise (\> 1000 emp.) 2/28/2019 "Lets us set up the survey on our own" 4/5 Validated ReviewerSource: Organic RW Ruthine W. Senior Member Insight & Marketing Specialist Enterprise (\> 1000 emp.) 12/5/2018 "Best Platform for Insight Communities!" 4.5/5 What do you like best about Alida? SPARQ has undergone a great evolution. The new platform is user friendly and users don't require programming skills to use. The response memory gives users great targeting capabilities for sampling. This is a great platform if you're looking to manage your insight community internally. It also has the flexibility to allow you to create research studies that is not targeted to your insight community. Its discussion forum function allows for the qualitative insights without the steep costs of a focus group. The support staff is the best I have experienced, and CSMs work with each client to achieve your research objectives. Review collected by and hosted on G2.com. What do you dislike about Alida? The platform is not designed for advanced research methodologies such as MaxDiff, Conjoint, etc. In addition there were some great functionality in the older version of the software that was not included in the upgrade to SPARQ3. However, it seems that gradually some of these functionality will be introduced to the new software. Review collected by and hosted on G2.com. Recommendations to others considering Alida: Determine your overall research program including the internal human resource available. To utilize this software to its fullest you will need staff that has some research experience and possess the ability to manage an Insight Community. If you have an immediate need for advanced research methods ask about the possibility of adding on Survey Gizmo. Review collected by and hosted on G2.com. What problems is Alida solving and how is that benefiting you? The software is leveraged for product development from idea generation to product evaluation. It is used not only for our Insight Community but also for adhoc research studies. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Davin S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Davin S.") DS Davin S. Director Consumer Insights and Analytics Apparel & Fashion Mid-Market (51-1000 emp.) 11/29/2018 "A big win for our company, increasingly more impactful the more niche your consumer/stakeholder base" 4.5/5 What do you like best about Alida? We love the ability to reach out to members of our community and receive feedback almost immediately. The fact that we can sub categorize our panel and that we have a variety of ways to reach and survey the members, provides us with a wealth of options we did not have before working with Vision Critical. The panel saves us weeks and provides us with the ability to support different business units with quick turnaround answers to the questions they might have when trying to make future business decisions. Review collected by and hosted on G2.com. What do you dislike about Alida? We wish the feedback process to keep the panel engaged and provide fun fast feedback and interesting info was a bit more automated or handled on the VC side. This may be an option we have not yet explored, it just becomes something we forgo due to our hectic daily schedules that require our time and resources elsewhere often. Though the panel has stayed robust and active even though we have not been as active and quick on the share back side. The panel provides a myriad of value options but you feel like you could never spend enough time to fully leverage it, which i guess is a bigger positive statement. Review collected by and hosted on G2.com. What problems is Alida solving and how is that benefiting you? From optimizing communication messages, to product design, product details, naming and feature measures, advertising campaign reviews, to one off executive questions we have been able to use the panel for a wide range of items and needs. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ## Questions about Alida? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Alida ](https://www.g2.com/products/alida/discussions/new) GU Guest User • Last activity 6 months ago What does Alida do? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-does-alida-do) [ View all Discussions ](https://www.g2.com/products/alida/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 13 months ### Average Discount 8% [ View More Pricing Information ](https://www.g2.com/products/alida/pricing) Alida Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_fe76bf3316a5e8115c0bec8ce0556322/qualtrics-market-research.png "Product Avatar Image") Qualtrics Market Research 4.4/5(3,018) [ Compare Now ](https://www.g2.com/compare/alida-vs-qualtrics-market-research) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b732647f0497d66fb1da41f5310ab733/fuel-cycle.png "Product Avatar Image") Fuel Cycle 4.4/5(42) [ Compare Now ](https://www.g2.com/compare/alida-vs-fuel-cycle) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ee5cd8c3182117a52379aec028acbc45/medallia-customer-experience.jpg "Product Avatar Image") Medallia Customer Experience 4.5/5(210) [ Compare Now ](https://www.g2.com/compare/alida-vs-medallia-customer-experience) ##### ##### Alida Features User Response Methods Survey Video Snippets Photo Submission Participant Selection Recruitment Pool Insights Analytics Collaboration Sorting Analytics Net Promoter Score (NPS) Customer Satisfaction (CSAT) Score Customer Effort Score (CES) [ View More Features ](https://www.g2.com/products/alida/features) ## Top-Rated Alternatives [ ![Qualtrics Market Research](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Qualtrics Market Research") Qualtrics Market Research 4.4/5(3,018) ](https://www.g2.com/products/qualtrics-market-research/reviews) [ ![Medallia Customer Experience](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Medallia Customer Experience") Medallia Customer Experience 4.5/5(210) ](https://www.g2.com/products/medallia-customer-experience/reviews) [ ![Fuel Cycle](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fuel Cycle") Fuel Cycle 4.4/5(42) ](https://www.g2.com/products/fuel-cycle/reviews) [ View All Alternatives ](https://www.g2.com/products/alida/competitors/alternatives) ##### Categories on G2 [Experience Management](https://www.g2.com/categories/experience-management)[User Research](https://www.g2.com/categories/user-research) ##### Explore More [Is DualEntry actually worth it as education finance software for Assistant Controllers at higher education institutions based on user reviews?](https://www.g2.com/discussions/is-dualentry-actually-worth-it-as-education-finance-software-for-assistant-controllers-at-higher-education-institutions-based-on-user-reviews)[What are the top platforms for virtual and hybrid event promotion?](https://www.g2.com/discussions/what-are-the-top-platforms-for-virtual-and-hybrid-event-promotion)[Top customer journey mapping solutions for CX professionals](https://www.g2.com/discussions/what-are-the-top-customer-journey-mapping-solutions-for-cx-professionals) [Which owned media platforms simplify audience growth through built-in recommendation systems?](https://www.g2.com/discussions/which-owned-media-platforms-simplify-audience-growth-through-built-in-recommendation-systems)[User-friendly digital signage software solutions](https://www.g2.com/discussions/what-are-the-most-user-friendly-digital-signage-software-solutions)[Pros and Cons Details](https://www.g2.com/products/alida/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)