We make new business easier. ALF delivers the most up to date and in-depth information on the leading brands, agencies and contacts that control their UK advertising and marketing spend. Originally a hard copy "bible" of the industry, ALF has been a market-leader for over 35 years. ALF puts a world of new business intelligence at your fingertips. With easy access to decision-makers, ALF allows you to target your prospects more efficiently, saving you valuable time! ALF also provides you with the complete picture of who is responsible for a brand’s marketing spend and how that budget is being spent. Our platform is constantly evolving, with more frequent data quality checks than any of our competitors! Our research team constantly monitors industry changes and updates the database daily to ensure our information is always current and up-to-date. ALF includes information on 1000s of advertisers across 33 market sectors.