1. [Home](https://www.g2.com/) 2. ... 3. [Other Lead Generation Software](https://www.g2.com/categories/other-lead-generation) 4. [ALF Insight Discussions](https://www.g2.com/products/alf-insight/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_880bfcbded51cb6c1273387d511b640a/alf-insight.png "Product Avatar Image") ](/products/alf-insight/reviews) [ ALF Insight ](/products/alf-insight/reviews) (4)4.9/5 We make new business easier. ALF delivers the most up to date and in-depth information on the leading brands, agencies and contacts that control their UK advertising and marketing spend. Originally a hard copy "bible" of the industry, ALF has been a market-leader for over 35 years. ALF puts a world of new business intelligence at your fingertips. With easy access to decision-makers, ALF allows you to target your prospects more efficiently, saving you valuable time! ALF also provides you with the complete picture of who is responsible for a brand’s marketing spend and how that budget is being spent. Our platform is constantly evolving, with more frequent data quality checks than any of our competitors! Our research team constantly monitors industry changes and updates the database daily to ensure our information is always current and up-to-date. ALF includes information on 1000s of advertisers across 33 market sectors. Show More * * * ### 100.0 Nps Score Already have ALF Insight? ### All ALF Insight Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 3 years ago More Options - [ # What is ALF Insight used for? ](/discussions/what-is-alf-insight-used-for) What is ALF Insight used for? [ Other Lead Generation Software ](https://www.g2.com/tags/other-lead-generation-software) * * * \<0\>0\>Upvotes 0 * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+ALF+Insight+questions+and+get+answers+from+expert+users+in+our+ALF+Insight+Discussions+section.&title=ALF+Insight+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falf-insight%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=ALF+Insight+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falf-insight%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falf-insight%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=ALF+Insight+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falf-insight%2Fdiscuss%0aAsk+ALF+Insight+questions+and+get+answers+from+expert+users+in+our+ALF+Insight+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=ALF+Insight+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falf-insight%2Fdiscuss%0aAsk+ALF+Insight+questions+and+get+answers+from+expert+users+in+our+ALF+Insight+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/alf-insight/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/22ff921c450f21d7e9920e22f171f3eb/alf-insight.svg "Product Avatar Image") ### Have you used ALF Insight before? Answer a few questions to help the ALF Insight community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falf-insight%2Fdiscuss%3Fsmall_ask%3Dalf-insight) No