# Best Social Media Analytics Software ## How Many Social Media Analytics Software Products Does G2 Track? **Total Products under this Category:** 315 ### Category Stats (Aug 2026) - **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Rallio | Powered by Ignite Visibility (+0.43%) - Among all products in this category, Rallio | Powered by Ignite Visibility recorded the largest rating increase compared to last month _Last updated: August 04, 2026_ ## How Does G2 Rank Social Media Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 63,600+ Authentic Reviews - 315+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Social Media Analytics Software ![G2 Grid® for Social Media Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-analytics/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=39215&focus%5B%5D=14837&focus%5B%5D=163098&focus%5B%5D=3551&focus%5B%5D=81808&focus%5B%5D=2814) Highlighted products: Sprout Social, Hootsuite, SOCi, Zoho Social, Vista Social, Semrush, Linktree, and Meltwater. Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-analytics/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=soci&focus%5B%5D=zoho-social&focus%5B%5D=vista-social&focus%5B%5D=semrush&focus%5B%5D=linktree&focus%5B%5D=meltwater) **Sponsored** ### Brand24 Brand24 Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers, and monitor their competition. It's a solid and affordable media monitoring tool to help you manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=240&secure%5Bchosen_at%5D=2026-08-04T18%3A42%3A06Z&secure%5Bdisplayable_resource_id%5D=240&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=240&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=5791&secure%5Bresource_id%5D=240&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-analytics%3Fopen_modal_url%3D%252Fproducts%252Falerti%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fsocial-media-analytics%2526source%253Dcategory&secure%5Btoken%5D=744890bd7980e3faa022b8c447651f40fa6fbfb1ba44d4dbf615f3eff1e44246&secure%5Burl%5D=https%3A%2F%2Fapp.brand24.com%2Fuser%2Fregister-account%2F%3Fcustom_form%3D506%26utm_source%3Dg2.com%26utm_medium%3Dcpc%26utm_campaign%3Dlistings&secure%5Burl_type%5D=custom_url) ### [Sprout Social](https://www.g2.com/products/sprout-social/reviews) Sprout Social is a comprehensive social intelligence solution designed to turn insights into action to drive smarter, faster business impact. The AI-Powered Social Intelligence platform caters to tens of thousands of organizations, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. Sprout Social offers a suite of solutions for marketing teams, social media managers, communications executives, customer care teams, data and analytics experts and business leaders to optimize their strategies with critical social insights. With its user-friendly interface and robust capabilities, Sprout Social is particularly beneficial for teams looking to deliver predictive media intelligence, full-funnel social optimization, scalable social support, and authentic brand amplification. Powered by Trellis, our agentic AI, Sprout reveals hidden patterns and sharpens every social insight into a clear picture of where to take your strategy next. Key capabilities of Sprout Social include advanced publishing, social customer care, social listening and in-depth analytics. Publishing allows users to schedule and manage posts across Facebook, Instagram, Bluesky, LinkedIn, and more, ensuring consistent messaging and team collaboration to maximize audience reach. Social customer care allows businesses to power scalable and secure care workflows to drive customer satisfaction. Social Listening enables businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Analytics offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. The platform is underpinned by enterprise-grade security, compliance, and permissions, built for the largest, most complex organizations in the world and an extensive ecosystem of integrations and APIs to weave Social Intelligence into the tools your teams already use. Together, these products operationalize intelligence across your entire workflow, ensuring your organization moves on data rather than just collecting it. Built for rapid deployment and immediate adoption, Sprout eliminates the months of configuration required by traditional suites, allowing you to turn social signals into business action on day one. Overall, Sprout Social serves as a vital tool for businesses aiming to leverage social media insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social intelligence landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes. With 3,500+ reviews and a #1 placement in 60+ G2 reports, Sprout Social is a platform that is trusted by companies like Atlassian, Canva and HP. **Average Rating:** 4.4/5.0 **Total Reviews:** 6,801 #### How Do G2 Users Rate Sprout Social? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Attribution:** 7.0/10 (Category avg: 7.9/10) - **Scalability:** 8.5/10 (Category avg: 8.6/10) - **Report Customizability:** 8.1/10 (Category avg: 8.1/10) #### Who Is the Company Behind Sprout Social? - **Seller:** [Sprout Social](https://www.g2.com/sellers/sprout-social) - **Company Website:** sproutsocial.com - **Year Founded:** 2010 - **HQ Location:** Chicago, IL - **Twitter:** @SproutSocial 116,252 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=68375f2155e9c11aac20d94bebdf5dde3a64781f7a1b886633878a344b2f77f6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1175268%2F&secure%5Burl_type%5D=linkedin_company_website) 1,767 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Non-Profit Organization Management - **Company Size:** 42% Small, 36% Medium #### What Do G2 Reviewers Say About Sprout Social? _AI-generated summary from verified user reviews_ ##### Pros - Users find Sprout Social to be **user-friendly and easy to integrate** , streamlining social media management effectively. - Users value the **post scheduling capabilities** of Sprout Social, enhancing efficiency across multiple social media networks. - Users value the **ease of scheduling** with Sprout Social, enhancing their ability to manage content efficiently. - Users value the **detailed analytics** of Sprout Social, enhancing their reporting and decision-making for social media strategies. - Users praise the **centralized management** of Sprout Social, enjoying seamless integration and efficiency across multiple accounts. ##### Cons - Users desire **missing features** like a content calendar, improved analytics, and Instagram native tools for better functionality. - Users express frustration over **limited features** in Sprout Social, impacting flexibility and analytics capabilities for advanced needs. - Users find Sprout Social's **high cost** a barrier to entry, particularly for larger organizations needing multiple accounts. - Users express concern over **limited features and support** in Sprout Social, affecting efficiency and accuracy in content management. - Users find the **high pricing** of Sprout Social a barrier, particularly for larger organizations needing multiple accounts. #### What Are Recent G2 Reviews of Sprout Social? **["Sprout Social Makes Scheduling Easy with Reliable AI-Powered Publishing"](https://www.g2.com/survey_responses/sprout-social-review-13171854)** **Rating:** 5.0/5.0 stars _— Ann H._ [Read full review](https://www.g2.com/survey_responses/sprout-social-review-13171854) **["Effortless Scheduling, Stellar Support"](https://www.g2.com/survey_responses/sprout-social-review-11691236)** **Rating:** 5.0/5.0 stars _— Hannah R._ [Read full review](https://www.g2.com/survey_responses/sprout-social-review-11691236) #### What Are G2 Users Discussing About Sprout Social? - [How are marketers and businesses utilizing Sprout Social for managing their social media strategies?](https://www.g2.com/discussions/how-are-marketers-and-businesses-utilizing-sprout-social-for-managing-their-social-media-strategies) - 1 comment - [What is Sprout Social used for?](https://www.g2.com/discussions/what-is-sprout-social-used-for) - [Does Sprout Social have a free plan?](https://www.g2.com/discussions/does-sprout-social-have-a-free-plan) - 3 comments - [Is Sprout Social legit?](https://www.g2.com/discussions/is-sprout-social-legit) - 4 comments, 1 upvote - [What can sprout social do?](https://www.g2.com/discussions/what-can-sprout-social-do) - 2 comments ### [Hootsuite](https://www.g2.com/products/hootsuite/reviews) Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features \> Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. \> Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. \> Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. \> Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box. **Average Rating:** 4.3/5.0 **Total Reviews:** 7,354 #### How Do G2 Users Rate Hootsuite? - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10) - **Attribution:** 7.4/10 (Category avg: 7.9/10) - **Scalability:** 8.4/10 (Category avg: 8.6/10) - **Report Customizability:** 8.1/10 (Category avg: 8.1/10) #### Who Is the Company Behind Hootsuite? - **Seller:** [Hootsuite](https://www.g2.com/sellers/hootsuite) - **Company Website:** hootsuite.com - **Year Founded:** 2008 - **HQ Location:** Vancouver, BC - **Twitter:** @hootsuite 6,164,377 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=844e1522d924ef48e790e3d67ae487375cc04fd64926faa594be65089c9cc7f4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F288540%2F&secure%5Burl_type%5D=linkedin_company_website) 1,764 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Non-Profit Organization Management - **Company Size:** 59% Small, 29% Medium #### What Do G2 Reviewers Say About Hootsuite? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **efficient post scheduling** feature, allowing seamless management of content across multiple platforms. - Users love the **ease of use** of Hootsuite, appreciating how quickly they can manage all their social media. - Users value the **efficient scheduling** feature of Hootsuite, allowing for consistent posting across multiple platforms effortlessly. - Users value the **centralized management** of Hootsuite, significantly reducing time spent on social media oversight. - Users appreciate the **ease of scheduling posts** across multiple platforms, significantly improving their social media management efficiency. ##### Cons - Users find **limited features** in Hootsuite, particularly in cover photo selection and cropping for Instagram posts. - Users are frustrated by **missing features** like direct cover photo selection and limited capabilities for untagged mentions. - Users find Hootsuite's pricing **prohibitive** , especially compared to competitors with similar features at lower costs. - Users find Hootsuite's **high pricing** to be a notable downside compared to competitors with similar features. - Users face **posting issues** with Hootsuite, including limitations on photo uploads and unexpected posting failures. #### What Are Recent G2 Reviews of Hootsuite? **["Hootsuite simplifies multi-network management and campaign steering"](https://www.g2.com/survey_responses/hootsuite-review-13169256)** **Rating:** 4.5/5.0 stars _— Jean-Paul F._ [Read full review](https://www.g2.com/survey_responses/hootsuite-review-13169256) **["Hootsuite Streamlines Multi-Platform Publishing and Engagement Tracking"](https://www.g2.com/survey_responses/hootsuite-review-13184382)** **Rating:** 4.5/5.0 stars _— Maxim A._ [Read full review](https://www.g2.com/survey_responses/hootsuite-review-13184382) #### What Are G2 Users Discussing About Hootsuite? - [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) - 2 comments - [How is Hootsuite being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-hootsuite-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 2 comments - [What is Hootsuite used for?](https://www.g2.com/discussions/what-is-hootsuite-used-for) - 2 comments - [What is Hootsuite Social Advertising used for?](https://www.g2.com/discussions/what-is-hootsuite-social-advertising-used-for) - 1 comment - [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) - 4 comments ### [Zoho Social](https://www.g2.com/pt/products/zoho-social/reviews) Zoho Social é um software de gerenciamento de mídias sociais tudo-em-um projetado para empresas de todos os tamanhos e agências. Ele permite agendar e publicar postagens em mídias sociais, gerenciar conversas—including mensagens diretas, comentários e menções—em vários canais, monitorar palavras-chave, concorrentes e hashtags, gerar relatórios e mais—tudo a partir de uma única plataforma. Canais suportados: Meta (Facebook, Instagram e Threads), Perfil Comercial do Google, YouTube, Pinterest, Mastodon, X (anteriormente Twitter), Bluesky, TikTok, WhatsApp e Telegram. Principais Características: Agendamento e publicação para um planejamento de conteúdo sem interrupções Gerenciamento unificado de conversas para se manter no topo de mensagens e interações Análise de mídias sociais para insights baseados em dados Um calendário de mídias sociais para visualizar e organizar postagens Colaboração em equipe para um gerenciamento de fluxo de trabalho sem esforço Zia, a IA interna da Zoho, para gerar conteúdo, hashtags, legendas e mais Disponível tanto como aplicativo web quanto móvel, o Zoho Social garante que você possa gerenciar suas mídias sociais a qualquer hora, em qualquer lugar. Ele oferece quatro edições para empresas e duas para agências—explore nosso detalhamento de preços e planos para encontrar o melhor ajuste. Uma edição gratuita e um teste gratuito também estão disponíveis para ajudar você a começar com facilidade. Integrações Sem Interrupções: Zoho Social conecta-se com Zoho CRM para vendas e Zoho Desk para suporte ao cliente, otimizando suas operações comerciais. Sobre a Zoho: Zoho Social é um produto da Zoho Corporation Private Limited, uma empresa com mais de 27 anos de experiência em construção de software empresarial. A Zoho oferece um conjunto de mais de 50 aplicativos cobrindo vendas, marketing, suporte ao cliente, finanças, colaboração, produtividade no local de trabalho, mensagens, segurança, desenvolvimento e mais. Com mais de 100 milhões de clientes em todo o mundo, a Zoho está comprometida com a privacidade, transparência e entrega de software em que as empresas podem confiar. **Average Rating:** 4.6/5.0 **Total Reviews:** 2,851 #### How Do G2 Users Rate Zoho Social? - **the product tem sido um bom parceiro comercial?:** 9.0/10 (Category avg: 9.0/10) - **Atribuição:** 8.5/10 (Category avg: 7.9/10) - **Escalabilidade:** 8.8/10 (Category avg: 8.6/10) - **Personalização de relatórios:** 8.5/10 (Category avg: 8.1/10) #### Who Is the Company Behind Zoho Social? - **Vendedor:** [Zoho](https://www.g2.com/pt/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) - **Ano de Fundação:** 1996 - **Localização da Sede:** Austin, TX - **Twitter:** @Zoho 137,880 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8e45ddb296c32c6c5597ef9ba945c94562c57624f7bd1dcf1a9e9931f71578&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F38373%2F&secure%5Burl_type%5D=linkedin_company_website) 30,766 funcionários no LinkedIn® - **Telefone:** +1 (888) 900-9646 #### Who Uses This Product? - **Who Uses This:** Proprietário, CEO - **Top Industries:** Marketing e Publicidade, Tecnologia da Informação e Serviços - **Company Size:** 87% Small, 9% Medium #### What Do G2 Reviewers Say About Zoho Social? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários acham o Zoho Social **fácil de usar e configurar** , permitindo postagens contínuas em vários canais sem esforço. - Os usuários apreciam as **capacidades eficientes de agendamento de postagens** do Zoho Social, simplificando a gestão de várias contas de mídia social sem esforço. - Os usuários valorizam a **gestão centralizada** do Zoho Social, integrando perfeitamente várias plataformas para operações comerciais simplificadas. - Os usuários apreciam a **gestão centralizada em múltiplas plataformas** no Zoho Social, simplificando o engajamento e a coordenação nas redes sociais. - Os usuários apreciam a **configuração fácil** do Zoho Social, permitindo que comecem a agendar conteúdo quase imediatamente. ##### Cons - Os usuários expressam o desejo por **recursos ausentes** , incluindo integrações com ferramentas de design e análises avançadas no Zoho Social. - Os usuários acham que o **preço do Zoho Social é alto** , especialmente para agências em crescimento que precisam de acesso a todos os recursos. - Os usuários observam o **nível gratuito limitado** do Zoho Social, que carece de recursos essenciais e apresenta desafios de preços. - Os usuários enfrentam **limitações de conexão de mídia social** com o Zoho Social, tornando desafiador postar em várias contas de forma eficiente. - Os usuários acham que o Zoho Social tem **recursos limitados** , especialmente no aplicativo móvel em comparação com a versão web. #### What Are Recent G2 Reviews of Zoho Social? **["Gestão de Mídias Sociais Simplificada com Integração Sem Costura"](https://www.g2.com/pt/survey_responses/zoho-social-review-12562472)** **Rating:** 4.5/5.0 stars _— MOHD SYAZWAN S._ [Read full review](https://www.g2.com/pt/survey_responses/zoho-social-review-12562472) **["Agendamento Social Simplificado"](https://www.g2.com/pt/survey_responses/zoho-social-review-13102423)** **Rating:** 5.0/5.0 stars _— Ian F._ [Read full review](https://www.g2.com/pt/survey_responses/zoho-social-review-13102423) #### What Are G2 Users Discussing About Zoho Social? - [Como o Zoho Social está transformando a maneira como as empresas gerenciam suas plataformas de mídia social?](https://www.g2.com/pt/discussions/zoho-social-how-is-zoho-social-transforming-the-way-businesses-manage-their-social-media-platforms) - 1 comment, 2 upvotes - [Como o Zoho Social está transformando a maneira como as empresas gerenciam suas plataformas de mídia social?](https://www.g2.com/pt/discussions/how-is-zoho-social-transforming-the-way-businesses-manage-their-social-media-platforms) - 1 comment - [Para que serve o Zoho Social?](https://www.g2.com/pt/discussions/what-is-zoho-social-used-for) - 1 upvote - [O Zoho Social é bom?](https://www.g2.com/pt/discussions/is-zoho-social-good) - 2 comments - [Como funciona o Zoho Social?](https://www.g2.com/pt/discussions/how-does-zoho-social-work) - 1 comment ### [SOCi](https://www.g2.com/products/soci/reviews) SOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world’s first agentic workforce. Built specifically for distributed brands, SOCi’s brand-trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews — ensuring every location is visible, discoverable, and growing in today’s geo-driven landscape. Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World’s Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently, and at scale. Learn more at www.soci.ai or contact hello@soci.ai MEET SOCi GENIUS AGENTS: Trained on your brand, data, and guidelines, Genius Agents work 24/7 across every location, managing local search, social, and reputation for you. Local search, social, and reputation are all connected. When Genius Agents work together, sharing insights and coordinating plans, they unlock even greater value. Genius Local Search Agent: Drives local SEO and AI search visibility by analyzing signals, optimizing listings, and publishing Google Posts. Genius Social Agent: Publishes and manages social content and engagements, guided by customer signals and market trends. Genius Reputation Agent: Responds to all reviews, analyzes surveys, and uses customer feedback to uncover insights and sentiment trends. ADDITIONAL SOLUTIONS: Pages: Create customizable, search-optimized local landing pages to maximize visibility and drive conversions. Locators: Make it easy for customers to find your nearby locations and products with SEO-friendly locator pages. Boost & Ads: Auto-generate and deploy hyper-localized ad campaigns across all your locations, tailored to local audiences. Forms & Surveys: Automate localized forms and surveys across every location to capture customer insights, generate leads, manage feedback, and collect first-party data. **Average Rating:** 4.5/5.0 **Total Reviews:** 4,493 #### How Do G2 Users Rate SOCi? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Attribution:** 8.0/10 (Category avg: 7.9/10) - **Scalability:** 8.5/10 (Category avg: 8.6/10) - **Report Customizability:** 8.2/10 (Category avg: 8.1/10) #### Who Is the Company Behind SOCi? - **Seller:** [SOCi](https://www.g2.com/sellers/soci) - **Company Website:** www.soci.ai - **Year Founded:** 2012 - **HQ Location:** San Diego, California - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4f30660293f046bdf007cf6ccdb8a88b1f8ee00b070671c1b2c97987b513b045&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsoci-inc-%2F&secure%5Burl_type%5D=linkedin_company_website) 624 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, Property Manager - **Top Industries:** Real Estate, Marketing and Advertising - **Company Size:** 50% Small, 29% Medium #### What Do G2 Reviewers Say About SOCi? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of SOCi, enjoying hassle-free onboarding and simple content management across platforms. - Users value the **easy and convenient post scheduling** of SOCi, allowing them to stay organized and efficient. - Users find SOCi **exceptionally helpful** for managing reviews and social media, with easy setup and responsive support. - Users value the **centralized management** of SOCi, as it simplifies their social media handling and saves time. - Users praise SOCi for its **ease of scheduling** , enabling effective management of social media across multiple platforms seamlessly. ##### Cons - Users criticize SOCi for **missing features** such as robust customizations and improved reporting capabilities, impacting efficiency. - Users find SOCi has **limited features** , lacking options for customization and necessary tools for effective social media management. - Users are frustrated by **posting issues** in SOCi, including lack of calendar integration and inability to delete posts. - Users note a **steep learning curve** for SOCi, requiring time and additional training to feel proficient. - Users feel that SOCi requires **improvement in accuracy and flexibility** for reporting and listings management. #### What Are Recent G2 Reviews of SOCi? **["Soci for Social Activities"](https://www.g2.com/survey_responses/soci-review-12240892)** **Rating:** 5.0/5.0 stars _— Dr Samita C._ [Read full review](https://www.g2.com/survey_responses/soci-review-12240892) **["SOCI streamlines social media management, boosting online presence and accountability"](https://www.g2.com/survey_responses/soci-review-9655437)** **Rating:** 5.0/5.0 stars _— Stephanie O._ [Read full review](https://www.g2.com/survey_responses/soci-review-9655437) ## FAQs About Social Media Analytics Software Generated using AI Last updated: June 3, 2026 ### Which solution supports competitor benchmarking in social analytics Based on G2 reviews, these products are most often associated with competitor benchmarking and comparison workflows in recent feedback. - [Hootsuite](https://www.g2.com/products/hootsuite) — competitor research and thought leadership tracking. - [Sprout Social](https://www.g2.com/products/sprout-social) — competitor reports for campaign comparisons. - [Zoho Social](https://www.g2.com/products/zoho-social) — competitor tracking with custom reports. - [Fanpage Karma](https://www.g2.com/products/fanpage-karma) — benchmarking pages across social platforms. ### Which tool supports real-time social data visualization Based on G2 reviews, these tools are most often linked to dashboards, visual reports, and live monitoring workflows. - [Meltwater](https://www.g2.com/products/meltwater) — dashboards for mentions and share of voice. - [Hootsuite](https://www.g2.com/products/hootsuite) — intuitive dashboards for campaign insights. - [Dash Social](https://www.g2.com/products/dash-social) — visual analytics and performance dashboards. - [Sprout Social](https://www.g2.com/products/sprout-social) — visual reports and campaign tracking. ### Which vendor provides AI-powered sentiment tracking Based on G2 reviews, these vendors are most associated with AI-supported sentiment tracking and monitoring use cases. - [Meltwater](https://www.g2.com/products/meltwater) — AI summaries and sentiment monitoring. - [Sprout Social](https://www.g2.com/products/sprout-social) — sentiment flags and listening workflows. - [YouScan](https://www.g2.com/products/youscan) — AI sentiment analysis across channels. - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence) — AI sentiment and trend analysis. ### What are social media analytics tools Social media analytics tools are platforms teams use to track content performance, engagement, audience activity, and reporting across one or more social channels. In recent G2 reviews, users consistently describe them as a way to centralize metrics, compare results across networks, monitor comments or mentions, and turn social data into clearer decisions. Reviewers also tie these tools to faster reporting, campaign reviews, and better visibility into which posts resonate. Depending on the product, buyers also mention dashboards, scheduling, inbox management, competitor analysis, sentiment monitoring, and shareable reports as part of the broader analytics workflow. ### What features define modern Social Media Analytics According to verified users, modern social media analytics is defined by centralized dashboards, customizable reports, cross-platform tracking, and easier access to engagement trends. Recent reviews also highlight visual reporting, scheduled or automated reports, audience and post-performance analysis, and the ability to compare channels or campaigns in one view. Many reviewers connect strong analytics tools with workflow benefits too, such as approval flows, content calendars, unified inboxes, and integrations that reduce switching between apps. More advanced use cases mentioned in G2 reviews include competitor benchmarking, sentiment analysis, social listening, and AI-assisted insights that help teams surface patterns faster and explain results more clearly to stakeholders. ### [Vista Social](https://www.g2.com/products/vista-social/reviews) Vista Social is an enterprise-ready social media management platform built for teams that refuse to settle. Every channel, every workflow, every integration, powered by AI that works while you sleep. You decide how you want to work. Turn on AI mode and let Ask Vista drive, or switch to Expert mode and run everything hands-on with the full set of powerful tools and automations. The platform adapts to how your team likes to operate, not the other way around. At the center of AI mode is Ask Vista, your conversational assistant. Instead of clicking through menus, you tell it what you need. Draft and schedule a week of posts, pull last month's performance, find the right media, reply to your inbox, or ask what's working. Ask Vista does the work and shows you the results. Then there are agents. Set one up once and it keeps running on its own schedule, so the routine work happens without you. An agent can publish recurring content, watch your comments and reviews and respond, put together a Monday morning report, or surface ideas before you plan. You describe the job, the agent handles it on repeat. Around all of it sits everything you'd expect. Connect Instagram, Facebook, TikTok, LinkedIn, YouTube, X, Pinterest, Google Business Profile, Threads, and Bluesky. Plan on a shared calendar, route approvals for your team and clients, and dig into analytics, competitor benchmarking, and social listening. Agencies get multi-workspace management, white-label reports, and branded dashboards. No bloat, no per-feature upsells, no "contact us for pricing." **Average Rating:** 4.8/5.0 **Total Reviews:** 1,118 #### How Do G2 Users Rate Vista Social? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10) - **Attribution:** 9.2/10 (Category avg: 7.9/10) - **Scalability:** 9.6/10 (Category avg: 8.6/10) - **Report Customizability:** 9.4/10 (Category avg: 8.1/10) #### Who Is the Company Behind Vista Social? - **Seller:** [Vista Social LLC](https://www.g2.com/sellers/vista-social-llc) - **Company Website:** vistasocial.com - **Year Founded:** 2022 - **HQ Location:** New York, US - **Twitter:** @vistasocialapp 2,663 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d70376c9cad6b254ef322d784092bfc3c22bb6c527bf974978962ebf610fb254&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvistasocial%2F&secure%5Burl_type%5D=linkedin_company_website) 28 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Founder - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 71% Small, 26% Medium #### What Do G2 Reviewers Say About Vista Social? _AI-generated summary from verified user reviews_ ##### Pros - Users find Vista Social to be **extremely easy to use** , streamlining social media management effortlessly with diverse features. - Users appreciate the **comprehensive and user-friendly social media management features** of Vista Social for efficient content management. - Users appreciate the **comprehensive features** of Vista Social, making it an ideal tool for small to medium businesses. - Users love the **easy post scheduling** in Vista Social, which streamlines content management across multiple platforms efficiently. - Users value the **centralized management** of Vista Social, simplifying social media handling across multiple platforms with ease. ##### Cons - Users find the **learning curve frustrating** , but believe familiarity will improve overall experience with Vista Social. - Users note a **lack of automation features** like LinkedIn DMs and mobile app capabilities, which limits functionality. - Users express concerns about **delayed updates** for TikTok and others, causing potential financial and reputational harm. - Users note that there is **room for improvement** in Vista Social’s AI capabilities and dashboard analytics overview. - Users face challenges with **linking issues** in Vista Social, including data syncing and account connection difficulties. #### What Are Recent G2 Reviews of Vista Social? **["honest review from a social media manager"](https://www.g2.com/survey_responses/vista-social-review-10991062)** **Rating:** 4.5/5.0 stars _— Trisha E._ [Read full review](https://www.g2.com/survey_responses/vista-social-review-10991062) **["Exactly what I was looking for!"](https://www.g2.com/survey_responses/vista-social-review-7769914)** **Rating:** 5.0/5.0 stars _— Caroline H._ [Read full review](https://www.g2.com/survey_responses/vista-social-review-7769914) ### [Semrush](https://www.g2.com/products/semrush/reviews) Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia. **Average Rating:** 4.4/5.0 **Total Reviews:** 3,919 #### How Do G2 Users Rate Semrush? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Attribution:** 8.3/10 (Category avg: 7.9/10) - **Scalability:** 8.7/10 (Category avg: 8.6/10) - **Report Customizability:** 8.4/10 (Category avg: 8.1/10) #### Who Is the Company Behind Semrush? - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe 956,842 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website) 42,087 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 62% Small, 28% Medium #### What Do G2 Reviewers Say About Semrush? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **variety of customizable tools** in Semrush, enhancing their SEO strategies and overall website performance. - Users find Semrush's **ease of use** beneficial, enabling efficient SEO management and seamless integration with tools. - Users value the **keyword insights** from Semrush, enhancing SEO strategies and optimizing content effectively. - Users value the **comprehensive organic insights** and features of Semrush, enhancing their marketing strategies effectively. - Users value the **effective position tracking** in Semrush, enabling strategic insights and competitive analysis for SEO success. ##### Cons - Users find Semrush to be **too expensive** , especially for small businesses and sole proprietors with limited budgets. - Users find Semrush **overly expensive** , particularly with additional costs for advanced features, limiting access for smaller businesses. - Users find the **high costs** of Semrush challenging, particularly for smaller businesses with limited budgets. - Users find **pricing issues** in Semrush due to high costs and constant add-ons that strain budgets. - Users find the **learning curve steep** , as the overwhelming data can make initial navigation challenging. #### What Are Recent G2 Reviews of Semrush? **["Reliable, Modern Marketing Suite with Powerful API/MCP Improvements"](https://www.g2.com/survey_responses/semrush-review-13159268)** **Rating:** 5.0/5.0 stars _— Pasha L._ [Read full review](https://www.g2.com/survey_responses/semrush-review-13159268) **["SEMrush: Our Go-To Powerhouse for SEO/AEO-Driven Content That Boosts Conversions"](https://www.g2.com/survey_responses/semrush-review-13129243)** **Rating:** 5.0/5.0 stars _— Pavel K._ [Read full review](https://www.g2.com/survey_responses/semrush-review-13129243) #### What Are G2 Users Discussing About Semrush? - [How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities?](https://www.g2.com/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) - 2 comments, 3 upvotes - [What is Semrush used for?](https://www.g2.com/discussions/what-is-semrush-used-for) - 5 comments - [What is Semrush Content Marketplace used for?](https://www.g2.com/discussions/what-is-semrush-content-marketplace-used-for) - [What is SplitSignal used for?](https://www.g2.com/discussions/what-is-splitsignal-used-for) - [How do I delete my RingCentral account?](https://www.g2.com/discussions/how-do-i-delete-my-ringcentral-account) - 2 comments ### [Linktree](https://www.g2.com/products/linktree/reviews) Connect audiences to all of your content with just one link. **Average Rating:** 4.6/5.0 **Total Reviews:** 96 #### How Do G2 Users Rate Linktree? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Attribution:** 7.9/10 (Category avg: 7.9/10) - **Scalability:** 8.8/10 (Category avg: 8.6/10) - **Report Customizability:** 8.2/10 (Category avg: 8.1/10) #### Who Is the Company Behind Linktree? - **Seller:** [Linktr](https://www.g2.com/sellers/linktr) - **Year Founded:** 2016 - **HQ Location:** Melbourne, Victoria - **Twitter:** @LinkTR 386 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0026e3f743cdc8c44fcf0aaf2f001d224b10b2161960706f3bcb2dc08fe40793&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flinktree%2F&secure%5Burl_type%5D=linkedin_company_website) 320 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner - **Top Industries:** Non-Profit Organization Management, Real Estate - **Company Size:** 82% Small, 11% Medium #### What Do G2 Reviewers Say About Linktree? _AI-generated summary from verified user reviews_ ##### Pros - Users find Linktree’s **ease of use** exceptional, allowing effortless organization and updates of their business links. - Users appreciate the **intuitive design** of Linktree, making link sharing organized and effortless across platforms. - Users appreciate the **simple organization** of Linktree, making sharing multiple links easy and visually appealing. - Users appreciate the **detailed analytics** that provide valuable insights into link performance and traffic tracking. - Users value the **easy integrations** with Linktree, effortlessly consolidating their social media links into one accessible page. ##### Cons - Users find Linktree **expensive** as many advanced features are restricted to the paid plan, limiting customization options. - Users find **limited customization options** in Linktree's free version, restricting advanced branding and layout features. - Users find the **expensive features** limiting, wishing for more customization options in the free version. - Users find **insufficient insights** in Linktree, as it lacks detailed user recognition for account traffic. - Users find the **limited analytics** on Linktree challenging, especially for those on the free plan. #### What Are Recent G2 Reviews of Linktree? **["Effortless Link Management, Limited Customization"](https://www.g2.com/survey_responses/linktree-review-12721742)** **Rating:** 4.0/5.0 stars _— Jigyasa S._ [Read full review](https://www.g2.com/survey_responses/linktree-review-12721742) **["All Your Links in One Clean, Simple Hub"](https://www.g2.com/survey_responses/linktree-review-12251857)** **Rating:** 5.0/5.0 stars _— Muzammil M._ [Read full review](https://www.g2.com/survey_responses/linktree-review-12251857) #### What Are G2 Users Discussing About Linktree? - [Why is Linktree bad?](https://www.g2.com/discussions/why-is-linktree-bad) - [What should be included in Linktree?](https://www.g2.com/discussions/what-should-be-included-in-linktree) - [Is Linktree a software?](https://www.g2.com/discussions/is-linktree-a-software) - [What is the function of Linktree?](https://www.g2.com/discussions/what-is-the-function-of-linktree) - 1 comment ### [Meltwater](https://www.g2.com/products/meltwater/reviews) Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs. **Average Rating:** 4.1/5.0 **Total Reviews:** 2,637 #### How Do G2 Users Rate Meltwater? - **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.0/10) - **Attribution:** 7.1/10 (Category avg: 7.9/10) - **Scalability:** 7.9/10 (Category avg: 8.6/10) - **Report Customizability:** 7.7/10 (Category avg: 8.1/10) #### Who Is the Company Behind Meltwater? - **Seller:** [Meltwater](https://www.g2.com/sellers/meltwater) - **Company Website:** www.meltwater.com - **Year Founded:** 2001 - **HQ Location:** San Francisco, CA - **Twitter:** @Meltwater 24,840 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=42afdd888dded55ea41ff09472451e1c766ad396ecb4db514e469624956a0419&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13277%2F&secure%5Burl_type%5D=linkedin_company_website) 2,585 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 41% Small, 37% Medium #### What Do G2 Reviewers Say About Meltwater? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Meltwater, appreciating its fast setup and helpful customer support. - Users praise Meltwater for its **powerful filtering settings** , making it easy to find relevant content quickly. - Users appreciate the **outstanding customer support** from Meltwater, making the learning process easier and more enjoyable. - Users commend Meltwater for its **exceptional customer support** , appreciating timely help and comprehensive onboarding training. - Users value the **helpfulness of Meltwater's customer support** and intuitive features that enhance the user experience. ##### Cons - Users find that **improvement is needed** in Meltwater's relevancy and relevant platform limitations for smaller organizations. - Users face a challenging **learning curve** with Meltwater due to complex features and time-consuming training requirements. - Users find the interface **not intuitive** , creating challenges in effectively navigating and utilizing Meltwater's features. - Users face **technical issues** with Meltwater, struggling with Boolean logic and experiencing lag, filtering challenges, and onboarding difficulties. - Users find Meltwater's **complexity** challenging, particularly with Boolean logic and non-intuitive interface issues impacting search efficiency. #### What Are Recent G2 Reviews of Meltwater? **["Reliable Keyword Search and Flexible Article Sorting"](https://www.g2.com/survey_responses/meltwater-review-13174217)** **Rating:** 4.0/5.0 stars _— Max B._ [Read full review](https://www.g2.com/survey_responses/meltwater-review-13174217) **["A good platform for influencers search"](https://www.g2.com/survey_responses/meltwater-review-8216118)** **Rating:** 4.5/5.0 stars _— Joannie C._ [Read full review](https://www.g2.com/survey_responses/meltwater-review-8216118) #### What Are G2 Users Discussing About Meltwater? - [What is Linkfluence used for?](https://www.g2.com/discussions/what-is-linkfluence-used-for) - [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) - 1 comment, 1 upvote - [Who uses meltwater?](https://www.g2.com/discussions/who-uses-meltwater) - 1 comment - [Is Klear safe?](https://www.g2.com/discussions/is-klear-safe) - 1 comment - [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) - 2 comments ### [Bitly](https://www.g2.com/products/bitly/reviews) Bitly is a leading marketing platform for link and QR Code management, enabling businesses of all sizes to see what’s working across online and offline channels. Powering more than 100 billion clicks and scans annually worldwide, Bitly makes it easy to create, share, and track short links and QR Codes, so brands can find what’s resonating and scale their reach. More than 3 million customers rely on Bitly to connect with their audiences, from global enterprises to growing businesses, including two-thirds of the Fortune 500. **Average Rating:** 4.5/5.0 **Total Reviews:** 915 #### How Do G2 Users Rate Bitly? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Attribution:** 7.6/10 (Category avg: 7.9/10) - **Scalability:** 8.6/10 (Category avg: 8.6/10) - **Report Customizability:** 8.0/10 (Category avg: 8.1/10) #### Who Is the Company Behind Bitly? - **Seller:** [Bitly, Inc.](https://www.g2.com/sellers/bitly-inc) - **Company Website:** bitly.com - **Year Founded:** 2008 - **HQ Location:** New York - **Twitter:** @Bitly 63,498 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=756ca50bc8c31cec97641d885704a324048a6b8a1b2b260053a8491e291a4bfb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F552285%2F&secure%5Burl_type%5D=linkedin_company_website) 342 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Owner - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 60% Small, 29% Medium #### What Do G2 Reviewers Say About Bitly? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of Bitly, finding it simple and organized for all their link management needs. - Users appreciate the **organized management** of Bitly, enjoying custom URLs and useful analytics for their links. - Users appreciate the **ease of use in creating and managing shortened links** with Bitly, enhancing their workflow. - Users praise the **detailed analytics** of Bitly, enabling effective tracking of links and understanding audience engagement. - Users love Bitly for its **efficient link management** , offering powerful analytics and user-friendly customization for effective marketing. ##### Cons - Users find Bitly **expensive** and feel limited by data access and additional costs for adding team members. - Users find it challenging due to **limited link organization options** and restrictions on renaming campaigns in Bitly. - Users express frustration over **limited analytics** and access to historical data, finding the interface cumbersome and restrictive. - Users face **link management issues** with Bitly, impacting organization and causing frustration with redirects and costs. - Users find the **subscription costs high** for features like extended data access and adding team members. #### What Are Recent G2 Reviews of Bitly? **["There's a lot more to Bitly than shortening links!"](https://www.g2.com/survey_responses/bitly-review-13058341)** **Rating:** 4.5/5.0 stars _— Miguel F._ [Read full review](https://www.g2.com/survey_responses/bitly-review-13058341) **["User-Friendly Link Shortening, QR Customization, and Landing Pages in One Platform"](https://www.g2.com/survey_responses/bitly-review-13126244)** **Rating:** 4.5/5.0 stars _— Konjengbam M._ [Read full review](https://www.g2.com/survey_responses/bitly-review-13126244) #### What Are G2 Users Discussing About Bitly? - [What is Bitly used for?](https://www.g2.com/discussions/what-is-bitly-used-for) - 3 comments ### [Dash Social](https://www.g2.com/pt/products/dash-social/reviews) Dash Social é uma plataforma de gerenciamento de mídias sociais criada para equipes de marketing modernas. Ela combina análises de mídias sociais, marketing de influenciadores, monitoramento social e ferramentas de comércio social para ajudar as marcas a planejar, publicar, medir e otimizar conteúdo de forma eficaz para obter o melhor impacto. Ela oferece inteligência específica da marca que transforma o social em um impulsionador de insights de mercado, vantagem competitiva e crescimento de receita. Principais Recursos e Benefícios: - Insights preditivos da marca para otimizar decisões de conteúdo e investimento - Análises de mídias sociais totalmente personalizáveis entre canais com dados acionáveis - Relatórios de campanhas em conteúdo próprio, conquistado, pago e de criadores - Análise competitiva aprofundada, participação de voz e benchmarking do setor - Monitoramento social para rastrear tendências, sentimento do público e saúde da marca - Ferramenta de agendamento de mídias sociais para planejamento e publicação de conteúdo eficientes - Gestão colaborativa de caixa de entrada de mídias sociais para engajar públicos em todos os canais - Link na bio e galerias de UGC para impulsionar vendas a partir do social - Descoberta, gestão e medição de criadores de ponta a ponta para escalar parcerias com influenciadores Confiada por marcas líderes de consumo nos setores de varejo, beleza, moda, mídia e CPG, a Dash Social garante que as equipes possam efetivamente vincular o desempenho social à receita, unificar dados fragmentados em insights prontos para executivos e expandir com confiança o alcance de suas marcas em mercados e canais. **Average Rating:** 4.7/5.0 **Total Reviews:** 406 #### How Do G2 Users Rate Dash Social? - **the product tem sido um bom parceiro comercial?:** 9.7/10 (Category avg: 9.0/10) - **Atribuição:** 6.5/10 (Category avg: 7.9/10) - **Escalabilidade:** 8.5/10 (Category avg: 8.6/10) - **Personalização de relatórios:** 8.5/10 (Category avg: 8.1/10) #### Who Is the Company Behind Dash Social? - **Vendedor:** [Dash Social](https://www.g2.com/pt/sellers/dash-social) - **Website da Empresa:** www.dashsocial.com - **Ano de Fundação:** 2013 - **Localização da Sede:** Halifax, NS - **Twitter:** @DashSocialHQ 1,856 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7a3ff2b9ef950267cb1559972563b165886a5b5d0fcbedef54e9ac05c7a7bd41&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdashsocialhq%2F&secure%5Burl_type%5D=linkedin_company_website) 299 funcionários no LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gerente de Mídias Sociais, Coordenador de Mídias Sociais - **Top Industries:** Vestuário e Moda, Cosméticos - **Company Size:** 41% Small, 40% Medium #### What Do G2 Reviewers Say About Dash Social? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários adoram o **design amigável** do Dash Social, elogiando sua interface convidativa e navegação fácil. - Os usuários apreciam o **foco em análises** do Dash Social, que ajuda a rastrear insights e concorrentes de forma eficaz. - Os usuários valorizam as **análises robustas** do Dash Social, melhorando a compreensão do desempenho do conteúdo e a eficácia da estratégia de marketing. - Os usuários adoram o Dash Social por seu **agendamento intuitivo e análises** , tornando o gerenciamento de mídias sociais fácil e eficaz. - Os usuários valorizam os **recursos robustos de análise e agendamento** do Dash Social, tornando as campanhas de marketing mais eficazes e organizadas. ##### Cons - Os usuários expressam frustração com as **limitações do Instagram** , particularmente com a postagem automática e o acompanhamento do engajamento para reels. - Os usuários observam **recursos ausentes** , como integração limitada com certos canais e conectividade inadequada com o Salesforce. - Os usuários desejam mais **recursos robustos** no Dash Social, incluindo integração com o Reddit e ferramentas aprimoradas para influenciadores. - Os usuários destacam as **limitações da API** do Dash Social, impactando as capacidades de agendamento e relatórios para várias plataformas. - Os usuários sentem que as **limitações de recursos** do Dash Social impedem o agendamento eficaz, a geração de relatórios e insights detalhados de dados. #### What Are Recent G2 Reviews of Dash Social? **["Dash torna o agendamento fácil com uma interface limpa e postagem confiável"](https://www.g2.com/pt/survey_responses/dash-social-review-12846720)** **Rating:** 4.0/5.0 stars _— Ryan M._ [Read full review](https://www.g2.com/pt/survey_responses/dash-social-review-12846720) **["Agendamento de Mídias Sociais Simplificado com Análises e Insights Poderosos"](https://www.g2.com/pt/survey_responses/dash-social-review-12861498)** **Rating:** 5.0/5.0 stars _— Veronica G._ [Read full review](https://www.g2.com/pt/survey_responses/dash-social-review-12861498) #### What Are G2 Users Discussing About Dash Social? - [Para que serve o Dash Hudson?](https://www.g2.com/pt/discussions/what-is-dash-hudson-used-for) ### [Oktopost](https://www.g2.com/pt/products/oktopost/reviews) Oktopost é uma plataforma de gestão de mídias sociais B2B que ajuda equipes de marketing e receita a impulsionar o engajamento, medir o sucesso e vincular as mídias sociais ao crescimento da receita. Confiada por milhares de profissionais de marketing em algumas das principais empresas de tecnologia B2B e serviços profissionais do mundo, a Oktopost oferece um conjunto abrangente de soluções para publicação em mídias sociais, defesa de funcionários, análises sociais, escuta social e inteligência de marketing, tudo em uma única plataforma. **Average Rating:** 4.4/5.0 **Total Reviews:** 197 #### How Do G2 Users Rate Oktopost? - **the product tem sido um bom parceiro comercial?:** 9.4/10 (Category avg: 9.0/10) - **Atribuição:** 7.6/10 (Category avg: 7.9/10) - **Escalabilidade:** 8.7/10 (Category avg: 8.6/10) - **Personalização de relatórios:** 8.0/10 (Category avg: 8.1/10) #### Who Is the Company Behind Oktopost? - **Vendedor:** [Oktopost](https://www.g2.com/pt/sellers/oktopost) - **Website da Empresa:** www.oktopost.com - **Ano de Fundação:** 2013 - **Localização da Sede:** Ramat Gan, Israel - **Twitter:** @Oktopost 4,069 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f641702be139daf7ed15a9d59cb2a7503b3062b5d5e7d4f0e719254c295ee135&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foktopost%2F&secure%5Burl_type%5D=linkedin_company_website) 123 funcionários no LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gerente de Mídias Sociais, Gerente de Marketing - **Top Industries:** Software de Computador, Tecnologia da Informação e Serviços - **Company Size:** 49% Medium, 27% Large #### What Do G2 Reviewers Say About Oktopost? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários acham o Oktopost excepcionalmente **fácil de usar** , simplificando o agendamento de mídias sociais e melhorando o engajamento dos funcionários sem esforço. - Os usuários acham o recurso de **agendamento de postagens** do Oktopost perfeito, aumentando o engajamento e oferecendo análises valiosas para insights estratégicos. - Os usuários apreciam a **interface intuitiva e os recursos abrangentes** do Oktopost, melhorando a gestão de mídias sociais e os esforços de defesa. - Os usuários apreciam o **agendamento fácil** do Oktopost, melhorando a gestão de mídias sociais e aumentando o engajamento dos funcionários de forma eficaz. - Os usuários apreciam os **relatórios e análises personalizáveis** do Oktopost, aprimorando efetivamente suas estratégias sociais baseadas em dados. ##### Cons - Os usuários observam que **é necessário melhorar** a precisão dos dados, as limitações da API e os problemas técnicos que afetam a usabilidade. - Os usuários expressam frustração com os **recursos ausentes** no Oktopost, particularmente a escuta social ineficaz e as integrações limitadas. - Os usuários relatam **imprecisões nos dados** e respostas lentas para correções, impactando a confiabilidade e a confiança no Oktopost. - Os usuários experimentam **análises imprecisas** do Oktopost, levando a discrepâncias na geração de relatórios de dados e desafios de atribuição. - Os usuários experimentam **análises limitadas** com o Oktopost, enfrentando dados imprecisos e longos tempos de resposta para problemas. #### What Are Recent G2 Reviews of Oktopost? **["Oktopost economiza tempo com a visualização de calendário, insights do SocialBI e ferramentas de advocacia"](https://www.g2.com/pt/survey_responses/oktopost-review-13058845)** **Rating:** 4.5/5.0 stars _— Jessica H._ [Read full review](https://www.g2.com/pt/survey_responses/oktopost-review-13058845) **["Excelente colaboração em equipe com relatórios poderosos de BI social"](https://www.g2.com/pt/survey_responses/oktopost-review-13058913)** **Rating:** 4.5/5.0 stars _— Laurel B._ [Read full review](https://www.g2.com/pt/survey_responses/oktopost-review-13058913) ### [Buzzmonitor](https://www.g2.com/pt/products/buzzmonitor/reviews) Buzzmonitor é uma solução integrada para marcas que buscam otimizar sua presença digital e transformar dados em estratégias eficazes. Como uma plataforma tudo-em-um, ela combina monitoramento de mídias sociais, atendimento ao cliente multicanal, análises de mídias sociais, painéis, agendamento de postagens e análise avançada de dados—tudo impulsionado por inteligência artificial. **Average Rating:** 4.5/5.0 **Total Reviews:** 21 #### How Do G2 Users Rate Buzzmonitor? - **the product tem sido um bom parceiro comercial?:** 9.2/10 (Category avg: 9.0/10) - **Atribuição:** 8.1/10 (Category avg: 7.9/10) - **Escalabilidade:** 9.3/10 (Category avg: 8.6/10) - **Personalização de relatórios:** 9.1/10 (Category avg: 8.1/10) #### Who Is the Company Behind Buzzmonitor? - **Vendedor:** [Buzzmonitor LLC](https://www.g2.com/pt/sellers/buzzmonitor-llc) - **Ano de Fundação:** 2012 - **Localização da Sede:** Barueri, SP - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97b70292a8410560a439b7eac943325aa37e6490848bb9d94f86480f21ba7a98&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbuzzmonitor%2F&secure%5Burl_type%5D=linkedin_company_website) 199 funcionários no LinkedIn® #### Who Uses This Product? - **Company Size:** 55% Medium, 27% Small #### What Do G2 Reviewers Say About Buzzmonitor? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários adoram os **painéis personalizáveis** do Buzzmonitor, que simplificam a análise de dados e aprimoram insights sem esforço. - Os usuários adoram o Buzzmonitor por seu **design intuitivo** , permitindo fácil navegação e análise de dados eficiente para relatórios abrangentes. - Os usuários adoram os **painéis personalizáveis** e os **insights de IA** do Buzzmonitor, melhorando a análise de dados e economizando tempo. - Os usuários adoram os **insights de IA** do Buzzmonitor, que simplificam a análise e economizam tempo valioso nos relatórios. - Os usuários adoram o Buzzmonitor por seus **poderosos insights de IA** , tornando a análise de mídia social eficiente e direta. #### What Are Recent G2 Reviews of Buzzmonitor? **Rating:** 5.0/5.0 stars _— Nadja T._ [Read full review](https://www.g2.com/pt/survey_responses/buzzmonitor-review-11568590) **["Melhore sua análise enquanto economiza tempo"](https://www.g2.com/pt/survey_responses/buzzmonitor-review-11529461)** **Rating:** 5.0/5.0 stars _— Amanda S._ [Read full review](https://www.g2.com/pt/survey_responses/buzzmonitor-review-11529461) #### What Are G2 Users Discussing About Buzzmonitor? - [Para que é usado o BuzzMonitor?](https://www.g2.com/pt/discussions/what-is-buzzmonitor-used-for) ### [YouScan](https://www.g2.com/products/youscan/reviews) YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. The platform is particularly beneficial for a diverse range of users, including large corporations and smaller, customer-centric brands. With over 400 clients worldwide, including industry giants like Nestle, L'Oreal, and Coca-Cola, YouScan is trusted by both established brands and emerging companies. Its mission is to empower organizations to listen to their customers effectively, fostering improved engagement and strategic growth. YouScan boasts several key features that set it apart in the social listening category. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media images, including brand logo detection and automated visual content reports. Understanding the audience is crucial for effective marketing strategies, and YouScan excels in this area with its Audience Insights feature. This tool provides demographic information, interests, and occupations of individuals discussing brands and topics on social media, allowing users to tailor their marketing efforts to specific segments. The platform's powerful reporting capabilities, combined with a sleek and user-friendly interface, make it accessible and appealing to a wide range of users, from large enterprises to startups. Recognized by industry experts, YouScan has received accolades such as being named a "Cool AI Vendor for Marketing" by Gartner and winning multiple MarkTech Breakthrough Awards for "Best Social Media Monitoring Software." Founded in Kyiv, YouScan has grown into a distributed team with offices across Europe and Latin America, reflecting its commitment to serving a global clientele while continuously evolving to meet the needs of the market. **Average Rating:** 4.7/5.0 **Total Reviews:** 296 #### How Do G2 Users Rate YouScan? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Attribution:** 9.4/10 (Category avg: 7.9/10) - **Scalability:** 9.2/10 (Category avg: 8.6/10) - **Report Customizability:** 9.0/10 (Category avg: 8.1/10) #### Who Is the Company Behind YouScan? - **Seller:** [YouScan](https://www.g2.com/sellers/youscan) - **Company Website:** www.youscan.io - **Year Founded:** 2010 - **HQ Location:** Kyiv, Kyiv City - **Twitter:** @YouScan\_io 441 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a0672b1309b31065f60c6ef8b85793c01d831a362043c9070d90ee72c0e3828e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F525639%2F&secure%5Burl_type%5D=linkedin_company_website) 96 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Market Research - **Company Size:** 48% Small, 35% Medium #### What Do G2 Reviewers Say About YouScan? _AI-generated summary from verified user reviews_ ##### Pros - Users commend YouScan for its **excellent customer support** , providing prompt assistance and enriching onboarding experiences. - Users praise YouScan for its **helpful customer support** that promptly addresses questions and enhances user experience. - Users appreciate YouScan for its **ease of use** , boasting an intuitive interface and helpful customer support. - Users are impressed by YouScan's **powerful analytics capabilities** , enabling them to uncover actionable insights efficiently. - Users find YouScan's **social listening capabilities** invaluable for monitoring brand mentions and enhancing customer engagement. ##### Cons - Users find the **learning curve challenging** , especially with search queries, making it tough for new users to adapt. - Users find the **difficult learning** curve a challenge, needing time to master YouScan's extensive features effectively. - Users express frustration with YouScan's **slow performance** when analyzing large data sets, impacting efficiency and usability. - Users note the **limited features** of YouScan, especially in query counts and data extraction capabilities. - Users face challenges with **data inaccuracy** due to limited query capabilities and difficulty in cleaning data effectively. #### What Are Recent G2 Reviews of YouScan? **["YouScan Is Essential for TikTok Listening—and Valuable Across Platforms"](https://www.g2.com/survey_responses/youscan-review-12791704)** **Rating:** 4.5/5.0 stars _— Jack F._ [Read full review](https://www.g2.com/survey_responses/youscan-review-12791704) **["Excellent Threads Coverage, Smooth API Setup, and Proactive CSM Support"](https://www.g2.com/survey_responses/youscan-review-12851551)** **Rating:** 4.5/5.0 stars _— bizinside ._ [Read full review](https://www.g2.com/survey_responses/youscan-review-12851551) #### What Are G2 Users Discussing About YouScan? - [What are the benefits and challenges of using YouScan for social media listening?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-youscan-for-social-media-listening) - [What is YouScan used for?](https://www.g2.com/discussions/what-is-youscan-used-for) - 1 comment, 1 upvote ### [Brand24](https://www.g2.com/products/brand24/reviews) Brand24 Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers, and monitor their competition. It's a solid and affordable media monitoring tool to help you manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more. **Average Rating:** 4.6/5.0 **Total Reviews:** 355 #### How Do G2 Users Rate Brand24? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Attribution:** 8.4/10 (Category avg: 7.9/10) - **Scalability:** 9.0/10 (Category avg: 8.6/10) - **Report Customizability:** 8.4/10 (Category avg: 8.1/10) #### Who Is the Company Behind Brand24? - **Seller:** [Brand24](https://www.g2.com/sellers/brand24) - **Company Website:** brand24.com - **Year Founded:** 2010 - **HQ Location:** Wrocław, Poland - **Twitter:** @brand24 23,583 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6733de2beadc5883ab6f36c3b1b7277b4f4d78375289d686971f0dfe2777b4d9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2890993%2F&secure%5Burl_type%5D=linkedin_company_website) 99 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Founder - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 65% Small, 28% Medium #### What Do G2 Reviewers Say About Brand24? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of Brand24, enjoying its intuitive dashboard and real-time tracking features. - Users appreciate the **comprehensive monitoring** capabilities of Brand24, enabling effortless tracking of online mentions and insights. - Users find Brand24's **brand monitoring** invaluable for tracking mentions and engaging in real-time social conversations. - Users appreciate the **intuitive user interface** of Brand24, which enhances their experience with real-time data access. - Users value Brand24's **efficiency** in reporting and real-time monitoring, significantly enhancing their workflow and time management. ##### Cons - Users face inconsistent **filtering issues** that hinder usability and complicate tracking across multiple projects. - Users express frustration over **limited features** , lacking historical data access and customization options for projects. - Users face issues with **data inaccuracy** , as sentiment analysis can misinterpret sarcasm and mixed emotions frequently. - Users note the **presence of irrelevant content** in Brand24, which complicates understanding their online presence. - Users experience **slow loading times** with Brand24, which can hinder their ability to access data quickly. #### What Are Recent G2 Reviews of Brand24? **["The role of Brand24 as a social listening platform"](https://www.g2.com/survey_responses/brand24-review-12964263)** **Rating:** 5.0/5.0 stars _— Beata R._ [Read full review](https://www.g2.com/survey_responses/brand24-review-12964263) **["Real-Time Insights with User-Friendly Setup"](https://www.g2.com/survey_responses/brand24-review-12533019)** **Rating:** 5.0/5.0 stars _— Bartłomiej K._ [Read full review](https://www.g2.com/survey_responses/brand24-review-12533019) ### [Brandwatch Consumer Intelligence](https://www.g2.com/pt/products/brandwatch-consumer-intelligence/reviews) A Brandwatch capacita mais de 5.000 das empresas mais admiradas do mundo a entender e interagir com os clientes na velocidade das redes sociais. Sua solução de Inteligência do Consumidor oferece dados enriquecidos por IA de mais de 100 milhões de fontes sociais e online, ajudando organizações orientadas por dados a entender melhor como os consumidores se sentem em relação às suas marcas, produtos e tendências e tópicos da indústria. Insights extraídos desses dados podem ajudar as empresas a tomar decisões mais rápidas e inteligentes que se conectem melhor com seus consumidores. Operando e atendendo clientes em todo o mundo, a Brandwatch possui 15 escritórios ao redor do globo e mais de 1.000 funcionários em todo o mundo. A Brandwatch é uma empresa da Cision. **Average Rating:** 4.4/5.0 **Total Reviews:** 709 #### How Do G2 Users Rate Brandwatch Consumer Intelligence? - **the product tem sido um bom parceiro comercial?:** 8.8/10 (Category avg: 9.0/10) - **Atribuição:** 6.8/10 (Category avg: 7.9/10) - **Escalabilidade:** 8.2/10 (Category avg: 8.6/10) - **Personalização de relatórios:** 8.1/10 (Category avg: 8.1/10) #### Who Is the Company Behind Brandwatch Consumer Intelligence? - **Vendedor:** [Brandwatch](https://www.g2.com/pt/sellers/brandwatch) - **Website da Empresa:** www.brandwatch.com - **Ano de Fundação:** 2007 - **Localização da Sede:** Brighton, East Sussex - **Twitter:** @Brandwatch 34,219 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd53aea219a6df1aff5770fc0fcc695876a896393fc49ba3fa51172b6ea28e3b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F451367%2F&secure%5Burl_type%5D=linkedin_company_website) 832 funcionários no LinkedIn® #### Who Uses This Product? - **Who Uses This:** Analista, Consultor - **Top Industries:** Marketing e Publicidade, Relações Públicas e Comunicações - **Company Size:** 35% Large, 34% Medium #### What Do G2 Reviewers Say About Brandwatch Consumer Intelligence? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários valorizam a **facilidade de uso** na criação de widgets, permitindo uma visualização de dados eficiente e uma segmentação perspicaz. - Os usuários acham a **facilidade de rastrear a presença da marca** no Brandwatch Consumer Intelligence extremamente benéfica para obter insights. - Os usuários apreciam o **design intuitivo** do Brandwatch, tornando a escuta e análise social acessível para todos. - Os usuários adoram os **painéis intuitivos** do Brandwatch, tornando a obtenção de insights de dados e a análise de tendências fáceis e eficientes. - Os usuários valorizam muito a **precisão dos dados** do Brandwatch Consumer Intelligence, confiando neles para obter insights e decisões informadas. ##### Cons - Os usuários acham a **curva de aprendizado notável** do Brandwatch Consumer Intelligence desafiadora, especialmente para aqueles que são novos na plataforma. - Os usuários observam os **recursos limitados** do Brandwatch Consumer Intelligence, restringindo o acesso a dados e as capacidades de análise. - Os usuários expressam frustração com as **limitações da plataforma** , citando problemas com a análise de mídias sociais, falhas no painel e implementações lentas de IA. - Os usuários acham o processo de configuração do Brandwatch Consumer Intelligence **complicado e não muito intuitivo** , complicando a experiência inicial. - Os usuários relatam problemas de **imprecisão de dados** no Brandwatch, o que prejudica insights e análises eficazes. #### What Are Recent G2 Reviews of Brandwatch Consumer Intelligence? **["Integração de contas e queries para obter mais dados e criar relatórios"](https://www.g2.com/pt/survey_responses/brandwatch-consumer-intelligence-review-12982834)** **Rating:** 5.0/5.0 stars _— Usuário Verificado em Marketing e Publicidade_ [Read full review](https://www.g2.com/pt/survey_responses/brandwatch-consumer-intelligence-review-12982834) **["BrandWatch para suas necessidades de Social Listening"](https://www.g2.com/pt/survey_responses/brandwatch-consumer-intelligence-review-4237086)** **Rating:** 4.5/5.0 stars _— Francisco O._ [Read full review](https://www.g2.com/pt/survey_responses/brandwatch-consumer-intelligence-review-4237086) #### What Are G2 Users Discussing About Brandwatch Consumer Intelligence? - [What does Brandwatch do?](https://www.g2.com/pt/discussions/what-does-brandwatch-do) - 1 comment - [O Brandwatch é gratuito?](https://www.g2.com/pt/discussions/is-brandwatch-free) - 1 comment - [How much does brandwatch cost?](https://www.g2.com/pt/discussions/how-much-does-brandwatch-cost) - [Para que serve o Brandwatch?](https://www.g2.com/pt/discussions/what-is-brandwatch-used-for) - 2 comments - ‹ Prev‹ Prev - 1 - [2](/categories/social-media-analytics?open_modal_url=%2Fproducts%2Falerti%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsocial-media-analytics%26source%3Dcategory&order=g2_score&page=2#product-list) - [3](/categories/social-media-analytics?open_modal_url=%2Fproducts%2Falerti%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsocial-media-analytics%26source%3Dcategory&order=g2_score&page=3#product-list) - [4](/categories/social-media-analytics?open_modal_url=%2Fproducts%2Falerti%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsocial-media-analytics%26source%3Dcategory&order=g2_score&page=4#product-list) - [5](/categories/social-media-analytics?open_modal_url=%2Fproducts%2Falerti%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsocial-media-analytics%26source%3Dcategory&order=g2_score&page=5#product-list) - … - [20](/categories/social-media-analytics?open_modal_url=%2Fproducts%2Falerti%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsocial-media-analytics%26source%3Dcategory&order=g2_score&page=20#product-list) - [21](/categories/social-media-analytics?open_modal_url=%2Fproducts%2Falerti%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsocial-media-analytics%26source%3Dcategory&order=g2_score&page=21#product-list) - [Next ›Next ›](/categories/social-media-analytics?open_modal_url=%2Fproducts%2Falerti%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsocial-media-analytics%26source%3Dcategory&order=g2_score&page=2#product-list) Spotlight Categories [Retail POS Systems](https://www.g2.com/categories/retail-pos) [Corporate Performance Management (CPM) Software](https://www.g2.com/categories/corporate-performance-management-cpm) [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure) [Live Chat Software](https://www.g2.com/categories/live-chat) [Compensation Management Software](https://www.g2.com/categories/compensation-management) Similar Categories - [Influencer Marketing Platforms](/categories/influencer-marketing-platforms) - [Other Social Media](/categories/other-social-media) - [Social Media Listening Tools](/categories/social-media-listening-tools) - [Social Media Management](/categories/social-media-mgmt) - [Social Media Suites](/categories/social-media-suites) [Browse Social Media Analytics Themes](/categories/social-media-analytics/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated October 3, 2024 Social media analytics software provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use social analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. Data scientists and researchers may also utilize social media analytics tools to gather information about regions, practices, and tendencies. Social media analytics tools allow businesses to gain a greater understanding of customer desires and responsiveness. The products aim to grow businesses by measuring the effectiveness of social media campaigns. With increased awareness of customer sentiment and business practices, teams can strategize to create more effective campaigns while improving customer satisfaction and brand awareness. Social analytics products often provide information that benefits [social media monitoring software](https://www.g2.com/categories/social-media-monitoring). Monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt) as a feature or [social media suites](https://www.g2.com/categories/social-media-suites) as either a feature or standalone product. To qualify for inclusion in the Social Media Analytics category, a product must be able to: - Create business goals that can be measured with data indicators - Provide tracking and sharing data - Evaluate audience size, engagement, and demographics - Aggregate social media statistics - Compare data from individual campaigns, posts, or pages Top Tools at a Glance | | Multi-channel social reporting with campaign tagging | User Review "Sprout Social Makes Scheduling Easy with Reliable AI-Powered Publishing" | | | Multi-account scheduling with unified social inbox | User Review "Hootsuite simplifies multi-network management and campaign steering" | | | Cross-platform scheduling with unified engagement tracking | User Review "Streamlined Social Media Management with Seamless Integration" | | | Multi-location social and review management | User Review "Soci for Social Activities" | | | Multi-platform scheduling with unified inbox engagement | User Review "honest review from a social media manager" | | | SEO-driven social scheduling with competitor tracking | User Review "Reliable, Modern Marketing Suite with Powerful API/MCP Improvements" | | | Multi-link bio pages with click analytics | User Review "Effortless Link Management, Limited Customization" | | | Social listening with cross-channel media monitoring | User Review "Reliable Keyword Search and Flexible Article Sorting" | | | Shortened link tracking across social channels | User Review "There's a lot more to Bitly than shortening links!" | * * * Show More ### Social Media Analytics Topics - [What is Social Media Analytics Software?](#what-is-social-media-analytics-software) - [Why Use Social Media Analytics Software?](#why-use-social-media-analytics-software) - [Who Uses Social Media Analytics Software?](#who-uses-social-media-analytics-software) - [Social Media Analytics Software Features](#social-media-analytics-software-features) - [Software and Services Related to Social Media Analytics Software](#software-and-services-related-to-social-media-analytics-software) [ ### Social Media Analytics Topics Expand/Collapse ](#) - [What is Social Media Analytics Software?](#what-is-social-media-analytics-software) - [Why Use Social Media Analytics Software?](#why-use-social-media-analytics-software) - [Who Uses Social Media Analytics Software?](#who-uses-social-media-analytics-software) - [Social Media Analytics Software Features](#social-media-analytics-software-features) - [Software and Services Related to Social Media Analytics Software](#software-and-services-related-to-social-media-analytics-software) ## Learn More About Social Media Analytics Software ### What is Social Media Analytics Software? Social media has become a necessary marketing resource over the past decade, evolving well beyond a basic brand awareness tactic. Social networks such as Twitter, LinkedIn, and Facebook have developed into viable sources of leads, particularly with the help of social advertisements. In addition, these networks are great places to engage prospects or current clients to help bolster relationships. Employees can quickly and easily become brand advocates and influencers by posting and engaging on social media. Just as social media usage has exploded in recent years, so has the need for a business to harness and understand its company data—and social media data is no different. It is crucial for social media managers and marketing teams to know how social media campaigns are performing across all social channels, how and why accounts are growing in followers and engagements, and even track how competitors are performing. As companies continue to spend more money on social advertisements, the need to know which campaigns are performing well (and which are not) becomes all the more critical. Seeing this data and information is great, but with social media analytics software, users can digest all of this data and metrics in easy-to-understand visualizations. This is not only beneficial for social media managers or marketers that do not have data analysis knowledge, but also for their managers or chief marketing officers who may be trying to better judge the results of their hard work. Having this data readily accessible is a powerful tool for businesses and employees alike. With social media analytics software, you can: - Monitor and report on overall social media performance to track performance and justify social media as a viable marketing channel - Understand social media following through audience demographics - Identify the content that best resonates with audiences to use as a basis for future marketing strategies - Discover influencers to tap into as potential brand advocates - Track performance of paid social media campaigns to determine ROI - Gain insights on competitors through competitive analysis functionality ### Why Use Social Media Analytics Software? There are a number of reasons to use social media analytics beyond the obvious need to track the performance of social media posts and campaigns; one example is the ability to form data-driven strategies around social media. By leveraging social media analytics, social media managers and companies can accurately decipher which posts or paid campaigns generate the most interactions and engagements. Understanding why certain initiatives are successful allows users to build strategies that they know will perform well. Additionally, social media managers can analyze how certain pieces of contain attract engagement on posts. Pushing content marketing through social media has become a much more popular way to spread brand awareness and provide a useful, beneficial piece of content to a potential prospect, customer, or user. Knowing which headlines attract certain demographics or target markets helps inform content marketers of what they should be writing about. Again, repeating these successful tactics is made possible by leveraging social media analytics solutions. Honing in on specific social media strategies ensures a business can grow brand awareness and influence other key performance indicators and metrics, such as traffic or lead generation. Social media analytics tools also track attribution, so social media managers can monitor the click path of users that come to the company website from social media posts and eventually determine if they were able to convert into a customer. This is a great way for social media managers and marketing teams to justify paid social ad spending. ### Who Uses Social Media Analytics Software? What was once a very niche user base has expanded greatly, as the need for analytics and the growth of social media marketing efforts for businesses has increased exponentially in recent years. The employees most commonly utilizing social media analytics are social media managers. Many businesses, particularly mid-market and enterprise companies, have dedicated social media managers on their marketing teams to run all social accounts. Social media analytics tools are an excellent way for social media managers to track their goals and metrics. These products also help inform the decisions and strategies of social media managers. Marketing managers, marketing directors, or chief marketing officers may choose to use social media analytics products to track how well their social media manager is growing their presence on different outlets. It is also an easy way to ensure they are hitting goals and driving leads and traffic. For small businesses that might not have the resources to hire a social media manager, social media management might be allocated to a general marketer who wears many hats. Therefore, social media analytics software can be an easy, fast, and straightforward way of tracking social media campaigns for marketers who do not have the time to deep dive into performance. Because social media analytics tools have digestible visualizations, it is very simple for marketers to track metrics. Additionally, brand influencers and industry thought leaders may use social media analytics tools to track their interactions and engagements. Influencers are always trying to grow their followings; social media analytics solutions enable this through performance tracking and utilizing social media best practices. Brand advocates may also put out sponsored content for companies; justifying and defending their tactics to those companies is much easier with the help of social media analytics software. A customer service manager is another role that might take advantage of social media analytics. More and more customers are connecting with companies on social media when they are having issues with products or services. Oftentimes, it can be faster to tweet or direct message a company and explain the problems you are experiencing than it is to phone a call center and wait for a representative to assist you. Customer service teams can track complaints that come in through social media and ensure that issues are taken care of promptly. ### Social Media Analytics Software Features Analytics tools are meant to make the understanding and analysis of data easier; social media analytics software has the same purpose, but with features that are specific to measuring social media data. These features include: **Competitor analysis —** Many social media analytics products allow users to track the performance of not only their own social media campaigns, but of their competitors’ social media accounts as well. This is beneficial for social media managers who want to increase followers or interactions in relation to competitors, or use rivals as a benchmark for overall performance. It may be advantageous to tap into a competitors’ audience to grow followers and engagement. **Follower analysis —** The ability to glean insights into how your followers interact with your posts is important, but social media analytics software also provides insights into followers’ demographics and location. This can be valuable for understanding how certain demographics interact with specific pieces of content or posts. By having a better knowledge of followers, social media managers can target and personalize content for higher levels of engagement. **Content engagement analysis —** Similar to follower analysis, knowing who engages with certain pieces of content is valuable because it helps inform content marketing teams. Social media analytics solutions can offer insights into which headlines attract the most followers, likes, or engagements. Personalization is a major aspect of social media strategies, so pinpointing how content performs allows for a more targeted approach to audience engagement. This is also important for paid social ads to determine what is worth spending money on to grow followers and audience. **Influencer identification —** Some social media analytics offerings may provide the ability to identify which followers have the largest networks. Once these followers are identified, marketers, social media managers, or even C-level employees can target these influencers as potential brand advocates to promote company content or posts. Tapping into followers’ networks is an efficient way to increase one's own following and audience. **Attribution —** Marketers are constantly utilizing attribution solutions to ensure they are properly tracking lead generation. Social media analytics tools provide attribution capabilities to make sure social media managers or other marketers are tracking which customers were converted from social channels. Understanding the click path of users that eventually converted into customers enables repeat strategies or campaigns to hopefully replicate the end result. **Reporting —** Reporting is always a challenge, but analytics tools help improve the reporting process by providing a dedicated reporting tool instead of using spreadsheets. Social media data is easily organized and exported from social media analytics software so that it can be presented in a clean and easily understandable fashion. This is particularly useful when showing key metrics from social media data to higher-level employees. ### Software and Services Related to Social Media Analytics Software There are a few different software solutions that are directly associated with social media analytics software, as they are often part of larger social media marketing suite. These suites will include additional social media functions, such as social media management and social media monitoring, in addition to social media analytics. Each of these functions is valuable to social media managers and marketers. Social media management tools mainly provide the ability to administer a variety of social media accounts on a single platform, schedule posts and campaigns in advance, and suggest content or posts, to ultimately improve a company’s social media presence. Social media monitoring products help social media managers and marketers track trends across all social platforms. By staying on top of all the trending topics, a business can leverage virality to boost followers and audience. For social media teams that are attempting to quickly and efficiently ramp up a business’ social media presence, social media suites are most likely the best option due to their range of functionality.