Verified User in Higher Education
UH
Verified User in Higher Education
Small-Business (50 or fewer emp.)
"From scattered spreadsheets to a fully connected operation"
5/5
What do you like best about Airtable?

What I love most about Airtable is how everything connects in one place. Data is entered once and flows across records, interfaces, and automations — no duplicate entries, no lost information. The interface designer makes complex operational data accessible to any team member at a glance, without needing technical skills. As a former primary school teacher with no coding background, I was able to build sophisticated systems from scratch — student records, quality audit tracking, KPI dashboards, automated contract workflows — and that creative freedom has been genuinely transformative, both for our organization and for my career. Review collected by and hosted on G2.com.

What do you dislike about Airtable?

The native automations have limits for complex workflows, which means relying on Zapier for advanced use cases. Pricing can also be a challenge for smaller organizations. That said, these are areas where I hope to see the product evolve. Review collected by and hosted on G2.com.

Muhammad S.
MS
Muhammad S.
Growth Manager
Food & Beverages
Small-Business (50 or fewer emp.)
"Flexible and Powerful, but Pricing and Performance Could Improve"
3.5/5
What do you like best about Airtable?

UI/UX, integrations, performance, pricing and ROI, support and onboarding, and AI capabilities—without making each answer feel repetitive or overly detailed.

What I like best about Airtable is how flexible it is. It combines the simplicity of a spreadsheet with database features, automations, and integrations, making it easy to organize complex data and build workflows without heavy development Review collected by and hosted on G2.com.

What do you dislike about Airtable?

Airtable can become slower and harder to manage as bases grow. Pricing also increases quickly with more users and advanced features, while permissions, automation limits, and AI outputs can require extra setup and manual checking. Review collected by and hosted on G2.com.

엄한결 U.
엄U
엄한결 U.
Executive Director
Small-Business (50 or fewer emp.)
"The tool that turned our Excel- and Google Sheets-based work into a real operating system"
4.5/5
What do you like best about Airtable?

We initially started using Airtable just to organize our database, but over time it became the core system behind how we run our operations. Our work includes helping Korean companies enter the Vietnam market, managing buyer databases, coordinating matching projects, and tracking follow-up actions. Before Airtable, our information was scattered across Excel files, Google Sheets, and separate documents, which made everything inefficient and difficult to manage.

After moving to Airtable, we were able to bring buyer databases, project status, task tracking, meeting records, and follow-up history together in one structured base. Once we learned to use linked records, lookups, and formulas properly, it stopped feeling like a simple list manager and started to feel like a real working system for the business.

From there, we expanded beyond database management into HR tracking, accounting-related management, inventory and operations tracking, and even content planning. We also connected Airtable with tools like Make.com, Google Docs, and Gmail to automate document generation and other repetitive workflows. Work that used to rely on manual copying, double-checking, and constant follow-ups became far more standardized and reliable.

One of Airtable’s biggest strengths is that a non-developer like me could build all of this. It’s a powerful product, but it still lets the people who actually understand the workflow design and run the system themselves. Review collected by and hosted on G2.com.

What do you dislike about Airtable?

Airtable is a very good tool, but if you start using it without thinking through the structure, it can become complicated surprisingly fast. It looks simple at first, yet once you have many related tables and automations that keep growing, a poorly designed base quickly turns into something that’s hard to maintain. I went through a lot of trial and error myself.

As the amount of data increases and the setup gets more complex, performance and pricing can also become real concerns. There are times when permissions, or certain advanced capabilities, feel a bit limited for teams that rely on Airtable very heavily. So while it’s excellent for getting started quickly, if you want to use it as a company-wide operating system, you really need to design the architecture carefully from the beginning. Review collected by and hosted on G2.com.

Pablo F.
PF
Pablo F.
Full Stack Developer
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Build projects in the blink of an eye with AI-powered builder tools"
4/5
What do you like best about Airtable?

You can build small projects to track your project progress and automate company tasks easily using AI builder tools and prompts. I built a project portfolio tracker in seconds, and I’m using it to manage ongoing project progress and support team collaboration. Review collected by and hosted on G2.com.

What do you dislike about Airtable?

Airtable is great for prototyping, MVPs, and small projects. However, if you want to scale your solution, it may not be ideal, since the paid plans increase per user and can get expensive. The mobile version also has some limitations, and users can’t access all the same functionality as on the web version. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
GM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Intuitive and Powerful: Airtable Streamlines Team Collaboration"
4/5
What do you like best about Airtable?

What I like best about Airtable is how intuitive and polished the platform feels from a UI/UX perspective. It gives you the flexibility of a database without making the experience overly technical, so teams can build workflows quickly without a steep learning curve. The customization options, views, and automations are easy to navigate, which makes adoption across teams much smoother.

I also appreciate the wide range of integrations and how well Airtable connects with other tools we use daily. Performance has been reliable even as workflows and data sets grow, and the platform delivers strong ROI because it reduces manual work and improves visibility across projects. Support resources and onboarding are well organized, making it easy to get new users up to speed. The newer AI capabilities are also a nice addition for summarizing data, generating insights, and helping teams work more efficiently. Review collected by and hosted on G2.com.

What do you dislike about Airtable?

One downside is that Airtable’s pricing can rise quickly as teams grow and need more advanced automations, integrations, or additional user seats. Although the platform is very flexible, more complex workflows can still come with a learning curve before you can fully optimize them, especially for less technical users. Performance may also occasionally slow with very large bases or heavily customized setups, and some reporting or dashboard options can feel limited compared with dedicated BI tools. Additionally, while the AI features are promising, there’s still room for deeper intelligence and more advanced native functionality so you don’t have to rely as much on third-party integrations. Review collected by and hosted on G2.com.

Matthew W.
MW
Matthew W.
UK Inventory and Logistics Manager / Global Procurement Sustainability Specialist
Mid-Market (51-1000 emp.)
"Airtable: From Scattered Spreadsheets to Structured, Live Reporting"
5/5
What do you like best about Airtable?

I use Airtable as the backbone for several operational and sustainability systems across multiple international sites within a regulated life sciences environment.

What started as structured inventory control has evolved into linked systems covering procurement governance, supplier mapping, waste consolidation and Scope 1–3 emissions tracking. The ability to build relational, auditable data structures without heavy IT involvement has been a major advantage.

Airtable gives me database-level capability while remaining flexible enough to adapt as reporting expectations evolve. I can design systems around how the organisation actually operates rather than forcing processes into rigid software templates. Review collected by and hosted on G2.com.

What do you dislike about Airtable?

I genuinely have very few issues with Airtable, but as bases grow and datasets become larger, performance can slow slightly if they are not structured well. In my experience, this is largely mitigated through thoughtful architecture, clean relationships and good data organisation, but it does require some planning as systems scale.

One area I would like to see improved is how AI fields handle incomplete inputs. When an AI field depends on multiple other fields, it can stop generating output if some of those fields are blank. It would be useful if the AI could instead produce a partial output and clearly state which information is missing, rather than failing entirely. That would make AI-driven workflows more resilient in real-world use where data is not always perfectly complete. Review collected by and hosted on G2.com.

Rebecca W.
RW
Rebecca W.
Consultant
Small-Business (50 or fewer emp.)
"Versatile Tool for Managing Entire Business"
5/5
What do you like best about Airtable?

I like how Airtable is so versatile. It's essentially a database or a spreadsheet, but the versatility of the different ways you can view the data and the different cell or object types is really helpful. You can interact between tables and relate data to each other really easily. Also, it integrates really well with Claude Code, allowing me to send data back and forth while talking to Claude Code. Using Airtable saves a lot of time as it lets me house all my data together and view it in ways that solve specific problems. Review collected by and hosted on G2.com.

What do you dislike about Airtable?

The only thing that I don't like about it is that you can't easily go between bases. You have to click a couple of times to get between bases. I would like it if there was a kind of menu of all your bases that you could just click on, like a folder structure. That's the only gripe I have with it. Review collected by and hosted on G2.com.

AQ
Andrew Q.
Accountant
Enterprise (> 1000 emp.)
"Ease of integration, security and process optimization with Airtable's digital applications."
5/5
What do you like best about Airtable?

The technical performance and functionality of Airtable's digital capabilities are remarkable and high quality, allowing you to create new and improve applications for your work environment, ensuring increased compliance and operational efficiency across all your work functions.

In addition, I can also say that what stands out about Airtable as a work system is the ease with which it allows you to collect and store your work data to run the most customized and useful digital applications for your business's technical needs. Review collected by and hosted on G2.com.

What do you dislike about Airtable?

I like how all of Airtable's digital functions work and run and I have positive comments about the performance of all its functions due to their quality and operational efficiency. Review collected by and hosted on G2.com.

Chirag M.
CM
Chirag M.
Lead - Tech and AI Automation
Information Technology and Services
Small-Business (50 or fewer emp.)
"Engaging UI with Easy Automation, Slight Limitations"
4.5/5
What do you like best about Airtable?

I like Airtable because it's a lightweight database that's not as complex as SQL yet highly functional. The presentable UI is a standout, allowing data to be showcased in various ways that make it more engaging and understandable. I appreciate the ability to change views to suit different needs, and the easy collaboration it offers through integration with automation platforms I use. The filters and customization, like adding regex formulas, make data manipulation flexible and valuable. Airtable’s simple UI and good UX are great even for non-technical users, making it easy for my team to navigate and find comfort with the platform. Overall, the structured approach and broad view options are a big plus for showcasing and understanding data. Review collected by and hosted on G2.com.

What do you dislike about Airtable?

I've faced a limitation with Airtable, particularly on the automation side that I work on. When entering data in an automated way, there's a limitation of only 10 data points that can be automated at a time. This is a big limitation for me, especially with projects that have around 100 to 200 items. I have to iterate every time, which consumes more credits instead of just pushing all the items in one go. It would be better if the limit could be increased from 10 to maybe 50 or 100. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)
"Airtable: A Flexible and Powerful Platform for Building Business Systems Fast"
5/5
What do you like best about Airtable?

What I like best about Airtable is the flexibility to build real business systems without starting from a heavy development process. As a business automation consultant, I use Airtable for many different clients, and it allows me to design databases, connect processes, create interfaces, and automate repetitive work in one platform.

The biggest value for me is that Airtable is both simple enough for business users and powerful enough for complex workflows. I can start with a clear data structure, add relationships between tables, build views for different teams, and then connect automations or external tools when needed. The integrations are very important for my work, because Airtable can become the center of the process and still connect to tools like forms, email, project management platforms, Make, Zapier, n8n and custom APIs.

I also like the Interface Designer very much. It helps me create clean working screens for users, so they do not need to see the full database behind the system. This makes adoption much easier, especially for teams that are moving from spreadsheets or manual processes. In most cases, users understand the system quite quickly, and there is also good documentation and community knowledge that helps with onboarding and support.

From a performance point of view, Airtable is usually stable and responsive for the operational systems I build. Of course, when the solution becomes very complex, it is important to design the base correctly, but with good architecture it works well for many business use cases.

For pricing and ROI, I think the value is strong. It can save a lot of development time and reduce manual work, so for many companies the return is much faster than building a custom system from zero. The AI and intelligence features are also interesting, especially for things like summarizing information, classifying records, and helping teams get insights from their data.

For me, Airtable is not just a database tool. It is a strong foundation for building practical operational systems quickly, while still keeping the solution organized, scalable, and easy to improve over time. Review collected by and hosted on G2.com.

What do you dislike about Airtable?

What I dislike about Airtable is that when a base becomes more complex, it can be harder to manage and maintain over time. Airtable is very flexible, but this also means that if the architecture is not planned well from the beginning, the system can become messy with many views, fields, automations, and dependencies.

Another point is performance. For small and medium solutions Airtable works very well, but in larger bases with many records, linked tables, lookups, rollups, and automations, sometimes the experience can become slower. This is especially important when clients use Airtable as a core operational system and not only as a simple database.

I also think the pricing can become a challenge for some clients. The value is usually strong, but when a company needs many users, advanced permissions, interfaces, automations, or AI features, the total cost can grow quite fast. For smaller businesses, this sometimes makes the decision harder.

In addition, I would like to see more advanced native tools for documentation, change tracking, and automation debugging. As an implementer, it is important for me to understand what changed, why an automation failed, and how different parts of the system are connected.

Overall, I still think Airtable is a very strong platform, but these areas can make complex implementations more challenging and require good planning and governance. Review collected by and hosted on G2.com.