Airtable has become our new savior in handling the insanely complicated content priority lists, providing our marketing department with a concise and well-structured overview of the campaigns, timeline, and asset position in a single platform. The linked record feature has been the strongest one and we are able to relate the similar data in different tables and the resultant duplication that led to errors in our reporting is avoided. There is also the capacity to provide filtered views to external stakeholders without providing a full-blown database access, which has also proven to be a feature that helps in collaboration with customers in a client-based scenario. Review collected by and hosted on G2.com.

Reporting and analytics are quite basic relative to the focused business intelligence tools, and you can hardly derive in-depth insights directly on your data. There is also poor functionality of the desktop experience on the mobile app, and handling and updating records on the go is more cumbersome than it is supposed to be. Review collected by and hosted on G2.com.

"For our marketing team, Airtable has become the backbone of the entire department’s operations. It allows us to keep detailed track of projects, tasks, deadlines and responsible parties all in one place, which eliminates the chaos of scattered email or message follow-ups. Before using it, we used to coordinate deadlines across different chats and documents; now, with the calendar and Kanban views, every team member knows exactly what they have to do and by when. Its intuitive interface meant the whole team adopted it without the need for extensive training, and the ability to customise databases for each type of project makes it adaptable to any campaign or editorial launch we manage." Review collected by and hosted on G2.com.

"One of the weaknesses we’ve encountered is with integrations: although Airtable offers connections to various external tools, we’ve experienced occasional glitches that disrupt our workflow and take time to diagnose and resolve. It’s not something that happens all the time, but when it does, it affects the team’s operations. On the other hand, the pricing model can quickly become expensive: we have a paid plan, but every time we need to add a new collaborator to the workspace, the additional cost per user is high for the budget of a marketing department in a medium-sized company. It would be ideal to have more flexible plans that better adapt to the team’s growth without incurring significant extra costs." Review collected by and hosted on G2.com.

I find it easy to build automation and interfaces to share with stakeholders in Airtable. The automation helps in triggering status reports on a defined cadence, like daily or weekly. I can build logic to connect two different tables in the base workspaces. I appreciate the interfaces that provide a dashboard view in different formats, such as grids and records, and offer a lot of customization based on user access levels. It's also easy to navigate, which simplifies managing tasks. Review collected by and hosted on G2.com.

I would like to utilize the AI capabilities of Airtable to build a chatbot, but we are still exploring that side of the tool. Also, while it was easy to navigate Airtable, building complex formulas does require some expertise. Review collected by and hosted on G2.com.

The best thing that i liked about airtable is the pre made templates it provides. It has a lot of template for each and every campaign and work. It also has a very good UI and also it is really flexible and easy to use Review collected by and hosted on G2.com.

It has some cons like it doesn't support offline edits and it lags a bit as the data increases and also the complex formulas dont work on large databases Review collected by and hosted on G2.com.

I like that I can sort and filter and organize data in Airtable, and I appreciate being able to share views with others so they can see the data that's relevant to them. I also like that I can keep historical data hidden by a filter, and it's still available to me. Using the add-ons in Airtable is great for doing data collection and analysis, and for pulling data for reports to share with others in our college. It's really convenient that Airtable offers the ability to manipulate data into views that are simple to use, compared to the cumbersome Google Sheets. Plus, after getting over the initial learning curve, I find the options intuitive and the additional setup for new features simple. I also love how it allows me to easily manage user access to the data being shared. Review collected by and hosted on G2.com.

The biggest issue I have with Airtable is outputting information. I find it difficult to get data out. So oftentimes it feels very primitive such as when cutting and pasting into a Word doc or another format, in order to be able to share data. It's definitely the output of information that is the most challenging part. Review collected by and hosted on G2.com.

I like Airtable for its flexibility and ability to design any workflow or business process we need. The UI is great for data filtering, as it is easy to find the data I'm looking for with intuitive filters that allow me to filter relevant data in seconds. Airtable's most crucial part for us is the time billing and tracking of projects, keeping everything 100% organized and preventing errors in billing and email chaos. It's a rare piece of software that is well-rounded with a good interface and experience. Additionally, I appreciated the plenty of videos on YouTube that helped me find the right information during the initial setup. Review collected by and hosted on G2.com.

nothing much really. Free tier is very limited. Review collected by and hosted on G2.com.

I started using Airtable to organize content and daily task tracking for my Salesforce learning and training work. I like that I can create tables quickly, link related data, and switch between different views depending on what I need to check. It feels easier to manage compared to maintaining multiple Excel sheets separately. Review collected by and hosted on G2.com.

The free version has some limitations for advanced automations and larger workspaces. Sometimes it also takes a little time to understand relationships between tables when setting things up for the first time. Review collected by and hosted on G2.com.

Endless possibilities. I have literally made countless solutions to a variety of business challenges from simple project planners to complex divisional performance monitoring and custom interfaces, all without one line of code. The AI (Omni) has come on in leaps and bounds in 2026. Staff are amazing, helpful. Have a great helpful community also available to help.

Airtable has replaced several high profile competitor platforms internally, not only saving money but providing enhanced solutions.

The gap from being a user to being a builder is not a big as some think too, and our internal builder list is growing quickly. Review collected by and hosted on G2.com.

Very little. Automations can be a little funky at times (I need to rethink logically how they work) but very minor! Review collected by and hosted on G2.com.

It sits in that sweet spot between a database and an app builder, so you can model real operational workflows, not just track data. We’ve used it to power things like partner onboarding, network applications, and API-driven processes, and it holds up well if you structure it properly.

The ability to layer automations, interfaces, and integrations on top of the same data model is huge. It lets you connect ops, product, and GTM without forcing everything into one rigid system or needing engineering for every change.

From a day-to-day UI and UX standpoint, it’s pretty intuitive once you understand how it’s structured. People can get up and running quickly, but there is a learning curve when you start building more complex workflows. It can also feel a bit fragmented across bases and interfaces if things aren’t well organized.

On onboarding and support, there’s a lot of helpful documentation and a strong community. You can usually find what you need, but getting to best practices takes some experience, especially if you’re thinking about it as a system and not just a spreadsheet.

From a pricing and ROI standpoint, it’s been worth it for us. We’ve been able to replace multiple tools and reduce manual work, which adds up quickly. Costs can increase as you scale, so you need some guardrails, but if you use it intentionally, the value is there. Review collected by and hosted on G2.com.

Like with any platform, performance really comes down to how you build. Airtable works well out of the box, but as your data grows and you add more automations, you start to benefit from being more thoughtful about structure and design.

Overall, it’s incredibly powerful, but getting the most out of it comes down to being intentional upfront. With a bit of structure, it stays scalable and avoids turning into a collection of disconnected solutions. Review collected by and hosted on G2.com.

Regardless of what your team does, Airtable is flexible where it can adjust to your needs. The addition of AI, automations, integrations, and interfaces make it an even stronger tool with consideration for the front-end users and organization of back-end data. Review collected by and hosted on G2.com.

The downsides are that you can't edit files that are attached and the gantt features require business higher to be as strong as Microsoft Project, but these problems can be remedied with functions or external file systems. Review collected by and hosted on G2.com.