This really was an all-in-one, one-stop-shop tool for optimizing push notifications to best suit our goals for company growth and maintenance. It was awesome needing to verse myself in only one platform to analyze and utilize all of the valuable information we obtained from Urban Airship. We were able to easily determine the effectiveness of our behavioral and mechanical pushes as well as employ new push techniques in response to poor feedback. Our engineers spent much less time in a work area to which man-hours had never before been adequately appropriated. Urban Airship relieved so much undue stress from some of our most valuable employees all while actually saving the company money and positively impacting public perception of our products. Additionally, so many other business entities use this same push tool, that many issues and glitches were taken care of almost immediately after being discovered. Troubleshooting was often a matter of referencing a quick database or contacting a very attentive and knowledgeable customer service representative. Review collected by and hosted on G2.com.
We loved every part of this product when considering the needs of our company alone. With that said, one potential issue with the product relates to smaller businesses. Businesses with fewer push needs or which simply don’t (yet) have the budget to support jumping into the push marketing space at this level may want to consider other simpler, more cost effective solitions to targeting their audience through specialized alerts. Although the features and interface worked exceptionally well for us, and ultimately increased net profit based upon the marketing strategies it is designed to streamline, for smaller businesses this may not be the case. Even businesses with different objectives, audiences, and/or platforms may have a different experience than was ours, simply because Urban Airship is pricier than many of its competitors. Review collected by and hosted on G2.com.
