At first, content engineering struck me as just another buzzword, cobbling together various workflows with tools like ChatGPT, Claude, Perplexity, and other AI agents. However, my perspective changed when I joined an AirOps AI Marketing cohort where things clicked.

The platform simplifies the process of building complex workflows for a wide range of content needs, making it surprisingly straightforward. I personally created a content repurposing workflow that reduced my writing and editing time from 3-4 hours to just 45 minutes.

What stands out most for me is the AI Copilot, which collaborates with you to turn your ideas into executable workflows. The AirOps team is also very supportive and wants to see you succeed, and their cohorts are a great way to get familiar with the platform along with learning more about content engineering. Review collected by and hosted on G2.com.

It takes some time to get used to the interface and build your first workflow. Once you get used to the platform, things seem very intuitive. Review collected by and hosted on G2.com.

What I liked best about AirOps was the cohort learning experience with Andrea as our instructor. Her expertise and genuine enthusiasm made complex concepts accessible and exciting. I also really appreciated that all sessions were recorded—this gave me the flexibility to revisit challenging material at my own pace and truly master the content. The combination of hands-on learning, a supportive community, and the ability to reference materials afterward created an ideal learning environment. Review collected by and hosted on G2.com.

While I found the challenging nature of some sessions to be ultimately beneficial for my growth, there were moments when the learning curve felt steep. However, this was mitigated by having access to recorded sessions and Andrea's excellent teaching style. If I had to point to an area for improvement, it would be helpful to have even more hands-on practice time during certain sessions to work through complex workflows in real-time, but overall, the program structure worked well. Review collected by and hosted on G2.com.

I’ve been really impressed by how versatile AirOps is. The prebuilt “power agents” make it easy to create workflows -- everything from drafting new content to updating existing pieces to tracking performance and getting clear next steps. You can use these building blocks as-is or customize them to fit your exact need. AirOps integrates with the tools my team uses every day (platforms like ahrefs, Asana, Gong, Monday.com, etc.), so it fits smoothly into our systems and processes. It sort of feels like you can do almost anything with AirOps. It's also worth noting that the team keeps shipping meaningful updates, so AirOps just keeps getting better. Review collected by and hosted on G2.com.

Like any new tool, AirOps comes with a learning curve, especially if you’re new to generative AI and prompting. But they provide a lot of support to help you ramp up and see value quickly. This includes live training courses and webinars that give you hands-on practice and a chance to learn from other users. And their customer success team is outstanding -- some of the best support my team and I have received from a SaaS product. Review collected by and hosted on G2.com.

I love how AirOps simplifies our content creation process while keeping everything straightforward. The workflow builder is incredibly user-friendly, and it lets us automate essential tasks like research, writing, and optimization. This has really helped us save time and reduce manual work.

With the ability to upload our own brand guidelines and knowledge base, the content produced is always on-brand and never feels like generic AI-generated text. Review collected by and hosted on G2.com.

To bo honest, nothing that I can think of Review collected by and hosted on G2.com.

What stands out most about AirOps is its powerful no-code workflow builder that lets users automate complex content operations without needing to write code. The drag-and-drop interface makes it possible to connect multiple AI models, design workflows for different content types, and even integrate directly with CMS platforms like WordPress and Webflow for seamless publishing.​

Another favorite feature is "Grids," a spreadsheet-like content planner that allows teams to run workflows on hundreds of pieces of content simultaneously, track statuses, and quickly bulk-publish or refresh old blog posts. These tools help speed up large-scale content projects, making programmatic SEO, multi-channel content creation, and mass content refreshes much more efficient.​

AirOps also shines in maintaining brand consistency. With built-in review checkpoints and brand kits, users can ensure that AI-generated output matches their voice and quality standards, something that most basic AI writers struggle with. This thoughtful balance of automation and human oversight is especially valuable for agencies and in-house marketers aiming to scale without sacrifici Review collected by and hosted on G2.com.

You do have to do the work, but it's so worth it. It takes patience but once you get a hang of it, you will be sailing and scaling your workload. The possibilities are endless! Review collected by and hosted on G2.com.

I really like the speed of execution and the content quality of Airops. The customizability of every workflow is a big plus for me. I appreciate being able to manage all of my content in one place, from competitive research to content gap analysis, topic selection, then writing, iterating, and more. The initial setup was super easy thanks to the AitOps cohort courses I took. Review collected by and hosted on G2.com.

It would be tough to get started and wrap my head around it all without dedicated help, courses and walkthroughs. Review collected by and hosted on G2.com.

It makes life so much simpler! In the past, I've wasted so much time doing things manually and repeating them to AI tools to get a proper answer. Once I have created a workflow for a task, I save hours of time completing it. Review collected by and hosted on G2.com.

It is not the most intuitive tool. Because it is good, it is complex, so you really have to put in time learning how to use Airops well before you will see the benefits. Review collected by and hosted on G2.com.

Content refresh workflows have been our primary use case, but support from our account managers has been outstanding. They're open to any and all questions and ideas, and take questions straight to product. It's clear that building a great tool is important to them. I also like the data integrations they have available - connecting refreshes to our GSC data has been useful. Review collected by and hosted on G2.com.

I don't have any feedback for AirOps at this time. Review collected by and hosted on G2.com.

The class structure was very neat and the team was very accomodating. Review collected by and hosted on G2.com.

Copilot is amazing but could use a little work to help with inputs that match with blocks. Review collected by and hosted on G2.com.

I’ve been using AirOps to build internal workflows for tracking and generating Reddit responses and to understand how our content shows up in AI search. It’s been super useful for turning messy manual processes into something scalable and repeatable without needing to code anything. The interface is simple once you get into it, and I like how flexible it is for both writing and analysis tasks. It’s one of those tools that saves hours every week. Review collected by and hosted on G2.com.

There’s a bit of a learning curve at first, especially figuring out how to structure workflows the right way. Some of the documentation could go deeper with real examples. But they do have AirOps university that goes over the basic stuff Review collected by and hosted on G2.com.