TL

Trung L.

Digital Marketing Team Leader

Small-Business (50 or fewer emp.)

5/21/2025

"Marketing"

5/5

What do you like best about Airbridge?

Cross-channel data integration & accurate attribution

Real-time and detailed reporting

Responsive and helpful customer support Review collected by and hosted on G2.com.

What do you dislike about Airbridge?

So far, I haven't encountered any issues with the platform Review collected by and hosted on G2.com.

AS

Verified User in Staffing and Recruiting

Small-Business (50 or fewer emp.)

5/26/2025

"Sophisticated features. Simple dashboard."

3.5/5

What do you like best about Airbridge?

The interface is clean and simple, which makes things like cross-device tracking and raw data access less of a hassle. Review collected by and hosted on G2.com.

What do you dislike about Airbridge?

One downside is that when the data query period is long, it's not possible to retrieve all the data at once. Review collected by and hosted on G2.com.

AM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

5/20/2025

"The Best Cost-Effective MMP in the Market"

5/5

What do you like best about Airbridge?

- Competitive Pricing

- High Accuracy & Frequent Data Collection

- Reliable & Easy Integrations

- Brilliant & Fast customer support Review collected by and hosted on G2.com.

What do you dislike about Airbridge?

- UI feels a bit old & more like a fancier excel file Review collected by and hosted on G2.com.

UO

Verified User in Online Media

Small-Business (50 or fewer emp.)

5/22/2025

"Cut 100% deep link management time with Airbridge. and Their links’ seamlessness was reliable"

5/5

What do you like best about Airbridge?

Airbridge’s deep linking is a reliable, fast, and branded solution that not only controls the full user journey from ad to app but also simplifies cross-channel link management—plus, the ability to manage API-generated links in the dashboard was a pleasant surprise. Review collected by and hosted on G2.com.

What do you dislike about Airbridge?

Airbridge’s deep linking offers a seamless, high-performance experience that enhances the entire user journey from ad to app, streamlines link management across channels, and even allows dashboard control of API-generated links—an unexpected but welcome bonus. Review collected by and hosted on G2.com.

GS

Gordon S.

Founder & CEO

Small-Business (50 or fewer emp.)

5/26/2025

"Fantastic service priced at a fair rate"

5/5

What do you like best about Airbridge?

They have a world-class support team that is available any time to answer questions from as detailed as creating custom analytics to as big picture as how TikTok SKAN policy is changing. Review collected by and hosted on G2.com.

What do you dislike about Airbridge?

Would love a pay as you go plan but understand the business model. Review collected by and hosted on G2.com.

AI

Aman I.

Small-Business (50 or fewer emp.)

5/19/2025

"Easy to use and cost-effective"

4.5/5

What do you like best about Airbridge?

I like the support of our manager and the availability of all the necessary functions for the growth of our company. Review collected by and hosted on G2.com.

What do you dislike about Airbridge?

Not all issues can be resolved quickly, especially when it comes to integrations, but I think that happens everywhere. Review collected by and hosted on G2.com.

UF

Verified User in Financial Services

Mid-Market (51-1000 emp.)

5/20/2025

"Responsive customer support"

4.5/5

What do you like best about Airbridge?

Airbridge’s CSMs were quicker than those we’ve worked with at other MMPs, and they showed genuine effort in resolving our issue. We appreciated the support. No additional add-ons required for dedicated CSM support unlike other MMPs. Review collected by and hosted on G2.com.

What do you dislike about Airbridge?

I haven't felt any discomfort yet. That's because it was before we started actively advertising. Review collected by and hosted on G2.com.

SL

Sean L.

Product Owner

Small-Business (50 or fewer emp.)

11/21/2022

"Airbridge is a Fast Growing User Centric MMP that Provides Remarkable Marketing Insights"

5/5

What do you like best about Airbridge?

Very satisfied in overall - various features & analytics, real-time raw-data, pricing, and customer support.

The best part of Airbridge is that they really take user's feedback very seriously and have them applied on their product updates whenever possible. Review collected by and hosted on G2.com.

What do you dislike about Airbridge?

Nothing much critical. The only thing Airbridge lacks is a limited number of integrated partners which is only a matter of time. Review collected by and hosted on G2.com.

What problems is Airbridge solving and how is that benefiting you?

We were very tired of having to request, study and use new features of MMP by ourselves, which Airbridge nicely supports with their customer support team.

It's really annoying to have solutions update their new features as add-ons when you're already spending large number of yearly budget in solutions.

Airbridge support full features which excites you whenever they update new features and allows you the have access right away. Review collected by and hosted on G2.com.

J

Jeff .

product manager

Mid-Market (51-1000 emp.)

11/20/2022

"Perfect and easy to use MMP with great analytics; Airbridge"

5/5

What do you like best about Airbridge?

I can view real-time performance, and when I click a channel, the entire campaign data for that channel is displayed. Custom dashboards help closely monitor various objectives through visually interactive graphs, pie charts, and linear charts as needed.

Activity-level data ensures that events are running smoothly.

With great insight and viability, campaign optimization becomes very fast and easy. Review collected by and hosted on G2.com.

What do you dislike about Airbridge?

I can't think of the shortcomings of Airbridge. It has always been my favorite app attribute MMP tool.

If I have to wtite a disadvantage that is hard to find, there are not a few resources that must be invested when changing the MMP tool from other MMP to Airbridge. But this is the same for all MMP tools. Review collected by and hosted on G2.com.

What problems is Airbridge solving and how is that benefiting you?

Airbridge helps install channel levels and check various user funnel and conversion rate.

It also helps weekly retention rates with respect to app opening at the campaign and advertising level, which provides a strong foundation for marketing strategies. Measuring the effectiveness of re-engagement campaigns on various advertising platforms through Airbridge data is helpful, helping to save huge marketing costs. Review collected by and hosted on G2.com.

KC

Kevin C.

CEO

Small-Business (50 or fewer emp.)

11/17/2022

"One of the must-have app marketing solutions for app services"

5/5

What do you like best about Airbridge?

- Airbridge has the most intuitive UI/UX compared to its competitors and other MMPs.

- Features and workflows are well-designed to satisfy the practical needs of marketers.

- The more you use the tool, the more you feel it is built by someone who understands digital advertising and marketing technology. So, for example, I can easily share the dashboard data with Google spreadsheets in real-time with one click. It seems nothing, but this minor feature is what marketers want.

- I could utilize every feature with an all-inclusive pricing package since they currently pursue no add-on policy. Therefore, the costs are predictable and reasonable. Review collected by and hosted on G2.com.

What do you dislike about Airbridge?

I have not found any issues yet, but Airbridge is less recognized than its peers. Thus, you might eventually learn from scratch, which seems fine since Airbridge has very intuitive usability. Review collected by and hosted on G2.com.

What problems is Airbridge solving and how is that benefiting you?

Airbridge has all the essential features marketers would expect from an MMP. As I had to run campaigns on various channels, seamless integration to ad channels was crucial. The Airbridge support team responded promptly to my integration request and delivered the desired outcome quickly. Its dashboard, where marketers can easily monitor and manage the integration status of each ad channel, is a plus.

One MMP has no competitive edges since MMPs provide almost the same features meaning they are indifferent. Thus, it is essential that they have flexible add-ons(which Airbridge does not have an add-on policy). Also, Airbridge provides a multi-touch attribution model, and no competitors offer that feature. Lastly, all MMPs will transform into marketing tools shortly. I read Airbridge is considering providing the MMM feature as well. All MMPs will need to be marketing analytics solutions, not simply acting as attribution solutions due to ATT issues. I am confident to use Airbridge because Airbridge will be equipt well with various analytics features. Review collected by and hosted on G2.com.