1. [Home](https://www.g2.com/)
2. ...
3. [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management)
4. [Air Discussions](https://www.g2.com/products/air-labs-inc-air/discuss)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_928b586d7231c12a9102f9729d96a3d7/air-labs-inc-air.png "Product Avatar Image")
 
 ![Reward for good Air reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/37303/medal.svg "Reward for good Air reviews")
](/products/air-labs-inc-air/reviews)

[

Air

](/products/air-labs-inc-air/reviews)

(893)4.6/5

Air is an agent for creative tasks that supports digital asset management (DAM), creative operations, and creative production, helping creative and marketing teams understand, organize, and scale content, images and video alike, across every channel. It's built for two connected users inside the same organization: creative teams who produce and approve assets, and marketing teams who adapt and distribute that work everywhere it needs to go. Air combines a creative asset library, version and approval tracking, and an AI layer that understands what's in each file. It reads image content, video transcripts, and metadata to auto-tag and enrich assets as they're uploaded, so search works by what's actually in a file, not just its name or folder. That same layer scales approved work, resizing, reformatting, and generating variants for new use cases without recreating files from scratch. Every asset, version, and approval decision lives in one system, so new work draws on what's already approved, current, and intended. Common use cases include campaign asset management and distribution, product photography and imagery libraries, video review and finishing (transcription, captioning, time-range comments, and clipping), creative review and approval workflows, and adapting existing assets for channels like paid social, email, and retail. Key capabilities: Content understanding and search — assets are automatically tagged and enriched using AI, including video transcripts and visual content, so files can be located by what's in them rather than where they're stored. Version and approval tracking — every revision, feedback round, and sign-off is recorded, giving teams one record of what's current and approved. Asset adaptation and scaling — approved assets can be resized, reformatted, or adapted into new variants for different channels and formats. Video review and production — time-range comments, AI-generated transcripts and captions, and clip extraction support reviewing and finishing video alongside images. Cross-team context and integrations — creative and marketing teams work from the same asset library, approval history, and decision record, with native integrations like Figma, Canva, Adobe Premiere Pro, Shopify, Sanity, and more keeping files in sync with existing workflows. Founded in 2017, Air is used by 3,000 teams including Warby Parker, Ramp, and Sweetgreen, across industries such as ecommerce, consumer goods, sports, media, and agencies. Organizations typically adopt Air to consolidate cloud storage, video review and approval tools, and AI creative production into one system for managing creative assets from creation through distribution.

Show More

When users leave Air reviews, G2 also collects common questions about the day-to-day use of Air. These questions are then answered by our community of 850k professionals. Submit your question below and join in on the G2 Discussion.

* * *

### 63

Discussions

### 63

Participants

### 74.0

Nps Score

### All Air Discussions

Search

Most CommentedMost HelpfulPinned by G2Newest

All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments

FilterFilter

Filter byExpand/Collapse 

Sort by

Most Commented

Most Helpful

Pinned by G2

Newest

Filter by

All Discussions

Discussions with Comments

Pinned by G2

Discussions without Comments

Sorry...

There are no questions about Air yet.

## Start a New Software Discussion

Have a software question?

Get answers from real users and experts

[Start A Discussion](/products/air-labs-inc-air/discussions/new)

* * *

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/18cd7df32d97c63d2aa2c37a005e09df/air-labs-inc-air.svg "Product Avatar Image")

### Have you used Air before?

Answer a few questions to help the Air community

[
Yes
](javascript:void(0))[
Yes
](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fair-labs-inc-air%2Fdiscuss%3Fsmall_ask%3Dair-labs-inc-air)
No