sameer  p.
SP
sameer p.
software review
Small-Business (50 or fewer emp.)
"Powerful SEO Tool with High Pricing"
4.5/5
What do you like best about Ahrefs?

I like how Ahrefs helps me with keyword ideas, content outlines, meta descriptions, and optimization suggestions. It's all backed by real data, which saves me hours of manual research and helps me create content quickly. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

Ahrefs worked well for me, but it's paid version is too high. Review collected by and hosted on G2.com.

Qinkui Wang y.
QY
Qinkui Wang y.
CEO
Marketing and Advertising
Small-Business (50 or fewer emp.)
"A Must-Have for SEO Success"
5/5
What do you like best about Ahrefs?

I like the backlinks function on Ahrefs. It's also great for identifying content gaps. I'm able to find some niche keywords and research competitors effectively. Plus, I find more long-tail keywords, which helps me discover many content directions and rank better. The initial setup of Ahrefs was very easy. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

backlinks,content gap Review collected by and hosted on G2.com.

Lilee Sah L.
LL
Lilee Sah L.
Senior SEO Executive
Mid-Market (51-1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Ahrefs is a powerhouse for SEO insights and competitor analysis"
4.5/5
What do you like best about Ahrefs?

Ahrefs gives really detailed information about what’s working for your website and your competitors. It’s great for finding good keywords, seeing who is linking to your site, and getting ideas for content. I really like the Site Explorer, which shows you what pages are getting the most traffic and links. The keyword tool is also super helpful for planning what to write about.

The dashboard is easy to use and fast. Plus, they have really helpful videos and blog posts to teach you how to use everything. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

Sometimes the data feels a little behind, especially when tracking backlinks or keyword rankings. It doesn’t always update in real-time, which can make it harder to see quick changes. Also, the tool can feel overwhelming at first because there are so many features and graphs. If you’re new to SEO, there’s a bit of a learning curve. Review collected by and hosted on G2.com.

Michael I.
MI
Michael I.
Head of SEO and AI Discoverability
Mid-Market (51-1000 emp.)
"The Best All-in-One SEO Tool for Keyword Research, Backlinks, and Site Audits"
4/5
What do you like best about Ahrefs?

The best All-in-one SEO tool for all types of work: keyword research, competitor analysis, backlink audit, and website check. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

The price. Ahrefs becomes more and more expensive every year. Review collected by and hosted on G2.com.

AA
Alex A.
Project Manager
Construction
Mid-Market (51-1000 emp.)
"Actionable SEO Insights and Clean Interface"
4.5/5
What do you like best about Ahrefs?

I like Ahrefs most for its clear, actionable SEO insights around backlinks and competitor analysis. It makes it easy to see what’s actually driving rankings and traffic. The interface is clean, which helps turn data into decisions quickly. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

What I dislike about Ahrefs is the high cost, especially for smaller teams or freelance consultants Review collected by and hosted on G2.com.

Verified User in Hospitality
AH
Verified User in Hospitality
Mid-Market (51-1000 emp.)
"Powerful All-in-One SEO Insights for Keywords, Backlinks, and Competitors"
5/5
What do you like best about Ahrefs?

What I like best about Ahrefs is how powerful it is for keyword research, backlink analysis, and competitor insights, all in one platform. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

Integrations can turn expensive, and some data can feel overwhelming if you do not use it regularly. Review collected by and hosted on G2.com.

David B.
DB
David B.
Senior Marketing Manager
Small-Business (50 or fewer emp.)
"Enhances SEO with User-Friendly Interface, Lacks AI Insight"
5/5
What do you like best about Ahrefs?

I like the UX/UI of Ahrefs. I think it's pretty understandable, and it's easy for anyone to use. We switched from Semrush to Ahrefs because Ahrefs was easier to use sometimes, as Semrush has some difficulties. Also, even though I wasn't part of the setup, I think it was pretty easy to set up, to be honest. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

One thing that doesn't work well is the AI feature. I really need to understand how to see AI overviews, and Ahrefs is not at all about that. Review collected by and hosted on G2.com.

Naresh D.
ND
Naresh D.
Founder
Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
"Perfect for Tracking Keyword Gaps and Competitor Strategy"
5/5
What do you like best about Ahrefs?

help me track keyword gap and analyse comopetitor status and strategy. Also helps me to track my own website status!! Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

There are alot's of refresh problem, took some extra time! Review collected by and hosted on G2.com.

Thibault R.
TR
Thibault R.
Consultant SEO
Marketing and Advertising
Small-Business (50 or fewer emp.)
"An essential and ultra-comprehensive SEO tool"
4.5/5
What do you like best about Ahrefs?

What I particularly appreciate about Ahrefs is the power of its semantic analyses (matching term). As soon as I build an SEO campaign or need to analyze a site or a keyword, it's the first SEO tool I open. It allows me to quickly identify high-potential keywords, analyze my competitors' strategies, and spot high-impact content opportunities. The interface is clear, and even though the platform is very rich, it's easy to navigate. I especially use the Site Explorer tool a lot, the Content Gap for SEO comparisons, and the Rank Tracker to monitor my positions. The Site Audit tool also helps me maintain good technical health on my sites and quickly analyze variations between two robot crawls. In short, it has become a pillar in my SEO strategy. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

The only real weakness in my opinion is the pricing, which remains high if you are a freelancer or a small business. The limitations on crawl volume or real-time data updates can also be frustrating on the initial plans. Review collected by and hosted on G2.com.

Iniyan B.
IB
Iniyan B.
Digital Marketing Manager
Mid-Market (51-1000 emp.)
"A powerhouse SEO tool that delivers actionable insights with precision"
4.5/5
What do you like best about Ahrefs?

Ahrefs stands out for its unparalleled depth in backlink analysis and keyword research. The interface is intuitive, yet packed with advanced features that cater to both beginners and seasoned SEO professionals. The Site Explorer and Content Gap tools are instrumental in competitive benchmarking, while Rank Tracker and Site Audit ensure ongoing performance optimization. The breadth of data coverage, including global SERPs and historical trends, allows us to build data-driven strategies with confidence and clarity Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

While the platform is robust, the pricing structure may be restrictive for smaller businesses or individual consultants. Real-time data refresh intervals are limited on certain plans, impacting agility for fast-paced campaigns. Additionally, while integrations exist, more native interoperability with Google Data Studio or advanced automation tools would significantly elevate reporting efficiency Review collected by and hosted on G2.com.