Angela B.
AB
Angela B.
Director, SEO & AI Search
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Clear, Concise, and Effortless SEO Tool with Room for AI Enhancement"
5/5
What do you like best about Ahrefs?

I use Ahrefs daily for clients to track organic SEO visibility. I love that the data is very clear and concise, making it easily digestible for clients. It's just a really good tool and the platform is really solid. The initial setup was so easy. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

I think that they could get better AI search visibility. That would be a key thing. Review collected by and hosted on G2.com.

Alex D.
AD
Alex D.
Entrepreneur
Program Development
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Powerful SEO Checkers & API with a Generous Free Plan"
5/5
What do you like best about Ahrefs?

I like using the Backlinks Checker, Authority Checker, and the API for my own projects, like GoneDomains. I also like that they offer a free plan for up to 4 websites and provide recommendations on how to improve SEO. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

Price: their API usage is really expensive, and the pricing feels very high for what you get. Review collected by and hosted on G2.com.

Nadia W.
NW
Nadia W.
Senior account executive
Small-Business (50 or fewer emp.)
"Intuitive and Reliable, But Needs a Browser Extension Fix"
4/5
What do you like best about Ahrefs?

I use Ahrefs to check domain ratings and get organic website traffic and search keyword data. It's reliable, providing data for any site. I find it intuitive and easy to use. The browser extension is very handy for quickly getting domain ratings without needing to copy URLs into the Ahrefs site multiple times. The initial setup was easy too. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

Sometimes the browser extension doesn't work for some reason. It just doesn't load a domain rating on some sites. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"Ahrefs Delivers Powerful Competitor Analysis and Trend Insights"
4.5/5
What do you like best about Ahrefs?

I like Ahrefs for its strong competitor analysis and tracking features. I also appreciate the AI overview traffic tracking, which gives me useful insights into emerging trends and helps me stay on top of what’s gaining traction. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

One drawback is the limited access to historical data. Even on the basic paid plan, there are still restrictions on how far back you can view past data. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
EM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Brand Radar Report and AI Data Make Competitor Analysis Easy"
4.5/5
What do you like best about Ahrefs?

Brand Radar Report and the AI Data. Including competitor analysis. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

For large groups, I’ve found that the setup time and grouping capabilities are somewhat limited. A more robust API for bulk creation would also be a nice-to-have. Aside from that, I’m really loving it. Review collected by and hosted on G2.com.

Mervin Lance C.
MC
Mervin Lance C.
Freelance Search Engine Optimization Consultant
Small-Business (50 or fewer emp.)
"Intuitive UI, Comprehensive SEO Insights"
4.5/5
What do you like best about Ahrefs?

I really like Ahrefs' simple user interface. Even though it's visually simple, it can do many things without having to click through lots of drop-downs or menus. It helps me see the insights readily at hand, and they don't make it complex to find important insights. In fact, they actually give me shortcuts to find the relevant insights for my client sites. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

Sometimes, Ahrefs runs maintenance work ad hoc, and I feel like if these could have been moved to a more quiet time, something that doesn't affect my time zone, which is UTC plus eight or Singapore time, that'd be really great. Review collected by and hosted on G2.com.

Harshit K.
HK
Harshit K.
Website Developer
Computer Software
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Ahrefs Makes SEO Keyword Research and Domain Authority Checks Easy"
4/5
What do you like best about Ahrefs?

For search engine optimization, Ahrefs tools are among the best compared to other tools. It makes it easy to find top keywords and check a website’s domain authority. It’s also useful for other website traffic analytics and related insights. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

One thing I dislike is that we can only add 5 sites for SEO purposes. They should increase the limit for adding sites. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"Powerful SEO Insights and Effortless Keyword Research"
5/5
What do you like best about Ahrefs?

Ahrefs is great for getting a clear picture of how a site is performing in search. The backlink data is especially strong, and the keyword research tools are easy to use and reliable. It’s also really helpful for competitor research and finding content opportunities without a lot of guesswork. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

Pricing can feel a bit steep, especially if you need access for multiple people. Some features take time to fully understand, and it’s easy to feel a bit overwhelmed at first because there’s so much data. Review collected by and hosted on G2.com.

Mustarina  N.
MN
Mustarina N.
SEO Outreach Manager
Mid-Market (51-1000 emp.)
"Efficient Keyword and Backlink Research with Room for Improvement"
4/5
What do you like best about Ahrefs?

I like the nice UI and how easy it is to use, along with their supportive videos by Sam Oh. I appreciate the new features like backlink opportunity and keyword gap analysis. I find it especially valuable that I can easily find backlink prospects from competitors, which saves me a ton of time compared to manually searching on Google. I also like that there was no setup hassle at all. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

I would say, internal linking sounds a bit complex to me. It could be more easier. Like their keyword gap analysis, a noob can use but the internal linking features seems complex to me. I tried but I don't like it much at all. Review collected by and hosted on G2.com.

Daniyal J.
DJ
Daniyal J.
Small-Business (50 or fewer emp.)
"Accurate SEO Aid, Limited Search Cap"
3.5/5
What do you like best about Ahrefs?

I use Ahrefs for SEO work, and I appreciate their data accuracy, which is really good. It's helpful for finding keywords and competitor analysis. I prefer Ahrefs for detailed SEO audits and website reviews over other tools. It's also valuable for AI research and SEO audits; I have achieved a lot of success in ranking while using it. The setup is easy compared to SEMrush. Review collected by and hosted on G2.com.

What do you dislike about Ahrefs?

One issue is their limited searches; you can't do more searches than the limit, which is a problem as in SEO there's a lot of research. Backlinks audit and backlinks in general, I think, should be more improved. Review collected by and hosted on G2.com.