--- title: Ahrefs Reviews meta_title: 'Ahrefs Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 712 reviews by the users' company size, role or industry to find out how Ahrefs works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 712 scale: '5' date_modified: '2026-08-02' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Ahrefs Reviews **Vendor:** Ahrefs **Category:** [SEO Tools](https://www.g2.com/categories/seo-tools) **Average Rating:** 4.5/5.0 **Total Reviews:** 712 ## About Ahrefs Ahrefs is a leading AI marketing platform powered by big data that helps marketers run search engine optimization, AI search, pay-per-click, content marketing, website auditing, and competitive research campaigns that drive impact. Whether you're making day-to-day decisions or defining your long-term digital strategy, Ahrefs delivers real-time insights that help you grow your brand's visibility and claim market share. Ahrefs in numbers: - #1 most active web crawler in the SEO industry and #2 worldwide (after Google) - #35 fastest supercomputer worldwide (Yep1) - Over 35 trillion external backlinks, the freshest backlink index in the industry - Over 110 billion keywords, and 28.7 billion have positive search volumes - Yep.com: our own privacy-first search engine ## Ahrefs Pros & Cons **What users like:** - Users value the **intuitive interface** of Ahrefs, making complex SEO tasks accessible even for beginners. (75 reviews) - Users value Ahrefs' **keyword research tools** for providing crucial metrics and detailed insights into search performance. (74 reviews) - Users value the **comprehensive toolset** of Ahrefs, benefiting from its extensive features and regular innovations. (67 reviews) - Users appreciate the **accurate and powerful SEO data** provided by Ahrefs, simplifying competitor analysis and optimizing strategies. (55 reviews) - Users value the **ease of use in backlink analysis** , enabling effective competitor insights and strategic link building. (53 reviews) - Users find Ahrefs' **competitor analysis features** invaluable for identifying high-performing domains and enhancing marketing strategies. (52 reviews) - Data Accuracy (48 reviews) - Useful (42 reviews) - SEO Management (36 reviews) - User-Friendly (36 reviews) **What users dislike:** - Users find Ahrefs to be **expensive** , especially for individuals and small businesses needing comprehensive SEO tools. (45 reviews) - Users find the **high costs** of Ahrefs to be a significant drawback, particularly for individuals and small businesses. (39 reviews) - Users express concerns over **inaccuracy of AI tools** in Ahrefs, finding them unreliable for optimizing search strategies. (27 reviews) - Users find Ahrefs to have **limited features** like no local SEO tools or bulk SERP rank checks. (24 reviews) - Users find **inaccurate data** problematic, affecting trust and decision-making in their SEO strategies with Ahrefs. (21 reviews) - Users often struggle with the **noticeable learning curve** of Ahrefs, especially beginners finding the interface complicated. (20 reviews) - Limitations (20 reviews) - Users find the **pricing issues** complex and overpriced, especially with the new credit system affecting overall value. (19 reviews) - High Pricing (16 reviews) - Missing Features (16 reviews) ## Ahrefs Reviews ### 1. There’s no better place to find your backlinks **Rating:** 4.0/5.0 stars **Reviewed by:** Destin Property Expert M. | Realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2021 **What do you like best about Ahrefs?** Do user interface is great. It's very simple to use. There's a ton of information but it's all laid out and the easiest way possible **What do you dislike about Ahrefs?** I think the price is high. It would be much more appealing at a lower price point. It's difficult to justify for a single user. It seems like it's priced more for agencies. **What problems is Ahrefs solving and how is that benefiting you?** I'm able to follow and track my back links and my out reach efforts. There are many ways to search and learn how to get new backlinks. You can reverse engineer a competitors backlink profile very easily. ### 2. One of the best SEO analysis tools out there **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2021 **What do you like best about Ahrefs?** Ahrefs is the best tool for getting a holistic view of your website content or performing an SEO audit. The backlink database, search engine results performance analysis and competitor analysis are some of my favourite features from Ahrefs. I also like the toolbar that provides a lot of helpful data while doing research. Anybody starting out with SEO and looking for tools for the same should definitely consider Ahrefs as a part of their marketing arsenal. **What do you dislike about Ahrefs?** I did not find any cons while using Ahrefs for our requirements **Recommendations to others considering Ahrefs:** I do not have any specific recommendations for new users. Reading their blog for getting a hang of the tool could be helpful **What problems is Ahrefs solving and how is that benefiting you?** We're using Ahrefs for our overall SEO audit and analysis ### 3. By Far The Best SEO Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Meenal D. | Content Writer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2021 **What do you like best about Ahrefs?** We have used this tool for more than five years, and there is no alternative to Ahrefs. Right from keyword research to backlink tracking to technical SEO audit, Ahrefs has everything. We can also track paid ads for competitors using Ahrefs. **What do you dislike about Ahrefs?** The only disadvantage of this tool is the pricing. They surely need to work on it. **What problems is Ahrefs solving and how is that benefiting you?** We build tonnes of backlinks every month to track them; we use the backlink analysis report provided by them. ### 4. Simple Way to Have EXCELLENT Websites **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2021 **What do you like best about Ahrefs?** Simple platform to use. Assists with website health, speed, and keyword tracking / ranking. It is very user friendly and their support staff is the best. Their chat function is very responsive and easy to use. It has helped us improve our SEO and use the appropriate keywords where needed. **What do you dislike about Ahrefs?** This is the first platform I have used that I have nothing I dislke. There is extensive training available, The platform is user friendly and their support system is phenomenal. **Recommendations to others considering Ahrefs:** If you want a simple user friendly platform to increase your website health and help with SEO / Keyword tracking this is the product for you. **What problems is Ahrefs solving and how is that benefiting you?** Website Speed issues and website health issues are being solved using this platform. ### 5. Ahrefs Is Ideal For Everyone Looking To Improve Their SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Riley S. | Freelance Writer , Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2021 **What do you like best about Ahrefs?** Ahrefs makes keyword research super simple and straightforward. You can look up the most searched terms, related searches, how hard it is to rank, where your site ranks, and more. It's an SEO manager's dream come true. **What do you dislike about Ahrefs?** There's nothing that I have discovered that I dislike thus far **What problems is Ahrefs solving and how is that benefiting you?** Keyword research and SEO optimization – as a blogger, this is key for my business! ### 6. Must required took for SEO professionals **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2022 **What do you like best about Ahrefs?** All tools are very simple and easy to use, I personally like and use keyword research, competitor analysis on a daily basis. **What do you dislike about Ahrefs?** I think pricing, compared to other similar tools in the market its higher. **What problems is Ahrefs solving and how is that benefiting you?** - Finding the relevant keywords for my business & links i need to build from out competitors ### 7. Industry leader without a question **Rating:** 5.0/5.0 stars **Reviewed by:** Itai V. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2021 **What do you like best about Ahrefs?** Super fast, intuitive, and customer-focused. It has the most accurate data for backlinks and a really good flow taking the insights from competitive research to breaking them into content briefs for SEO and PPC. **What do you dislike about Ahrefs?** Pricing is a bit high for more than pro and should be based on consumption IMHO **What problems is Ahrefs solving and how is that benefiting you?** Market research, backlinks discovery, and PPC inspiration. ### 8. All In One Platform for SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Ahrefs?** Transparency and ease of use. Makes finding important metrics, how to improve them, and tracking competitors and content easy **What do you dislike about Ahrefs?** There is a learning curve if you are new to SEO or the platform but they offer a lot of resources to overcome this. **What problems is Ahrefs solving and how is that benefiting you?** All of our SEO, competitor reporting, and links, keywords, you name it! ### 9. One of the accurate & Helpful SEO Analytical Tool you will definitely need for your Website **Rating:** 4.5/5.0 stars **Reviewed by:** uttam . | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2021 **What do you like best about Ahrefs?** Crawl speed, Data segregation, Competitor analysis, Keyword Research **What do you dislike about Ahrefs?** Option to download report over pdf, as not all the data can be downloaded but can be viewed from the dashboard **Recommendations to others considering Ahrefs:** Definitely expensive then some of the tools but surely worth the amount, as the options are ample **What problems is Ahrefs solving and how is that benefiting you?** SEO ranking, Google keyword ranking, Onpage optimization, Domain rating Improvement ### 10. Great tool for link data **Rating:** 4.5/5.0 stars **Reviewed by:** Matthew H. | Associate Director, SEO, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2018 **What do you like best about Ahrefs?** All the different link metrics available when identifying links found for specific domains or pages. Rating scores, domain scores, links in, links out, anchor, referring title, link pointing to, etc. **What do you dislike about Ahrefs?** I have not discovered a feature I dislike. **Recommendations to others considering Ahrefs:** Best link gathering tool out there. **What problems is Ahrefs solving and how is that benefiting you?** I use this at an agency to investigate clients back-link profiles to improve and optimize their SEO campaigns. ### 11. The best SEO tool **Rating:** 4.5/5.0 stars **Reviewed by:** Petar C. | IT Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2021 **What do you like best about Ahrefs?** A very powerful SEO tool. A very detailed overview of all the necessary information for SEO. **What do you dislike about Ahrefs?** It is a very expensive tool, and the lowest price is $ 99, and it is a Lite package that applies to one user. The price of the most expensive package ("Agency") is $ 999 and applies to only 5 users. **What problems is Ahrefs solving and how is that benefiting you?** After using this tool, it is difficult to imagine SEO without it. It is simply the best SEO research tool. ### 12. ONE OF THE BEST SEO TOOLS FOR ORGANIZATION AND FREELANCER **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2022 **What do you like best about Ahrefs?** THE BEST THING ABOUT AHREF IS COMPETITOR ANALYSIS AND KEYWORD FINDER **What do you dislike about Ahrefs?** FOR THE BEGINNER PRICING PLAN IT MATTER A LOT. **What problems is Ahrefs solving and how is that benefiting you?** BROKEN LINKS AND HEALTH OF THE SITE ### 13. Massive backlinks database, must have! **Rating:** 4.5/5.0 stars **Reviewed by:** Dhanur S. | Mentor [Product & Growth], Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2021 **What do you like best about Ahrefs?** - Huge collection of backlinks - Ease to use UI - Easy to detect link building opportunities - Large db of keywords/variations **What do you dislike about Ahrefs?** - Pricing can be flexible based on usage/need **What problems is Ahrefs solving and how is that benefiting you?** Problems: SEO, SEO strategy (particularly off-page strategy & off-page competition analysis) Benefits: Data (backlinks, keywords, topics, content, meta, etc) ### 14. Best SEO Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Ankit S. | SEO Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2021 **What do you like best about Ahrefs?** Ahref includes almost all features an SEO person need, site audit, keyword research, content explorer, backlink overview, competitor research. **What do you dislike about Ahrefs?** There is no option to choose a time frame if I want to check any report for a backdate like what DR my website used to have before one month on any specific date there is no option to see this. **What problems is Ahrefs solving and how is that benefiting you?** When I need to see my business competitor's marketing footprint, Ahref helps me a lot. ### 15. An excellent tool for those who work with websites and SEO **Rating:** 5.0/5.0 stars **Reviewed by:** William M. | Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2021 **What do you like best about Ahrefs?** Competitor research: discover your competitor's organic keywords and backlink strategies. You can discover new opportunities The Website Audit function finds the SEO optimization errors and shows the solutions if you need to find new keywords for your site, it will show you which pages of your site are ranked for each keyword The Rank Tracking: allows you to track the positions of your keywords and those of your competitors at SERP Content Research: will show you new content ideas for you to create for your website Mentions Monitoring:create alerts to be notified every time your brand is cited anywhere on the internet The detailed SEO report really provides important infractions for your site, especially on the technical side Ahrefs also shows duplicate content, canonical urls, redirects, among other errors that may harm your site. Another important information is about the site's traffic, where it shows which keywords generated the most visits and offers tips to optimize them So if you already work with digital marketing and use the SEO strategy, this tool is fundamental for the success of your strategy. **What do you dislike about Ahrefs?** It is very expensive and depending on the plan you have chosen, important functions have limited access **Recommendations to others considering Ahrefs:** Screaming Frog **What problems is Ahrefs solving and how is that benefiting you?** The ahrefs is essential to be able to identify which keywords your competitors are using, since it makes an evaluation of all the pages of the site ### 16. Great tools **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Ahrefs?** The interface is great and easy to understand **What do you dislike about Ahrefs?** no API for basic accounts, no simple way to use monthly limits **What problems is Ahrefs solving and how is that benefiting you?** check domains DR easy and fast ### 17. A must tool For marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Ankit S. | Assistant Team Lead- SEO, Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2021 **What do you like best about Ahrefs?** The best part of this tool is to find traffic of all 200 websites the websites in one click. **What do you dislike about Ahrefs?** Free trial was of very few days. They should extend it to 14 days at least. **Recommendations to others considering Ahrefs:** It's the best tool to track your marketing at various levels whether it is keyboard analyses content analysis or battling analyses or any competitor analyses it's the best one which I have in my career. **What problems is Ahrefs solving and how is that benefiting you?** I use this tool to check traffic of so many websites and competitor analysis also. I use this tool to check back links of competitor also and keywords analyses also. ### 18. Top solution for web analytics and studying competition **Rating:** 5.0/5.0 stars **Reviewed by:** Dalton P. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Ahrefs?** The accessibility of key information, like competitor's backlinks and top keywords. **What do you dislike about Ahrefs?** The only downside is that on the bottom plan, you cannot see keywords that you rank in lower positions. **What problems is Ahrefs solving and how is that benefiting you?** Understanding where we are on the web as well as how customers are finding us. ### 19. The best link building app right now. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2021 **What do you like best about Ahrefs?** The feature where I can see if the other firm has our backlinks or not :) **What do you dislike about Ahrefs?** NOOOOOOOO Dislikes, please. I love everything about it. It's a kind of magical software for people who are building their website. **What problems is Ahrefs solving and how is that benefiting you?** It is our majorly used app when link building and approaching guest posts. It fulfills every SEO purpose. ### 20. Incredible tool for SEO beginners and advanced professionals **Rating:** 5.0/5.0 stars **Reviewed by:** Zuriñe M. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2021 **What do you like best about Ahrefs?** It is the most complete tool to identify new backlinks opportunities **What do you dislike about Ahrefs?** I would like to have more insights into how we can improve our onsite optimization **What problems is Ahrefs solving and how is that benefiting you?** Backlinks opportunities, keyword tracker, domain health monitoring ### 21. SEO Tool You Need For SEO Self Service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2021 **What do you like best about Ahrefs?** Ahrefs takes the guesswork out of your company's SEO needs and simplifies prioritizing SEO needs. **What do you dislike about Ahrefs?** Very user-friendly for one individual but could be more easily accessible for teams. **Recommendations to others considering Ahrefs:** If you are unsure about your needs in the SEO space, try ahrefs for a month or two and see all of the simple changes you can make to improve your web presence. **What problems is Ahrefs solving and how is that benefiting you?** We've seen an increase in our SEO ranking, the number of keywords we're currently ranking for, and backlinks back to our page. ### 22. Great tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2021 **What do you like best about Ahrefs?** It's very effective for keyword research and important SEO research. Has helped me get data about a lot of pages and rank them. **What do you dislike about Ahrefs?** More backlink data would be a useful feature. As well as competitor insights. **What problems is Ahrefs solving and how is that benefiting you?** Keyword research, SERP insights. ### 23. Great Tool for Keyword Research and Link Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2021 **What do you like best about Ahrefs?** I mostly use "keyword explorer" to make my keyword research for the blogs. You can analyze the keywords of your competitors also. You can search your desired keywords within no time. Moreover, the feature which I like the most, is link analysis and domain analysis tools. You can easily find link-building opportunities by analyzing the competitors. **What do you dislike about Ahrefs?** Honestly, I do not dislike anything in this tool. **What problems is Ahrefs solving and how is that benefiting you?** It has various features like keyword research, content research, link analysis, site audit and many more. But I mostly use it for keyword research and domain analysis. ### 24. A powerful SEO tool **Rating:** 4.5/5.0 stars **Reviewed by:** shubham p. | O, Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2021 **What do you like best about Ahrefs?** Ahrefs is very powerful SEO tool, specially for keyword research and backlink research. **What do you dislike about Ahrefs?** No any issue with ahrefs, it's little expensive. **What problems is Ahrefs solving and how is that benefiting you?** Keywords research and backlink research are main goals ### 25. Best for SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Ahrefs?** Best tool for analysis of keywords and competitors. Also the tutorials are best and user friendly **What do you dislike about Ahrefs?** Little bit costly, other than there is nothing to dislike. **What problems is Ahrefs solving and how is that benefiting you?** Ahrefs is helping us in increasing organic search traffic along with provide detailed analysis of your website and competitors as well. ### 26. Best keyword research **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Ahrefs?** Easy to use and gives in depth insights about keywords **What do you dislike about Ahrefs?** Expensive compared to other SEO tools that are available online **What problems is Ahrefs solving and how is that benefiting you?** Analyse competition and use the info to have an edge over others, ### 27. Best in the market?! **Rating:** 5.0/5.0 stars **Reviewed by:** Shounak G. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2020 **What do you like best about Ahrefs?** One of the best features of the tool is the batch analysis! By using it, you can easily get a snapshot of how you are doing vs. your competition. Also love the Best Pages which is lacking from other tools in the industry. The FREE version of the tool which allows you to add your websites to their dashboard is amazing! Generating keyword ideas for SEO and Content is just one button click away. **What do you dislike about Ahrefs?** Nothing much to dislike in the tool. It is good to see that the tool has grown so much in the past few years. **What problems is Ahrefs solving and how is that benefiting you?** Ahrefs gives us the ability to analyse the competition when it comes to Organic Search and help us gain an advantage over our competition with the data provided. ### 28. Very Useful tool For My Daily SEO Works **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2021 **What do you like best about Ahrefs?** Backlinks Checking and keyword Exploring **What do you dislike about Ahrefs?** Little bit cost higher for beginners and a little bit technical. **What problems is Ahrefs solving and how is that benefiting you?** It helped me to check the backlink rate for my website. ### 29. Fantastic tool for developing SEO Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** December 24, 2021 **What do you like best about Ahrefs?** Keyword volume data and extensive backlinks extraction **What do you dislike about Ahrefs?** Nothing much. If they provide discounts for startups. It would be helpful. **What problems is Ahrefs solving and how is that benefiting you?** Finding high-volume keywords. ### 30. Best SEO Tool for True Pros **Rating:** 5.0/5.0 stars **Reviewed by:** Frank O. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 28, 2021 **What do you like best about Ahrefs?** Ahrefs has a number of features—in particular, Content Explorer—that are invaluable and unavailable in another tool. **What do you dislike about Ahrefs?** Nothing comes to mind. They've added all the featured I've wanted. **What problems is Ahrefs solving and how is that benefiting you?** It's a great all-in-one SEO suite ### 31. Great tool for improving SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2021 **What do you like best about Ahrefs?** The platform is extremely user-friendly. **What do you dislike about Ahrefs?** I dislike that they don't have a free version! **What problems is Ahrefs solving and how is that benefiting you?** Finding relevant keywords for seo opportunities to rank higher and increase traffic. ### 32. You can't go wrong with this tool. **Rating:** 4.0/5.0 stars **Reviewed by:** Helen C. | Content Editor, Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2021 **What do you like best about Ahrefs?** Ahrefs' backlink data and organic keyword research opportunities are my favorite features. **What do you dislike about Ahrefs?** It's pretty expensive software, especially if you choose one of their higher monthly plans. **What problems is Ahrefs solving and how is that benefiting you?** The tool helps you with SEO...at every step! ### 33. Best Tool for Backlink Analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Vishal S. | Technical Lead SEO, Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2021 **What do you like best about Ahrefs?** Ahref is an all in one SEO Tool. I can optimize my website using site audit, analyze my compatitors using site explorer, find keywords using the keywords explorer, find top performing content using content explorer and track organic rankings using Rank Tracker. **What do you dislike about Ahrefs?** I don't like the UI/UX of Ahref, it could be better. **Recommendations to others considering Ahrefs:** Best in Market tool for analyzing your website and your competitor's website backlink profiling. **What problems is Ahrefs solving and how is that benefiting you?** Using Ahref tool, I can find toxic backlinks and disavow them to improve my website's visibility in organic search. ### 34. An exception to "too good to be true" **Rating:** 5.0/5.0 stars **Reviewed by:** Lucas H. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2021 **What do you like best about Ahrefs?** Ahrefs is (almost) a complete SEO Tools Suitcase. And the only tool that does such an awesome job at everything the tools got to offer, e.g.: keyword research, site explorer, content explorer, and many many more. **What do you dislike about Ahrefs?** A lack of a content optimisation solution - they have everything needed to build an amazing content optimisation tool that would smash the competition (if done right). **What problems is Ahrefs solving and how is that benefiting you?** See what is working on the internet business-wise and what is not. Literally. The mainstream has not caught on yet, but if you learn Ahrefs you become an expert: - Big-data analyst - Project manager - Market researcher - Content writer - or even a Digital Marketing Guru if that is your thing... Ahrefs enables you to wear many different shoes and does it better than any College/Uni programme in the related fields ever could (or will). ### 35. Very easy to find relevant keywords **Rating:** 4.5/5.0 stars **Reviewed by:** Ivan F. | Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2021 **What do you like best about Ahrefs?** The overview in the seo tool is very good and it is easy to register and constantly check our homepages. The keywords are automatically adjusted and obvious ones are also recommended. So we can also scan competing websites. **What do you dislike about Ahrefs?** If we want to do more than 30 searches per day, we need to update the package. So it always pays for us to wait for the next day. **What problems is Ahrefs solving and how is that benefiting you?** I can scan all our keywords with this tool and thus control our reachability on our homepage. So we reach more guests on our homepage and we are higher in the search results of the search engines. Also, the customization functions are very diverse and we find the tool is fundamental for the seo customizations. ### 36. Excellent tool for technical SEO audit **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2021 **What do you like best about Ahrefs?** The capability I like best about Ahrefs is its inbound link analysis and keyword research capability. The interface is also pretty cool and intuitive. **What do you dislike about Ahrefs?** Sometimes keyword suggestions can confound you and not make much sense. So you have to either use other tools or apply your judgment. **What problems is Ahrefs solving and how is that benefiting you?** We are using it extensively for site audits and backlink analysis. And rank tracking as well. ### 37. Making targeted seo adjustments and filter out inactive links **Rating:** 4.5/5.0 stars **Reviewed by:** Umberto F. | Administration, Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2021 **What do you like best about Ahrefs?** We can check several homepages for errors at the same time. The display of the state of our websites is always up to date and the helpful functions for improving the content are very good. **What do you dislike about Ahrefs?** It is possible to scan competitor websites, but we would like to have a tool with which we can check where we can set backlinks with follow. **What problems is Ahrefs solving and how is that benefiting you?** Since we have been using the seo tool we have been able to improve our company website more and more. We have sorted out links and cleaned up our homepage so to speak. Through the constant automatic control of the tool we manage to have an up-to-date homepage and to be found better in the search engine results. ### 38. An Incredible Value. Their Product Can Take an Amateur and Make them Effective in Driving Content **Rating:** 5.0/5.0 stars **Reviewed by:** justin e. | Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2020 **What do you like best about Ahrefs?** The data they have compiled allows you to find out how well you rank on the web. This data, along with their detailed article and videos, help you transform you content into a product that will reach the people you want to reach. **What do you dislike about Ahrefs?** Honestly, nothing so far. The customer service is perfect, the product is reasonably priced, and I've seen lots of results already. **Recommendations to others considering Ahrefs:** Just buy it. There is no reason not to considering the value. **What problems is Ahrefs solving and how is that benefiting you?** 1) Driving traffic to website. 2) Discovering where we can compete content wise on the web. 3) Learning the basics of SEO and how to think in a way to make the content accessible to our potential clients. ### 39. Love this tool for SEO **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2021 **What do you like best about Ahrefs?** I like the tools and the main dashboard too **What do you dislike about Ahrefs?** There isn't anything I don't really like **What problems is Ahrefs solving and how is that benefiting you?** Keyword tracking, volume research, page comparisons, domain comparisons ### 40. Classic SEO Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2021 **What do you like best about Ahrefs?** Easy to use interface and resources plus more stable/reliable than some of the competitors. **What do you dislike about Ahrefs?** Ability to monitor competitor adwords campaigns in-depth like competing products would be nice. **Recommendations to others considering Ahrefs:** AHREFs and SEMRush are always changing. Be sure to look at both before pulling the trigger. **What problems is Ahrefs solving and how is that benefiting you?** We primarily use AHREFs to plan out organic search efforts and tweak existing content. ### 41. They have the largest keyword research data **Rating:** 4.5/5.0 stars **Reviewed by:** Dhaval S. | Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2020 **What do you like best about Ahrefs?** We have been using this software since a very long time. The product is designed so well that can one who wish work up on search engine optimisation should be using this tool. We do a lot of keyword research and backlink monitoring using this tool. They can give you keyword data based on location filer. They can also give you data for different search engines like Google, Baidu, YouTube, etc. **What do you dislike about Ahrefs?** The tool is extremely pricey for everyone to use. **What problems is Ahrefs solving and how is that benefiting you?** We use ahrefs for content planning. The keyword difficulty metric helps us define which keyword to target and when whole writing the blog. ### 42. The Best Solution for SEO Research **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Ahrefs?** Super easy to use platform with data that is easy to read and analyze. **What do you dislike about Ahrefs?** I wish it was just a little bit cheaper, but overall the value is very good. **What problems is Ahrefs solving and how is that benefiting you?** ahrefs makes finding the correct keywords for your business a breeze. Also a great way to research your competitors and reverse-engineer their SEO strategies. ### 43. New feature of On-Page SEO audit is fab! **Rating:** 4.5/5.0 stars **Reviewed by:** Nirali S. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2020 **What do you like best about Ahrefs?** The detailed on-page SEO audit report generated is super useful. I am really impressed by the tiniest granular details provided by their crawler. Right from basis SEO audit like checking meta title, description, and alts to advanced audit reporting of canonicals, content duplication, schemas, etc. everything is audited in one place. This is really a magic tool for SEO guys. Must buy the paid subscription of this tool. **What do you dislike about Ahrefs?** The only problem with Ahrefs is their pricing. This is a very costly tool and they don't even run any promotional offers. **Recommendations to others considering Ahrefs:** Costly but very useful tool **What problems is Ahrefs solving and how is that benefiting you?** We use Ahrefs for overall on-page SEO audit of our website. ### 44. Every SEO loves this tool **Rating:** 5.0/5.0 stars **Reviewed by:** Vaibhav M. | Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2021 **What do you like best about Ahrefs?** Ahrefs is a platform to do on pages SEO, off page SEO, keyword research, and competitor analysis. We have done in-depth tech SEO audit using this tool and no other tool can beat this. Also, the data for keyword research is the most reliable. **What do you dislike about Ahrefs?** The only bad part is that the free trial is not available for this tool. **What problems is Ahrefs solving and how is that benefiting you?** We solve following things: 1. On page SEO 2. Off page SEO 3. Keyword research ### 45. Best in the market **Rating:** 5.0/5.0 stars **Reviewed by:** Tamara . | Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2021 **What do you like best about Ahrefs?** The best tool for SEO and content marketing. You have everything in one place for keyword research, content research, link building and checking website performance. Plus it's very easy to navigate, it's very intuitive and they have great recourses. **What do you dislike about Ahrefs?** It can be expensive for smaller companies but if you want to invest in your SEO I think you will get your money's worth. **What problems is Ahrefs solving and how is that benefiting you?** Ahrefs gives you end to end tool for all your SEO and content requirements. ### 46. Ahrefs - Best Tool for SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Mohd Saalim T. | Search Engine Optimization Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2020 **What do you like best about Ahrefs?** Well, Ahrefs is my favorite tool for Off-Page SEO. It helps me to analyze competitor marketing strategies. Also, ahrefs has a huge database that gives you a very good link-building opportunity. One of the best parts is its keyword explorer that gives me very appropriate ideas of particular keyword competition and search volume. **What do you dislike about Ahrefs?** Well, till now I don't think I face any issue while using ahrefs **Recommendations to others considering Ahrefs:** If you are in the marketing industry especially in SEO, then you must have to try ahrefs. **What problems is Ahrefs solving and how is that benefiting you?** It gives an in-depth analysis of competition like the quality of backlinks, how much traffic that domain generates, etc. ### 47. Tool for Keyword Research, Tracking & Improve Health score of Website **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2021 **What do you like best about Ahrefs?** Keyword Tracking and Checking Volume of Keywords. **What do you dislike about Ahrefs?** Shows wrong data while tracing traffic source on competitor website **What problems is Ahrefs solving and how is that benefiting you?** doing Competitor analysis, Keywords tracking, Ranking of Keywords, Health score of a website, and much more ### 48. One Stop Shop for SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 30, 2020 **What do you like best about Ahrefs?** Ahrefs is the one stop shop for our SEO needs. It has every feature and functionality we need for SEO jam packed into one tool. **What do you dislike about Ahrefs?** There are so many features that it can be non-intuitive to new SEO users what each one does, but it's easy enough to play around and figure it out. **Recommendations to others considering Ahrefs:** Definitely a great tool if you want everything SEO related under one website. Very useful for SEO content creators looking to do keyword research, content gap analysis, track keywords, track rankings for content, etc. The pricing structure may not work for you but if it does, then it's definitely worth it. **What problems is Ahrefs solving and how is that benefiting you?** We're solving all of our SEO problems with this tool. We're able to do keyword research to fill SEO gaps, conduct content gap analysis to see how our competitors compare, track keywords and rankings for existing content, and so much more. ### 49. All rounder SEO tool, super useful for backlink research **Rating:** 4.0/5.0 stars **Reviewed by:** Nidhriti B. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2020 **What do you like best about Ahrefs?** Needless to say, the keyword research part of Ahref's is super sool, especially the fact that we can see country-wise keyword volumes. But more importantly I love that I can do backlink research so easily and check what the competition is doing. **What do you dislike about Ahrefs?** It can become expensive if I want to conduct an SEO audit on more than one website. **What problems is Ahrefs solving and how is that benefiting you?** Oh where do I even start! It's because of Ahref's that I've been able to rank most of my blog posts and generate backlinks for them. Not to mention, the whole complex process of finding good keywords has been made super simple by the tool. I also find the tooltips/resources they share inside the product extremely useful. ### 50. Amazing SEO tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2020 **What do you like best about Ahrefs?** excellent features all round, but i think my favourite might be the fact that you can find featured snippet opportunities via the organic search function - you can see those that currently don't have a featured snippet or see which ones are taken by competitors for you to steal **What do you dislike about Ahrefs?** nothing - fantastic tool. Maybe a little more generosity in terms of the amount you pay for projects etc but that might be asking for a lot, i understamd that the company will have overheads. **Recommendations to others considering Ahrefs:** you can waste your time trying loads of tools out - but this does everything you need really, so rather than stretch yourself thin with loads of tools, I'd recommend getting this one **What problems is Ahrefs solving and how is that benefiting you?** i use ahrefs for technical seo audits, finding keywords to optimise my site with, finding new seo opportunities, featured snippets, link opportunities, competitor research etc ## Ahrefs Discussions - [Is Ahrefs Still Worth It in 2025? A Look at G2 User Sentiment](https://www.g2.com/discussions/is-ahrefs-still-worth-it-in-2025-a-look-at-g2-user-sentiment) - 3 comments, 10 upvotes - [What is Ahrefs used for?](https://www.g2.com/discussions/ahrefs-what-is-ahrefs-used-for) - 5 comments, 1 upvote - [Can I use Ahrefs for free?](https://www.g2.com/discussions/can-i-use-ahrefs-for-free) - 6 comments, 1 upvote - [why this tool doesnt contains better ads data](https://www.g2.com/discussions/ahrefs-why-this-tool-doesnt-contains-better-ads-data) - 1 comment, 1 upvote - [What is Ahrefs used for?](https://www.g2.com/discussions/what-is-ahrefs-used-for) - 1 comment, 1 upvote - [View Ahrefs pricing details and edition comparison](https://www.g2.com/products/ahrefs/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-08-02+11%3A09%3A15+-0500&secure%5Bsession_id%5D=be62d3cc-72a6-4ed4-8b40-0a4fef08c5f5&secure%5Btoken%5D=70f163ccfdd459f5fab46b1207c75a5f92c14dc64d281cae67c6c7b5d45daabb&format=llm_user) ## Ahrefs Integrations - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) - [BuzzStream](https://www.g2.com/products/buzzstream/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Codex](https://www.g2.com/products/openai-codex/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Google Search Console](https://www.g2.com/products/google-search-console/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Jasper](https://www.g2.com/products/jasper-ai/reviews) - [n8n](https://www.g2.com/products/n8n/reviews) - [SEO Spider](https://www.g2.com/products/seo-spider/reviews) - [Slingshot](https://www.g2.com/products/infragistics-slingshot/reviews) ## Ahrefs Features **Content Creation** - Content Creation Tools **Grammar** - Grammar Check - Tone Check - Sentence Formatting **Local Search Optimization** - Rank Tracking - Online Listings - Google My Business - Reputation Management - Social Media - Dashboards and Reporting **Platform Basics** - Centralized Platform - Web Tracking **SEO Auditing & Monitoring** - SEO Alerting - SEO Auditing - SEO Change Tracking - Technical SEO **Media Channels** - Online Media **Platform Basics** - Benchmarking - Ad Creatives - Paid Search Data **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **Agentic AI - SEO Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **Optimization** - SEO - Dashboards & Reporting - ROI Reporting **Tools** - Audience Insights **Formatting** - Plagiarism Check - Style Editor - Citation Finder **Platform Data** - Channel Acquisition **SEO Content & Rankings** - Link Building - Keyword Research - SERP Rank Tracking - Localization - Content Insights **Geographic Coverage** - Local Media - National Media - International Media **Platform Data** - Alerts - Data Access - Web Traffic - Subdomains **Sentiment & Brand Analysis** - AI Hallucination Detection **Platform** - Performance and Reliability - Reporting and Dashboards - Mobile User Support **Logistics** - Version Control - Integrations & APIs - User, Role, and Access Management **Metrics** - Sessions - Return - Search Rank **Content ** - Idea Recommendation - Content Generation - Form Generation **SEO Reporting** - Competitor Analysis - Data Visualization - Custom Reports **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Competitive Benchmarking** - Competitor AI Presence Comparison **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Product Type** - Standalone Application - Plugin **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Generative AI** - AI Text Generation - AI Text Summarization **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting **Agentic AI - Operational Risk Management** - Proactive Assistance ## Top Ahrefs Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,919 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) - 4.7/5.0 (1,504 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,163 reviews)