--- title: Aha! Reviews meta\_title: 'Aha! Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 365 reviews by the users' company size, role or industry to find out how Aha! works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 365 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Development url: https://www.g2.com/categories/development --- # Aha! Reviews & Product Details Visit Website Aha! is the world's #1 product management software. We help more than 1 million product builders to bring their strategy to life. Our integrated tools empower teams to go from discovery to delivery with AI. The suite includes Aha! Roadmaps, Aha! Discovery, Aha! Ideas, Aha! Whiteboards, Aha! Builder, Aha! Develop, Aha! Teamwork, and Aha! Knowledge. Product teams rely on our expertise, Elle (the AI assistant), and training programs via Aha! Academy to do their best work. We are proud to be a very different type of high-growth SaaS company. The business is self-funded, profitable, and 100% remote. We are recognized as one of the best fully remote companies to work for, champion the Bootstrap Movement, and have given over $1.5M to people in need through Aha! Cares. Learn more at www.aha.io. * * * Product Website Aha! Seller [Aha! Labs](https://www.g2.com/sellers/aha-labs) Discussions [Aha! Community](https://www.g2.com/products/aha/discuss) Languages Supported English Solution Type All-in-One Overview by Brian de Haaff Show More ## Pricing Pricing provided by Aha!. ### Startup Contact Us 5 users [ View More Pricing Information ](https://www.g2.com/products/aha/pricing) ## Aha! Integrations (6) What do users say about integrations? Verified by Aha! [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Azure Boards ](https://www.g2.com/products/azure-boards/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Azure DevOps Server ](https://www.g2.com/products/azure-devops-server/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Claude ](https://www.g2.com/products/claude-2025-12-11/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Figma ](https://www.g2.com/products/figma/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Jira ](https://www.g2.com/products/jira/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews) Show More ![Konjengbam M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Konjengbam M.") KM Konjengbam M. BDR Financial Services Mid-Market (51-1000 emp.) 5/7/2026 Guest users or non-business users of the software, not included in G2 scores. "Powerful Collaboration Platform with AI, Custom Workflows, and Easy Roadmapping" 4.5/5 What do you like best about Aha!? I love this platform for its capability to collaborate and build strategy for developmental goals of the organization. This almost have all needed features building plans and making road maps for reduction of risk and improvement of productivity of the organization. I love the AI feature of this platform with capability to assist, search, filter and automate. The security of this platform is also reliable. I also love this platform for its capability to customize workflow and workspaces. Other than this I also love this platform for its whiteboarding and brainstorming capabilities which improves co-ordination and collaboration among teams. The transition from ideas to road map is made easy with this platform. The notifications and meeting feature of this platform is also worth mentioning. I felt that that the onboarding was really easy as it could be done with a google account. The pricing in comparison with the feature is moderate. Review collected by and hosted on G2.com. What do you dislike about Aha!? I love most part of this platform but I wish that more improvement is made to make the platform feel less heavy. Other than this for the user may need some training for improve efficiency in using this platform. Other than this I also wish that there was more seamless integration capability of this platform. Review collected by and hosted on G2.com. What problems is Aha! solving and how is that benefiting you? This platform actively assist in building strategy and preparation of roadmap. It improves collaboration among teams and improve productivity. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") EC Verified User in Computer Software Mid-Market (51-1000 emp.) 5/26/2026 "Powerful feedback platform with great integrations and excellent customer support" 5/5 What do you like best about Aha!? The breadth of native integrations (Slack, Jira, Salesforce), combined with automatic themes clustering, the built-in AI assistant (Elle). Customizable portals with SSO included on all plans (no SSO tax) was also a differentiator vs. the competition. The trial was also greatly facilitated by the Aha! customer success team: shoutout to Jack, who was patient, available, and answered every question we had. Review collected by and hosted on G2.com. What do you dislike about Aha!? Steep learning curve. Aha! has a lot of concepts to internalize (portals, ideas, initiatives, workspaces) and if you're coming from a simpler setup, expect to invest real time getting your workflows right before it clicks. Not a dealbreaker, but set realistic expectations for onboarding. Review collected by and hosted on G2.com. What problems is Aha! solving and how is that benefiting you? Product feedback was scattered across Slack, email, and meetings with no central place to land. PMs were acting on it inconsistently, and contributors rarely heard back on outcomes. Aha! Ideas gives us a single structured place to capture, triage, and close the loop so feedback actually influences roadmap decisions instead of getting lost. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 4/22/2026 "Excellent expert support & assistance from Aha Software team" 5/5 What do you like best about Aha!? The 'Get help from an expert' responds 100% of the time in 2hrs or less. The responses provide detailed solutions, walkthroughs and or workarounds. If more context is needed - responses provide specific details that will assist them in helping you with your issue. They have been absolutely amazing and incredibly patient! Review collected by and hosted on G2.com. What do you dislike about Aha!? There is no way to view your portal configurations as a portal user when you are an admin. I sometimes want to make sure I am not over-exposing information and to do so, I had to make a separate gmail account and set it up like our customer users and have to swap between to check my configurations. Review collected by and hosted on G2.com. What problems is Aha! solving and how is that benefiting you? Aha provides a lot of tools that keep things organized and or grouped together. Additionally, the variety of views available have given us the ability to provide our customers with their preferred view/ alternate views based on how they are utilizing the information published. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic NR Nicola R. Head of Product Management Small-Business (50 or fewer emp.) 1/22/2026 "Extremely Powerful, Customizable, and API-Rich" 5/5 What do you like best about Aha!? Aha is exteremely powerful and customizable. In case the enterprise license is used, the customization possibilities and advanced features are awesome. It is possible to really tailor the product behaviour to your personal needs. Additionally, the product is rich of APIs which allow to extend the integration possibilities even more. The integration with DevOps is extremely efficient. Very user friendly and the different views can be tailored for the different stakeholders. It is also extremely powerful for the part to communicate with clients: the Ideas portal is awesome. Review collected by and hosted on G2.com. What do you dislike about Aha!? The planning part is lacking some possibilities to tailor the functionality to the very bit and pieces of a complex planning Review collected by and hosted on G2.com. What problems is Aha! solving and how is that benefiting you? With Aha I'm able to have a full overview of the state of all the products and releases. I can customize the details based on my specific workflows and needs, and I can make a fluent communication with my customers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in E-Learning](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in E-Learning") AE Verified User in E-Learning Mid-Market (51-1000 emp.) 5/13/2026 "Aha! Makes Idea Triage and Customer Roadmaps Easy, Backed by Outstanding Support" 4.5/5 What do you like best about Aha!? We’ve been using Aha! for several years now, and it has been extremely helpful for our teams when it comes to triaging ideas and building customer-facing roadmaps. I’m especially impressed with their Support team. Brittany Rhoney, in particular, provided exemplary service to me and my team. Review collected by and hosted on G2.com. What do you dislike about Aha!? At times, there are some configuration limitations in the customer-facing UI. For example, we’ve run into constraints when trying to change where the submission form appears or when rearranging required fields into different locations, although our setup is for an extremely specific use case. Overall, it gets the job done and helps us organize thousands of submissions effectively. Review collected by and hosted on G2.com. What problems is Aha! solving and how is that benefiting you? We receive thousands of submissions for a very complex product, and this makes it much easier to triage ideas and slice-and-dice the reporting. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Gordon C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gordon C.") GC Gordon C. CTO Small-Business (50 or fewer emp.) 1/5/2026 "Exceptionally Clear and Intuitive Product Management Tool for entire SDLC" 5/5 What do you like best about Aha!? The concepts are presented very clearly, with no ambiguity about what each element represents—a feature is distinctly a feature, a requirement is unmistakably a requirement, and so on. Product management within the tool is straightforward and intuitive right from the start, yet it also offers the flexibility to explore more advanced features as needed. This tool was obviously designed with the entire software development lifecycle in mind, rather than simply being an overblown bug tracking system like some other well-known options. On the few occasions I have need help with the tool the Customer Support has been stellar in their knowledge/understanding and response times. Review collected by and hosted on G2.com. What do you dislike about Aha!? you should be able to track a bug as a bug, tied to a specific feature. Creating a bug as a new feature and linking it back to the original feature loses something in the process and makes it difficult to see how teams/users are doing. Review collected by and hosted on G2.com. What problems is Aha! solving and how is that benefiting you? We rely on Aha throughout our entire software development lifecycle, starting from the initial product concept and business case, through defining features, and all the way to assigning and implementing developer tasks. We replaced Jira with it and have very happily never looked back Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Atul B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Atul B.") AB Atul B. Documentation Writer Sr. Telecommunications Enterprise (\> 1000 emp.) 12/30/2025 "Visual Roadmap Enhances Team Coordination" 5/5 What do you like best about Aha!? I appreciate Aha! for providing a visual roadmap that helps everyone understand the priorities easily. I like that all requirements, dependencies, and goals are in one place. It is beneficial that our stakeholders can enter and manage their ideas, turning them into actionable items. Aha! gives me a high-level view of what's coming in each release, allowing me to quickly see timelines, priorities, and dependencies all in one spot, which helps me plan to complete my documentation work early. It saves me from having to chase PMs or engineers for clarification. The initial setup of Aha! was easy as well. Review collected by and hosted on G2.com. What do you dislike about Aha!? Custom dashboard and report take more time. More different type templates would save time. When handling a big portfolio it takes time for loading. Speed up loading for the dashboard with large datasets. Review collected by and hosted on G2.com. What problems is Aha! solving and how is that benefiting you? Aha! helps us track roadmaps and release plans, link feature dependencies, and keep everything on the same platform for easy access. It also provides a visual roadmap to understand priorities, which helps in planning and completing documentation early without chasing team members. Review collected by and hosted on G2.com. Show More 1/4/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Mid-Market (51-1000 emp.) 5/29/2026 "Aha! Roadmaps: Outstanding product and customer support" 5/5 What do you like best about Aha!? I’ve been using Aha! Roadmaps for the past four years, and the timeliness and quality of the Aha! customer support team have been outstanding. When I report bugs, they’re typically addressed and fixed quickly. I also appreciate that ideas I’ve submitted for new features are often adopted. Review collected by and hosted on G2.com. What do you dislike about Aha!? Aha! is expensive enough that it’s difficult for us to justify renewing on an annual basis. On top of that, the pricing model—where we’re required to purchase the same number of licenses for other Aha! offerings—makes it hard for us to even consider adding those products. Review collected by and hosted on G2.com. What problems is Aha! solving and how is that benefiting you? Support for Lean Portfolio Management and portfolio and product roadmapping. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Gregor J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gregor J.") GJ Gregor J. Product Owner Small-Business (50 or fewer emp.) 10/20/2025 "Powerful, Versatile Tool with Stellar Support—Steep Learning Curve but Worth the Effort" 5/5 What do you like best about Aha!? Jack’s presentation was outstanding — easily one of the best product demos I’ve ever seen. It immediately made me want to start working with the software. Aha! Roadmaps is highly versatile, offering a broad range of features. The structured approach helps deliver organized, professional results, which I find extremely valuable. Our main contact person was always quick to respond, and the documentation is excellent. Implementing the software isn’t trivial, especially when setting up integrations, but everything is clearly described — as long as you take the time to read it thoroughly. The overall organization of the platform is impressive. I also really appreciate the webinars and the Customer Success Team that supports users during implementation. This service is included with an annual plan, which is a great benefit and a reason why we directly booked the yearly package. The software helps companies reach a more professional level, but it also requires adapting to new workflows and organizational methods. Having experienced people guide you through that process makes a big difference — and Aha! does this well. In terms of integrations, we’ve successfully connected Aha! Roadmaps with Microsoft Azure DevOps, which worked smoothly. We also use Microsoft Teams and plan to add Salesforce in the future. The flexibility is excellent; almost everything can be configured to fit specific needs. I’m still in the early stages of exploring all the capabilities, but it’s clear that the potential is significant. Review collected by and hosted on G2.com. What do you dislike about Aha!? The software can feel overwhelming at first. There are so many features that it takes time to get familiar with everything. In the menu navigation, I often find myself clicking back and forth trying to locate what I need. This might be due to Aha!’s terminology being different from ours, or because I’m still adjusting to its workflows. I often end up misclicking simply because I’m searching for something in the wrong place. The integration setup — for example with Microsoft Azure DevOps — is well-documented but very detailed. There are many manual steps, and if you miss even a single line in the instructions, the setup won’t work. You have to be extremely careful and follow every step precisely, which can be time-consuming. I would also like to complete the Aha! Roadmaps certification, but the price is quite steep — around $2,300 as of October 2025. That’s too high for a software training program, even one that includes certification. I can already see the challenge ahead of me in asking my boss for this amount of money. It would also be nice if more best practices or implementation guidance from the Customer Success Team were built directly into the software itself. Some in-app guidance or interactive onboarding would make the learning curve easier. But overall, this is a minor issue — the support team does a great job. Review collected by and hosted on G2.com. What problems is Aha! solving and how is that benefiting you? Achieving organized, successful results through structure—not by chance Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Sriram K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sriram K.") SK Sriram K. Senior Product Manager Enterprise (\> 1000 emp.) 10/9/2025 "A Powerful, Flexible Platform for Complex Enterprise Product Management" 5/5 What do you like best about Aha!? What I like best about Aha! is its flexibility and how it can be modeled to support the complex operating models of a large organization. For example, we needed to design a sophisticated, hybrid integration that connects our high-level strategic Releases in Aha! to our engineering teams' granular Fix Versions in Jira. Aha! provided the tools and configurability to achieve this. Additionally, the customer support experience has been great. When we were blocked on a very technical integration issue, the support team provided in-depth documentation that helped us understand the intricacies of the product and solve the problem ourselves. A special shoutout to the support team for being so knowledgeable. Review collected by and hosted on G2.com. What do you dislike about Aha!? While the platform is powerful for high-level strategy, there are a few basic, quality-of-life features missing that create friction in the day-to-day workflow. The two most notable examples for our team are the inability to tag colleagues directly in notes or comments for quick collaboration, and the limited table sorting and filtering capabilities. This often forces us to export data to Excel for simple analysis, which feels like an unnecessary step. We have raised these as feature requests, and we understand the team has a long list of priorities. However, these foundational improvements would significantly enhance the daily user experience. Review collected by and hosted on G2.com. What problems is Aha! solving and how is that benefiting you? The biggest problem Aha! is solving for us is closing the gap between our high-level business strategy and what the engineering team is actually building day-to-day. It's really helping us connect the strategy to the actual execution. For example, with the Jira integration we're setting up, an engineer can be working on an Epic in Jira and see a direct link back to the high-level business Initiative it's for. It just helps everyone understand the "why" behind their work, which is a huge benefit. It's also been great for improving how we work. The process of setting up the tool has forced us to define our own internal processes better, which means less churn and more focus on the product itself. On top of that, things like the Ideas Portal are giving us a way to bring all our different customer touchpoints into one place, helping us work as a more empowered team to solve the right problems. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Aha!? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Aha! ](https://www.g2.com/products/aha/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity almost 4 years ago Can I get my data out of Aha! for Product? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/use-aha-39775a5d-6c65-4383-a959-6314db8ea5e8) GU Guest User What is Aha! used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-aha-used-for) [ View all Discussions ](https://www.g2.com/products/aha/discuss) ## Pricing Options Pricing provided by Aha!. ### Startup Contact Us 5 users ### Premium $59.00 1 user Per Month ### Enterprise $99.00 1 workspace owner or contributor Per Month [ View More Pricing Information ](https://www.g2.com/products/aha/pricing) Aha! Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5bfd26ca98158752b5f685de2eb5aaaa/productboard.png "Product Avatar Image") Productboard 4.3/5(254) [ Compare Now ](https://www.g2.com/compare/aha-vs-productboard) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_a43b8bd83b81da3443b615b0c62d88d1/productplan.png "Product Avatar Image") ProductPlan 4.3/5(220) [ Compare Now ](https://www.g2.com/compare/aha-vs-productplan) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_793034d14bb0f3fa12d97cf3cc0032c4/jira.jpg "Product Avatar Image") Jira 4.3/5(7,934) [ Compare Now ](https://www.g2.com/compare/aha-vs-jira) ##### ##### Aha! Features Communication Wiki Documentation Community Forum Customer Ideation Planning Work Capacity Task Ranking Kanban Board Workflow Management Time Tracking Progress Monitoring Team Scorecard Execution Team Collaboration Project Management [ View More Features ](https://www.g2.com/products/aha/features) ## Top-Rated Alternatives [ ![ClickUp](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ClickUp") ClickUp 4.6/5(13,685) ](https://www.g2.com/products/clickup/reviews) [ ![Airtable](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Airtable") Airtable 4.6/5(3,287) ](https://www.g2.com/products/airtable/reviews) [ ![UserVoice](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "UserVoice") UserVoice 4.5/5(243) ](https://www.g2.com/products/uservoice/reviews) [ View All Alternatives ](https://www.g2.com/products/aha/competitors/alternatives) ##### Categories on G2 [Project Management](https://www.g2.com/categories/project-management)[Collaborative Whiteboard](https://www.g2.com/categories/collaborative-whiteboard)[Knowledge Base](https://www.g2.com/categories/knowledge-base-software) [Project Management](https://www.g2.com/categories/project-management)[Collaborative Whiteboard](https://www.g2.com/categories/collaborative-whiteboard)[Knowledge Base](https://www.g2.com/categories/knowledge-base-software)[Product Management](https://www.g2.com/categories/product-management-software)[Mind Mapping](https://www.g2.com/categories/mind-mapping-software)[Diagramming](https://www.g2.com/categories/diagramming)[Enterprise Feedback Management](https://www.g2.com/categories/enterprise-feedback-management)[Strategy and Innovation Roadmapping Tools](https://www.g2.com/categories/strategy-and-innovation-roadmapping-tools)[Prototyping](https://www.g2.com/categories/prototyping)[Idea Management](https://www.g2.com/categories/idea-management) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What freelance platforms maintain consistent performance and contractor quality as a company grows its use from a few hires to hundreds of engagements a year?](https://www.g2.com/discussions/what-freelance-platforms-maintain-consistent-performance-and-contractor-quality-as-a-company-grows-its-use-from-a-few-hires-to-hundreds-of-engagements-a-year)[Which contractor payment platforms have struggled with scheduled recurring payments for small team payroll runs and which ones have actually fixed it?](https://www.g2.com/discussions/which-contractor-payment-platforms-have-struggled-with-scheduled-recurring-payments-for-small-team-payroll-runs-and-which-ones-have-actually-fixed-it)[Which newsroom software includes compliance templates for regulated industries and legal review workflows?](https://www.g2.com/discussions/which-newsroom-software-includes-compliance-templates-for-regulated-industries-and-legal-review-workflows) [What are the best data de-identification tools for organizations handling regulated datasets requiring GDPR-compliant PII removal and audit trails?](https://www.g2.com/discussions/what-are-the-best-data-de-identification-tools-for-organizations-handling-regulated-datasets-requiring-gdpr-compliant-pii-removal-and-audit-trails)[What employee recognition tools can show a real impact on engagement or retention rather than just being a nice-to-have add-on?](https://www.g2.com/discussions/what-employee-recognition-tools-can-show-a-real-impact-on-engagement-or-retention-rather-than-just-being-a-nice-to-have-add-on)[Pros and Cons Details](https://www.g2.com/products/aha/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)