--- title: Aha! Reviews meta\_title: 'Aha! Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 365 reviews by the users' company size, role or industry to find out how Aha! works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 365 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Development url: https://www.g2.com/categories/development --- # Aha! Reviews & Product Details Visit Website Aha! is the world's #1 product management software. We help more than 1 million product builders to bring their strategy to life. Our integrated tools empower teams to go from discovery to delivery with AI. The suite includes Aha! Roadmaps, Aha! Discovery, Aha! Ideas, Aha! Whiteboards, Aha! Builder, Aha! Develop, Aha! Teamwork, and Aha! Knowledge. Product teams rely on our expertise, Elle (the AI assistant), and training programs via Aha! Academy to do their best work. We are proud to be a very different type of high-growth SaaS company. The business is self-funded, profitable, and 100% remote. We are recognized as one of the best fully remote companies to work for, champion the Bootstrap Movement, and have given over $1.5M to people in need through Aha! Cares. Learn more at www.aha.io. * * * Product Website Aha! Seller [Aha! Labs](https://www.g2.com/sellers/aha-labs) Discussions [Aha! Community](https://www.g2.com/products/aha/discuss) Languages Supported English Solution Type All-in-One Overview by Brian de Haaff Show More ## Pricing Pricing provided by Aha!. ### Startup Contact Us 5 users [ View More Pricing Information ](https://www.g2.com/products/aha/pricing) ## Aha! Integrations (6) What do users say about integrations? Verified by Aha! [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Azure Boards ](https://www.g2.com/products/azure-boards/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Azure DevOps Server ](https://www.g2.com/products/azure-devops-server/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Claude ](https://www.g2.com/products/claude-2025-12-11/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Figma ](https://www.g2.com/products/figma/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Jira ](https://www.g2.com/products/jira/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews) Show More OO Oscar O. 1/20/2026 "Highly Customizable and Efficient with Some Automation Drawbacks" 4/5 What do you like best about Aha!? I like that Aha! is highly customizable and allows me to enter the data I need to keep track of my projects. The automation engine in Aha! is really helpful for keeping everybody informed, especially our stakeholders. Additionally, I found the initial setup to be not complicated at all. Overall, it's a very good product for project management and product management, as it helps in publishing roadmaps, sharing ideas, receiving them from our clients, and organizing the work to be done in a support company. Review collected by and hosted on G2.com. What do you dislike about Aha!? Well, the fact that some custom field types, like notes, cannot be used in automation is a drawback. Basically, what I mentioned about the notes is the only field I have that is multiline, and I can enter formatted text. But I cannot use it in automation, which is an issue for me. Review collected by and hosted on G2.com. What problems is Aha! solving and how is that benefiting you? I use Aha! to customize forms and track project data, keeping stakeholders informed with its automation engine. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic RS Romy S. Customer Success Manager Mid-Market (51-1000 emp.) 4/30/2026 "Great for Sharing Feature Status and Comments, but Hard to Manage at Scale" 3.5/5 What do you like best about Aha!? We can create features, share the numbers with clients, and post comments for others. The product also lets us mark the status. Review collected by and hosted on G2.com. What do you dislike about Aha!? It’s easy to lose the overview when there are more than 2k features, and it’s hard not to create duplicates. Review collected by and hosted on G2.com. What problems is Aha! solving and how is that benefiting you? Overview of all feature requests from Sales, CS, Support, and Product. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 12/11/2025 "Comprehensive Product Management Features, But Room for Improvement" 3.5/5 What do you like best about Aha!? It provides a central ecosystem to help product teams stay focused on the mountain of details orbiting a product. It's breadth of features is huge. Chances are if it benefits a product teams, Aha has a feature for it. Review collected by and hosted on G2.com. What do you dislike about Aha!? I think the phrase "jack of all trades and master of none" fits with Aha. Most of the components of Aha are "good enough". The project management features aren't as good as Asana, or the whiteboarding features aren't as good as Miro. Review collected by and hosted on G2.com. What problems is Aha! solving and how is that benefiting you? Product details were spread out everywhere, Sharepoint, individual files, Teams channels, emails, etc. Aha becomes the central repo for everything and that brings clarity and momentum into the product lifecycle. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic FF Federico F. Release Manager Mid-Market (51-1000 emp.) 4/30/2025 Guest users or non-business users of the software, not included in G2 scores. "Project Managent tool" 3.5/5 What do you like best about Aha!? Aha! is a robust project management tool designed to streamline workflows and enhance team collaboration. With its intuitive interface and comprehensive feature set, it aims to cater to the needs of both small teams and large organizations. One of the standout aspects is its user experience. The interface is clean, modern, and easy to navigate, making it accessible for users of all skill levels. The onboarding process is straightforward, and users can quickly get up to speed with the tool's functionalities. In terms of features, Aha! offers a wide range of features that cover all aspects of project management. Key features include task management, time tracking, resource allocation, and reporting. The tool also integrates seamlessly with other popular software, enhancing its utility and flexibility. The level of support and documentation provided is commendable. Users have access to a comprehensive knowledge base, detailed tutorials, and responsive customer support. This ensures that any issues or questions are promptly addressed. Overall Aha! is a solid choice for project management. Its user-friendly interface, extensive feature set, and reliable support make it a valuable tool for teams looking to improve their project workflows. Review collected by and hosted on G2.com. What do you dislike about Aha!? Need some training in order to handle all the different features in the best way possible Review collected by and hosted on G2.com. What problems is Aha! solving and how is that benefiting you? Unique repository Roadmap Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Hospital & Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospital & Health Care") AH Verified User in Hospital & Health Care Mid-Market (51-1000 emp.) 10/16/2025 "Aha! integration with Jira" 3.5/5 What do you like best about Aha!? I've only just begun using it, so I can't share too many details yet. However, I have noticed that the integration with Jira works quite well so far. Review collected by and hosted on G2.com. What do you dislike about Aha!? I've only just begun using it, so I don't have much to share yet. Review collected by and hosted on G2.com. What problems is Aha! solving and how is that benefiting you? I use this tool to manage goals, initiatives, and epics. It helps me keep everything organized and track progress effectively. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Jennifer H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jennifer H.") JH Jennifer H. Vice President of Product Mid-Market (51-1000 emp.) 10/24/2024 "Helping our emerging technology company become more efficient" 4/5 What do you like best about Aha!? Our healthcare technology company is using Aha Roadmaps for our product management team. The solution allows us to easily prioritize ideas to features. Ites faciliataed collaboration across the product and tech teams and within our organization. We also love having access to Knowledge where we can store documentation in one place to maintain a source of truth for our products. Customer support has been outstanding. They are available and extremely helpful in answering questions. Review collected by and hosted on G2.com. What do you dislike about Aha!? It can be difficult to set up and connect with other develop tools like Azure Devops. However, we do have multiple workspaces which makes our particular set up a little more involved. Review collected by and hosted on G2.com. What problems is Aha! solving and how is that benefiting you? Before using Aha, we had a difficult time organzing and prioritizing our internal stakeholder requests vs. our product led ideas. We also lacked standardization with documentation on our product team. Aha has enabled us to get organized and efficient in our processes. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Vern H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vern H.") VH Vern H. Technical Support III Small-Business (50 or fewer emp.) 7/8/2025 Guest users or non-business users of the software, not included in G2 scores. "Great software to use to get your ideal to fruition!" 4/5 What do you like best about Aha!? The ease of use to build your roadmap beats out MS Project by a mile! Review collected by and hosted on G2.com. What do you dislike about Aha!? I used to to help move a project along with my team and I did not find anything to dislike Review collected by and hosted on G2.com. What problems is Aha! solving and how is that benefiting you? Helps move projects along with great collaboritive tools all in once place! Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Tobias H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tobias H.") TH Tobias H. Co-Founder Enterprise (\> 1000 emp.) 8/29/2024 "Great tool for product planning" 4/5 What do you like best about Aha!? AHA is a great tool for product planning and idea management. Compared to competitors like productboard and craft.io, it is definitely more feature-rich, more customizable, and more enterprise ready. We use AHA to plan across different levels of the organization and it is great with that, including managing OKRs and strategic initiatives. The tool is really flexible with a lot of templates, reporting, and customization options. With more and more integrations (eg recently whiteboards and Jira), the tool is becoming more and more embedded in our processes. With that, AHA is revolutionizing our quarterly planning processes. About 20% of our PMs use the tool daily, 30% weekly, and the rest about monthly. A true value is the support model. Both the support team and the concierge service are really making sure we get the mot out of the tool. Review collected by and hosted on G2.com. What do you dislike about Aha!? AHA contributor licenses are quite expensive. While a lot can also be done with the free seats (reviewer license), we find that the access management is not quite as refined for different roles. We would be able to get more value out of the tool if UX and engineering leads would also be able to work more extensively with epics, including non-functional requirements on the engineering side. But that is quite limited as per the licensing of AHA. Usability is an issue. The tool is quite feature rich and customizable. But with a lot of dropdown navigations, it is often not easy for the user to know where they are in the navigation (eg jumping from initiatives to reports/roadmaps with a dropdown, or having to navigate across the tree of org hierarchy). There are also a lot of similar / redundant features such as the many different roadmap views, which take some getting used to to identify which one is preferred when. Review collected by and hosted on G2.com. What problems is Aha! solving and how is that benefiting you? strategic planning 6-18+ months out idea management capacity estimation & staffing Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic JS Jill S. Small-Business (50 or fewer emp.) 4/26/2024 "AHA! Provides Comprehensive Powerful Tools" 3.5/5 What do you like best about Aha!? Overall, Aha! provides a comprehensive suite of tools and is a powerful ally for product managers looking to deliver streamlined and well-coordinated product strategies. As a configurable platform, Aha! provides a robust environment where users can tailor features to match their specific workflow requirements. Additionally, they have a top-notch customer support team who responds in a timely manner. Review collected by and hosted on G2.com. What do you dislike about Aha!? Its potential for impact within organizations could be significantly amplified if the platform could offer more flexibility in alignment across workspaces. Although, the level of configuration, while beneficial, introduces a notable complexity in the initial setup phase, which can be time-consuming. Users may find the process somewhat daunting as they attempt to configure the software to align perfectly with their operational dynamics. Review collected by and hosted on G2.com. What problems is Aha! solving and how is that benefiting you? As a prior user, Aha!enhanced our team's efficiency and collaboration by providing a unified operational picture and customizable views. This comprehensive platform allowed every team member, regardless of their role, to access a centralized source of truth, ensuring that everyone was aligned on goals, timelines, and responsibilities. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") AH Verified User in Higher Education Enterprise (\> 1000 emp.) 7/18/2024 "Super responsive and knowledgeable support team" 4/5 What do you like best about Aha!? The support team respond very quickly to queries or requests and have people in different timezones so you are never waiting long for a response. Review collected by and hosted on G2.com. What do you dislike about Aha!? The platform is complex and at times the functionality in the configuration is not intuitive. Review collected by and hosted on G2.com. What problems is Aha! solving and how is that benefiting you? At this stage we primarily use it for prioritisation of a competitive project pipeline and for an ideation platform to showcase business improvements and strategic activity. The benefit is a single online platform with robust back-end rules that anyone within the company can access. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Aha!? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Aha! ](https://www.g2.com/products/aha/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity almost 4 years ago Can I get my data out of Aha! for Product? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/use-aha-39775a5d-6c65-4383-a959-6314db8ea5e8) GU Guest User What is Aha! used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-aha-used-for) [ View all Discussions ](https://www.g2.com/products/aha/discuss) ## Pricing Options Pricing provided by Aha!. ### Startup Contact Us 5 users ### Premium $59.00 1 user Per Month ### Enterprise $99.00 1 workspace owner or contributor Per Month [ View More Pricing Information ](https://www.g2.com/products/aha/pricing) Aha! Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5bfd26ca98158752b5f685de2eb5aaaa/productboard.png "Product Avatar Image") Productboard 4.3/5(254) [ Compare Now ](https://www.g2.com/compare/aha-vs-productboard) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_a43b8bd83b81da3443b615b0c62d88d1/productplan.png "Product Avatar Image") ProductPlan 4.3/5(220) [ Compare Now ](https://www.g2.com/compare/aha-vs-productplan) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_793034d14bb0f3fa12d97cf3cc0032c4/jira.jpg "Product Avatar Image") Jira 4.3/5(7,934) [ Compare Now ](https://www.g2.com/compare/aha-vs-jira) ##### ##### Aha! Features Communication Wiki Documentation Community Forum Customer Ideation Planning Work Capacity Task Ranking Kanban Board Workflow Management Time Tracking Progress Monitoring Team Scorecard Execution Team Collaboration Project Management [ View More Features ](https://www.g2.com/products/aha/features) ## Top-Rated Alternatives [ ![ClickUp](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ClickUp") ClickUp 4.6/5(13,685) ](https://www.g2.com/products/clickup/reviews) [ ![Airtable](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Airtable") Airtable 4.6/5(3,287) ](https://www.g2.com/products/airtable/reviews) [ ![UserVoice](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "UserVoice") UserVoice 4.5/5(243) ](https://www.g2.com/products/uservoice/reviews) [ View All Alternatives ](https://www.g2.com/products/aha/competitors/alternatives) ##### Categories on G2 [Project Management](https://www.g2.com/categories/project-management)[Collaborative Whiteboard](https://www.g2.com/categories/collaborative-whiteboard)[Knowledge Base](https://www.g2.com/categories/knowledge-base-software) [Project Management](https://www.g2.com/categories/project-management)[Collaborative Whiteboard](https://www.g2.com/categories/collaborative-whiteboard)[Knowledge Base](https://www.g2.com/categories/knowledge-base-software)[Product Management](https://www.g2.com/categories/product-management-software)[Mind Mapping](https://www.g2.com/categories/mind-mapping-software)[Diagramming](https://www.g2.com/categories/diagramming)[Enterprise Feedback Management](https://www.g2.com/categories/enterprise-feedback-management)[Strategy and Innovation Roadmapping Tools](https://www.g2.com/categories/strategy-and-innovation-roadmapping-tools)[Prototyping](https://www.g2.com/categories/prototyping)[Idea Management](https://www.g2.com/categories/idea-management) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What freelance platforms maintain consistent performance and contractor quality as a company grows its use from a few hires to hundreds of engagements a year?](https://www.g2.com/discussions/what-freelance-platforms-maintain-consistent-performance-and-contractor-quality-as-a-company-grows-its-use-from-a-few-hires-to-hundreds-of-engagements-a-year)[Which contractor payment platforms have struggled with scheduled recurring payments for small team payroll runs and which ones have actually fixed it?](https://www.g2.com/discussions/which-contractor-payment-platforms-have-struggled-with-scheduled-recurring-payments-for-small-team-payroll-runs-and-which-ones-have-actually-fixed-it)[Which newsroom software includes compliance templates for regulated industries and legal review workflows?](https://www.g2.com/discussions/which-newsroom-software-includes-compliance-templates-for-regulated-industries-and-legal-review-workflows) [What are the best data de-identification tools for organizations handling regulated datasets requiring GDPR-compliant PII removal and audit trails?](https://www.g2.com/discussions/what-are-the-best-data-de-identification-tools-for-organizations-handling-regulated-datasets-requiring-gdpr-compliant-pii-removal-and-audit-trails)[What employee recognition tools can show a real impact on engagement or retention rather than just being a nice-to-have add-on?](https://www.g2.com/discussions/what-employee-recognition-tools-can-show-a-real-impact-on-engagement-or-retention-rather-than-just-being-a-nice-to-have-add-on)[Pros and Cons Details](https://www.g2.com/products/aha/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)