--- title: Aha! Reviews meta\_title: 'Aha! Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 365 reviews by the users' company size, role or industry to find out how Aha! works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 365 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Development url: https://www.g2.com/categories/development ---

# Aha! Reviews & Product Details

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Aha! is the world's #1 product management software. We help more than 1 million product builders to bring their strategy to life. Our integrated tools empower teams to go from discovery to delivery with AI. The suite includes Aha! Roadmaps, Aha! Discovery, Aha! Ideas, Aha! Whiteboards, Aha! Builder, Aha! Develop, Aha! Teamwork, and Aha! Knowledge. Product teams rely on our expertise, Elle (the AI assistant), and training programs via Aha! Academy to do their best work. We are proud to be a very different type of high-growth SaaS company. The business is self-funded, profitable, and 100% remote. We are recognized as one of the best fully remote companies to work for, champion the Bootstrap Movement, and have given over $1.5M to people in need through Aha! Cares. Learn more at www.aha.io.

* * *

Product Website
Aha!
Seller
[Aha! Labs](https://www.g2.com/sellers/aha-labs)
Discussions
[Aha! Community](https://www.g2.com/products/aha/discuss)
Languages Supported

English

Solution Type

All-in-One

Overview by
Brian de Haaff

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## Pricing

Pricing provided by Aha!.

### Startup

Contact Us

5 users

[
View More Pricing Information
](https://www.g2.com/products/aha/pricing)

## Aha! Integrations
(6)

What do users say about integrations?

Verified by Aha!

[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Azure Boards

](https://www.g2.com/products/azure-boards/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Azure DevOps Server

](https://www.g2.com/products/azure-devops-server/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Claude

](https://www.g2.com/products/claude-2025-12-11/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Figma

](https://www.g2.com/products/figma/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Jira

](https://www.g2.com/products/jira/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Slack

](https://www.g2.com/products/slack/reviews)

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 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
AC

Verified User in Computer Software

Enterprise (\> 1000 emp.)

12/20/2024

"Product is good, support tool is non-existent."

3/5

What do you like best about Aha!?

I am an admin for Aha so this review is from that standpoint.

JIRA integration is very easy to set up.

Layout templates are easy to manage.

AI capability in documentation - this has been very helpful. Review collected by and hosted on G2.com.

What do you dislike about Aha!?

Support tool - there is none. I have to do everything via email. It is very difficult to track issues - you don't even give a ticket number to track. When I have to look for past information, I have to search my emails. Other vendors I work with have a cloud support tool so I can easily find my tickets and track. Review collected by and hosted on G2.com.

What problems is Aha! solving and how is that benefiting you?

We have over 100 products in you organization. Aha is allowing us to have standard roadmap reporting across all products. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Pranav S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pranav S.")
PS

Pranav S.

Associate Project Manager

Mid-Market (51-1000 emp.)

2/20/2024

"Aha! has a lot of features, more compared to Jira but lacks in UI & UX"

2.5/5

What do you like best about Aha!?

Aha has good options to present roadmaps, Ideas and make the ideas into initiatives and user stories. Integrations are good Review collected by and hosted on G2.com.

What do you dislike about Aha!?

Bad UI and UX, slow loading time, too many features which leads to clutters. Review collected by and hosted on G2.com.

What problems is Aha! solving and how is that benefiting you?

Aha! helps gather "ideas" from team members and has an option for us to vote on whichever "ideas" we feel are good. This eases our process of collecting ideas - before we were using google forms and it was not good. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Computer & Network Security](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer & Network Security")
AC

Verified User in Computer & Network Security

Mid-Market (51-1000 emp.)

10/4/2023

"Great customer support"

3/5

What do you like best about Aha!?

Mark C. was very helpful and responsive when I reached out for help with Scorecards. His responses were also very clear and easy to follow and addressed exactly what I needed help with. Review collected by and hosted on G2.com.

What do you dislike about Aha!?

- Not intuitive to learn/use

- It's too easy to make a change. For example, I could accidentally change something while in a feature card not realizing I did that.

- No way to restrict access to specific things like stack ranking. Users either have edit access or they don't. Review collected by and hosted on G2.com.

What problems is Aha! solving and how is that benefiting you?

Stack ranking tool helps us view prioritization. One place for our features to be tracked so that we can run reports to analyze the data. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services")
AI

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

6/23/2023

"Powerful Roadmapping Capabilities"

3/5

What do you like best about Aha!?

I have recently started using Aha! and Aha! has some amazing capabilities in the Roadmapping space. The Product covers the entire workflow very well. From Strategic Roadmaps to Release Plans, you are able to create multiple versions of you Product Strategy to share with appropriate audiences. Review collected by and hosted on G2.com.

What do you dislike about Aha!?

The platform could have been more user friendly. The UI is very confusing and it takes a lot of tries to find what you are looking for. You definitely need hands-on practice on the Product to be able to derive value out of it. Review collected by and hosted on G2.com.

What problems is Aha! solving and how is that benefiting you?

Aha! is helping address a big need for a powerful, flexible platform with top-notch roadmapping capabilities. Our main use with Aha is limited to the Roadmapping features currently. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Verified User in Electrical/Electronic Manufacturing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Electrical/Electronic Manufacturing")
UE

Verified User in Electrical/Electronic Manufacturing

Enterprise (\> 1000 emp.)

7/11/2023

"Good for product development, ok for product management"

3/5

What do you like best about Aha!?

I like that it easily captures support requests and ideas for products. It is also really good for collaborating with team members on development and support ideas. Review collected by and hosted on G2.com.

What do you dislike about Aha!?

The main thing that I find a little frustrating about Aha is that it does not have a particularly useful or user-friendly dashboard for viewing your open support requests and ideas. Review collected by and hosted on G2.com.

What problems is Aha! solving and how is that benefiting you?

The main problem that Aha is solving is the collection and sharing of product knowledge and initiatives. This was helpful for me when I transitioned to my role and needed to get up to speed on what was currently being worked on for my products. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Sara H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sara H.")
SH

Sara H.

Small-Business (50 or fewer emp.)

3/10/2023

"Complicated interface, but lots of functionality"

3/5

What do you like best about Aha!?

I liked that it stretched us to be thinking about the strategy behind the product. Review collected by and hosted on G2.com.

What do you dislike about Aha!?

Steep learning curve. There were many things in the software that we didn't end up using because they were difficult to learn or hard to find. Review collected by and hosted on G2.com.

What problems is Aha! solving and how is that benefiting you?

Product strategy. It's helpful to think in deeper terms about the product, our competitors, and how it aligns with our purpose. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

CC

Cory C.

Customer Success Manager

Mid-Market (51-1000 emp.)

6/23/2021

"Feature tracking software that is trying to cover too many scenarios"

2.5/5

What do you like best about Aha!?

I do like that Aha! allows you to customize the fields you enter to add feature requests for a client or internally. The flow of creating an idea is very easy and intuitive for users. The Sales, CS, and any client-facing teams can enter feature requests quickly. The Engineering and Product Teams seem to like using it as well to track feature requests as they move through the product roadmap. Review collected by and hosted on G2.com.

What do you dislike about Aha!?

The search functionality seems to be lacking, and when you have a ton of feature requests as a company, it's hard to find ones that already exist to add more customers to the request. This causes problems because you end up having multiple of the same feature request created, and you can't tell how many customers have actually made the request. Also, then teams start working on a feature, it turns from an "idea" into a "feature". When this happens, you don't know where to add more customers to if they are requesting the feature before it is built and released. Do I add them to the idea or the feature? This adds to the complication of the search function too. Review collected by and hosted on G2.com.

What problems is Aha! solving and how is that benefiting you?

The problem that our company is trying to solve is having a single source of truth for feature requests and to organize a product roadmap that is accessible by most employees at the company Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite

LM

Logan M.

Digital Marketing Coordinator

Small-Business (50 or fewer emp.)

6/17/2021

"Aha seems great for product management, not so great for team-based task management"

2.5/5

What do you like best about Aha!?

It's very customizable, which in some cases, shocks me in what I am able to do. Review collected by and hosted on G2.com.

What do you dislike about Aha!?

While it is very customizable, that sometimes makes tasks that should be very easy much more clunky and difficult. Review collected by and hosted on G2.com.

Recommendations to others considering Aha!:

Make sure you know what you want to use it for before you get into it. If you have BIG ideas, Aha will probably work. If you're looking for something to speed up your current workflow, it's not the greatest. Review collected by and hosted on G2.com.

What problems is Aha! solving and how is that benefiting you?

We are trying to be more efficient and keep our team on the same page. When it works, we're able to work better and see where we are and where we need to be. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
UC

Verified User in Computer Software

Mid-Market (51-1000 emp.)

8/22/2021

"Like jira for product management"

2.5/5

What do you like best about Aha!?

Similar to jira. Easy enough to understand. Review collected by and hosted on G2.com.

What do you dislike about Aha!?

I'm not sure the format is especially applicable to product management, and the handoff to engineering is not seamless. Review collected by and hosted on G2.com.

What problems is Aha! solving and how is that benefiting you?

Building software at companies large and small. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Alex B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alex B.")
AB

Alex B.

Director Customer Success

Small-Business (50 or fewer emp.)

5/25/2021

"Great Potential Solution - Needs UI / UX Improvements"

3/5

What do you like best about Aha!?

The functionality is vast and powerful for managing projects Review collected by and hosted on G2.com.

What do you dislike about Aha!?

The UI/UX is not very intuitive or up-to-date. Review collected by and hosted on G2.com.

What problems is Aha! solving and how is that benefiting you?

We used this with a partner to manage a software rollout Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

## Questions about Aha!? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Aha!
](https://www.g2.com/products/aha/discussions/new)

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
G2

Verified User
•
Last activity almost 4 years ago

Can I get my data out of Aha! for Product?

1 Upvote

1

[
Join the conversation
](https://www.g2.com/discussions/use-aha-39775a5d-6c65-4383-a959-6314db8ea5e8)

GU

Guest User

What is Aha! used for?

0 Upvotes

0

[
Join the conversation
](https://www.g2.com/discussions/what-is-aha-used-for)

[
View all Discussions
](https://www.g2.com/products/aha/discuss)

## Pricing Options

Pricing provided by Aha!.

### Startup

Contact Us

5 users

### Premium

$59.00

1 user Per Month

### Enterprise

$99.00

1 workspace owner or contributor Per Month

[
View More Pricing Information
](https://www.g2.com/products/aha/pricing)

Aha! Comparisons

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5bfd26ca98158752b5f685de2eb5aaaa/productboard.png "Product Avatar Image")

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4.3/5(254)

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 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_a43b8bd83b81da3443b615b0c62d88d1/productplan.png "Product Avatar Image")

ProductPlan

4.3/5(220)

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Jira

4.3/5(7,934)

[
Compare Now
](https://www.g2.com/compare/aha-vs-jira)

##### 
##### Aha! Features

Communication

Wiki Documentation

Community Forum

Customer Ideation

Planning

Work Capacity

Task Ranking

Kanban Board

Workflow Management

Time Tracking

Progress Monitoring

Team Scorecard

Execution

Team Collaboration

Project Management

[
View More Features
](https://www.g2.com/products/aha/features)

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##### Categories on G2

[Project Management](https://www.g2.com/categories/project-management)[Collaborative Whiteboard](https://www.g2.com/categories/collaborative-whiteboard)[Knowledge Base](https://www.g2.com/categories/knowledge-base-software)

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