User experience is everything when you're too busy to mess around on a steep learning curve or poke around with clunky interfaces - and the AgoraPulse user experience is just really nice.
It's the most agile and user-friendly platform I have found for multiple account team management and it's really comprehensive for performance metrics - especially when it comes to comparing yourself to competitors).
I tested it extensively against Hootsuite and it was literally no contest on usability, feature richness or price.
You can do all kinds of stuff with it, like running Facebook competitions and those fun surveys that people like to share on social. It enables an admin to assign responses to social messages and interactions to other people in the team, which I've found fantastic for keeping across everything for clients who are too busy to monitor social for themselves.
I wish it covered LinkedIn and Pinterest too. I think AgoraPulse needs to scale up to become the only tool social marketers need, for the convenience of users who don't want to keep flicking between different tools.
When you've tried it for a while, dive into the results metrics because they are outstanding.
Attempting to get clients to engage with consistent social media activity. Because it's a 'nice' intuitive interface, clients are not instantly put off. Things like driving response time down on Facebook and ensuring Tweets aren't left unanswered have been among the benefits I attributed to stronger followings, fans and engagement metrics..