For the longest time our company has been managing our social media with multiple hands in the cookie jar and attempting to get content in a timely fashion Agorapulse allows us to set up all of our content and interact with our growing customer base so much easier than "manually" managing content. It also allows us another aspect of rewarding our customer base by allowing for sweepstakes and coupon codes (something that were always created manually then distributed). We also checked out a couple other platforms and found them lacking in features compared to AgoraPulse 10/10 would highly recommend in the future.
Honestly for the size and scope of our company there isnt a single thing that stands out as a Con to us. we are a small non-for Profit and having such a powerful tool at our disposal is an incredible boon.
AgoraPulse allows us to get a birds eye view of social media between our two marketing teams. It coordinates well with the Information Technology section and allows us to find our weak spots in social media and start making targeting posts to where those spots are.