--- title: Agillic Reviews meta\_title: 'Agillic Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 25 reviews by the users' company size, role or industry to find out how Agillic works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 25 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Agillic Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Agillic but has limited features. Are you part of the Agillic team? [Upgrade your plan](https://my.g2.com/agillic/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Agillic is the trusted Nordic marketing automation platform headquartered in Copenhagen, Denmark. Founded in 1999, Agillic helps organisations make personalisation perform, delivering meaningful, data-driven customer experiences that drive increased customer lifetime value, improved engagement, and measurable ROI – all while keeping costs and operational complexity in check. Operating exclusively on proprietary, EU-based infrastructure, Agillic empowers clients to maintain full digital sovereignty while ensuring adherence to the evolving EU regulatory landscape, including GDPR, ePrivacy, DMA, the EU AI Act, NIS2, and DORA. The Agillic platform activates zero- and first-party data to power 1:1 communication at scale. Its flexible data and content models, including headless content, allows users to create content once and dynamically tailor it across email, SMS, app, web, and paid media. Advanced orchestration tools unify customer journeys across all owned and paid channels, while built-in AI features assist with segmentation, message creation, and campaign optimisation. Agillic also integrates seamlessly with partner technologies for real-time product recommendations. * * * Seller [Agillic](https://www.g2.com/sellers/agillic) Discussions [Agillic Community](https://www.g2.com/products/agillic/discuss) Languages Supported English Solution Type All-in-One Overview by Kristina Rosamunde Vangkilde Show More ## Top-Rated Alternatives [ ![ActiveCampaign](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,914) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![Klaviyo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ View All Alternatives ](https://www.g2.com/products/agillic/competitors/alternatives) ## User Insights Average based on 25 real user reviews. [Log in to unlock pricing and user insights](/login) ![Jayant D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jayant D.") JD Jayant D. Business Strategy Consultant Consulting Mid-Market (51-1000 emp.) 3/4/2026 "Powerful Omnichannel Marketing with Room for UI Improvement" 3.5/5 What do you like best about Agillic? I really like how Agillic balances enterprise-level data power with practical marketing usability. Its biggest strength for us is the unified customer data layer that lets us build hyper-specific audience segments quickly, without relying on IT or dev support. The smooth cross-channel journey orchestration—email, SMS, and push all in one workflow—makes scaling personalized, consistent messaging straightforward. The platform eliminates the chaos of disjointed messaging by letting us orchestrate cohesive cross-channel journeys in one place. This consistency keeps our messaging cohesive and reduces drop-off rates in funnels like abandoned cart scenarios. It turns generic batch-and-blast marketing into genuine one-to-one communication, which directly lifts engagement and conversions. Review collected by and hosted on G2.com. What do you dislike about Agillic? The biggest pain point is the user interface and workflow builder—it’s functional but not intuitive, and it often takes more clicks and configuration than it should to set up simple journeys. New team members require more ramp‑up time compared to modern tools, and quick campaign tweaks aren’t as fast as we’d like. The workflow canvas itself feels clunky compared to tools like Klaviyo, HubSpot, or Iterable. It’s not drag-and-drop in a truly fluid way, and branching logic often requires multiple pop-ups and settings windows. We’d love a cleaner, visual canvas with real-time previews, inline condition editing, and clearer visual cues for splits, delays, and channel steps. Simple journeys shouldn’t feel technical to build. Navigation and menu structure are dense and nested too deeply. Common actions like duplicating a journey, editing a segment mid-flow, or previewing a message take extra clicks. A more streamlined sidebar, pinned frequent functions, and persistent breadcrumbs would speed up every task. The initial setup for Agillic was functional but definitely enterprise-grade—not a quick plug-and-play like smaller marketing tools. Review collected by and hosted on G2.com. What problems is Agillic solving and how is that benefiting you? Agillic helps us scale personalized marketing by unifying customer data, simplifying cross-channel campaigns, and managing GDPR compliance. It centralizes data for precise audience targeting, enables personalized messaging, and optimizes engagement and conversions across emails, SMS, and push notifications seamlessly. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Sakshi P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sakshi P.") SP Sakshi P. 2/4/2026 "Advanced Personalization, But Needs Easier Setup" 3.5/5 What do you like best about Agillic? I like Agillic for its advanced personalization and data-driven insight. I'm impressed with its high-quality support and find it easy to use. I also experienced better personalization, improved support, and enhanced data integration capabilities compared to the tools I used before, like Adobe Campaign and Salesforce Marketing Cloud. Review collected by and hosted on G2.com. What do you dislike about Agillic? Several areas regarding Agillic's functionality and usability could be improved. I find the high cost of ownership to be a concern. There's also limited integration, which can be frustrating. The setup process is complex and has a steep learning curve. Review collected by and hosted on G2.com. What problems is Agillic solving and how is that benefiting you? I use Agillic to deliver personalized, data-driven customer experiences across multiple channels. It solves data fragmentation, non-personalized communication, and low customer engagement. I appreciate its advanced personalization, data-driven insights, and high-quality support. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![DHRUV B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "DHRUV B.") DB DHRUV B. Business 10/30/2025 "Boosts Engagement with Effective In-App Messaging" 4/5 What do you like best about Agillic? I appreciate Agillic's capability to execute data-driven concepts effectively. The in-app messaging feature is a standout, as it is perfect for onboarding and promotions, helping me deliver the right message at the right time, which significantly increases customer engagement. Additionally, Agillic's cross-channel campaign capabilities are impressive and highly beneficial. These features collectively enhance the user experience, streamline my workflow, and ultimately drive greater engagement with my audience. The tool's functionality and specific features would definitely make me consider purchasing it again in the future. Review collected by and hosted on G2.com. What do you dislike about Agillic? I find Agillic's pricing to be too high and believe it should be reduced to provide better value. Review collected by and hosted on G2.com. What problems is Agillic solving and how is that benefiting you? I use Agillic to increase customer engagement by delivering the right message at the right time, perfect for onboarding and promotions. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic BV Bernardo V. CRM, CX Head Enterprise (\> 1000 emp.) 10/2/2025 "Omnichannel marketing automation for personalized customer journeys" 4.5/5 What do you like best about Agillic? The personalization engine is particularly strong, making it highly effective for customizing content on a large scale. Its flexibility and scalability allow it to adapt smoothly as enterprise needs expand. Additionally, the support options are robust, offering assistance through email, phone, chat, webinars, and comprehensive documentation. Review collected by and hosted on G2.com. What do you dislike about Agillic? The learning curve for this product is quite steep, making the initial setup challenging. Additionally, it offers fewer public integrations, so there are not as many plug-and-play options available when compared to other competitors. The high entry cost is another concern, as it may not be the best fit for small businesses or startups. Review collected by and hosted on G2.com. What problems is Agillic solving and how is that benefiting you? Automate Marketing Campaigns for editorial sites and some brands we want to keep apart from the brand catalogue Review collected by and hosted on G2.com. Show More 10/7/2025 Validated ReviewerIncentivizedSource: G2 invite ![Nino A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nino A.") NA Nino A. Business Consultant Small-Business (50 or fewer emp.) 3/21/2026 "Streamlines Workflows and Boosts Efficiency" 4/5 What do you like best about Agillic? Streamlines workflows, boosts efficiency Review collected by and hosted on G2.com. What do you dislike about Agillic? Limited customization, occasional bugs.. Review collected by and hosted on G2.com. What problems is Agillic solving and how is that benefiting you? Unifies marketing data, automates campaigns. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic TN Tarek N. Chief Project Officer Mid-Market (51-1000 emp.) 8/10/2024 "Easy to segment audiences and tailor messaging" 4.5/5 What do you like best about Agillic? The marketing automation that Agillic offers has a strong focus on the personalization of marketing messages. The utilization of customer data and formulation of campaigns has meant an uplift of our click through rates and lead gen from this platform. Review collected by and hosted on G2.com. What do you dislike about Agillic? The Reporting features present in Agillic are somewhat rather restricted. Customers’ messages cannot be easily dissected by touchpoints for a multi-channel evaluation or compared for results from an A/B testing campaign. Review collected by and hosted on G2.com. What problems is Agillic solving and how is that benefiting you? It has been very useful when it comes to our marketing personalization here in Agillic. The platform provides the functional ability to deliver campaigns that are culturally relevant to targeted segments. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite LA Loay A. Program Manager Education Management Mid-Market (51-1000 emp.) 7/18/2024 "Assisting segment audiences and creating proper messages" 4/5 What do you like best about Agillic? I like the emphasis made on turning clients into individuals so as to address them that way. This has caused the perception and overall click through rates and engagement to pick up significantly. Review collected by and hosted on G2.com. What do you dislike about Agillic? It can be noticed that the company seems to have a problem when it comes to data merging from various sources. Transferring that data between the CRM, marketing automation system, and analytics tools, has not been easy. Review collected by and hosted on G2.com. What problems is Agillic solving and how is that benefiting you? Targeted marketing is one of the essential peculiarities of the Agillic that can help reach the interested audience more effectively. This has assisted in increasing our marketing return on investment and create more better quality leads. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite VR Vinay R. Marketing consultant Mid-Market (51-1000 emp.) 8/24/2023 "The best interactive automation platform for marketing and sales" 4.5/5 What do you like best about Agillic? The processing of the software is so helpful and easy to understand and implement. All the tools available in this platform are great and advanced in all the way, completes all your tasks on time and manages all your work and multiple social media handles in this platform. The automation features available in Agillic software plays a very effective and great role in making and growing your business worldwide digitally. This basically manages all your business marketing uploads and all your social media handles and emails all at one place. It also helps in creating and scheduling emails and sending the bulk emails to your audience and clients for keeping them engaged all the time. For creating and designing personalised and attracting templates and landing pages with automation it is the best tool. Every process is done with automation under this platform, less human efforts required which also results in less errors. Agillic is the best and effective feature for targeting audience and collecting the audience and tehre details and listing everything in a proper report. The user experience of Agillic is so outstanding, the interface is also well arranged and easy to understand and implement on your projects. For scheduling emaisl for your social media handles and managing all the posts and uploads it is the best and effective tool. Review collected by and hosted on G2.com. What do you dislike about Agillic? More customization feature or tools are needed on the dashboard, so that users can personlise the interface of the platform according there needs and requirements. Other than this I have no complaints about this software. Review collected by and hosted on G2.com. What problems is Agillic solving and how is that benefiting you? Agillic has totally made interaction and communication with our clientsand audience easy and effective all around. The amazing and automation tools available in this made us to manage and track all our CRM acounts and making it easier for us to integrate with multiple softwares easily. The communication feature makes it easier for us to target the audience and even for targeting group and results are so accurate. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Ramandeep s.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ramandeep s.") RS Ramandeep s. Information Technology Analyst Enterprise (\> 1000 emp.) 11/10/2023 "Very Good Experience" 4/5 What do you like best about Agillic? It helps to perform multi-channel marketing, automation features and customer segmentation. Review collected by and hosted on G2.com. What do you dislike about Agillic? There is nothing that anybody says that it was having any issues but the app doesn't provides much information about the products Review collected by and hosted on G2.com. What problems is Agillic solving and how is that benefiting you? Agglic mostly solves the problem of customer engagement, cross channel coordination and marketing automation. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Program Development](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Program Development") AP Verified User in Program Development Mid-Market (51-1000 emp.) 1/26/2023 "Excellent Omnichannel Marketing Automation system, with support for a deep datamodel" 5/5 What do you like best about Agillic? I highly recommend Agillic's omnichannel marketing automation system. One of the standout features is its deep data model, which allows for a highly personalized and targeted approach to marketing. Additionally, the system supports many channels, including email, SMS, and social media, making it easy to reach customers across multiple platforms. Another great thing about Agillic is its fast go-to-market time, which means that businesses can quickly implement and start seeing results from their campaigns. Overall, Agillic is a powerful tool that can help businesses effectively engage with customers and drive results in a short amount of time. Review collected by and hosted on G2.com. What do you dislike about Agillic? Agillic is continually updating and developing new features, including updates to the user interface. However, at this moment, only 30% of the system has been updated with more user-friendly drag-and-drop features and improved search functionality. While it may take some time to get used to the "older" UI, it still does the job. Review collected by and hosted on G2.com. What problems is Agillic solving and how is that benefiting you? I rely on Agillic as my go-to system due to its powerful mini CPD and world-class segmentation engine. The system is able to make use of both user data and behavior data gathered by Agillic itself for effective segmentation. Additionally, the system's API support makes it easy to transfer data in and out. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Agillic? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Agillic ](https://www.g2.com/products/agillic/discussions/new) GU Guest User What is Agillic used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-agillic-used-for) [ View all Discussions ](https://www.g2.com/products/agillic/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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