Agentic Marketing Technologies (AMT) introduces Lyra, an AI-driven platform designed to revolutionize influencer marketing by automating and scaling brand partnerships without increasing headcount. Lyra streamlines the entire influencer collaboration process, from identifying suitable creators to managing outreach, negotiations, product shipments, content approvals, and performance tracking. By leveraging advanced AI capabilities, Lyra enables marketing teams to efficiently manage and expand their influencer networks, allowing human marketers to focus on strategic initiatives while the AI handles execution.