Marketing Cloud can process a large amount of data, and AMPscript is great for saving and encrypting data in the URL so I can use it later. Review collected by and hosted on G2.com.

Agentforce only works with Marketing Cloud Engagement Plus. Marketing Cloud Engagement (MCE) doesn’t have that. Review collected by and hosted on G2.com.

What I like best about Salesforce Marketing Cloud is its ability to deliver highly personalized, automated, and scalable customer journeys across multiple channels.

Journey Builder makes it easy to design complex, behavior-based campaigns.

Powerful data handling allows deep segmentation using CRM and external data.

Omnichannel execution (email, SMS, push, ads) from a single platform keeps messaging consistent.

Advanced personalization with dynamic content and AMPscript enables tailored customer experiences.

Enterprise-grade scalability supports large databases and high-volume sends reliably.

Overall, it’s a strong platform for organizations that want data-driven marketing with advanced automation and personalization at scale. Review collected by and hosted on G2.com.

What I dislike about Salesforce Marketing Cloud is that it can feel overly complex and demanding for everyday marketing tasks. The learning curve is steep, especially when working with AMPscript, SQL, and data extensions, which means marketers often need technical or developer support to fully use the platform. The user interface is not always intuitive, and simple activities like managing data, troubleshooting journeys, or identifying errors can take more time than expected because error messages are often unclear. Additionally, the platform is expensive, with costs increasing as you add channels, contacts, or advanced features, making it less practical for smaller teams. Overall, while it is extremely powerful, Salesforce Marketing Cloud can be slow, hard to navigate, and resource-intensive for teams that prioritize ease of use and quick execution. Review collected by and hosted on G2.com.

I really like the possibility of using Agentforce Marketing. Personalization is a strong point, as I can interact deeply with each user. Additionally, the automation and personalization at scale are incredible, which greatly facilitates communication with leads who download studies from my company. Review collected by and hosted on G2.com.

Operational complexity Review collected by and hosted on G2.com.

I like that everything is in one place, so there’s no need to integrate multiple third-party tools. Agent Force makes it easy to pull data from different SF tools, not only to answer questions but also to build a profile for each user. Review collected by and hosted on G2.com.

I find the journey builder a bit clunky. You can create very basic campaigns, but integrating different channels isn’t as straightforward as it should be. Also, once a journey is built, you can’t edit it, and the interface is difficult to use. Review collected by and hosted on G2.com.

I like the visual interface of Agentforce Marketing. I really value the drag and drop, and that you can communicate with a virtual assistant that generates the entire campaign automatically. Also, I think this new update has really been a good facelift for the tool. The initial setup has also been very good. Review collected by and hosted on G2.com.

At the moment, there is nothing I can highlight that I don't like about the tool. Review collected by and hosted on G2.com.

Salesforce Marketing Cloud Engagement distinguishes itself with its robust and highly adaptable Journey Builder, which provides much more advanced features than platforms such as Pardot (MCAE), HubSpot, and Marketo. This tool empowers marketers to visually map out and automate intricate, multi-channel customer journeys, incorporating real-time decision-making and personalized experiences. A key strength is its built-in support for mobile messaging channels like WhatsApp, SMS through MobileConnect, and push notifications—capabilities that are often only available as add-ons or are limited on other platforms. Thanks to this native integration, marketers can achieve seamless mobile engagement without the need for third-party solutions, making it especially effective for sending timely, personalized communications throughout the customer lifecycle. When combined with its enterprise-level scalability, advanced data management features, and AI-driven personalization via Einstein, SFMC stands out as a truly comprehensive and forward-thinking marketing automation platform. Review collected by and hosted on G2.com.

Using SQL queries requires me to spend some time learning the language, which can be a bit challenging. This particular feature is not just a simple drag-and-drop tool, so it demands more effort to use effectively. Additionally, while other platforms might use different scripting languages, here I need to understand AMPScript to make the most out of it. Review collected by and hosted on G2.com.

Connecting all instances and plugins in one place, while still using an easy-to-use platform, makes this an excellent platform overall. Review collected by and hosted on G2.com.

I didn’t like the old Agentic AI experience; it left me wanting more. The new Next and Agents address those issues and make the experience better. Review collected by and hosted on G2.com.

I find the segmentation feature in Agentforce Marketing really helpful for improving email efficiency, allowing me to send better emails. I also appreciate the two-way email functionality, which enhances my communication strategies. Additionally, the initial setup was easy, making it seamless to integrate into my workflow. Review collected by and hosted on G2.com.

Nothing Review collected by and hosted on G2.com.

I love how easy Agentforce Marketing (formerly Salesforce Marketing Cloud) is to use and how simple it is to share results. It really helps to keep all information in one area and allows for effective ROI tracking. There’s also a lot of opportunity to utilize the tool further, although we haven't had the dedicated resources to dive deep. Review collected by and hosted on G2.com.

Campaigns are great but trying to fine tune some links to website tracking and LinkedIn paid social. Just more education is needed. A little challenging at first. Review collected by and hosted on G2.com.

Integration with Data Cloud supports unified profiles and lets us apply email-channel-specific business rules through automations. Review collected by and hosted on G2.com.

Segments from Data Cloud currently generate separate data extensions. Ideally, there would be deeper integration at the Automation level so I could use segment names directly. Also, there doesn’t seem to be any real awareness of customer-defined objects. Review collected by and hosted on G2.com.