I like that it’s functional and usable by anyone regardless of how they work. It’s easy for each team member to use with just a little training. Review collected by and hosted on G2.com.

I hate that the best functions are not as usable without Data 360. There might be ways to better optimize segments and flows without data 360 foot. It’s not inherently easy to figure out. Review collected by and hosted on G2.com.

Marketing Cloud makes it really simple to deliver daily campaigns, and it’s the main platform our bank uses to communicate with clients. Review collected by and hosted on G2.com.

The architecture feels a bit outdated, and a few user-experience limitations hold it back. Addressing these issues could easily make this platform a 5-star option compared with some others on the market. Review collected by and hosted on G2.com.

What I like most about Salesforce Marketing Cloud is its ability to handle complex, data-driven marketing at scale. Journey Builder is very effective for creating personalized customer journeys based on real behavior and CRM data. The integration with Salesforce CRM is a major advantage, as it allows marketing, sales, and service teams to work with a single source of customer data. Email Studio is reliable for large-volume campaigns, and the platform is flexible enough to support advanced automation and segmentation when business requirements grow. Review collected by and hosted on G2.com.

The main challenge with Salesforce Marketing Cloud is the learning curve. New users may find it difficult initially, especially since some advanced use cases require knowledge of SQL or AMPScript. The interface can also feel complex because different features are spread across multiple studios. Additionally, the cost can be high for smaller teams, and proper onboarding or training is often required to fully utilize the platform’s capabilities. Review collected by and hosted on G2.com.

What I like bes about the Salesforce Loyalty Mnagement is how seamlessly it integrates loyalty programs with the overall Salesforce ecosystem, Especially Sales Cloud, Service Cloud, and Marketing Cloud. It allos you to deliver personalized experiences across every customer touchpoint, turing data into real, actionable loyalty insights. Also I really appreciate the flexibility of Salesforce Loyalty Management's architecture. Review collected by and hosted on G2.com.

Implemeting loyalty programs often requires deep Salesforce expertise. Customizing rules, tiers, and iintegrations can be time consuming and technically complex. Also the licensing and implemtation costs are quite high, especially for small or min-sized businesses. Additional costs for CRM, Marketing Cloud, or integrations can add up. Review collected by and hosted on G2.com.

I like the ease of use and the ability to segment audiences with Agentforce Marketing (formerly Salesforce Marketing Cloud). Review collected by and hosted on G2.com.

I would need more training from our account team. I'm also concerned about getting the correct information across our various business units and not having a large sum of duplicate leads that we cannot legally market to. Review collected by and hosted on G2.com.

Marketing Cloud has allowed us to supercharge our marketing operations. In an industry that is woefully behind in digital marketing, it has given us a strategic advantage over others in our space. Review collected by and hosted on G2.com.

It makes the hard things easy, but makes a lot of the easy things hard. For example, the email interface is much more rigid and user-unfriendly that most other email platforms. Review collected by and hosted on G2.com.

We’re relatively new to the service, but our goal is to use it to manage data that’s currently scattered across our different systems. Review collected by and hosted on G2.com.

In the same way that we want to bring all of our data together one place, the intimidating part is finding a way to actually do that. Review collected by and hosted on G2.com.

Right now we’re in GHL so we’re extremely limited and need something more robust. We’re in the process of transition from GHL and the capabilities and segmentation. That I’m going to be able to get is so exciting Review collected by and hosted on G2.com.

Honestly the learning curve but that’s not Agentforce’s fault it’s a me thing Review collected by and hosted on G2.com.

I like that everything lives in one place instead of juggling multiple tools. Journey Builder makes it easy to build out personalized customer journeys, and since it connects natively with Salesforce CRM, sales and marketing data stays in sync. Review collected by and hosted on G2.com.

The learning curve is pretty steep and I didn’t find it super intuitive when starting out. Review collected by and hosted on G2.com.

I have been using Agentforce Marketing for 15 years. It has continued to evolve and always be on the cutting edge of Marketing Capabilities. My favorite feature is the flexibility and ease of building personalization at scale. Review collected by and hosted on G2.com.

Tbh, I don’t have any major complaints about Agentforce Marketing. I wish some of the newer features were more enterprise-ready - but I know that is coming soon. Review collected by and hosted on G2.com.