Connecting all instances and plugins in one place, while still using an easy-to-use platform, makes this an excellent platform overall. Review collected by and hosted on G2.com.

I didn’t like the old Agentic AI experience; it left me wanting more. The new Next and Agents address those issues and make the experience better. Review collected by and hosted on G2.com.

I find the segmentation feature in Agentforce Marketing really helpful for improving email efficiency, allowing me to send better emails. I also appreciate the two-way email functionality, which enhances my communication strategies. Additionally, the initial setup was easy, making it seamless to integrate into my workflow. Review collected by and hosted on G2.com.

Nothing Review collected by and hosted on G2.com.

I love how easy Agentforce Marketing (formerly Salesforce Marketing Cloud) is to use and how simple it is to share results. It really helps to keep all information in one area and allows for effective ROI tracking. There’s also a lot of opportunity to utilize the tool further, although we haven't had the dedicated resources to dive deep. Review collected by and hosted on G2.com.

Campaigns are great but trying to fine tune some links to website tracking and LinkedIn paid social. Just more education is needed. A little challenging at first. Review collected by and hosted on G2.com.

I like the robust platform of Agentforce Marketing and its ability to link to any external system. The easy drag and drop configuration for journey flows is great, and I appreciate that it can go very advanced with dynamic content and integrations through scripting. The extensive journey flow designs and advanced segmentation capabilities are also standout features for me. Review collected by and hosted on G2.com.

It could be a lot more non-technical friendly. Review collected by and hosted on G2.com.

The ease of use and the intuitiveness of the environment make everything easier and faster. Review collected by and hosted on G2.com.

The management and monitoring of campaign shipments could be more comprehensive, as I feel that there are still some options or details missing to have a more integral control. Review collected by and hosted on G2.com.

Salesforce Marketing Cloud is widely regarded for delivering a comprehensive 360-degree view of the customer, which helps me create deeply personalized, multi-channel marketing campaigns. Standout capabilities include strong AI-driven insights through Einstein, advanced automation, and smooth, real-time journey orchestration across email, mobile, and social media. Review collected by and hosted on G2.com.

It has a high cost, an extremely steep learning curve, and a complex, non-intuitive user interface that often requires technical expertise or dedicated consultants. Users also report that it can be slow, lacks sufficient training resources, and sometimes feels like a collection of disjointed, older, pieced-together tools rather than a cohesive product. Review collected by and hosted on G2.com.

I truly do think it’s best in class for a marketer. There are so many tools and options for communication across all channels. Review collected by and hosted on G2.com.

I understand why pricing is so piece mail. And there are many reasons why you would want that. But at the same time it can make it difficult when trying to advocate for my org to adopt a new product because the thought is “another cost?” Vs something just being included. Review collected by and hosted on G2.com.

Anyone can use it - beginners can create with drop and click, and experts can use html and amp script. Review collected by and hosted on G2.com.

Some of the journeys are built in mostly journey data and it can be difficult to leverage real-time data without exiting the customer from the journey. Review collected by and hosted on G2.com.

Creating a seamless experience for the customer is much easier now. Being able to have the data available in Data 360 is a big improvement compared with MCE. Review collected by and hosted on G2.com.

It loads slow sometimes. And it does not work so well when having more then one tab oppened Review collected by and hosted on G2.com.

What I would like to learn more about salesforce marketing cloud is how I can create the pages and change templates without having to restart all over again. Review collected by and hosted on G2.com.

I don’t like that it sometimes lags and occasionally breaks down on me. Review collected by and hosted on G2.com.