A clear vision: The marketing focuses on AI agents that can take actions, not just generate text. Review collected by and hosted on G2.com.

The capabilities can feel abstract. Marketing materials sometimes describe what AI agents can do at a high level without making it obvious how difficult implementation may be in a specific organization. Review collected by and hosted on G2.com.

Marketing Cloud makes it really simple to deliver daily campaigns, and it’s the main platform our bank uses to communicate with clients. Review collected by and hosted on G2.com.

The architecture feels a bit outdated, and a few user-experience limitations hold it back. Addressing these issues could easily make this platform a 5-star option compared with some others on the market. Review collected by and hosted on G2.com.

What I like most about Salesforce Marketing Cloud is its ability to handle complex, data-driven marketing at scale. Journey Builder is very effective for creating personalized customer journeys based on real behavior and CRM data. The integration with Salesforce CRM is a major advantage, as it allows marketing, sales, and service teams to work with a single source of customer data. Email Studio is reliable for large-volume campaigns, and the platform is flexible enough to support advanced automation and segmentation when business requirements grow. Review collected by and hosted on G2.com.

The main challenge with Salesforce Marketing Cloud is the learning curve. New users may find it difficult initially, especially since some advanced use cases require knowledge of SQL or AMPScript. The interface can also feel complex because different features are spread across multiple studios. Additionally, the cost can be high for smaller teams, and proper onboarding or training is often required to fully utilize the platform’s capabilities. Review collected by and hosted on G2.com.

What I like bes about the Salesforce Loyalty Mnagement is how seamlessly it integrates loyalty programs with the overall Salesforce ecosystem, Especially Sales Cloud, Service Cloud, and Marketing Cloud. It allos you to deliver personalized experiences across every customer touchpoint, turing data into real, actionable loyalty insights. Also I really appreciate the flexibility of Salesforce Loyalty Management's architecture. Review collected by and hosted on G2.com.

Implemeting loyalty programs often requires deep Salesforce expertise. Customizing rules, tiers, and iintegrations can be time consuming and technically complex. Also the licensing and implemtation costs are quite high, especially for small or min-sized businesses. Additional costs for CRM, Marketing Cloud, or integrations can add up. Review collected by and hosted on G2.com.

Marketing Cloud has allowed us to supercharge our marketing operations. In an industry that is woefully behind in digital marketing, it has given us a strategic advantage over others in our space. Review collected by and hosted on G2.com.

It makes the hard things easy, but makes a lot of the easy things hard. For example, the email interface is much more rigid and user-unfriendly that most other email platforms. Review collected by and hosted on G2.com.

We’re relatively new to the service, but our goal is to use it to manage data that’s currently scattered across our different systems. Review collected by and hosted on G2.com.

In the same way that we want to bring all of our data together one place, the intimidating part is finding a way to actually do that. Review collected by and hosted on G2.com.

I have been using Agentforce Marketing for 15 years. It has continued to evolve and always be on the cutting edge of Marketing Capabilities. My favorite feature is the flexibility and ease of building personalization at scale. Review collected by and hosted on G2.com.

Tbh, I don’t have any major complaints about Agentforce Marketing. I wish some of the newer features were more enterprise-ready - but I know that is coming soon. Review collected by and hosted on G2.com.

Marketing Cloud can process a large amount of data, and AMPscript is great for saving and encrypting data in the URL so I can use it later. Review collected by and hosted on G2.com.

Agentforce only works with Marketing Cloud Engagement Plus. Marketing Cloud Engagement (MCE) doesn’t have that. Review collected by and hosted on G2.com.

What I like best about Salesforce Marketing Cloud is its ability to deliver highly personalized, automated, and scalable customer journeys across multiple channels.

Journey Builder makes it easy to design complex, behavior-based campaigns.

Powerful data handling allows deep segmentation using CRM and external data.

Omnichannel execution (email, SMS, push, ads) from a single platform keeps messaging consistent.

Advanced personalization with dynamic content and AMPscript enables tailored customer experiences.

Enterprise-grade scalability supports large databases and high-volume sends reliably.

Overall, it’s a strong platform for organizations that want data-driven marketing with advanced automation and personalization at scale. Review collected by and hosted on G2.com.

What I dislike about Salesforce Marketing Cloud is that it can feel overly complex and demanding for everyday marketing tasks. The learning curve is steep, especially when working with AMPscript, SQL, and data extensions, which means marketers often need technical or developer support to fully use the platform. The user interface is not always intuitive, and simple activities like managing data, troubleshooting journeys, or identifying errors can take more time than expected because error messages are often unclear. Additionally, the platform is expensive, with costs increasing as you add channels, contacts, or advanced features, making it less practical for smaller teams. Overall, while it is extremely powerful, Salesforce Marketing Cloud can be slow, hard to navigate, and resource-intensive for teams that prioritize ease of use and quick execution. Review collected by and hosted on G2.com.

I like the visual interface of Agentforce Marketing. I really value the drag and drop, and that you can communicate with a virtual assistant that generates the entire campaign automatically. Also, I think this new update has really been a good facelift for the tool. The initial setup has also been very good. Review collected by and hosted on G2.com.

At the moment, there is nothing I can highlight that I don't like about the tool. Review collected by and hosted on G2.com.