I particularly enjoy the customization abilities in the email templates, and I think it's very easy to use. I also like that it captures a lot of engagement for each of your email recipients. The ability to personalize is another aspect I find really helpful, as we connect back to our CRM a lot, which has enhanced our personalization efforts. Additionally, the initial setup went fairly smoothly, with Salesforce's support making the transition free of major issues. Review collected by and hosted on G2.com.

I wish I had a better way to sync up all of the data with our CRM. So that we can get a full engagement picture instead of having to check-in both places. Review collected by and hosted on G2.com.

I like the intuitive UI and the ability to directly access the relevant data with Agentforce Marketing. It allows end users to use the platform with limited tech knowledge, which is really helpful. Review collected by and hosted on G2.com.

The support should be more proactive and the Sales process could be more transparent. The first line support isn’t usually very helpful. There should be a separate process for developers in the platform so they can reach the support folks who can answer more complex questions from the beginning. It was difficult to set up. We used a consulting firm to help. Review collected by and hosted on G2.com.

I find Agentforce Marketing very easy to use, which is great. Once you understand all the components, it's quite straightforward. I really like being able to customize it for a client. It's helpful being able to customize it to solve business problems, and I appreciate that it's very data-oriented, which I like as well. Review collected by and hosted on G2.com.

The reporting capability. We do not have the intelligence cloud, so I would prefer better reporting capabilities. Review collected by and hosted on G2.com.

Sales Force helps users to centralize sales, costs, marketing campaigns , it integrates with SSO and can work securely through the organization. Review collected by and hosted on G2.com.

This tool can be not friendly for non IT personnel, since it can be integrated with DB languages such as SQL.

Also SalesForce can have costs that can increase a lot depending on what is required for your organization Review collected by and hosted on G2.com.

I like Agentforce Marketing because of its scripting support, specifically SSJS and AMPscript, along with their APIs. The ability to create custom forms and integrate them is awesome. The initial setup was fairly simple. Review collected by and hosted on G2.com.

SSJS is ECMA3 and doesn’t support the latest scripting codes. If the Salesforce team can upgrade SSJS to support ES6, and work with the latest JavaScript library, it’d be nice. Review collected by and hosted on G2.com.

I really like the ease of use of information in Agentforce Marketing (formerly Salesforce Marketing Cloud). This ease helps us become more agile as a team and to be more innovative, especially when business units ask us for solutions. Review collected by and hosted on G2.com.

I think the entire section on enabling and configuration should be more detailed or with much clearer information. Review collected by and hosted on G2.com.

The flexibility is what stands out most. Data Extensions make almost any data model possible, and AMPscript and SSJS make even the most complex use cases achievable. Review collected by and hosted on G2.com.

Some of the reply email management settings are confusing for customers, and it isn’t always clear what each option does. Review collected by and hosted on G2.com.

The autonomous AI agents are a game-changer — campaigns launch in hours, not weeks, with real-time optimization and personalized two-way customer conversations across every channel. Review collected by and hosted on G2.com.

The learning curve is steep. Migrating from legacy Marketing Cloud products (ExactTarget, Pardot) to the new platform takes significant time and resources, and the Data 360 credits add unexpected costs that can strain smaller teams’ budgets. Review collected by and hosted on G2.com.

I like the concept of a marketing tool to maximize customer engagement.

If you save data well, you can verify whether your hypothesis is correct and what is unexpected, so it's good to be able to brush up more and more.

Because I believe that marketing can be solved with a system in the field of science. Review collected by and hosted on G2.com.

It may be a little difficult to get to because the UI and orientation are a little different from other products of salesforce.

If you start using it without a marketing concept, it tends to become an email sending tool that is too expensive. Review collected by and hosted on G2.com.

I like the power behind Agentforce Marketing. There’s so much that we can do to personalize emails, which I find really valuable. I also like using AMPScript to make dynamic blocks personalized to that specific subscriber. Review collected by and hosted on G2.com.

I wish there was a direct hookup between Personalization Studio and Journey Builder. We aren’t hooked up to the CRM, so it’s a challenge to send directly to a segment that clicked on a specific webpage, for example. Review collected by and hosted on G2.com.