I like the integration with Salesforce that makes the platform easy to use for our sales team, but for marketing purposes, there is better software on the market that also integrates with Salesforce. Review collected by and hosted on G2.com.

The user experience on Pardot isn't great. I can deal with that to some extent. The main problem is the lack of flexibility that makes it difficult to do any task. Review collected by and hosted on G2.com.

It’s a fine marketing crm tool, it’s is good for emails and utm tracking and over marketing. Review collected by and hosted on G2.com.

It’s very expensive for what it is. It’s very badly designed and isn’t user friendly at all. The help articles and blogs are almost 10 years old and no support requests get dealt with. There are other alternatives which have all the features parrot has, but offer such a better service and support. Review collected by and hosted on G2.com.

Pardot is branded as an all-encompassing platform. It offers landing pages, forms, emails, workflows, reports and overall automation. The platform's best use recommendation would be if it was integrated with Salesforce. Review collected by and hosted on G2.com.

Pardot, in general, is a very complicated platform. There are very limited in-platform analytics reports and they do not offer any report customizations. The only successful use of this product is if you are well-versed in Salesforce. Review collected by and hosted on G2.com.

The only truly redeeming quality of Pardot is its lead scoring and especially grading features. Although a pain to implement, they are the only tool on the market with this multi-dimensional scoring AND grading feature allowing marketers to quality leads based on demographics, as well as interactions. Review collected by and hosted on G2.com.

There are many things to dislike about Pardot, from its lackluster reporting tools, sub-par email template builder, non-existent landing page templates, unreliable form handlers, and sketchy integrations with major CRMs (even Salesforce!) Review collected by and hosted on G2.com.

The UI is very intuitive and user friendly, and the Salesforce integration is probably the best out there. Review collected by and hosted on G2.com.

This section far outweighs the above. To start you need to also have several other 3rd party products to create a full marketing suite. There is absolutely no way to create aesthetic landing pages inside of Pardot, you'll need to bring in another technology to create those. With the email templates there is a slight improvement but it is still an ancient editor that will limit even the most creative marketer. Review collected by and hosted on G2.com.

I like that it's written into the Salesforce contract which makes it easy to be sold to exec managers for approval. Review collected by and hosted on G2.com.

I dislike that it's written into the contract because it's an unfair advantage to other platforms that should be considered. The platform itself doesn't live up to the Salesforce name - it's not flexible - it doesn't allow for great segmentation and it doesn't allow for great nurturing with flexible features that we're used to seeing from a platform like Marketo or Eloqua. It needs to rise up to that level. Review collected by and hosted on G2.com.

email notifications and scoring system along side the direct connection to SFDC Review collected by and hosted on G2.com.

Not enough through and valuable training sessions Review collected by and hosted on G2.com.

The fact that I can send out automated emails Review collected by and hosted on G2.com.

Everything in Pardot is all over the place. I don't think there is a logical structure behind where templates are, segmentation lists..its all very confusing Review collected by and hosted on G2.com.

I like that it interfaces with Salesforce CRM Review collected by and hosted on G2.com.

The email studio is extremely clunky and limited in style/branding options. When I create an email, the test always looks extremely different from the preview. Nothing feels seamless... I have to take a lot of extra steps outside of the software to achieve nice looking emails. Review collected by and hosted on G2.com.

Easy uploading of contacts through CSV files, with ability to remove duplicates. Review collected by and hosted on G2.com.

For some reason, the default fonts and sizing return in new paragraphs and sections despite overall font setting at the beginning. This detracts from emails meant to be sent with uniformity. In order to solve this, you need to know enough html markup to go in and specify these visuals in every paragraph. Review collected by and hosted on G2.com.