I think Pardot stands out when it comes to designing email templates. I've experienced little to no issues when inserting an HTML template that one of our designers made in Adobe Dreamweaver. I like how even after you embed, you can make changes in Pardot's email editor. Review collected by and hosted on G2.com.

My marketing automation experience started with Marketo.. and Marketo definitely has a lot more advanced settings that Pardot lacks. For example, cloning a program in Marketo is easy! You can set up a cloned program in less than 5 minutes! However, in Pardot, you can't do the same thing. You need to clone each individual asset which becomes a tedious and time consuming task.

Another aspect that I've recently struggled with, is how I'm unable to transfer lead data values with a smart campaign or automation rule like I could in Marketo. In Marketo, you were able to use tokenized values to sync data to different lead data fields. In Pardot, this is impossible. Review collected by and hosted on G2.com.

There are some creativity features of Pardot and the emails look good once they are built. Review collected by and hosted on G2.com.

There are so many ways to do 1 thing which makes it way too complicated and it's not very user friendly Review collected by and hosted on G2.com.

Pardot's existing integration with Salesforce is helpful, although it doesn't always work smoothly. But when things are working well, it's great to have user engagement and activity information flowing from Pardot into Salesforce. Review collected by and hosted on G2.com.

Reporting is unintuitive. Building emails is unintuitive. The interface is clunky and finicky - not very user-friendly. Review collected by and hosted on G2.com.

The user interface is really nice, and the reporting is easy to understand. There are a lot of help articles and a community of support, so getting answers seems pretty easy. During implementation, someone was there to help us every step of the way. And they offer trainings in the professional version to teach you each aspect of the software. Review collected by and hosted on G2.com.

To create content like emails, you must know HTML. It isn't like other email services where you can use an editor, it's all HTML. It's really difficult to find answers to questions because the help center is so robust. The social media integration/schedulling isn't very effective. Implementation was also very difficult. You are set up with a guide to help through the process, but it's confusing and time consuming. Review collected by and hosted on G2.com.

- It is integrated with Salesforce and can send leads over directly

- Automation rules are helpful

- Engagement History is very useful Review collected by and hosted on G2.com.

- The Salesforce integration often seems rough around the edges and not very optimized

- They force you to use a shared IP unless you pay $6000 extra yearly for a dedicated one. This caused many of our emails to go straight to spam, forcing out hand into paying for the dedicated one.

- Support is nonexistent unless you pay a few more thousand for 'premier support' (often 3+ weeks with no responses due to errrors with their setup)

- Several simple but key functionalities are missing (Creating a list of bounced emails by reason)

- Pardot Campaigns not being 1:1 with Salesforce campaigns is confusing to many in our organization Review collected by and hosted on G2.com.

I like the content creation capabilities. They have really done a good job with the updates, and make it easier to add in dynamic content and testing. Review collected by and hosted on G2.com.

There are still limitations when it comes to tracking and reporting data. The tracking data is still clunky and still is not in the same aesthetic format as the rest of email studio. Therefore when reviewing email data the emails don't appear as they actually are when sent in real time. Review collected by and hosted on G2.com.

Grow to be work accordingly customer support services. Wanted to give the software a try and activated an online account. After a couple of months I found the software to complex and slow and wanted to cancel the subscription. There is no online option, eventually I got in touch with sales who told me I needed to contact 'my' salesperson in order to discuss a cancelation ?!?! No one called back, no follow up. Review collected by and hosted on G2.com.

No one called back, no follow up. Today, 4 months, various calls, chats/mails I finally got a response via e-mail that my contract would be cancelled. This is no 2019 approach or anything you would expect from a customer facing company. Review collected by and hosted on G2.com.

I like that Pardot allows you to schedule social media messages with ease. Review collected by and hosted on G2.com.

Something that I dislike about Pardot is that once a social media message is scheduled, you may not go in and make edits. Review collected by and hosted on G2.com.

It’s a good tool to work along side Salesforce and runs well with it as they are the same platform. It has good utm tracking (when it works) and a pretty good range of email templates. Review collected by and hosted on G2.com.

It’s so user unfriendly. It’s very illogical and frustrating and it doesn’t seem like they have updated it properly or ever used it themselves. The blogs and help articles are literally from 2010 and haven’t been updated! Hubspot is 100x better. Review collected by and hosted on G2.com.

For the most part, Pardot does what it says on the label. It offers the basics of marketing automation (prospect database, forms, email, landing pages, automation) with a fairly straightforward UI. For companies who don't want to customize their MAP, Pardot offers a lot of out-of-the-box functionality. For example, the OOTB lead grading/scoring could work with little customization for many teams. Review collected by and hosted on G2.com.

Pardot has a unique model for how their system works. Most functionality is built around list membership. One major drawback of Pardot is the way it handles automation and triggers. There is no concept of an automation workflow (there *is* Engagement Studio, but that's mostly only good for email drips) and automation can really only be triggered by form completions (instantly, repeatable) or list membership (sort of instantly, max once per 24 hours). The other major limitation is the unavailability of variables in automation rules. A simple use case of copying a field value to another is near impossible within the UI. Review collected by and hosted on G2.com.