Pardot is a fairly easy to use marketing automation solution that connects to Salesforce pretty seamlessly. It's capable of accomplishing most of your marketing automation tasks. Review collected by and hosted on G2.com.

The Pardot platform lacks innovation. I've been using the platform for over a year and I'm not seeing any improvements being made. It seems like most third parties don't integrate with Pardot. Simple things like A/B testing email drips aren't possible. Review collected by and hosted on G2.com.

It makes emailing a book of accounts much faster than normal Review collected by and hosted on G2.com.

It is not the easiest platform to teach. Much easier to use Review collected by and hosted on G2.com.

I really enjoy the post-send information gathering for emails that have been deployed. The metrics provided are very helpful. Review collected by and hosted on G2.com.

It is very hard to create and find templates. The organization of templates, lists, folders, etc is very clunky and not easy to navigate. The email creation and editing process is very very difficult to use unless you know html. Review collected by and hosted on G2.com.

Content block are a great tool. Customization. Review collected by and hosted on G2.com.

Overcomplicated backend and poor navigation. Review collected by and hosted on G2.com.

Integration with SFDC is seamless but not user friendly Review collected by and hosted on G2.com.

The templates are very difficult to use, even if you have them created by a company who specializes in them. I have used many different automation systems and this by far has been the most cumbersome. Review collected by and hosted on G2.com.

i love that it is web based and allows easy client access to data Review collected by and hosted on G2.com.

Datorama has a million restrictions as opposed to other technologies out there. I'd much rather use Tableau or (shudder) Qlik Review collected by and hosted on G2.com.

I like the Salesforce automatic integration and being able to set up dynamic lists based on metrics I set up. Review collected by and hosted on G2.com.

I dislike how not user friendly it is and how many different things you need to go into to get where you want to be. Can be much more simplified. Review collected by and hosted on G2.com.

Can support the large blast campaigns and frequency of campaigns with strong deliver ability. Review collected by and hosted on G2.com.

Cumbersome reporting tools and very silod stack. Hard to leverage any other portion of the email marketing services without a new SOW and hours of work . Review collected by and hosted on G2.com.

It has an easy to understand interface. The platform is very clean and user friendly, but the more data minded folk cannot manipulate anything in a logical way. Review collected by and hosted on G2.com.

It does not lend itself to customizations Review collected by and hosted on G2.com.

The ability to customize unique coupons for email list Review collected by and hosted on G2.com.

Lack of intuitive reports and expiring abilities Review collected by and hosted on G2.com.