What I like best:

The sheer scalability and the seamless integrations ecosystem are unmatched. Agentforce 360 (formerly Salesforce) has become our single source of truth; we’ve connected our marketing automation and customer support tools effortlessly, keeping performance fast and data essentially lag-free.

The UI/UX has evolved beautifully. The drag-and-drop Lightning App Builder and Flow Builder save our operations team hours every week compared to the older, hard-coded workflows we used to rely on. On the AI/intelligence side, the built-in predictive insights handle routine lead scoring with impressive accuracy, which has drastically improved our team’s conversion rates. While the pricing is premium, the ROI is undeniable once the platform is fully adopted. On top of that, their onboarding and support resources (like Trailhead) made training new hires smooth, self-paced, and easy to standardize. Review collected by and hosted on G2.com.

What I dislike:

While the platform is powerful, the overall complexity of the UI/UX creates a steep learning curve for new users, which can significantly affect our onboarding timelines. The standard setup also tends to feel cluttered, and it often takes substantial admin customization to make the experience more streamlined and intuitive. In addition, although the AI/Intelligence features show promise, they frequently depend on immaculate data hygiene to deliver accurate insights; if the underlying data isn’t close to perfect, the suggestions can end up feeling irrelevant.

From a financial standpoint, the pricing model is premium. Once you add the cost of third-party integrations or custom development to address minor performance lags during peak data syncs, it can take longer than expected to reach a strong ROI. I’d like to see more out-of-the-box, intuitive UI layouts, along with more predictable pricing that better supports mid-market scaling. Review collected by and hosted on G2.com.

I value being able to store and track all of our customer data in one place, and to customize the system to our specific business use case. A business can’t really operate or scale effectively without a CRM, and Salesforce is extremely powerful and flexible, so it can fit the needs of organizations of any size. Review collected by and hosted on G2.com.

It can be complicated to learn and use for first-time end users, but there are tons of resources available to help. Review collected by and hosted on G2.com.

Navigating between support tickets, our Conga integration, and other community portal functions is quick and easy. I can also access our sales opportunities directly within the support view, without having to switch over to the sales view.

I’ve very rarely had any issues accessing reports or ticket data, and I can’t recall many crashes or similar problems. Uptime has seemed close to 100% over the past several years that I’ve been using Salesforce on a daily basis. Review collected by and hosted on G2.com.

Figuring out which report types I need to pull "X" data can be tedious. It isn’t always clear what kind of report I should set up for the specific dataset I’m trying to get. Review collected by and hosted on G2.com.

I think the most useful attribute of the platform is the data transparency and full view it offers the business. Seeing a customers lifetime interactions with us has been extremely helpful in identifying focus areas. Review collected by and hosted on G2.com.

Occasionally, it seems that old Salesforce functionality can somewhat hinder the backend experience. I do find that there are still several things that cannot be adjusted in Setup that I would expect to. Review collected by and hosted on G2.com.

Recently I liked how Salesforce is adding more AI features and improving Flow automation. It has become easier to automate day-to-day work without much coding. Performance and the overall user experience also feel better than before. Review collected by and hosted on G2.com.

Pricing is still on the higher side, especially for small companies. Also, some new features take time to understand, so better documentation and simpler setup would help. Review collected by and hosted on G2.com.

What I like about the Salesforce Headless 360 Platform is its ability to provide a complete customer view through features like Data Cloud, while making data management more efficient.

As we all know how AI is evolving and Salesforce automation tools, and integration options help businesses improve productivity and create better customer experiences.

Overall, its flexibility, scalability, and developer-friendly approach make it a powerful platform for building customized solutions even for people with no coding knowledge. Review collected by and hosted on G2.com.

Salesforce 360 Platform can improve by offering more customization flexibility and making the platform easier and more cost-effective for businesses to use and grow. Review collected by and hosted on G2.com.

What I appreciate most about the Salesforce Platform is how it centralizes all customer information, offering a comprehensive 360-degree view of members and their interactions. The platform features an intuitive interface, strong reporting functions, and effective automation tools that help streamline workflows, boost efficiency, and foster better communication among teams. Furthermore, its customization options enable me to adapt processes to fit specific business requirements, making it an invaluable resource for managing relationships and maintaining precise data tracking. Review collected by and hosted on G2.com.

Currently, I have no complaints or concerns about the Salesforce Platform. It has proven to be dependable and efficient for handling member information and optimizing workflows. Review collected by and hosted on G2.com.

Its flexibility and scalability make it well suited for enterprise use cases. It enables teams to quickly build custom applications, automate workflows, and integrate with multiple services using APIs and built-in tools. The low-code capabilities help accelerate development, while the platform still offers advanced customization options to meet more complex business requirements. Review collected by and hosted on G2.com.

One area that could be improved is the complexity of the setup process and advanced customization. While the platform is powerful, organizations that are new to the Salesforce ecosystem may encounter a learning curve during the initial implementation, configuration, and fine-tuning. Review collected by and hosted on G2.com.

I find a lot of features on the Salesforce Platform really beneficial, especially because it supports clean integration with different tools like HubSpot. I like how customizable and scalable the platform is, which allows us to structure data in a way that suits our processes instead of being locked into a rigid setup. The reporting and automation capabilities are particularly beneficial. Being able to build custom reports, manage campaigns, and integrate with external tools makes it easier to maintain clean data and support both sales and marketing efficiently. Review collected by and hosted on G2.com.

I think if there's something that needs improvement, it's the overall complexity of configuration and maintenance. Like, while the flexibility is a strength, it can also make the platform feel overwhelming. Especially when managing custom fields, automation, and permissions. Reporting is powerful, but building more advanced reports can sometimes require extra steps or workarounds. Improvements in usability and a more intuitive set of certain admin level functions would make it even much more efficient for the day-to-day operations, I believe. Review collected by and hosted on G2.com.

I love that the platform has evolved ahead of where its customers need to go, particularly with Agentforce 360. The Einstein Trust Layer gives me confidence with deploying AI agents because it handles data masking, toxicity filtering, and audit trails natively. The convergence of Data Cloud with Agentforce is also impressive, allowing for more sophisticated actions by AI agents. I appreciate the headless and API-first maturity, which gives flexibility without forcing proprietary UI lock-in. I value that my prior work—Apex code, Lightning components, and flows—still works today, showing the platform's commitment to continuity. Salesforce Flow is a powerful low-code orchestration engine I frequently use for complex business processes, and combining it with MuleSoft Flows provides remarkable system-level connectivity. Apex and the metadata API continue to be critical for clients with complex business logic requirements. Building custom Agentforce agents with Einstein Copilot and Agent Builder has been surprisingly impressive due to its declarative approach. Data Cloud's real-time segmentation is transformative, and the AppExchange ecosystem remains unmatched even after 17 years. The platform's out-of-the-box experience is unmatched, allowing a new org to be production-capable in minutes. Finally, Salesforce's integration maturity is notable; it works seamlessly with my existing tools like MuleSoft, Tableau, Snowflake, Slack, and more. Review collected by and hosted on G2.com.

I'll be honest because this platform deserves honest feedback. Three things I'd genuinely like to see improve: First, governor limits. They're a necessary architectural constraint, but as the platform takes on more complex agentic workloads — where an agent might trigger multiple flows, callouts, and data operations in a single turn — the limits can become a ceiling. I'd like to see smarter, context-aware limit management as the agentic use cases mature. Second, the learning curve for Agentforce has compressed significantly, which is good, but documentation for complex, production-grade agent implementations is still catching up. Developers building multi-agent architectures with custom topics and chained actions sometimes have to piece together knowledge from community forums and early adopter conversations rather than comprehensive docs. Third, licensing complexity across the multi-cloud portfolio. As a client's footprint grows across Sales Cloud, Service Cloud, Data Cloud, MuleSoft, and Agentforce, understanding the licensing model becomes a project in itself. More transparent, consumption-based pricing options would reduce the friction of expanding the platform's footprint. Review collected by and hosted on G2.com.