
Agency Analytics is a great reporting tool for metrics. An easy way to showcase what's been done for a client without hours of busy work pulling data in from various sources. I needed tech support and they were knowledgeable and friendly. Review collected by and hosted on G2.com.
While it reports data great, it's not great about telling the story about the data. Fact, figures and charts it has down, but other than that it's a bit lacking. Review collected by and hosted on G2.com.
Hey Gina,
We really appreciate you taking the time to share your experience with the platform, and especially LOVE to hear it's saving you hours of busy work!
Here are just a few of our features I might suggest for enhancing reports with that storytelling element:
-AI Summary: This can be dropped right into a report (or dashboard) to quickly generate a clear and concise summary of the data presented, as well as highlight key insights and recommendations for next steps.
-Goals: Adding these to your client reports can visualize a great story of progress toward the targets you and your clients have set.
-Benchmarks: Again, a great storytelling element that can show clients how they're outperforming (or moving closer toward) industry standards for the metrics that matter most to them.
Again, these are just a few off the top. Toggling on features like Anomaly Detection and Trend Forecasting can be other great ways to enhance your metric widgets by showing where your performance is shining (ex. an anomaly may indicate where a certain campaign drove performance up above your typical trend line) and how your clients can expect their performance to trend in the future.
That said, we love a great idea! If you have suggestions for how we can add even more great storytelling elements (or any valuable functionality), I encourage you to connect with support or you can hit the '?' at the top right of the platform and Request a Feature.
Thank you so much again for your time and feedback!
Warmly,
Dani - Product Marketing Manager @ AgencyAnalytics