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AffTrackers

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AffTrackers is iGaming affiliate tracking and management software. It is designed for online casino and sports betting operators and for the affiliates who promote their brands. From a single back-office, operators run affiliate programmes for several brands, track player acquisition from first click to first-time deposit, calculate commissions automatically and review performance in real time. The platform is positioned as a user-friendly alternative to traditional, complex iGaming affiliate platforms, offering operator teams an accessible and flexible environment without slow development cycles. Affiliate reporting and analytics cover clicks, registrations, first-time deposits (FTDs), net gaming revenue (NGR) and commissions, with breakdowns by brand, campaign, affiliate, website and sub-ID and one-click CSV exports. Affiliate commission management supports RevShare based on NGR with negative carryover, CPA, hybrid deals and two-level sub-affiliate commissions. Tracking relies on first-party methods and server-to-server postbacks rather than third-party cookies, and promo code attribution credits affiliates even when no tracking link is used. Configurable qualifying deposit rules and filters for chargebacks, fraud and duplicate clicks help keep commission calculations accurate. Affiliates work in user-friendly dashboards that show transparent statistics, earnings, tracking links and self-service marketing creatives, and they can submit a programme testimonial in two clicks. AffTrackers is fully cloud-based, with hosting, SSL, backups and updates handled as part of the service. New features and custom development requests are implemented quickly, and assisted migration transfers existing affiliates and historical statistics from a previous platform.

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