--- title: Affino CRM Reviews meta_title: 'Affino CRM Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Affino CRM works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 2 scale: '5' date_modified: '2026-07-12' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Affino CRM Reviews **Vendor:** Affino **Category:** [CRM Software](https://www.g2.com/categories/crm) **Average Rating:** 4.3/5.0 **Total Reviews:** 2 ## About Affino CRM Founded in 2009, Affino is the leading Unified Business Platform for media, publishing, events, membership and professional services organisations. The Affino SaaS Platform provides a complete single customer view solution for engaging with and monetising audiences. It combines full-range CRM with Sales and Marketing Automation, Ecommerce, Subscriptions and Memberships, Messaging, CMS, Events, Ad Serving, and Recruitment. Affino helps streamline and make organisations more efficient, more cost-effective, and more productive, as well as delivering numerous new revenue stream capabilities not possible via alternative means. The fully GDPR-compliant system is built on the principles of Actionable Intelligence - prompting and triggering intuitive rapid responses based on fully accurate and comprehensive first-hand real-time data. ## Affino CRM Reviews ### 1. Its been a good CRM but not the best in the market **Rating:** 3.5/5.0 stars **Reviewed by:** Mohsin Ali B. | Managing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Affino CRM?** It's very easy to use as such as defining demographics, audience segmentation, ranking the visitors as per activities as such (Lead scoring) - Email open gets 10 points, inactivity gets -5 points. This has been very effective for our business before and the CRM has effectively generated leads for our business. Another best thing about the software was the customer ladder - which was also affiliated with the audience segmentation this has made us design our strategy to its best for lead generation and demand generation. **What do you dislike about Affino CRM?** It is very pricey when compared to other CRM's in the market. The total price of getting a single licence is the same as getting 10 licences for Hubspot. Secondly, it's not an easy CRM, the UX/UI of the CRM are a little bit complicated. It gets difficult for new users to find their way around. And also training is not free for users although there ate some materials which are available on their website. **What problems is Affino CRM solving and how is that benefiting you?** We wanted a CRM which we use to make our retargeting program to be effectively better. We started using Affino CRM in 2020 with a goal which was promised to us to get us 15% increased conversions, The CRM has been effective for us for integration of marketing automation with dot digital (Although it has its own email marketing tool) And has made us be effective in defining our strategies around re-engagement and lead generation campaigns. ### 2. Effective CRM to enhance the participation of sales and marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Mohammad Bilawal B. | Field and Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2021 **What do you like best about Affino CRM?** The feature available to see users who have visited the web page makes it very easy for B2B companies to retarget customers. Use of customers ladders for lead scoring and the use of conversion events makes the CRM best choice. **What do you dislike about Affino CRM?** The ticket system for any issues can only be opened by Administrators (Which are ideally 2 from each company) Other power users do not have the ability to open tickets for any issue which can be improved. **Recommendations to others considering Affino CRM:** There should be free training available for new users of Affino or enough material to guide them **What problems is Affino CRM solving and how is that benefiting you?** The company wanted to find out who are interested users for the products and services visiting a page of the website and then use the CRM to export the list for targeting those people or use the automation to send emails. We have managed to create customer ladders, ranking each suspect, prospect, customer and advocate. Then we use the conversion funnel to target those people which has been the most beneficial feature according to me. ## Affino CRM Discussions - [What is Affino CRM used for?](https://www.g2.com/discussions/what-is-affino-crm-used-for) - [View Affino CRM pricing details and edition comparison](https://www.g2.com/products/affino-crm/reviews?open_modal_url=%2Fproducts%2Faffino-crm%2Fwishlists%3Fhost_path%3D%252Fproducts%252Faffino-crm%252Freviews%26source%3Dsticky_header_pin§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+05%3A10%3A44+-0500&secure%5Bsession_id%5D=6962d870-e4b1-4afa-8215-fc170a6a2907&secure%5Btoken%5D=7fc10a3697187cf13555ea989083d37122536f761dc7b07bb373b2c7d6708e10&format=llm_user) ## Affino CRM Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management - Contract/License Management **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics - Email Management - File Management - Deal Management **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics - Workflow Management - Opportunity Management - Sales Pipeline Management - Reporting/Analytics - Calendar Management - Pipeline Management - Content Management - Communication Management - Visual Analytics - Template Management - Predictive Analytics - Document Management - Channel Management - Commission Management - Field Sales Management **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support - Third-Party Integrations - Social Media Integration - Customer Support - Multi-Channel Social Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Document & Content Mgmt. - Performance and Reliability - Output Document Generation - Mobile Access - Lead Generation **Reporting & Analytics** - A/B Testing - Basic Reporting **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Third-Party Integration - Internal Chat Integration - Collaboration Tools - Prospecting Tools - Real-Time Data **Generative AI** - AI Text Generation - Generative AI - Proposal Generation **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Calendar/Reminder System **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration - Third-Party Integrations **Additional Functionality** - Search/Filter - Alerts/Notifications - Data Import/Export - Lead Capture - Batch Processing - Email Tracking - Tagging - Pipeline Reports - Drag & Drop - Segmentation - Customizable Fields - Role-Based Permissions - Interaction Tracking - CRM - Document Storage - AI Copilot - Contact Database - Referral Tracking - Quotes/Estimates - Multi-Channel Communication - Lead Qualification - Marketing Automation - Email Templates - Sales Reports - Customer Journey Mapping - Reminders - Lead Scoring - Data Security - Customizable Reports - Calendar Sync - For Startups - Performance Metrics - Sales Trend Analysis - For iPad Devices - Customizable Templates - Activity Tracking - Reporting & Statistics - For Mac Devices - Landing Pages/Web Forms - Lead Nurturing - Gamification - Prioritization - Web-based Deployment - Softphone - Single Sign On - Customer Database - Event Triggered Actions - Mobile App - Email Sequences - Customer Segmentation - Lead Assignment - For Small Businesses - Live Chat - Business Card/Badge Scanning - Data Visualization - Customer Social Profiles - Social Promotion - Monitoring - Engagement Tracking - Social Media Monitoring - Customer Engagement - Sentiment Analysis - Brand Tracking - Audience Targeting - Workflow Automation **Additional Functionality** - Personalization - Autoresponders - Customer Segmentation - Newsletter Management - AI Copilot - WYSIWYG Editor - Engagement Tracking - Preview Functionality - Email Tracking - Email Campaign Management - Landing Pages/Web Forms - Customizable Branding - Lead Capture - Mobile Optimization - Customer Journey Mapping - ROI Tracking - Activity Dashboard - Customizable Fields - Reporting/Analytics - Click Tracking - List Management - GDPR Compliance - Subscriber Management - Email Sequences - Campaign Scheduling - Event Triggered Actions - Multi-Language - Template Management - Customizable CTAs - Real-Time Analytics - Dynamic Content - CAN-SPAM Compliance - Multi-Channel Marketing - HTML Editor - Contact Management - Drip Campaigns - Campaign Analytics - Product Recommendations - Image Library - Workflow Automation ## Top Affino CRM Alternatives - [Instantly](https://www.g2.com/products/instantly/reviews) - 4.8/5.0 (4,129 reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - 4.3/5.0 (3,057 reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 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