1. [Home](https://www.g2.com/) 2. ... 3. [Audience Intelligence Platforms](https://www.g2.com/categories/audience-intelligence-platforms) 4. [Affinio by Audiense Discussions](https://www.g2.com/products/affinio-by-audiense/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c520b898a30a36291c86f1c48b8b33e6/affinio-by-audiense.png "Product Avatar Image") ](/products/affinio-by-audiense/reviews) [ Affinio by Audiense ](/products/affinio-by-audiense/reviews) 0 ratings Affinio is an augmented marketing analytics platform powering data-driven business decisions for some of the world's most innovative brands and agencies including Unilever, Lionsgate, and R/GA. Behind Affinio is an award-winning, AI-powered segmentation & visualization technology that automatically surfaces insights from any dataset (e.g. social, DMP, CDP, etc.). Unlike traditional BI or advanced analytics tools, Affinio democratizes data-science & makes insights accessible across the enterprise to both technical and non-technical users. Customers use Affinio in a myriad of ways, spanning customer segmentation, global audience research, persona development, media planning, content and creative strategy development, influencer marketing, and sales enablement. Affinio's intuitive UI, ease-of-use, and speed-to-insight make for an unrivalled 'out-of-box' solution customers depend upon. Show More * * * ### 52.0 Nps Score Already have Affinio by Audiense? ### All Affinio by Audiense Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 3 years ago More Options - [ # What is Affinio used for? ](/discussions/what-is-affinio-used-for) What is Affinio used for? 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