Google Ads

Google Ads Alternatives & Competitors

Looking for alternatives to Google Ads? Tons of people want Search Advertising software. What's difficult is finding out whether or not the software you choose is right for you.

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Top 20 Alternatives & Competitors to Google Ads

    #1
    #1
  1. WordStream

    (793)4.5 out of 5
    WordStream is a online advertising software platform built for small to medium sized businesses with step-by-step guidance on how to get more leads, customers and revenue quickly from paid search and paid social advertising campaigns.

    Reviewers say compared to Google Ads, WordStream is:

    Easier to set up
    Better at support
    More usable
  2. WordStream is a online advertising software platform built for small to medium sized businesses with step-by-step guidance on how to get more leads, customers and revenue quickly from paid search and paid social advertising campaigns.

    Reviewers say compared to Google Ads, WordStream is:

    Easier to set up
    Better at support
    More usable

    WordStream review by Insta P.
    "Money-Sucking Experience: At first, the process seemed easy and convenient. It is nothing but. There is nothing to help you monitor your ads efficiently in a way that actually saves your business money. What happens is that the software and the consultants become an additional expense and the amount of "experimenting" they do is just recklessness with your marketing budget. You end up spending more time monitoring the software than just if you left your adwords account running without their help. Their staff is friendly but lack business sense. There is much room for improvement. "
    #2
    #2
  3. Bing Ads

    (289)3.5 out of 5
    Broaden your reach to Bing and Yahoo! by bringing your existing AdWords campaigns directly into Bing Ads.

    Reviewers say compared to Google Ads, Bing Ads is:

    Easier to set up
  4. Broaden your reach to Bing and Yahoo! by bringing your existing AdWords campaigns directly into Bing Ads.

    Reviewers say compared to Google Ads, Bing Ads is:

    Easier to set up

    Bing Ads review by Victor  J.
    "With Bing my advertising campaigns are successful: I like Bing Ads because I can create my advertising campaigns with the assurance that they will be shown to the public that I need and which segment and CPC is very profitable for my average earnings. The investment I make per day can be sure that I will return successfully. I trust this Microsoft Advertising Platform and I keep investing my money with them, it's EXCELLENT"
    #3
    #3
  5. Yahoo! Advertising

    (106)3.5 out of 5
    Yahoo makes it easy to get your brand message in front of a growing audience of engaged consumers across devices, partners, and properties with proven advertising solutions that drive results.

    Reviewers say compared to Google Ads, Yahoo! Advertising is:

    Slower to reach roi
    Better at support
  6. Yahoo makes it easy to get your brand message in front of a growing audience of engaged consumers across devices, partners, and properties with proven advertising solutions that drive results.

    Reviewers say compared to Google Ads, Yahoo! Advertising is:

    Slower to reach roi
    Better at support

    Yahoo! review by Danielle N.
    "Low cost, low traffic: Yahoo makes it easy to get your message in front of a large audience of engaged clients across devices, partners, and properties with proven advertising solutions that drive results. It's a great resource for people to find you and that's the main goal for me. I like being able to reach customers who don't use Google or Bing. Yahoo advertising is extremely simple to use and follow. The exposure connects you to millions of potential customers."
    #4
    #4
  7. YouTube Advertising

    (15)3.7 out of 5
    YouTube ads allows to reach potential customers and have them take action when they watch or search for videos on YouTube.

    Reviewers say compared to Google Ads, YouTube Advertising is:

    More usable
    Better at support
  8. YouTube ads allows to reach potential customers and have them take action when they watch or search for videos on YouTube.

    Reviewers say compared to Google Ads, YouTube Advertising is:

    More usable
    Better at support

    YouTube Advertising review by Karine Albenize dos S.
    "Eu uso: a publicidade no youtube tanto para quem faz coo para quem não faz traz benefícios . mantém mais perto de produtos que em outro lugar você não veria e pra quem não tem tempo de ver tv mas esta no youtube é uma boa maneira de mostrar o que se tem pra oferecer. Outra coisa que gosto na publicidade é a questão de poder editar e otimizar os videos e as publicidades no tempo que a gente coloca isso é legal pois assim quem esta escutando e vendo o veideo não fica com o pensamento confuso na hora de entrar uma propaganda."
    #5
    #5
  9. SearchForce

    (13)4.1 out of 5
    SearchForce helps large brands and agencies manage & measure campaign performance across their Paid Search, Social Media, Display, and SEO all from one platform.

    Reviewers say compared to Google Ads, SearchForce is:

    Better at support
    Easier to admin
    Easier to do business with
  10. SearchForce helps large brands and agencies manage & measure campaign performance across their Paid Search, Social Media, Display, and SEO all from one platform.

    Reviewers say compared to Google Ads, SearchForce is:

    Better at support
    Easier to admin
    Easier to do business with

    SearchForce review by Michael T.
    "Amazing Tech, Amazing Team: The level of support from the team is incredible. Changing business conditions require partners that are nimble and able to help you react to the current environment. SearchForce goes above and beyond in this capacity. "
    #6
    #6
  11. Swoop

    (13)3.6 out of 5
    Using search targeting Swoop provides your readers the content they are looking for.

    Reviewers say compared to Google Ads, Swoop is:

    More expensive
  12. Using search targeting Swoop provides your readers the content they are looking for.

    Reviewers say compared to Google Ads, Swoop is:

    More expensive

    Swoop review by User in Consumer Goods
    "Great software for modernizing and staying up to date with technology : Was very quick and easy to learn when we implemented it. Reduced the time I and others spent on each call we received. Training for the software was all done in house as it again is so quick to pickup on. When the support team there was needed (very infrequently) they were excellent though. Really did take the advertising and marketing abilities of our company to the next level for both us and our customers. "
    #7
    #7
  13. Clickable

    (14)3.9 out of 5

    Reviewers say compared to Google Ads, Clickable is:

    More usable
    Better at support
    More expensive
  14. Reviewers say compared to Google Ads, Clickable is:

    More usable
    Better at support
    More expensive

    Clickable review by Abigale W.
    "Clickable works: Clickable makes tracking social media performance easy and simple. It is integrated with every platform our company uses and has opened the doors to new opportunities with other companies. "
    #8
    #8
  15. Sidecar

    (10)4.0 out of 5
    Sidecar is an e-commerce marketing company that builds the advanced technology retailers need to optimize cross-channel online shopping campaigns. With a team of data science and e-commerce experts, our state-of-the-art machine learning engine, and a massive volume of data, Sidecar is the magic behind retail’s most efficient and powerful online shopping campaigns.

    Reviewers say compared to Google Ads, Sidecar is:

    Easier to admin
    Better at support
    Easier to do business with
  16. Sidecar is an e-commerce marketing company that builds the advanced technology retailers need to optimize cross-channel online shopping campaigns. With a team of data science and e-commerce experts, our state-of-the-art machine learning engine, and a massive volume of data, Sidecar is the magic behind retail’s most efficient and powerful online shopping campaigns.

    Reviewers say compared to Google Ads, Sidecar is:

    Easier to admin
    Better at support
    Easier to do business with

    Sidecar review by José Francisco M.
    "A worthwhile product: What I like most about Sidecar is the fact that we can handle large amounts of data in real time, which allows us to improve the performance of our company and be more efficient and productive."
    #9
    #9
  17. adCore

    (7)4.3 out of 5
    Use adCore to scale your SEM activity and outperform your targets.

    Reviewers say compared to Google Ads, adCore is:

    Easier to admin
    Better at meeting requirements
    Better at support
  18. Use adCore to scale your SEM activity and outperform your targets.

    Reviewers say compared to Google Ads, adCore is:

    Easier to admin
    Better at meeting requirements
    Better at support

    adCore review by User
    "Helping us understand how to make our social media presence better : I like how it's machine learning can help our campaigns improve every day. I enjoy how it is programmatic. I like how it is scalable in perspective. For example, I can see the small details but also scale back to get the full picture. I have also liked how it is flexible or dynamic- meaning it can change and adapt to our needs as a company "
    #10
    #10
  19. QuanticMind

    (4)3.8 out of 5
    Data Science for Digital Marketing
  20. Data Science for Digital Marketing

    QuanticMind review by Christopher L.
    "Future Leader in SEM Management: QuanticMind surprised us by their truly unique approach to paid search management. Their machine learning capabilities are well beyond the current leaders in the paid search management space. We have also been impressed with the ability to customize goals. The use of hybrid goals at a very granular level have been useful in managing a business model with multiple customer funnels."
    #11
    #11
  21. MatchCraft's AdVantage

    (2)4.0 out of 5
    MatchCraft AdVantage is a search marketing platform for partners who manage search marketing campaigns for local businesses.
  22. MatchCraft AdVantage is a search marketing platform for partners who manage search marketing campaigns for local businesses.

    MatchCraft's AdVantage review by Tom B.
    "Crafting at Matchcraft: Simple to use system that allows you to view potential return and actual performance of a SEM campaign"
    #12
    #12
  23. AdNabu

    (1)3.5 out of 5
    AdNabu is a SaaS AdWords Automation Software that create AdWords search campaigns for AdWords advertisers, it continuously optimizes and maintains the campaigns automatically and supported campaign types include text campaigns, call only campaigns, app install campaigns and shopping or product listing ads
  24. AdNabu is a SaaS AdWords Automation Software that create AdWords search campaigns for AdWords advertisers, it continuously optimizes and maintains the campaigns automatically and supported campaign types include text campaigns, call only campaigns, app install campaigns and shopping or product listing ads

    AdNabu review by Steven H.
    "Quick and easy setup: I like that I login to their app with my Google account and can pull in Google Ads account info quickly. The app includes recommendations for optimizations and allows me to A/B test. We use the app for Shopping Ads."
    #13
    #13
  25. Whoop!

    (1)3.0 out of 5
    Whoop! is a predictive bid management solution for Google Shopping.
  26. Whoop! is a predictive bid management solution for Google Shopping.

    Whoop! review by User
    "Good Google Shopping Software for lazy people: Its very easy to use. You only need a data feed and have your goals in mind. Everything else is done by the shopping bidmanager. And the results are really good."
    #14
    #14
  27. LXRGuide

    (1)4.0 out of 5
    LXRGuide is a paid search recommendation engine that optimizes your Google AdWords account, it reviews account performance trends and forecasts with analytical tools that deliver real-time insights based on customized recommendations, users receive the knowledge necessary to make the right search optimization moves that will boost revenue and reduce spending.
  28. LXRGuide is a paid search recommendation engine that optimizes your Google AdWords account, it reviews account performance trends and forecasts with analytical tools that deliver real-time insights based on customized recommendations, users receive the knowledge necessary to make the right search optimization moves that will boost revenue and reduce spending.

    LXRGuide review by Administrator
    "great experience: The knowledge and professionalism is the best."
    #15
    #15
  29. eLama

    (1)4.5 out of 5
    Bidding and optimization of Google Ads campaigns. Single payment and management hub for Google Ads and Facebook accounts. Start saving your time and money with eLama. eLama provides a variety of collaboration options for agencies, freelancers, SMBs and those, who are yet to set up their first campaigns.
  30. Bidding and optimization of Google Ads campaigns. Single payment and management hub for Google Ads and Facebook accounts. Start saving your time and money with eLama. eLama provides a variety of collaboration options for agencies, freelancers, SMBs and those, who are yet to set up their first campaigns.

    eLama review by User
    "Wanted a Google Ad campaign. Got it.: Help 2 Start is a life saver. Needed to promote my business using Google Ads, didn't have a clue how to. Asked Elama guys to help, they created a campaign for me and gave further recommendations."
    #16
    #16
  31. OpenText Decisiv

    (1)5.0 out of 5
    Access information scattered across the enterprise and beyond with accurate, automated concept search.
  32. Access information scattered across the enterprise and beyond with accurate, automated concept search.

    OpenText Decisiv review by Mark S.
    "Really, really fast searching: Boolean searching through emails and documents via our DM system is amazingly fast. Even the crazy searches (ie. I got an email from someone named Smith in 2009 about a mortgage) comes back fast. And you can preview the document and open it right from within Decisiv."
    #17
    #17
  33. Finch

    (1)5.0 out of 5
    Finch provides programmatic paid search management for AdWords and Bing for eCommerce businesses.
  34. Finch provides programmatic paid search management for AdWords and Bing for eCommerce businesses.

    Finch review by Administrator in Marketing and Advertising
    "The Best PPC Management I've Used: FINCH has been instrumental in lowering my CPA and increasing my conversions."
    #18
    #18
  35. Adlucent

    (1)3.5 out of 5
    Adlucent is a SaaS solution that offers advertisers a unified platform to create & scale product ad campaigns across multiple channels
  36. Adlucent is a SaaS solution that offers advertisers a unified platform to create & scale product ad campaigns across multiple channels

    Adlucent review by Emili O.
    "platform that helps the retailer's advertising: Precisely that its focus is not based on large companies but on the one that has its small-scale enterprise"
    #19
    #19
  37. SearchAdsHQ

    SearchAdsHQ bridges the gap between dynamic search ads of the App Store and your Mobile Attribution and Analytics so you can optimize campaigns towards actions and events that maximize your ROI.
  38. SearchAdsHQ bridges the gap between dynamic search ads of the App Store and your Mobile Attribution and Analytics so you can optimize campaigns towards actions and events that maximize your ROI.

    Be the first to review SearchAdsHQ!
    #20
    #20
  39. InteractiveH2O

    InteractiveH2O is focused on integrating client data including inventory, profit margins, and product pricing to drive real-time account updates.
  40. InteractiveH2O is focused on integrating client data including inventory, profit margins, and product pricing to drive real-time account updates.

    Be the first to review InteractiveH2O!