I love that Advocately is an end to end solution. It uses NPS surveys (which it provides within the product) as a hook to find your customers who are promoters, and then guides them to leave you more 4 or 5 star reviews.
The value of this comes in multiple ways:
1) The obvious one is getting more reviews online, which means more leads when a prospect is looking at your product vs. competitors.
2) You learn a lot about what your customers love, and what pain points you are solving, from reading their reviews. This is probably the biggest benefit for us, nobody can articulate the value received from your product better than a customer. The reviews we get help us understand what our customers value most about our product.
3) Neutral results and detractors are also hugely important. Advocately helps us find areas of improvement by identifying and speaking with customers who are not 100% satisfied with our product, in an effort to make our product better.
4) Advocately integrates with tons of other tools! We use it with Intercom which is the hub our customer information, so we know we are connecting with the right customers all the time.
Ironically enough, understanding our customer pain points is a big pain for us.
For some users, Advocately's big benefit is driving more leads from great online reviews. While we also benefit from that, our BIGGEST benefit has been receiving high quality feedback from our customers as to what business problems we solve for them. No other method we have tried has given us clear feedback the way Advocately has, and it has helped us understand our customers in ways we couldn't before.