# Top 10 Funnel Alternatives & Competitors (165)4.5 out of 5 Many buyers researching Funnel on G2 ultimately choose a competing solution from this list of highly rated tools. Marketing Analytics Software is used by teams seeking powerful, quick platforms with features like parallel processing, data chunker, and real-time reporting, according to G2 reviews. When comparing Funnel with other tools, reviewers most often evaluate reporting and dashboards as key differentiators. The best overall alternative to Funnel is [Supermetrics](https://www.g2.com/products/supermetrics/reviews), rated ~4.4 stars on G2 from 816+ reviewers. It is frequently praised for customer support and easy integrations. Other well-known alternatives to Funnel are: - [Adverity](https://www.g2.com/products/adverity/reviews) – known for data management and easy integrations (G2 star rating ~4.4) - [Improvado](https://www.g2.com/products/improvado-improvado/reviews) – highly rated for customer support and helpful (G2 star rating ~4.4) - [TapClicks](https://www.g2.com/products/tapclicks/reviews) – offers analytics and automation (G2 star rating ~4.3) - [Looker](https://www.g2.com/products/looker/reviews) – best suited for teams that need insights and easy integrations (G2 star rating ~4.4) Browse top options below. Based on G2 review data, Funnel is most commonly used in industries like [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [ETL Tools](https://www.g2.com/categories/etl-tools), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms). Compare user ratings by vertical to find the best fit. [Get Price](/products/funnel/software_advice_form_fill/new) ## Top 10 Alternatives to Funnel Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Funnel stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Internet, and Food & Beverages, and find the best product for your business. [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/2f886ea3c1be2ca5d1d581b1ef5971c3/supermetrics.png "Product Avatar Image") ](https://www.g2.com/products/supermetrics/reviews) [ Supermetrics ](https://www.g2.com/products/supermetrics/reviews) By [Supermetrics](https://www.g2.com/sellers/supermetrics) [ 4.4/5(823) ](https://www.g2.com/products/supermetrics/reviews#reviews) Product Description Supermetrics helps over half a million marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 15% of global ad spend is reported through Supermetrics. Reviewers say compared to Funnel, Supermetrics is: Slower to reach roi Categories in common with Funnel: [ ETL Tools ](/categories/etl-tools)[ Marketing Analytics ](/categories/marketing-analytics)[ Digital Analytics ](/categories/digital-analytics) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/47b9d3e7c4b84274ac40b4dc6d693327/adverity.png "Product Avatar Image") ](https://www.g2.com/products/adverity/reviews) [ Adverity ](https://www.g2.com/products/adverity/reviews) By [Adverity GmbH](https://www.g2.com/sellers/adverity-gmbh) [ 4.4/5(326) ](https://www.g2.com/products/adverity/reviews#reviews) Product Description Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance, and utilization of data at scale. Categories in common with Funnel: [ ETL Tools ](/categories/etl-tools)[ Marketing Analytics ](/categories/marketing-analytics)[ Digital Analytics ](/categories/digital-analytics) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/f6b3305c5bf2c7cfad61de8e6fdcf315/improvado-improvado.png "Product Avatar Image") ](https://www.g2.com/products/improvado-improvado/reviews) [ Improvado ](https://www.g2.com/products/improvado-improvado/reviews) By [Improvado](https://www.g2.com/sellers/improvado-10b489f4-4eea-449a-884a-b3ff7a619ad0) [ 4.4/5(80) ](https://www.g2.com/products/improvado-improvado/reviews#reviews) Product Description Improvado - All your marketing data in one place Reviewers say compared to Funnel, Improvado is: Easier to do business with Slower to reach roi Categories in common with Funnel: [ ETL Tools ](/categories/etl-tools)[ Marketing Analytics ](/categories/marketing-analytics)[ Digital Analytics ](/categories/digital-analytics) [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/af66e455cbd71e4d0b84643fed5f139e/tapclicks.png "Product Avatar Image") ](https://www.g2.com/products/tapclicks/reviews) [ TapClicks ](https://www.g2.com/products/tapclicks/reviews) By [TapClicks](https://www.g2.com/sellers/tapclicks) [ 4.3/5(337) ](https://www.g2.com/products/tapclicks/reviews#reviews) Product Description TapClicks, Inc. delivers a complete digital marketing reporting and analytics platform built to answer the needs of digital agencies, media companies, and enterprises. TapClicks consolidates marketing campaign data and performance metrics into a unified dashboard, complete with automated reporting and analytics. Reviewers say compared to Funnel, TapClicks is: Slower to reach roi Categories in common with Funnel: [ ETL Tools ](/categories/etl-tools)[ Marketing Analytics ](/categories/marketing-analytics) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/aeae116c52945fdecd7ed16d621cb315/looker.png "Product Avatar Image") ](https://www.g2.com/products/looker/reviews) [ Looker ](https://www.g2.com/products/looker/reviews) By [Google](https://www.g2.com/sellers/google) [ 4.4/5(1,656) ](https://www.g2.com/products/looker/reviews#reviews) Product Description Looker supports a discovery-driven culture throughout the organization; its web-based data discovery platform provides the power and finesse required by data analysts while empowering business users throughout the organization to find their own answers. Categories in common with Funnel: [ Marketing Analytics ](/categories/marketing-analytics)[ Digital Analytics ](/categories/digital-analytics) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/b888ba989cf7579ab1c02a3afbdf60f2/ninjacat.png "Product Avatar Image") ](https://www.g2.com/products/ninjacat/reviews) [ NinjaCat ](https://www.g2.com/products/ninjacat/reviews) By [NinjaCat](https://www.g2.com/sellers/ninjacat) [ 4.2/5(316) ](https://www.g2.com/products/ninjacat/reviews#reviews) Product Description NinjaCat is a powerful all-in-one reporting solution for leading digital marketing agencies. It combines Google AdWords, Bing Ads, Analytics, Facebook, DoubleClick and Call Tracking into one beautiful interface, allowing you to monitor campaigns and deliver incredibly effective reports. Save time, reduce churn and win more clients today. Reviewers say compared to Funnel, NinjaCat is: Slower to reach roi Categories in common with Funnel: [ ETL Tools ](/categories/etl-tools)[ Marketing Analytics ](/categories/marketing-analytics) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/de2aec2900c83942b05e5256568f5444/fivetran.jpg "Product Avatar Image") ](https://www.g2.com/products/fivetran/reviews) [ Fivetran ](https://www.g2.com/products/fivetran/reviews) By [Fivetran](https://www.g2.com/sellers/fivetran) [ 4.3/5(828) ](https://www.g2.com/products/fivetran/reviews#reviews) Product Description Fivetran is an ETL tool, designed to reinvent the simplicity by which data gets into data warehouses. Reviewers say compared to Funnel, Fivetran is: More usable Easier to set up Categories in common with Funnel: [ ETL Tools ](/categories/etl-tools) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/08f46ba7eda0f455ef987ae23ffdc879/dataslayer-ai.jpg "Product Avatar Image") ](https://www.g2.com/products/dataslayer-ai/reviews) [ Dataslayer.ai ](https://www.g2.com/products/dataslayer-ai/reviews) By [Softpoint Consultores](https://www.g2.com/sellers/softpoint-consultores) [ 4.8/5(311) ](https://www.g2.com/products/dataslayer-ai/reviews#reviews) Product Description Dataslayer.ai is a reporting automation tool that helps digital marketers pull all their PPC, SEO, social and web analytics data into one place including spreadsheets and data visualization platforms for reporting and analysis. Dataslayer.ai imports data from Google Ads, Google Analytics, Facebook, LinkedIn, YouTube, and many more. Reviewers say compared to Funnel, Dataslayer.ai is: More usable Better at support Easier to set up Categories in common with Funnel: [ ETL Tools ](/categories/etl-tools)[ Marketing Analytics ](/categories/marketing-analytics)[ Digital Analytics ](/categories/digital-analytics) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews) By [HubSpot](https://www.g2.com/sellers/hubspot) [ 4.4/5(14,913) ](https://www.g2.com/products/hubspot-marketing-hub/reviews#reviews) Product Description Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform. Reviewers say compared to Funnel, HubSpot Marketing Hub is: More expensive More usable Categories in common with Funnel: [ Marketing Analytics ](/categories/marketing-analytics) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/7cee507faa8482fa3edb2ed8e550e81b/windsor-ai.png "Product Avatar Image") ](https://www.g2.com/products/windsor-ai/reviews) [ Windsor.ai ](https://www.g2.com/products/windsor-ai/reviews) By [Windsor.ai](https://www.g2.com/sellers/windsor-ai) [ 4.4/5(89) ](https://www.g2.com/products/windsor-ai/reviews#reviews) Product Description Windsor.ai delivers fully automated connectors that stream marketing, sales, and web-analytics data from your favorite cloud apps directly into any warehouse, BI tool, or spreadsheet. Designed for analysts, data engineers and growth teams who need fast, reliable data centralization—without babysitting pipelines or writing ETL code—Windsor.ai frees you to focus on uncovering insights and accelerating business impact. Reviewers say compared to Funnel, Windsor.ai is: Easier to do business with Categories in common with Funnel: [ ETL Tools ](/categories/etl-tools)[ Digital Analytics ](/categories/digital-analytics) ## Funnel Alternatives FAQs Generated using AI ### How does Funnel compare to Supermetrics? According to G2, [Funnel](https://www.g2.com/products/funnel/reviews) holds a slight edge over [Supermetrics](https://www.g2.com/products/supermetrics/reviews) in key usability and administrative dimensions, with scores of 8.5 vs 8.2 for Usability and 8.9 vs 8.0 for Ease of Admin, reflecting a 0.3 and 0.9 point lead respectively. Funnel also leads in Support (9.1 vs 7.8) and Ease of Doing Business With (9.1 vs 8.2), indicating stronger customer service and vendor relations. Both platforms have high average ratings, with Funnel at 4.5/5 from 165 reviews and Supermetrics at 4.4/5 from 823 reviews, demonstrating comparable overall satisfaction. Funnel uniquely offers features such as Predictive Analytics, Scalability, and Unification Across Devices, while Supermetrics provides Administration Alerts, Load Time Monitoring, and QA Testing, highlighting differentiated capabilities. User reviews emphasize Funnel's intuitive interface, extensive connectors, and strong support. Supermetrics is praised for ease of use, broad integrations, and automation. Both platforms integrate well with Looker Studio and Google Sheets, facilitating marketing data consolidation and reporting. ### What are the best alternatives to Funnel? The best alternatives to Funnel include [Supermetrics](https://www.g2.com/products/supermetrics/reviews) (4.4/5 with 823 reviews), [Adverity](https://www.g2.com/products/adverity/reviews) (4.4/5 with 268 reviews), [Improvado](https://www.g2.com/products/improvado-improvado/reviews) (4.4/5 with 80 reviews), [TapClicks](https://www.g2.com/products/tapclicks/reviews) (4.3/5 with 336 reviews), [Looker](https://www.g2.com/products/looker/reviews) (4.4/5 with 1643 reviews), [NinjaCat](https://www.g2.com/products/ninjacat/reviews) (4.2/5 with 316 reviews), and [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) (4.5/5 with 86 reviews). These alternatives offer robust marketing analytics capabilities, extensive integrations, and strong customer support. ### What features do alternatives offer that Funnel does not? Funnel lacks native features such as administration alerts, load time monitoring, promotional messages, QA testing, site search reporting, user data tracking, and white labeling, which are available in alternatives like Supermetrics, Adverity, Improvado, TapClicks, Looker, NinjaCat, and Windsor.ai. ### Which Marketing Analytics tools do reviewers recommend instead of Funnel? Reviewers recommend [Supermetrics](https://www.g2.com/products/supermetrics/reviews) for its ease of use, extensive connectors, and automation features that save time and reduce manual reporting. [Adverity](https://www.g2.com/products/adverity/reviews) is praised for its data consolidation, AI-powered transformations, and enterprise-level flexibility. [Improvado](https://www.g2.com/products/improvado-improvado/reviews) stands out for its powerful integrations, customization options, and excellent customer support. [TapClicks](https://www.g2.com/products/tapclicks/reviews) is favored for its comprehensive dashboards, automation, and client reporting capabilities. [Looker](https://www.g2.com/products/looker/reviews) is valued for its interactive dashboards, real-time insights, and consistent metric definitions via LookML. [NinjaCat](https://www.g2.com/products/ninjacat/reviews) is recommended for its user-friendly interface, scalable reporting, and strong customer support. [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) is noted for its ease of setup, wide connector coverage, multi-touch attribution modeling, and responsive support. These tools are suggested as strong alternatives to Funnel for marketing analytics needs. ### Why do users choose Supermetrics over Funnel? Users choose [Supermetrics](https://www.g2.com/products/supermetrics/reviews) over Funnel primarily for its ease of use and extensive integration capabilities, as reflected in 24 mentions of ease of use and 23 mentions of integrations in user reviews. Supermetrics enables efficient automation of data pulls into Google Sheets and Looker Studio, saving significant time and reducing manual effort. Its customer support is frequently described as excellent and responsive, fostering confidence in troubleshooting and onboarding. Additionally, Supermetrics offers a wide variety of connectors and flexible reporting features, making it suitable for agencies managing multiple clients and diverse data sources. Despite some users noting pricing and occasional connector glitches, the platform's reliability and ability to consolidate multi-channel marketing data into unified dashboards remain key reasons for preference. 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