--- title: Adverity Reviews meta\_title: 'Adverity Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 326 reviews by the users' company size, role or industry to find out how Adverity works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 326 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Cloud Data Integration url: https://www.g2.com/categories/cloud-data-integration --- # Adverity Reviews & Product Details Visit Website Adverity is the marketing data intelligence company seen as the foundation that makes enterprise marketing AI work. Adverity Connect is an enterprise-grade marketing ETL. It pulls data from 600+ sources, harmonizes it so metrics are comparable across platforms, monitors it continuously for quality, and delivers it into the customer's warehouse. The data foundation for marketing. Adverity Atlas is a marketing knowledge layer. It sits on top of any data warehouse and gives AI the knowledge and context to work accurately on marketing data. Use it through the UI and it works as an autonomous marketing analyst. Connect it to your own AI program and it becomes the knowledge layer your agents run on. Connect builds the data foundation. Atlas is the knowledge layer that makes marketing AI work. Built from a decade of enterprise brand and agency deployments representing over $80 billion in managed ad spend. * * * Product Website Adverity Seller [Adverity GmbH](https://www.g2.com/sellers/adverity-gmbh) Discussions [Adverity Community](https://www.g2.com/products/adverity/discuss) Languages Supported English Solution Type All-in-One Overview by Marketing Team (For teams that run on data) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/adverity/pricing) ## Adverity Integrations (38) What do users say about integrations? Verified by Adverity [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Analytics ](https://www.g2.com/products/adobe-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Amazon Redshift ](https://www.g2.com/products/amazon-redshift/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Apache Airflow ](https://www.g2.com/products/apache-airflow/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Athena ](https://www.g2.com/products/bennett-technologies-pvt-ltd-athena/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Azure Blob Storage ](https://www.g2.com/products/azure-blob-storage/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Azure Databricks ](https://www.g2.com/products/azure-databricks/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Databricks ](https://www.g2.com/products/databricks/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Data Studio ](https://www.g2.com/products/data-studio/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") dbt ](https://www.g2.com/products/dbt/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Domo ](https://www.g2.com/products/domo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Facebook for Business ](https://www.g2.com/products/facebook-for-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Firebolt ](https://www.g2.com/products/firebolt/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google BigQuery Data Transfer Service ](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Cloud Interconnect ](https://www.g2.com/products/google-cloud-interconnect/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Cloud SQL ](https://www.g2.com/products/google-cloud-sql/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Cloud Storage ](https://www.g2.com/products/google-cloud-storage/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LinkedIn Marketing Solutions ](https://www.g2.com/products/linkedin-marketing-solutions/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Looker ](https://www.g2.com/products/looker/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Mailgun ](https://www.g2.com/products/mailgun/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Excel 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Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Nielsen Ad Intel ](https://www.g2.com/products/nielsen-ad-intel/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Oracle Database ](https://www.g2.com/products/oracle-database/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Qlik Data Integration ](https://www.g2.com/products/qlik-data-integration/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Reddit for business ](https://www.g2.com/products/reddit-for-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") SAP Datasphere 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](https://www.g2.com/products/the-trade-desk/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Vistar Media ](https://www.g2.com/products/vistar-media/reviews) Show More ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 6/12/2025 "Adverity - Easy data collection, transformation and visualisation" 4/5 What do you like best about Adverity? Easy to create new API connections to various media without technical expertise, and pull in data automatically on a daily/weekly/monthly basis. Ability to transform and blend data from multiple sources. Simple to create visualisations of data within dashboards across media , provide access to relevant users and simply reporting of KPI's for end users. Review collected by and hosted on G2.com. What do you dislike about Adverity? API schedules are in UTC format, so during BST, we either have to amend all data streams by an hour or advise end users data will be available 1 hour later during summer months. Adverity seem to be concentration their efforts on the API connect side of the platform, building new connectors all the time, but there have been no updates/releases for the visualisation side of the platform in over a year, which concerns us. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Being able to create API connections to bring in all our media data into one storage space without the need for technical expertise or data engineers, and create simple or complex visualisations of that data for our end users. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Quynten L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Quynten L.") QL Quynten L. Technical Marketer Small-Business (50 or fewer emp.) 3/15/2023 "Great service, room for optimization in platform." 4.5/5 What do you like best about Adverity? The SLA that gets respected most of the time and the service by the help team is outstanding. They respond quickly upon a new ticket and try to assist as good as possible. Review collected by and hosted on G2.com. What do you dislike about Adverity? The platform lets us down sometimes, mistakes happen that are irreversible. Who made the mistake is often hard to track --\> f.e. all datastreams in DataTap get unscheduled, we cannot see who did this or reverse this with a single click. The follow-up on tickets could be better. We have to ask for updates very often and get one every time. This implicates that updates are there, but not being communicated, leaving us craving for info. Update 1/10/2024: follow-up on tickets has improved and service towards the BossData agency has as well. We have clear agreements. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? The easy data collection and transformation, as well as the amount of connectors DataTap has. We would not be able to ETL our data as quickly and efficiently without Adverity. We're non-technical people, since we are digital marketers and Adverity helps us be ambiguous in our knowledge. Review collected by and hosted on G2.com. Show More Response from Marketing Team of Adverity [Editedit](https://www.g2.com/survey_responses/adverity-review-7833595/official_response/edit) Hi Quynten, thank you for your review and helpful feedback. We’re very proud of our Support team and their ability to resolve issues quickly. We’re also continuing to add AI throughout the platform to help users proactively identify errors before they occur – I hope this can provide long-term value for your team! I’m sorry to hear about issues you may experience with the platform. To help troubleshoot changes to datastreams, I find that looking into activity history can be helpful. To do this, click into a datastream and select the “History” tab – here you can see the date, time, and user email address associated with different changes in that datastream. I hope this is helpful and will bring this feedback to our team. Additionally,If you are interested in getting an early look at certain features and updates, I welcome you to join the Adverity Research Lab using the link below. With this, you may receive the opportunity to provide early feedback on certain aspects of the platform. Thank you again for your review, your feedback helps us improve the product. Kind regards, Michelle from Adverity [See how Adverity improved](https://survey.refiner.io/e91pom-dkq4zr) 6/12/2025 Validated ReviewerIncentivizedSource: Seller invite ![Saul R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saul R.") SR Saul R. Paid Media Marketing Manager Small-Business (50 or fewer emp.) 11/24/2025 "Solid experience + product... would recommend for others to check out" 3.5/5 What do you like best about Adverity? the capability to ingest multiple datastreams into a unified dashboard Review collected by and hosted on G2.com. What do you dislike about Adverity? a more user friendly back-end for those less tech savvy Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? unifiying our digital data and sales data into 1 dashboard Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Chris B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chris B.") CB Chris B. Data Analyst Mid-Market (51-1000 emp.) 1/30/2025 "Adverity makes data engineering, analysis, and QA an enjoyable experience!" 5/5 What do you like best about Adverity? - There are so many API connectors, making it easy to extract the data that we need. - The ability to transform data effectively with custom scripts. - Customer support is always really quick to respond and has always been very helpful. - The whole platform makes ETL and visualization truly simple, and we always feel supported when we need help from Adverity engineers. Review collected by and hosted on G2.com. What do you dislike about Adverity? - While the visualization tool (Explore/Present) offers a lot of basic features, it would be nice to have a BI-style tool for internal use as well. - I would like to be able to analyze data easier prior to pushing to the visualization tool - something like an in-browser SQL tool would be nice for quick analysis and QA. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? The biggest help Adverity gives us is on the extraction side of things. We can easily use the tool to extract data quickly without building our own extraction scripts, and also transform data quickly using custom scripting within Adverity. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Felipe M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Felipe M.") FM Felipe M. Data Analytics Coordinator Mid-Market (51-1000 emp.) 7/25/2025 "Easy and complete" 5/5 What do you like best about Adverity? We have multiple technical and non-technical teams. Adverity provides complete autonomy to all teams, regardless of technical expertise. The interface makes everything very easy to use. Review collected by and hosted on G2.com. What do you dislike about Adverity? Perhaps implementing specific APIs for some countries, at least the main ones. In Brazil, we have several platforms that aren't on Adverity. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? We utilize to have insights and join different data sources using the bundle, for example. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 9/30/2025 "Essential, but it presents some inconsistencies" 4/5 What do you like best about Adverity? Nowadays, many of our processes are guided using Adverity, the tool is essential for our data extraction. Review collected by and hosted on G2.com. What do you dislike about Adverity? Some custom conversions from Google Ads have started to show inconsistencies regarding the platform's values, which is a bit concerning. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Robustness in data extraction, many connectors available, and less reliance on manual extractions. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 6/11/2025 "Incredibly Intuitive and Helpful as an ETL Tool" 4.5/5 What do you like best about Adverity? The Connect space is the best portion of Adverity because it is so seamless when it comes to creating, loading, and transforming datastreams. Review collected by and hosted on G2.com. What do you dislike about Adverity? The visualization suite is very nice, but it does feel a bit static at times. I think this portion of Adverity could be more customizable. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Adverity helps aggregate and integrate our marketing data together, creating seamlessly integrated dashboards for our clients. Additionally, it helps us internally to more easily extract and enrich data, supporting our internal analysis. Review collected by and hosted on G2.com. Show More 7/14/2025 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Eugenio G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eugenio G.") EG Eugenio G. Business Intelligent Manager Small-Business (50 or fewer emp.) 2/28/2025 "Excellent ETL tool if you don't have a development team" 4/5 What do you like best about Adverity? The number of available sources, the control you have over each pipeline. In addition to having a very good support team. Ideal if you don't want to worry about code maintenance in the extraction phase. Review collected by and hosted on G2.com. What do you dislike about Adverity? The consumption control panel, since the data cannot be downloaded to take them to other tools to analyze performance. They should have an internal panel with an option for error alerts and outliers. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? In the extraction phase, they are very good and I don't have to deploy other solutions or take care of maintaining connections with APIs and the changes they apply. They accompany us in the growth of the DATA team. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") UB Verified User in Banking Enterprise (\> 1000 emp.) 4/30/2025 "Adverity - Easy to use and powerful transformations at the same time" 5/5 What do you like best about Adverity? I like that ease of creating transformations, scheduling of data fetches, ease of joining different datasets and data quality suite It is easy to integrate with your internal system because of the connectors it provides Very easy to implement as it does not require any coding background and has the copilot assistance to build transformations Review collected by and hosted on G2.com. What do you dislike about Adverity? It is difficult to test transformations as sometimes it doesn't allow to pick certain transformations knowing when (time) the data was loaded is still a gap Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? It is helping me build pipelines for getting marketing data into my database. It is helping me automate data transfer enabling live data access It is helping me transform data for each of use when using data for visualizations or reporting It is helping me set data quality checks so that I get notified when there is error in the data that is being pulled Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 1/30/2025 "All of your data in one place" 4.5/5 What do you like best about Adverity? Adverity is a great platform to get all kinds of data that you need. It provides a wide range of connectors. Not only getting the data, but also exporting to any destination you want. S3, MFTP, or even their data storage that can be connected directly to Looker Studio as an example. The user interface is good, and you can use it easily and find all of what you need. You can find an option for a custom report for many of the most used connectors like GA4 & GSC. They also add new features from time to time, which means that they improve the platform according to user preferences. Review collected by and hosted on G2.com. What do you dislike about Adverity? - Some data stream take very long to fetch. - Sometimes it takes time for the technical support to add new fields to an existing data stream. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? - Finding one place to extrating data from many data sources and being able to schedule and export easily and securily. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Adverity? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Adverity ](https://www.g2.com/products/adverity/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 4 years ago Why do I need a professional service when I can build my own API connection? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/data-connectors-management) AK akash kamble • Last activity 2 months ago How do you troubleshoot missing or inconsistent source records in Adverity? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/how-do-you-troubleshoot-missing-or-inconsistent-source-records-in-adverity) [ View all Discussions ](https://www.g2.com/products/adverity/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 13 months ### Average Discount 9% [ View More Pricing Information ](https://www.g2.com/products/adverity/pricing) Adverity Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f8d56b3efb9b8d309801a2c365c8684a/funnel.png "Product Avatar Image") Funnel 4.5/5(165) [ Compare Now ](https://www.g2.com/compare/adverity-vs-funnel) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_2f886ea3c1be2ca5d1d581b1ef5971c3/supermetrics.png "Product Avatar Image") Supermetrics 4.4/5(823) [ Compare Now ](https://www.g2.com/compare/adverity-vs-supermetrics) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_de2aec2900c83942b05e5256568f5444/fivetran.jpg "Product Avatar Image") Fivetran 4.3/5(828) [ Compare Now ](https://www.g2.com/compare/adverity-vs-fivetran) ##### ##### Adverity Features Marketing Operations ROI Tracking Data Collection Customer Insights Campaign Activity Campaign Insights Campaign Stickiness Multichannel Tracking Functionality Extraction Transformation Loading Management Reporting Auditing [ View More Features ](https://www.g2.com/products/adverity/features) ## 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