--- title: Adverity Reviews meta\_title: 'Adverity Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 326 reviews by the users' company size, role or industry to find out how Adverity works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 326 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Cloud Data Integration url: https://www.g2.com/categories/cloud-data-integration --- # Adverity Reviews & Product Details Visit Website Adverity is the marketing data intelligence company seen as the foundation that makes enterprise marketing AI work. Adverity Connect is an enterprise-grade marketing ETL. It pulls data from 600+ sources, harmonizes it so metrics are comparable across platforms, monitors it continuously for quality, and delivers it into the customer's warehouse. The data foundation for marketing. Adverity Atlas is a marketing knowledge layer. It sits on top of any data warehouse and gives AI the knowledge and context to work accurately on marketing data. Use it through the UI and it works as an autonomous marketing analyst. Connect it to your own AI program and it becomes the knowledge layer your agents run on. Connect builds the data foundation. Atlas is the knowledge layer that makes marketing AI work. Built from a decade of enterprise brand and agency deployments representing over $80 billion in managed ad spend. * * * Product Website Adverity Seller [Adverity GmbH](https://www.g2.com/sellers/adverity-gmbh) Discussions [Adverity Community](https://www.g2.com/products/adverity/discuss) Languages Supported English Solution Type All-in-One Overview by Marketing Team (For teams that run on data) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/adverity/pricing) ## Adverity Integrations (38) What do users say about integrations? 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AI Adeeshwar I. Senior Tableau Developer Small-Business (50 or fewer emp.) 6/9/2026 "Adverity Makes Multi-Platform Data Centralization Easy" 4.5/5 What do you like best about Adverity? Adverity centralizes data from multiple marketing and business platforms into one place. Review collected by and hosted on G2.com. What do you dislike about Adverity? Documentation for some connectors could be more detailed. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Marketing Data Fragmentation: It brings together data from Google Ads, Meta, LinkedIn, TikTok, CRM systems, and similar sources into one place. Manual Reporting: It helps eliminate Excel-based reporting and reduces the need for ongoing API maintenance. ETL Complexity: It lowers reliance on custom scripts and heavy engineering involvement, making the overall process simpler to manage. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Naomi L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Naomi L.") NL Naomi L. Marketing Manager Mid-Market (51-1000 emp.) 6/22/2026 "Great Dashboard Technology Backed by Strong Tech Support" 4/5 What do you like best about Adverity? Great technology to fuel our dashboards, good tech support Review collected by and hosted on G2.com. What do you dislike about Adverity? Adhoc issues can occur more regularly than we would like Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Technology to feed data dashboards, taking manual work out of the equation Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite HH Hafiz Syed Ashir H. Data Engineer Enterprise (\> 1000 emp.) 11/24/2025 "How Adverity can save developer time and increase productivity" 4/5 What do you like best about Adverity? It is easy to integrate, understand the system, workflow, creating pipelines and the data can be transferred to different destinations like S3, Snowflake etc. One does't have to spend a lot of time to understand the system first. The administration is refined and can give access with respect to the need. The customer support is active and helpful. Review collected by and hosted on G2.com. What do you dislike about Adverity? The Adverity API is not that mature and documentation is needed to be updated with examples. If need to create thousands of pipelines then it takes a lot of time manually. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? before adverity, the data used to be extracted and ingested using python jobs which needed maintenance, API check and updating it. It consumes development time. Now the engineering can easily focus to main logic and all extraction, scheduling, transforming and ingestion is handled by Adverity. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Savio O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Savio O.") SO Savio O. Business Intelligence Senior Analyst Mid-Market (51-1000 emp.) 6/11/2026 "Versatile Network Connections That Just Work" 5/5 What do you like best about Adverity? The network supports a variety of connections. Review collected by and hosted on G2.com. What do you dislike about Adverity? some schedules are confusings to use, mainly if you want to filter the data range Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Adverity helps me build many data extraction and transformation workflows Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite AO abner o. Analista de BI Mid-Market (51-1000 emp.) 6/9/2026 "Ease of Gathering Various Data Sources in a Single Environment" 5/5 What do you like best about Adverity? the ease of gathering various data sources in the same environment Review collected by and hosted on G2.com. What do you dislike about Adverity? At certain times of the day, I notice a delay in operation. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? All issues related to the API, performance, and other functionalities. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller inviteAI Translated ![Luiz B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Luiz B.") LB Luiz B. Business Intelligence & Analytics Director Enterprise (\> 1000 emp.) 6/9/2026 "Intuitive Platform That Makes Managing Streams and Data Effortless" 5/5 What do you like best about Adverity? what I like the most is how intuitive is the platform + how simple to use and manage streams, data, etc Review collected by and hosted on G2.com. What do you dislike about Adverity? I dislike the lack of vision when it surface some kind of issue with datastreams, mainly with DV360 Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Data structure to input into BQ is the main problem that adverity solves, and it benefits me on saving hours of works if I would need to build my pipeline locally Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Jan S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jan S.") JS Jan S. Head of Martec & Analytics Small-Business (50 or fewer emp.) 6/9/2026 "Diverse connectors and destinations – Adverity convinces" 4/5 What do you like best about Adverity? Diverse connectors and destinations. Review collected by and hosted on G2.com. What do you dislike about Adverity? Price-wise, Adverity is clearly positioned at the higher end. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Through Adverity, we can gather all the data we need for our customers very efficiently and on time. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller inviteAI Translated ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 7/27/2018 Business partner of the seller or seller's competitor, not included in G2 scores. "Very useful tool" 4/5 What do you like best about Adverity? Visualizing data becomes very easy which saves resources and allows you a deeper and better analysis Review collected by and hosted on G2.com. What do you dislike about Adverity? when comparing different campaign duration, only workaround are possible Review collected by and hosted on G2.com. Recommendations to others considering Adverity: Get MIA as your support, she is great! Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Campaign Reporting, optimization, analysis & recommendations. Review collected by and hosted on G2.com. Show More Response from Marketing Team of Adverity [Editedit](https://www.g2.com/survey_responses/adverity-insights-review-807454/official_response/edit) Hi there, Thank you for the great review and constructive feedback on our product. Cheers, Your Adverity team 8/3/2026 Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 7/31/2026 "Great Functionality, Strong Integrations Insights, and AI-Powered Performance" 4.5/5 What do you like best about Adverity? Great functionality, good insights regarding integrations, great performance, AI Review collected by and hosted on G2.com. What do you dislike about Adverity? Sometimes it is slow, and that can be improved Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Adverity helps towards integrations and that is really beneficial for us as a team to check the progress of data pipelines Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Karlijn C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karlijn C.") KC Karlijn C. Team lead Paid Search and Social Mid-Market (51-1000 emp.) 3/23/2023 "user friendly tool helping the business reduce tedious and time consuming work by automation" 3.5/5 What do you like best about Adverity? - good onboarding - good support service - user friendly - perfromance of tool Review collected by and hosted on G2.com. What do you dislike about Adverity? - when starting service system had a few bugs that wasted time and made onboarding confusing - not all channels have same options - authorisation and account selections is buggy if you have access to \> 50 accounts Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? - automating data drops to reportings and tracking - connector for dashboarding Review collected by and hosted on G2.com. Show More Response from Samia Kenley of Adverity [Editedit](https://www.g2.com/survey_responses/adverity-review-7860115/official_response/edit) Hi Karlijn Thank you for your detailed feedback, we really appreciate it! Our experts are consistently working on new features that will help refine automation and daily processes for our customers. If you have any detailed feedback on channels, please reach out to your account manager. I have passed on your compliments and feedback to the Product Team and Support Team. You may be interested in joining our Customer Focus Clinics. These webinars are designed to keep customers updated with Adverity’s solutions and provide the opportunity to ask questions directly. If you would like to join, please reach out to your account manager. Many thanks, Samia from Adverity 6/9/2026 Validated ReviewerIncentivizedSource: Seller invite ## Questions about Adverity? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Adverity ](https://www.g2.com/products/adverity/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 4 years ago Why do I need a professional service when I can build my own API connection? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/data-connectors-management) AK akash kamble • Last activity 2 months ago How do you troubleshoot missing or inconsistent source records in Adverity? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/how-do-you-troubleshoot-missing-or-inconsistent-source-records-in-adverity) [ View all Discussions ](https://www.g2.com/products/adverity/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 13 months ### Average Discount 9% [ View More Pricing Information ](https://www.g2.com/products/adverity/pricing) Adverity Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f8d56b3efb9b8d309801a2c365c8684a/funnel.png "Product Avatar Image") Funnel 4.5/5(165) [ Compare Now ](https://www.g2.com/compare/adverity-vs-funnel) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_2f886ea3c1be2ca5d1d581b1ef5971c3/supermetrics.png "Product Avatar Image") Supermetrics 4.4/5(823) [ Compare Now ](https://www.g2.com/compare/adverity-vs-supermetrics) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_de2aec2900c83942b05e5256568f5444/fivetran.jpg "Product Avatar Image") Fivetran 4.3/5(828) [ Compare Now ](https://www.g2.com/compare/adverity-vs-fivetran) ##### ##### Adverity Features Marketing Operations ROI Tracking Data Collection Customer Insights Campaign Activity Campaign Insights Campaign Stickiness Multichannel Tracking Functionality Extraction Transformation Loading Management Reporting Auditing [ View More Features ](https://www.g2.com/products/adverity/features) ## 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