--- title: Adverity Reviews meta\_title: 'Adverity Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 326 reviews by the users' company size, role or industry to find out how Adverity works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 326 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Cloud Data Integration url: https://www.g2.com/categories/cloud-data-integration --- # Adverity Reviews & Product Details Visit Website Adverity is the marketing data intelligence company seen as the foundation that makes enterprise marketing AI work. Adverity Connect is an enterprise-grade marketing ETL. It pulls data from 600+ sources, harmonizes it so metrics are comparable across platforms, monitors it continuously for quality, and delivers it into the customer's warehouse. The data foundation for marketing. Adverity Atlas is a marketing knowledge layer. It sits on top of any data warehouse and gives AI the knowledge and context to work accurately on marketing data. Use it through the UI and it works as an autonomous marketing analyst. Connect it to your own AI program and it becomes the knowledge layer your agents run on. Connect builds the data foundation. Atlas is the knowledge layer that makes marketing AI work. Built from a decade of enterprise brand and agency deployments representing over $80 billion in managed ad spend. * * * Product Website Adverity Seller [Adverity GmbH](https://www.g2.com/sellers/adverity-gmbh) Discussions [Adverity Community](https://www.g2.com/products/adverity/discuss) Languages Supported English Solution Type All-in-One Overview by Marketing Team (For teams that run on data) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/adverity/pricing) ## Adverity Integrations (38) What do users say about integrations? Verified by Adverity [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Analytics ](https://www.g2.com/products/adobe-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Amazon Redshift ](https://www.g2.com/products/amazon-redshift/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Apache Airflow ](https://www.g2.com/products/apache-airflow/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Athena ](https://www.g2.com/products/bennett-technologies-pvt-ltd-athena/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Azure Blob Storage ](https://www.g2.com/products/azure-blob-storage/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Azure Databricks ](https://www.g2.com/products/azure-databricks/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Databricks ](https://www.g2.com/products/databricks/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Data Studio ](https://www.g2.com/products/data-studio/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") dbt ](https://www.g2.com/products/dbt/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif 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Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LinkedIn Marketing Solutions ](https://www.g2.com/products/linkedin-marketing-solutions/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Looker ](https://www.g2.com/products/looker/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Mailgun ](https://www.g2.com/products/mailgun/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Excel 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](https://www.g2.com/products/the-trade-desk/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Vistar Media ](https://www.g2.com/products/vistar-media/reviews) Show More ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 6/16/2026 "Seamless Integrations and a User-Friendly UI with Regular Updates" 4/5 What do you like best about Adverity? Adverity supports a wide range of connectors, enabling seamless integration with various marketing APIs and advertising platforms. The web UI is user-friendly, allowing users to create, sort, and filter data streams with ease. The workspace feature simplifies organization by grouping data streams by source or domain. Adverity also delivers regular updates to enhance the platform functionality. Review collected by and hosted on G2.com. What do you dislike about Adverity? Sometimes, performance degrades significantly during spikes in concurrent runs. Jobs can get stuck for hours, and we need to manually terminate them. It’s unclear whether this is due to network or hardware limitations, or whether there are improvements needed on the Adverity side. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Adverity helps us build efficient data pipelines for reporting purposes. Previously, we relied on custom code to retrieve data from marketing APIs. This approach came with challenges such as frequent API version updates and schema drift. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Antonio M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Antonio M.") AM Antonio M. Senior Solution Consultant Enterprise (\> 1000 emp.) 6/9/2026 "Intuitive UI and Strong Integrations, but Some Connection and Performance Hiccups" 3.5/5 What do you like best about Adverity? Ease of use: the UI is very intuitive and straightforward. It also offers lots of integrations, which makes it easy to connect with other tools. Review collected by and hosted on G2.com. What do you dislike about Adverity? In some specific integrations, a few fields are missing, which can be frustrating. I also run into occasional connection or authorization problems, and at times there are performance slowdowns. Also pretty expensive. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Connecting lots of different APIs. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 6/9/2026 "Clear Campaign Metrics Dock That Adapts to Client Needs" 4/5 What do you like best about Adverity? I like the dock that specifically says what data I'm pulling in when it comes to my individual campaign metrics and the ability to change this depending on client needs Review collected by and hosted on G2.com. What do you dislike about Adverity? I don't like when I put a date range, it sometimes puts me at a random date range after being on another tab or scrolling down on the page a bit after. It is confusing and can lead to accidentally reviewing the wrong data Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Adverity is allowing me to see my cost per orders in an easier way by platform, creative, impressions, duration, etc. It helps me save time. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Ciaran L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ciaran L.") CL Ciaran L. Senior SEA Consultant Enterprise (\> 1000 emp.) 6/9/2026 "Adverity: Seamless Reporting Automation Across Every Platform I Need" 5/5 What do you like best about Adverity? As a digital marketer, I find Adverity compatible with every platform I need, and it makes automation seamless. Review collected by and hosted on G2.com. What do you dislike about Adverity? I haven’t experienced any notable downsides so far—though I’d appreciate more granular scheduling options, especially more flexibility in choosing specific days. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Adverity allows me to automate my client reports for all platforms. It has saved so much time in the long run! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consulting") CC Verified User in Consulting Mid-Market (51-1000 emp.) 6/9/2026 "Flexible Data Transformations and a Wide Range of Connectors" 4/5 What do you like best about Adverity? The number of connectors available is a big plus, and I like the flexibility to apply transformations to data streams. I also appreciate the support for getting new fields onboarded. Review collected by and hosted on G2.com. What do you dislike about Adverity? Sometimes data streams can be hard to configure, given the number of report types and field combinations required. Demystifying that in the UI would be really helpful and would increase my confidence in the setup. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? I’m helping our client enable the execution and monitoring of digital execution standards, making it easier to apply those standards consistently and keep track of how well they’re being followed. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Matej V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matej V.") MV Matej V. Digital Analyst Enterprise (\> 1000 emp.) 6/18/2026 "Wide Range of Connectors with an Intuitive, Fast Setup" 4/5 What do you like best about Adverity? The number of various connectors they offer, interface seems intuitive, datastream creation is simple and can be done quickly Review collected by and hosted on G2.com. What do you dislike about Adverity? I do not have some real compailns about the tool Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Pulling data from various sources and moving it into a single destination. This enables us to do reporting and analysis. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") IF Verified User in Food & Beverages Enterprise (\> 1000 emp.) 6/9/2026 "Strong Data Integration and Flexible Mapping with Great Support" 4/5 What do you like best about Adverity? Strong data integration and connectivity capabilities. There is high data mapping and transformation flexibility, I was able to export data easily. The support model was good. Review collected by and hosted on G2.com. What do you dislike about Adverity? Steep learning curve → required structured training, not intuitive Reliance on vendor support → not fully self-sufficient for troubleshooting Integration complexity → setup (e.g., Azure, connectors) required technical effort Dependency risks → external outages (Snowflake) impacted data availability Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Adverity helps HUSA solve: Fragmented marketing data across platforms Inconsistent / unstructured raw data Lack of automation in data ingestion Difficulty moving data into internal systems Disconnect between agency and internal analytics Which enables HUSA to: Create a centralized, standardized data layer Automate data pipelines and reporting Feed clean data into internal tools (e.g., Power BI) Improve collaboration with Dentsu Scale data-driven decision-making Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Alexandre P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexandre P.") AP Alexandre P. Measurement Coordinator Enterprise (\> 1000 emp.) 6/9/2026 "Plenty of Connectors for Seamless Real-Time Data Integration" 4.5/5 What do you like best about Adverity? Plenty of available connectors that can allow real-time data integration. Review collected by and hosted on G2.com. What do you dislike about Adverity? There are some specific setups that are a little bit trickier to get it right, but support is efficient always available to sort it out. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Real-time data collection and integration, providing a reliable and thorough process. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Guillermo D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Guillermo D.") GD Guillermo D. Data Analyst Mid-Market (51-1000 emp.) 6/9/2026 "ETL and excellent native connectors, but the dashboarding feels somewhat outdated" 4/5 What do you like best about Adverity? All the ETL part, the ease of using the native connectors Review collected by and hosted on G2.com. What do you dislike about Adverity? The part about the present, dashboarding, has become a bit outdated, although now they have added new customizations. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Consolidate data from different sources and view them together to make decisions Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller inviteAI Translated ![Charan Reddy G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Charan Reddy G.") CG Charan Reddy G. Data Engineer Mid-Market (51-1000 emp.) 6/9/2026 "Helpful Connectors & Scheduling with Fast, Effective Support" 4.5/5 What do you like best about Adverity? Adverity connectors and schedules are very helpful and easy with fetches and performance. The support is very fast and resolving the issues too Review collected by and hosted on G2.com. What do you dislike about Adverity? Sometimes the server load times are high Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? getting API data across various platforms in a flexible and cost effective way Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about Adverity? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Adverity ](https://www.g2.com/products/adverity/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 4 years ago Why do I need a professional service when I can build my own API connection? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/data-connectors-management) AK akash kamble • Last activity 2 months ago How do you troubleshoot missing or inconsistent source records in Adverity? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/how-do-you-troubleshoot-missing-or-inconsistent-source-records-in-adverity) [ View all Discussions ](https://www.g2.com/products/adverity/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 13 months ### Average Discount 9% [ View More Pricing Information ](https://www.g2.com/products/adverity/pricing) Adverity Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f8d56b3efb9b8d309801a2c365c8684a/funnel.png "Product Avatar Image") Funnel 4.5/5(165) [ Compare Now ](https://www.g2.com/compare/adverity-vs-funnel) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_2f886ea3c1be2ca5d1d581b1ef5971c3/supermetrics.png "Product Avatar Image") Supermetrics 4.4/5(823) [ Compare Now ](https://www.g2.com/compare/adverity-vs-supermetrics) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_de2aec2900c83942b05e5256568f5444/fivetran.jpg "Product Avatar Image") Fivetran 4.3/5(828) [ Compare Now ](https://www.g2.com/compare/adverity-vs-fivetran) ##### ##### Adverity Features Marketing Operations ROI Tracking Data Collection Customer Insights Campaign Activity Campaign Insights Campaign Stickiness Multichannel Tracking Functionality Extraction Transformation Loading Management Reporting Auditing [ View More Features ](https://www.g2.com/products/adverity/features) ## 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