--- title: Adverity Reviews meta\_title: 'Adverity Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 326 reviews by the users' company size, role or industry to find out how Adverity works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 326 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Cloud Data Integration url: https://www.g2.com/categories/cloud-data-integration --- # Adverity Reviews & Product Details Visit Website Adverity is the marketing data intelligence company seen as the foundation that makes enterprise marketing AI work. Adverity Connect is an enterprise-grade marketing ETL. It pulls data from 600+ sources, harmonizes it so metrics are comparable across platforms, monitors it continuously for quality, and delivers it into the customer's warehouse. The data foundation for marketing. Adverity Atlas is a marketing knowledge layer. It sits on top of any data warehouse and gives AI the knowledge and context to work accurately on marketing data. Use it through the UI and it works as an autonomous marketing analyst. Connect it to your own AI program and it becomes the knowledge layer your agents run on. Connect builds the data foundation. Atlas is the knowledge layer that makes marketing AI work. Built from a decade of enterprise brand and agency deployments representing over $80 billion in managed ad spend. * * * Product Website Adverity Seller [Adverity GmbH](https://www.g2.com/sellers/adverity-gmbh) Discussions [Adverity Community](https://www.g2.com/products/adverity/discuss) Languages Supported English Solution Type All-in-One Overview by Marketing Team (For teams that run on data) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/adverity/pricing) ## Adverity Integrations (38) What do users say about integrations? 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Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LinkedIn Marketing Solutions ](https://www.g2.com/products/linkedin-marketing-solutions/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Looker ](https://www.g2.com/products/looker/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Mailgun ](https://www.g2.com/products/mailgun/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Excel 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MB Morgane B. Senior Programmatic and IO Expert Mid-Market (51-1000 emp.) 6/9/2026 "Great Data Consolidation, but the UI Makes Error Handling Hard to Read" 3/5 What do you like best about Adverity? I like that it gathers data from various sources and brings everything together in one place, which makes it easier to view and work with. Review collected by and hosted on G2.com. What do you dislike about Adverity? The user interface isn’t easy to read when errors appear, mostly because of naming issues on our side. Also, when I switch from one tab to another, the applied filter gets cleared, which is frustrating. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? A single place for all (digital) data, which makes analysis simpler and helps speed up the optimisation process. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Leisure, Travel & Tourism](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Leisure, Travel & Tourism") UL Verified User in Leisure, Travel & Tourism Small-Business (50 or fewer emp.) 6/9/2026 "Makes Reporting Faster and Much Less Manual Work" 4/5 What do you like best about Adverity? I’ve had a good experience using Adverity, mainly because it brings multiple data sources together in one place and reduces a lot of manual reporting work. The integrations with marketing and analytics tools make it easy to centralize data, which has streamlined our reporting process significantly. The UI is fairly intuitive once you get used to it, and the drag-and-drop dashboard builder saves time when creating and adjusting reports. It’s especially useful for quickly pulling key metrics without switching between different platforms. A big improvement to our workflow has been automation—scheduled data imports and reporting have saved several hours each week and reduced manual spreadsheet work. The data transformation features also help ensure cleaner, more consistent reporting. Performance has been reliable, even with larger datasets, and onboarding was manageable with the help of documentation and support resources. Overall, it has improved efficiency and made reporting more consistent and centralized. Review collected by and hosted on G2.com. What do you dislike about Adverity? While Adverity is powerful, there are a few drawbacks. The platform can feel complex at first, especially during setup and when configuring data pipelines or transformations. It takes some time to fully understand how everything connects, which can slow down onboarding. Some of the more advanced features aren’t immediately intuitive, and you may need to rely on documentation or support to get things working correctly. The interface, while generally clean, can feel a bit dense when working with larger or more complex dashboards. There’s also a learning curve when managing multiple integrations, and occasional troubleshooting is needed when data sources change or refresh settings break. Overall, it’s a strong platform, but it does require time and familiarity to use efficiently. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Adverity solves the problem of manual, time-consuming reporting by automating data collection, transformation, and dashboard creation. Instead of spending hours each week pulling data from different platforms and building reports in spreadsheets, the platform centralizes everything and automates the process. This has been a major benefit for me because it has significantly reduced the time spent on repetitive reporting tasks. What used to take hours can now be updated automatically, which frees up more time for analysis and decision-making rather than data preparation. It has also improved consistency in reporting, since the data is pulled and structured in the same way each time. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite OD Oliver D. Paid Social and Search Manager Mid-Market (51-1000 emp.) 6/9/2026 "Easy, Customizable Visual Reporting for Client Data" 4/5 What do you like best about Adverity? It makes visual reporting on my clients data pretty easy and it's fairly customisable too which is useful as each client has very different needs Review collected by and hosted on G2.com. What do you dislike about Adverity? they often make changes to the platform/UI/UX without a heads up. sometimes this can lead to reports being broken, which isn't an easy fix. If we had a heads up, we could prep in advance for this. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? combining different data sources to provide clients with more complex reports Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Yago S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yago S.") YS Yago S. 6/9/2026 "Intuitive and Efficient, Adverity is Indispensable" 4.5/5 What do you like best about Adverity? I think Adverity is an easier and simpler platform, which really helps my performance. It saves me in various moments, facilitating the automation of data collection. With its integration with other platforms, like Google Ads and Meta Ads, I can automate reports, standardize data, and make decisions more quickly. The simplicity and ease of use are the aspects I appreciate the most. Review collected by and hosted on G2.com. What do you dislike about Adverity? I think it's kind of difficult to handle and also sometimes it freezes a lot. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Adverity helps automate data collection, facilitates the creation of report automations, standardizes data, and improves campaign performance. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller inviteAI Translated ![Ann F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ann F.") AF Ann F. Small-Business (50 or fewer emp.) 3/18/2026 "Centralized Data Hub with Powerful ETL, but Setup Needs Improvement" 3.5/5 What do you like best about Adverity? I use Adverity as our main platform to get data from all our systems in a single place and build reports for different departments. I appreciate how having a single point of data makes it easier to report what's happening in one platform. The ETL capabilities are very useful if you have enough technical knowledge, and the ETL process has made it easier to just extract and transform data from an S3 container, minimizing data transformations on the developer side. I also enjoy that, especially for marketing, the dashboard templates make it really easy to start visualizing data. Although the initial setup is not very simple, the Adverity team provides a lot of help. Review collected by and hosted on G2.com. What do you dislike about Adverity? There is not a lot of guidance for setting up authorizations, which makes the process less straightforward. Also, access management is too busy because 'backend' and 'frontend' access is handled separately. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Adverity integrates data from different systems into one platform, simplifying reporting for various departments and minimizing data transformations with its ETL process. Review collected by and hosted on G2.com. Show More Response from Marketing Team of Adverity [Editedit](https://www.g2.com/survey_responses/adverity-review-12506595/official_response/edit) Hi Ann, thank you for your review! It’s great to know how Adverity is helping your team maintain a solid data foundation, and that our visualization tools are helping your team stay aligned. Regarding the authorizations piece, I’d love to share some resources to help streamline this process! This first best step would be to contact your Account Manager in order to coordinate account-specific support. If you’re not sure who your Account Manager is, please feel free to reach out to the email listed at the bottom of this response. Additionally, you can share any questions with our Office Hours team to get a walkthrough during one of our next scheduled sessions (again, the email shared below). Finally, I’ve linked a documentation page to this response that talks about scaling authorizations in your account, which should provide some helpful tips and tricks. Office Hours email: office-hours@adverity.com Thank you again for the review. Your feedback helps our teams learn and grow, and understand what features are most helpful for customers like yourself! [See how Adverity improved](https://docs.adverity.com/guides/authorizations/scaling-authorizations.html) Validated ReviewerIncentivizedSource: Seller invite ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 6/9/2026 "Flexibility and comprehensive integration with Adverity" 5/5 What do you like best about Adverity? I like the large number of connectors at Adverity to all standard tools and the willingness to develop new connectors. This allows us to start projects immediately and meet tight schedules. This individual development also helps us cover specific use cases that go beyond the standard. Additionally, I appreciate the flexibility in data integration and the integrated dashboard solution. The personal support and partner management are also very valuable to us. The initial setup went very quickly due to the accumulated experience. Review collected by and hosted on G2.com. What do you dislike about Adverity? The biggest challenge currently is for the agency to work flexibly with all features of the solution across the board for clients. A clear model is lacking for this - both in billing and in flexibility. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? I use Adverity for the harmonization and visualization of data streams, for breaking down data silos in reporting, and for data-driven optimization of the customer journey. It offers flexibility in data integration and an integrated dashboard solution. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller inviteAI Translated ![Adilson J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adilson J.") AJ Adilson J. BI Analyst Mid-Market (51-1000 emp.) 6/9/2026 "Facilitate Data Processing with High Recommendations" 5/5 What do you like best about Adverity? I use Adverity to pull data from platforms, process it, and send it to BigQuery. I like the ease of processing the data because the provided tool makes cleaning and processing much easier, requiring few adjustments in BQ. Additionally, I can schedule to automatically pull data from the platforms every day, which offers me greater convenience and efficiency. Review collected by and hosted on G2.com. What do you dislike about Adverity? It takes quite a while to pull data from certain platforms, and after 4 PM it gets even worse. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? I use Adverity to extract and process data, sending it to BigQuery efficiently. It facilitates data cleaning, minimizing the adjustments needed in BQ, and allows scheduling of automatic daily extractions. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller inviteAI Translated ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 11/27/2025 "User-Friendly Interface and Excellent Support" 4/5 What do you like best about Adverity? The interface is made with Simplicity, separate components for ETL, Admin, Auth with makes it user friendly. It can be used on premises or cloud which gives it advantage. It is easy to use, implement and high good customer support. Review collected by and hosted on G2.com. What do you dislike about Adverity? When data pipelines are at scale, experienced throttle, slow frequency and takes a lot of time. So, not confident if it is highly scalable. Not easy for high number of creation of pipelines jobs. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? It helps to maintain the data pipelines from fetching the data from sources, transform if needed and store it in destinations. It makes a developer life easy to focus on architecture and other modules. Review collected by and hosted on G2.com. Show More 6/9/2026 Current UserValidated ReviewerIncentivizedSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 7/30/2026 "Easy, Shareable Client Dashboards with a Helpful AI Assistant" 4/5 What do you like best about Adverity? The ability to create and share dashboards with clients, easy user interface when making dashboards, AI assistant Review collected by and hosted on G2.com. What do you dislike about Adverity? It's sometimes very slow at fetching data, and the lack of ability for manual input or overriding in dashboards. More styling ability would be good Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? The ability to share dashboards with clients has saved a great amount of time as we used to have to manually copy all data weekly and send them an excel report. Clients also appreciate being able to see daily data Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Pruthvi P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pruthvi P.") PP Pruthvi P. Account Manager - Paid Social Enterprise (\> 1000 emp.) 6/16/2026 "Easy to Use, Powerful Data Fetch and Push Across Platforms" 4/5 What do you like best about Adverity? It’s easy to use, yet it can still handle complex tasks. I can pull data from various platforms and then push or dump that data into other platforms as needed. Review collected by and hosted on G2.com. What do you dislike about Adverity? Some features like Data Mapping can be a bit difficult to use Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? It helps me create automated reports for clients, whether in the form of Excel reports or Power BI dashboards. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about Adverity? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Adverity ](https://www.g2.com/products/adverity/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 4 years ago Why do I need a professional service when I can build my own API connection? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/data-connectors-management) AK akash kamble • Last activity 2 months ago How do you troubleshoot missing or inconsistent source records in Adverity? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/how-do-you-troubleshoot-missing-or-inconsistent-source-records-in-adverity) [ View all Discussions ](https://www.g2.com/products/adverity/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 13 months ### Average Discount 9% [ View More Pricing Information ](https://www.g2.com/products/adverity/pricing) Adverity Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f8d56b3efb9b8d309801a2c365c8684a/funnel.png "Product Avatar Image") Funnel 4.5/5(165) [ Compare Now ](https://www.g2.com/compare/adverity-vs-funnel) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_2f886ea3c1be2ca5d1d581b1ef5971c3/supermetrics.png "Product Avatar Image") Supermetrics 4.4/5(823) [ Compare Now ](https://www.g2.com/compare/adverity-vs-supermetrics) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_de2aec2900c83942b05e5256568f5444/fivetran.jpg "Product Avatar Image") Fivetran 4.3/5(828) [ Compare Now ](https://www.g2.com/compare/adverity-vs-fivetran) ##### ##### Adverity Features Marketing Operations ROI Tracking Data Collection Customer Insights Campaign Activity Campaign Insights Campaign Stickiness Multichannel Tracking Functionality Extraction Transformation Loading Management Reporting Auditing [ View More Features ](https://www.g2.com/products/adverity/features) ## 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