--- title: Adverity Reviews meta\_title: 'Adverity Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 326 reviews by the users' company size, role or industry to find out how Adverity works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 326 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Cloud Data Integration url: https://www.g2.com/categories/cloud-data-integration --- # Adverity Reviews & Product Details Visit Website Adverity is the marketing data intelligence company seen as the foundation that makes enterprise marketing AI work. Adverity Connect is an enterprise-grade marketing ETL. It pulls data from 600+ sources, harmonizes it so metrics are comparable across platforms, monitors it continuously for quality, and delivers it into the customer's warehouse. The data foundation for marketing. Adverity Atlas is a marketing knowledge layer. It sits on top of any data warehouse and gives AI the knowledge and context to work accurately on marketing data. Use it through the UI and it works as an autonomous marketing analyst. Connect it to your own AI program and it becomes the knowledge layer your agents run on. Connect builds the data foundation. Atlas is the knowledge layer that makes marketing AI work. Built from a decade of enterprise brand and agency deployments representing over $80 billion in managed ad spend. * * * Product Website Adverity Seller [Adverity GmbH](https://www.g2.com/sellers/adverity-gmbh) Discussions [Adverity Community](https://www.g2.com/products/adverity/discuss) Languages Supported English Solution Type All-in-One Overview by Marketing Team (For teams that run on data) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/adverity/pricing) ## Adverity Integrations (38) What do users say about integrations? 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WO Wallace O. BI Manager Mid-Market (51-1000 emp.) 6/9/2026 "Powerful Data Transformations and Flexible Scheduling" 5/5 What do you like best about Adverity? I like the “transform data” step because it lets us create and transform columns, then send them directly to our BQ or Spreadsheet. I also appreciate the scheduling options, since we can set up a routine to correct the data while taking the conversion window into account. Review collected by and hosted on G2.com. What do you dislike about Adverity? I believe the “credentials options” could be better. Sometimes it’s complicated to update credentials, and we’ve also run into a few bugs in that area that slow our work down. Overall, it isn’t very clear, and the whole process could be improved. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Adverity helps us handle the entire ETL process for our client smoothly, without any problems or concerns. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Sai G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sai G.") SG Sai G. Associate Data Engineer Mid-Market (51-1000 emp.) 6/11/2026 "Easy Data Connectors, Simple UI, and Great Support" 5/5 What do you like best about Adverity? It has data connectors to various sources, which is very useful. It’s easy to connect and authorize, the UI is simple, and the support team is great, always ready to help. It also has smart scheduling for datastreams, which makes managing them much easier. Review collected by and hosted on G2.com. What do you dislike about Adverity? It has some performance issue on large dataset but it totally depends on the API too and connectors causing data duplications Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Adverity helps us solve the challenge of collecting and consolidating marketing data from multiple advertising platforms and managing nearly 500+ datastreams of various sources. It also reduces the operational overhead of maintaining multiple data streams Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Adam C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adam C.") AC Adam C. Data Solutions Executive Mid-Market (51-1000 emp.) 6/9/2026 "Reliable Long-Term Partner with Strong Core Capabilities and Support" 5/5 What do you like best about Adverity? They've focussed around their core capabilities which have gone from strength to strength, they provide good support and account management and they are a reliable long-term partner. Review collected by and hosted on G2.com. What do you dislike about Adverity? Whilst it has scaled very well, they could go further - a large amount of concurrent jobs can experience delays despite the fact their pipeline ought to be embarassingly parallel. But we ARE successfully running many thousands of pipelines every day so this is an area of improvement rather than of problem. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? They are maintaining feature rich connectors and accommodating changes from unstable data sources and giving us a clean UI to interact with. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 8/6/2026 "Highly Customizable Dashboard Tailored to Each Client’s Reporting Needs" 4/5 What do you like best about Adverity? I like how customizable the dashboard is and you can specifically tailor it to each of your clients reporting needs. Review collected by and hosted on G2.com. What do you dislike about Adverity? Nothing too on the downside. Sometimes there are times where it just doesn't want to load or has some server issues, but isn't persistent enough for it to be a complete dislike. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? One great thing I love about it is being able to integrate competitive data within the dashboard so then I don't have to actually use the platforms and pull a report each time. It is just living in the dashboard and know it is the source of truth when I pull. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 4/30/2026 "Adverity Centralizes Marketing Data with Scalable, Automated Transformations" 5/5 What do you like best about Adverity? What I like best about Adverity is how it centralizes all marketing and analytics data sources into one organized platform, which makes data management significantly more efficient. Instead of relying on multiple individual connectors or buying separate integrations for tools like Looker Studio, Adverity keeps everything streamlined in one place, making source management much cleaner and easier to scale. Also, Adverity helps to build custom transformations by using the AI chat, where I can describe what is needed to create a Python script and automatically selects the formula and the structure. From a UI/UX perspective, the platform feels intuitive and well-structured, especially once you’re familiar with its ETL, transformation, and data governance workflows. The interface makes it easier to manage large volumes of data streams without feeling overly fragmented, which is a huge advantage for teams handling multiple clients or platforms. Performance-wise, Adverity stands out because it allows flexible scheduling, automation, and custom data transformations before data reaches reporting tools, which improves data consistency and reduces manual cleanup. This pre-processing capability saves time and creates more reliable dashboards. While some users mention that larger pipelines can occasionally slow down, overall it’s a strong solution for scaling complex reporting environments. Their customer support is also a major plus, many users highlight responsive onboarding, troubleshooting, and ongoing support, which can be especially valuable when managing custom integrations or troubleshooting connector issues. In terms of pricing, while Adverity is generally quote-based and may be a larger investment compared to lightweight connector tools, the value comes from consolidation, customization, and enterprise-level flexibility. For teams managing many sources and needing deeper transformation capabilities, it can actually reduce long-term costs by replacing multiple disconnected tools with one centralized solution. Overall, it’s a powerful platform for organizations that prioritize scalability, efficiency, and advanced data operations. Review collected by and hosted on G2.com. What do you dislike about Adverity? One downside I’ve experienced with Adverity is occasional UI or system glitches. For example, when trying to remove or update old authorizations, I sometimes run into unexpected errors that can slow the workflow and require extra troubleshooting. Another limitation is around report field customization: headers or dimensions from certain data sources can feel restrictive, especially when trying to format them into more user-friendly naming conventions before sending data to Looker Studio or other destinations. This can create additional cleanup work downstream when, ideally, those naming adjustments would be easier to manage directly within the platform. While these issues don’t outweigh the overall value of Adverity, improving flexibility in data presentation and smoothing out occasional platform bugs would make the user experience even stronger. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Adverity solves one of the biggest challenges in marketing and analytics operations: consolidating fragmented data from multiple platforms into one centralized, reliable system. Instead of manually pulling data from different sources, managing separate connectors, or dealing with inconsistent structures across platforms, Adverity brings everything together in one place and standardizes it before it reaches reporting tools. For me, this has been especially beneficial because it keeps data sources organized, reduces the need for multiple third-party integrations, and allows for more advanced scheduling and automation than many native reporting connectors. Its transformation capabilities also help clean, structure, and prepare data before it reaches Looker Studio or other BI destinations, saving significant time on manual adjustments and improving dashboard consistency. Overall, Adverity helps streamline reporting workflows, improve data governance, reduce operational complexity, and make cross-channel analysis much more scalable, especially when managing multiple clients, platforms, or large datasets. It ultimately saves time, improves accuracy, and creates a more efficient end-to-end reporting process. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 4/30/2026 "Fast & Intuitive Dashboards for Marketplaces" 4.5/5 What do you like best about Adverity? As an agency, Adverity enables us to monitor all relevant performance insights for our clients on price comparison sites and marketplaces on a daily basis. Creating dashboards, tables, and graphics is simple and intuitive thanks to the drag-and-drop interface and the available pre-built functions. Data integration works well for both static data and API connections. The frontend is fast, and we haven’t encountered any bugs so far. And if issues do come up, Adverity support is helpful and responds quickly. Review collected by and hosted on G2.com. What do you dislike about Adverity? Although Adverity is very intuitive, it still takes a bit of training to use all of its functions and to fully understand how the system works. Creating more complex graphics can be challenging at first because there are so many settings to adjust. In the beginning, it often feels more like trial and error until you get used to it. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? It helps us aggregate data from multiple marketplaces and bring it into one place, so we can make better performance decisions for both us and our clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![James T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James T.") JT James T. Marketing Director Mid-Market (51-1000 emp.) 6/9/2026 "Easy to Use, Feature-Rich Reporting with Reliable Integrations" 4/5 What do you like best about Adverity? Ease of use. The layout is clear and simple to get your head around, lots of functionality. Integrations with a range of platforms make Adverity easy to rely on a one-stop shop for reporting. Review collected by and hosted on G2.com. What do you dislike about Adverity? Making graphs to display data that is present in a table is not the most intuitive due to the number of options available. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Housing fractured reporting all under one roof. Makes it a lot easier to give a holistic view of clients' performance and use data sources that wouldn't be readily available elsewhere through custom API integration. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Stefan H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stefan H.") SH Stefan H. Communication Consultant Mid-Market (51-1000 emp.) 6/9/2026 "Easy to Use, Clear Data, and Fast Charting for Time-Saving Reporting" 4.5/5 What do you like best about Adverity? It is easy to use, and the data is presented very clearly. In addition, creating charts and visualizations is very quick and easy, enabling reporting in a highly time-efficient manner. Review collected by and hosted on G2.com. What do you dislike about Adverity? At first, it can be somewhat challenging to become familiar with the data streams, but the support is very good, and the onboarding/training was extremely helpful. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? For always-on (AO) campaigns, creating reports is usually very time-consuming. With Adverity, however, the data can be discussed with the client in near real time, making the reporting process much more efficient. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 11/18/2019 "Daily Monitoring" 5/5 What do you like best about Adverity? Building Dashboards on Adverity Insights, sharing Dashboards with my clients, exporting widgets for presentations, good & fast support. The flexibility and the ability to make quick adjustments, even during a customer call, for example. Review collected by and hosted on G2.com. What do you dislike about Adverity? Setup in Adverity Insights isn´t that easy. You´ll need some time to setup your first client. Sometimes, the number of options you have is overwhelming. New colleagues find it very difficult to get up to speed with Adverity. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? I´m saving alot of time since I´m using Adverity Dashboards. I use them for my daily check of the main KPIs for my clients. I´m using the dashboards also for monthly reports. It´s a perfect base for our weekly calls, so that we all have the same data to speak about Review collected by and hosted on G2.com. Show More Response from Marketing Team of Adverity [Editedit](https://www.g2.com/survey_responses/adverity-review-3690262/official_response/edit) Hi there, Thanks a lot for taking the time to write us this great review. Cheers, Your Adverity team 6/9/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 5/19/2026 "Adverity Unifies Multi-Source Data for Reliable Reporting" 4/5 What do you like best about Adverity? What we like most about Adverity is that it allows us to bring data from many different sources together in one reliable setup. We use Adverity to support our analyses and reporting processes, and it has become an important part of how we work with data across different platforms and channels. Review collected by and hosted on G2.com. What do you dislike about Adverity? Depending on the data source, connector behavior or data availability can sometimes require additional checks and adjustments. This is not necessarily unique to Adverity, but it is something that needs to be considered when building reliable reporting processes. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Adverity helps us consolidate data from different sources and make it available for analyses and reporting in a structured way. This reduces manual work, improves data consistency, and allows us to create more reliable reports for internal use and for our clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Adverity? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Adverity ](https://www.g2.com/products/adverity/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 4 years ago Why do I need a professional service when I can build my own API connection? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/data-connectors-management) AK akash kamble • Last activity 2 months ago How do you troubleshoot missing or inconsistent source records in Adverity? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/how-do-you-troubleshoot-missing-or-inconsistent-source-records-in-adverity) [ View all Discussions ](https://www.g2.com/products/adverity/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 13 months ### Average Discount 9% [ View More Pricing Information ](https://www.g2.com/products/adverity/pricing) Adverity Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f8d56b3efb9b8d309801a2c365c8684a/funnel.png "Product Avatar Image") Funnel 4.5/5(165) [ Compare Now ](https://www.g2.com/compare/adverity-vs-funnel) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_2f886ea3c1be2ca5d1d581b1ef5971c3/supermetrics.png "Product Avatar Image") Supermetrics 4.4/5(823) [ Compare Now ](https://www.g2.com/compare/adverity-vs-supermetrics) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_de2aec2900c83942b05e5256568f5444/fivetran.jpg "Product Avatar Image") Fivetran 4.3/5(828) [ Compare Now ](https://www.g2.com/compare/adverity-vs-fivetran) ##### ##### Adverity Features Marketing Operations ROI Tracking Data Collection Customer Insights Campaign Activity Campaign Insights Campaign Stickiness Multichannel Tracking Functionality Extraction Transformation Loading Management Reporting Auditing [ View More Features ](https://www.g2.com/products/adverity/features) ## Top-Rated Alternatives [ ![Supermetrics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Supermetrics") Supermetrics 4.4/5(823) ](https://www.g2.com/products/supermetrics/reviews) [ ![Fivetran](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fivetran") Fivetran 4.3/5(828) ](https://www.g2.com/products/fivetran/reviews) [ ![Improvado](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Improvado") Improvado 4.4/5(80) ](https://www.g2.com/products/improvado-improvado/reviews) [ View All Alternatives ](https://www.g2.com/products/adverity/competitors/alternatives) ##### Categories on G2 [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[SAP Store](https://www.g2.com/categories/sap-store)[Digital Analytics](https://www.g2.com/categories/digital-analytics) [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[SAP Store](https://www.g2.com/categories/sap-store)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[ETL Tools](https://www.g2.com/categories/etl-tools)[E-Commerce Analytics](https://www.g2.com/categories/e-commerce-analytics)[Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms)[E-Commerce Data Integration](https://www.g2.com/categories/e-commerce-data-integration)[Data Extraction](https://www.g2.com/categories/data-extraction-tools)[Google Workspace for Marketing](https://www.g2.com/categories/google-workspace-for-marketing) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Most user-friendly CRM for sales teams](https://www.g2.com/discussions/crm-most-user-friendly-crm-for-sales-teams)[Which aviation compliance monitoring tools provide audit-ready centralized incident and corrective action management?](https://www.g2.com/discussions/which-aviation-compliance-monitoring-tools-provide-audit-ready-centralized-incident-and-corrective-action-management)[What corporate volunteering platforms are genuinely worth using for a company that wants to measure real social impact rather than just logging hours for the annual CSR report?](https://www.g2.com/discussions/what-corporate-volunteering-platforms-are-genuinely-worth-using-for-a-company-that-wants-to-measure-real-social-impact-rather-than-just-logging-hours-for-the-annual-csr-report) [Which .NET IDE platforms have the easiest setup and configuration options for teams that want to be productive from day one?](https://www.g2.com/discussions/which-net-ide-platforms-have-the-easiest-setup-and-configuration-options-for-teams-that-want-to-be-productive-from-day-one)[Cloudflare vs Zscaler vs Palo Alto Prisma Access for cloud edge security: which is worth the migration effort for a company consolidating vendors?](https://www.g2.com/discussions/cloudflare-vs-zscaler-vs-palo-alto-prisma-access-for-cloud-edge-security-which-is-worth-the-migration-effort-for-a-company-consolidating-vendors)[Pros and Cons Details](https://www.g2.com/products/adverity/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)