--- title: Adverity Reviews meta\_title: 'Adverity Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 326 reviews by the users' company size, role or industry to find out how Adverity works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 326 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Cloud Data Integration url: https://www.g2.com/categories/cloud-data-integration --- # Adverity Reviews & Product Details Visit Website Adverity is the marketing data intelligence company seen as the foundation that makes enterprise marketing AI work. Adverity Connect is an enterprise-grade marketing ETL. It pulls data from 600+ sources, harmonizes it so metrics are comparable across platforms, monitors it continuously for quality, and delivers it into the customer's warehouse. The data foundation for marketing. Adverity Atlas is a marketing knowledge layer. It sits on top of any data warehouse and gives AI the knowledge and context to work accurately on marketing data. Use it through the UI and it works as an autonomous marketing analyst. Connect it to your own AI program and it becomes the knowledge layer your agents run on. Connect builds the data foundation. Atlas is the knowledge layer that makes marketing AI work. Built from a decade of enterprise brand and agency deployments representing over $80 billion in managed ad spend. * * * Product Website Adverity Seller [Adverity GmbH](https://www.g2.com/sellers/adverity-gmbh) Discussions [Adverity Community](https://www.g2.com/products/adverity/discuss) Languages Supported English Solution Type All-in-One Overview by Marketing Team (For teams that run on data) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/adverity/pricing) ## Adverity Integrations (38) What do users say about integrations? 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CO Charlotte O. Digital Operations Director Small-Business (50 or fewer emp.) 9/24/2024 "Digital Media Reporting Review - Adverity" 4.5/5 What do you like best about Adverity? Ease of collating lots of different data sources in one place Make reporting and understadning data trends much similer and streamlined that our previous manual reporting Review collected by and hosted on G2.com. What do you dislike about Adverity? Data validity and errors often crop up that can take days to resolve Time consuming to onboard some clients data Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Streamlining our time and resource when reporting on data to clients - meaning we have clearer understanding of marketing and its results as well as using the data to optimsise media, without having to manual jump into 5-7 different platforms at a time. Also the view of the reports, they look much more professional and cleaner (or visually pleasing) that basic excel reporting Review collected by and hosted on G2.com. Show More 3/25/2025 Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 6/12/2025 "A mixed experience, lots of great features but consistent errors with data." 2/5 What do you like best about Adverity? When the data is working, it is easy to set up and customise and works great for our clients. Review collected by and hosted on G2.com. What do you dislike about Adverity? There are consistent errors in data and failures in fetching data. The platform also crashes sometimes meaning we are late at getting reports out. The users face could be streamlined and made simpler. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? It helps us to create weekly dashboards to send with clients. It saves us having to download data and create manual reports by pulling results in easily. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Hunter W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hunter W.") HW Hunter W. Data Engineer Mid-Market (51-1000 emp.) 6/11/2025 "Would recommend, good customer service" 4/5 What do you like best about Adverity? The data flows well and the customer service is very good. Review collected by and hosted on G2.com. What do you dislike about Adverity? Sometimes they lack on a variety of API's. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Adverity pulls data from a number of platforms so we can store in one place. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 6/11/2025 "Adverity has been our platform of choice for years" 5/5 What do you like best about Adverity? We have been power users of Adverity’s platform for years and have found it easy to use; provides good value for the money; and continues to expand to meet our needs. Review collected by and hosted on G2.com. What do you dislike about Adverity? There has been a push for us to move toward a billing model we don’t prefer as well as utilize functionality we do not utilize now or want to. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Ingestion of data across a myriad of platforms. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 2/1/2025 "Great support team, after onboarding easier use" 3.5/5 What do you like best about Adverity? Adverity's support team is quite helpful and pretty quick in answering our inquiries. There's a lot of customization possible (if you are more of a techie) and in terms of the connectors many are readily available and if not there's the possibility to find work arounds. Review collected by and hosted on G2.com. What do you dislike about Adverity? In the beginning it might be overwhelming in terms of interface with the explore, connect and present but over time one gets used to it. The primary data key is essential in setting up datastream - this means higher maintenance and some overwork to get all the reports and visualizations necessary. the positive point is there are some automation such as duplicate streams that reduces the pain point. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Bring together multiple sources information, applying transformations and most importantly building easy and interactive visualization for non-technical stakeholders. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite HK Helen K. Data Analyst & Consultant Small-Business (50 or fewer emp.) 10/1/2024 "Adverity: A Powerful, Continuously Improving Data Integration Tool with Excellent Support" 5/5 What do you like best about Adverity? What I like about Adverity is its ability to pull data from a wide range of platforms, harmonize, and enrich it, and then push it to a destination of your choice. This end-to-end process simplifies data management significantly, reducing the need for manual intervention. Whether you're working with social media, CRMs, or other marketing platforms, Adverity provides a seamless integration, ensuring that your data is clean and ready for use. The automation features are a huge time-saver, and we can easily use the harmonized data in our Tableau dashboards for further analysis and visualization. I also really appreciate how quickly the support team responds to tickets and resolves issues, making the experience smooth and reliable. On top of that, the tool continuously receives new, fantastic features, which further enhance its capabilities and keep it at the cutting edge of data management. One area that used to be quite complex was working with APIs, as they frequently change and can break data streams. However, Adverity has recently made great progress in addressing this by providing updates whenever there are changes and clearly marking when adjustments to data streams are needed. This has made API management much smoother and less stressful. Review collected by and hosted on G2.com. What do you dislike about Adverity? As for areas I might have criticized a few months ago, Adverity has already addressed most of them. All the features and improvements I would have pointed out as shortcomings have now been integrated, making it a well-rounded and powerful tool that continues to improve. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Having a platform where we can prepare all data and then utilize it through BigQuery for other tools provides excellent transparency across the entire data pipeline. This allows us to clearly track and efficiently manage the entire data flow from the source to its final use. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 12/10/2024 "Effective but has clear limitations. Also a harder than expected set up process." 4/5 What do you like best about Adverity? Consolidation of different APIs was really easy, it was like discovering Datastudio for the first time but it's a bit better. There was also great customer support during the early days of set up, but there was a lot of fine tuning required afterwards due to the nature of growing business and needing to use more features than the initial set up, but support was available and responsive within 1 day, even though customer support works out of Europe. I use it on a daily basis and support has been able to either solve or offer alternative solutions for 90% of my options. Review collected by and hosted on G2.com. What do you dislike about Adverity? The UI and grid set up is really really limiting, it forces things to snap to a grid and doesn't fit well within a screen width perfectly. It's not an issue most of the time but it looks "wrong" in a lot of places, and if our clients or stakeholders have issues with it we can't really do anything about it. There are also some charting options that we were hoping for that are available in other tools like Looker or Tableau but these are more logic issues, including comparing "last week" to "week prior" isn't really an option, but we want to be able to see data points like those because we have data attribution delays. Other limtiations are basically things to do with data, if the API pulls are not set up properly in the first place, I basically have delete all the stored data and redownload them en masse. It's had to happen twice because I needed to sanitize the datastreams in order to put in simple calculation expressions. This is something that can be mitigated in the early stages of implementation, but the people who help us integrate platforms are not platform experts themselves (e.g. Google Ads, TikTok, Facebook Ads...etc) so we needed to work really closely with the set up team. They were amazingly helpful but we still had a lot of issues after the set up process was over. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Pulling and migrating performance metrics from different platforms and attributing sales to different campaigns. Typically we'd have to manually pull data from different platforms and manually configure the different formats and naming conventions (e.g. conversions vs goals vs results). Adverity allows for that step to be really easy and automated. Other tools like LookerStudio does that but at a limited capacity and we have to manually configure anyhting tha'ts not within the Google workspace, and Social Ad Platforms tend to name things completely differently every time, so streamlining that step was really big bonsu for us. We also like the idea of being able to verify data as soon as possible, and pulling data up to 1 day ago (to allow for fluctuations) have proven to be very efficient. We also have data downloads stored up to 2 weeks, so if we see mistakes we can just delete the latest data fetch and adjust after that. New features are still great, but just not being utilized by us with our current clients at the moment. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ZI Zafor I. Data Integration Director Enterprise (\> 1000 emp.) 6/7/2021 "Adverity is a great integration solution I've ever come across with 100% ETL proof." 5/5 What do you like best about Adverity? Adverity has a very easy and user-friendly user interface to navigate throughout the entire system. Adverity provides many data connection that you may need, it supports full integrated transformation scripts (through an easy, understandable and useable user interface), supports automated and manual data schema mapping, allowing aggregated extraction load with dimension and metrics technique, support multiple destinations, scheduling task and sending email notification got a lot easier, support calculated field, filtering the data, allowing to be able to use a naming convention technique to ease your life, validating the data before loading to the destination, support many different forms of destination load, sends data directly to the dashboard supported platform, and many more endless stuff can be done by Adverity. Just Amazing!!! Review collected by and hosted on G2.com. What do you dislike about Adverity? The one thing that I don't like about the Adverity is that it has less documentation which most of the time causing confusion about how to use the Adverity. There SLA is very good but sometime you need things to be sorted in a transparent manner which is a bit of a challenge as once something has been deleted for Adverity there is no way you can retrieve it, also once you have stopped a task from being running there are no logs left to be tracked later who has stopped what task and why? Review collected by and hosted on G2.com. Recommendations to others considering Adverity: Yes and I love to recommend Adverity to other organisational users Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Data Integration. Getting data from source to destination with a various transformation is just work as expected Review collected by and hosted on G2.com. Show More Response from Claudie Poirier of Adverity [Editedit](https://www.g2.com/survey_responses/adverity-review-4786232/official_response/edit) Hi Zafor, Thank you for sharing your feedback. We are glad to hear our effortless automated data integrations and powerful data visualizations are being put to good use. As for our documentation, our documentation team had been working tirelessly on continuously improving our docs in hopes of providing clear and concise information about our platform. Kindly know your suggestions will be reviewed for further consideration. Best, Your Adverity team 9/2/2024 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Luis G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Luis G.") LG Luis G. Insights & Analytics Manager Enterprise (\> 1000 emp.) 10/1/2024 "Complete, easy and intuitive" 4.5/5 What do you like best about Adverity? Without a doubt, the integration of data from multiple sources, such as marketing platforms, social networks, and internal databases. All in one place. Additionally, it has an intuitive interface that makes it easy to use, even for those who are not tech experts. Review collected by and hosted on G2.com. What do you dislike about Adverity? Obviously, you may not find the connection to the source you need, and there's the issue of costs. It can be a significant investment, especially for small businesses or startups with limited budgets. Technical support, not being in real time, can sometimes be very slow to respond. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? Since there is no real-time contact and you have to reach out via email, technical support can be slow to respond or resolve complex issues. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller inviteAI Translated ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 9/25/2024 "Adverity has a ton of potential and great uses but definitely lacks the more detailed resources" 2.5/5 What do you like best about Adverity? The grainularity and vast potential for this platform. I love that you can basically pull in any data that you could want. There are so many different direct connections which is something our old reporting platform didnt provide. I also love that you can view the extracts themselves and love the new update where you can see the extract previews. Love That! That was a great addition and works great! Super useful! We werent able to view extracts at all in our old platform so that is great. This platform also has so much opportunity to customize the reports in tons of different ways. Review collected by and hosted on G2.com. What do you dislike about Adverity? The onboarding and lack of in depth resources. The onboarding for us was extremely loose and kind of based as if we already knew how to navigate and use this platform. We had experience with a different reporting platform but we still needed help navigating and understaning this specific platform. There are plenty of support articles but when it gets past the very basics or into the logic of something there is definitely missing info. There is also very little troubleshooting resources, it is almost like Adverity wants to gatekeep from their own users and you have to contact support who do have the answers but why arent these answers in the documentation. Like datastream errors, there is no resources for those and they are not in plain terms so you have to contact support if you have an error. Some features arent super intuitive so deeper documentation is definitely needed. The dashboard (Present) side definitely needs improvement or maybe just more training with your users. The downloads dont work in the way that you would think logically. For example, the Powerpoints dont let you move the widgets around once you download which is the expectation for that type of file. We work with stations and they like to customize and they were able to do that in our old platform and now cannot do that. We use templates in order to make updating and maintaining all the dashes realistic for us (we have hundreds) so they cannot customize their reports without the risk of it getting overwritten. So there needs to be more critical thinking on the Adverity side from the prospective of an Agency. Or again, maybe we werent onboarded with the correct expectations and training. I would also love a certification or structured learning course. Review collected by and hosted on G2.com. What problems is Adverity solving and how is that benefiting you? It is allowing us to be more hands off with the collection of the data, we used to have to do a lot of manual imports with our old platform. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Adverity? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. 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