1. [Home](https://www.g2.com/) 2. ... 3. [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) 4. [Adtriba Discussions](https://www.g2.com/products/adtriba/discuss) [ ![Adtriba](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9aa81227f9c97ee23dd488e704cc12e2/adtriba.png "Adtriba") ](/products/adtriba/reviews) # Adtriba Discussions Adtriba is a SaaS solution with an integrative approach for future-proof, holistic and data driven marketing measurement and optimization. Based on advanced machine learning technologies like MTA, MMM and UMM Adtriba enables marketers to analyze complex customer journeys and marketing activities across all channels – online and offline (including TV, Social Media, Display, also considering branding effects). Reliable and transparent results allow for the optimization and planning of marketing strategies and budget allocations to improve performance and increase ROI. ![Adtriba](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9aa81227f9c97ee23dd488e704cc12e2/adtriba.png "Adtriba") Adtriba Discussions Most CommentedMost HelpfulCommon QuestionsNewest Showing **1** discussion ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - Share [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=What+is+Adtriba+used+for%3F&title=What+is+Adtriba+used+for%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-adtriba-used-for) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=What+is+Adtriba+used+for%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-adtriba-used-for&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-adtriba-used-for) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=What+is+Adtriba+used+for%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-adtriba-used-for%0aWhat+is+Adtriba+used+for%3F) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=What+is+Adtriba+used+for%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-adtriba-used-for%0aWhat+is+Adtriba+used+for%3F) - Copy link - [ ## What is Adtriba used for? ](/discussions/what-is-adtriba-used-for) What is Adtriba used for? [ Attribution Software ](https://www.g2.com/tags/attribution-software)[ Digital Analytics Software ](https://www.g2.com/tags/digital-analytics-software)[ Marketing Analytics Software ](https://www.g2.com/tags/marketing-analytics-software) Show More (Upvote this discussion)\<0\>0\> (Downvote this discussion) 0 (0 Comments) Add a comment [ View discussion ](/discussions/what-is-adtriba-used-for) ## Browse by popular topics [Digital Analytics Software](/products/adtriba/discuss?filters%5Btags%5D%5B%5D=digital-analytics-software)[Marketing Analytics Software](/products/adtriba/discuss?filters%5Btags%5D%5B%5D=marketing-analytics-software)[Attribution Software](/products/adtriba/discuss?filters%5Btags%5D%5B%5D=attribution-software)