Verified User in Banking
UB
Verified User in Banking
Mid-Market (51-1000 emp.)
"Powerful tool"
5/5
What do you like best about Adthena?

Provide useful information about the competition and the indrustry Review collected by and hosted on G2.com.

What do you dislike about Adthena?

I dont have anything as its helping me with my day to day work Review collected by and hosted on G2.com.

Verified User in Retail
UR
Verified User in Retail
Enterprise (> 1000 emp.)
"A great insight tool that has become a key performance indicator for the PPC team and the business"
4/5
What do you like best about Adthena?

The daily updates which has become essential in making daily performance changes Review collected by and hosted on G2.com.

What do you dislike about Adthena?

Some technical limitations which means some caveats is required Review collected by and hosted on G2.com.

Verified User in Consumer Electronics
UC
Verified User in Consumer Electronics
Mid-Market (51-1000 emp.)
"Adthena is a good tool"
4/5
What do you like best about Adthena?

I like being able to see lone ranger keywords & pull back paid dollars where organic is winning Review collected by and hosted on G2.com.

What do you dislike about Adthena?

I don't particularly appreciate how a new window pops up every time I click on something.

Also, I want a better way to filter out keywords that don't matter to me without manually going through each one. Review collected by and hosted on G2.com.

Verified User in Consumer Services
AC
Verified User in Consumer Services
Small-Business (50 or fewer emp.)
"We got an interesting point of view about competition and opportunity."
4.5/5
What do you like best about Adthena?

market trends, new opportunity in terms of kwd covering Review collected by and hosted on G2.com.

What do you dislike about Adthena?

I cannot have check in real-time and I can't find any data about today and yesterday Review collected by and hosted on G2.com.

JY
jing y.
PPC
Enterprise (> 1000 emp.)
"great tool for market insights"
5/5
What do you like best about Adthena?

Market insights at a granular level that each business can define based on their needs. Adthena has helped our business in monitoring competitor activities. Review collected by and hosted on G2.com.

What do you dislike about Adthena?

Not really have any dislike about Adthena. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Adthena provides excellent insight and customer service"
4.5/5
What do you like best about Adthena?

The market trends are extremely useful for flagging competitive trends and the search term/ad details provide a level of insights that isn't available with google ads. Review collected by and hosted on G2.com.

What do you dislike about Adthena?

I wish there was a way to edit the search term group filters on my own so changes can be a bit more dynamic. Review collected by and hosted on G2.com.

Verified User in Legal Services
UL
Verified User in Legal Services
Small-Business (50 or fewer emp.)
"Great Product, even better customer service"
4.5/5
What do you like best about Adthena?

I like the customer service best, and assistance with new ways I can use the tool when we are trying to explore new opportunities. Review collected by and hosted on G2.com.

What do you dislike about Adthena?

Not being able to be more granular on a geo level. Review collected by and hosted on G2.com.

Benjamin F.
BF
Benjamin F.
SEM Director
"Adthena is instrumental in growth outside of performance"
5/5
What do you like best about Adthena?

The sheer volume of data available to us which is presented in an easy to understand. Review collected by and hosted on G2.com.

What do you dislike about Adthena?

Some of the graphs we don't find too useful. Review collected by and hosted on G2.com.

Verified User in Mechanical or Industrial Engineering
UM
Verified User in Mechanical or Industrial Engineering
Enterprise (> 1000 emp.)
"Useful tool for analysis"
4/5
What do you like best about Adthena?

The market overview is brilliant, its much easier than using auction insights in Google ads! Review collected by and hosted on G2.com.

What do you dislike about Adthena?

I'd like better filtering options, and more real time data. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Verified User in Retail
Enterprise (> 1000 emp.)
"Adthena provides great insights into competitors & provides opportunities to grow."
5/5
What do you like best about Adthena?

The support we receive from the account team Review collected by and hosted on G2.com.

What do you dislike about Adthena?

Sometimes too much data. Easier ways to filter. Review collected by and hosted on G2.com.