The best thing I can say about Adthena is that for me, the salesperson who initially contacted me made a pitch that the tool would provide specific services that would help my Google ad campaigns. And once we got everything done and started using the tool, the salesperson's pitch was correct. Like point for point, the tool does exactly what Adthena pitched it would do for us. That's been rare in my experience. What I like best is the competitor data, especially the ability to see what competitors are doing with data and insights that are updated regularly. This gives me the knowledge I need to make informed decisions about my ad campaigns. I also like how it informs me in advance when new competitors arrive on the scene. And I really like how I can see which ads are performing best in my space and what they look like. Adthena gives me the data and knowledge I am missing in Google's dashboard. So I can make informed decisions about my ad strategies. Review collected by and hosted on G2.com.

Timing is weird for me. The tool is usually updating every day when I log in. So my routine is to get to my desk, log in to my tools and see what the data says. And Adthena is always updating at that specific time. So I have to set a reminder to come back to it later, and that gets hectic with my schedule. So that's a minor annoyance. Review collected by and hosted on G2.com.

The executive-level readouts on market movement shows us who entered/exited in a given week. This is really helpful information as we evaluate pressure points across our marketing mix. We infer that if a competitor ramps up in paid search, they are likely investing in other areas as well. If, at the same time, we see our media clearance drop, we can assume some competitive pressure, broadly speaking. Review collected by and hosted on G2.com.

To make the took work well, you have to invest in a fair amount of setup work regarding keyword groupings, competitor groupings. If you have products and competitors across multiple industries, these groupings can get a bit wonky Review collected by and hosted on G2.com.

Adthena staff are really helpful and responsive

Adthena insights are really useful for the client and monitoring the market

Monthly calls are great!

Platform is simple to use Review collected by and hosted on G2.com.

I would like to hear more recommendations and steer from Adthena side Review collected by and hosted on G2.com.

I love the simple visualisations of what we and our competitors are doing, how we're performing and how we measure up against each other. Review collected by and hosted on G2.com.

I wish we could get real-time insights so that we could react quickly to competitor movements Review collected by and hosted on G2.com.

the competitive insights and sharing of Average position while this metric is deprecated in most platforms. insightful and actionable bi-weekly & monthly calls Review collected by and hosted on G2.com.

NOTHING - I loved everything - Anna Dutton & Antoine Puigdellivol worked to find us the perfect outcome to all insights and reporting Review collected by and hosted on G2.com.

The keyword sets you can customise and create yourself. Review collected by and hosted on G2.com.

The organic insights aren't as strong as other tools. Review collected by and hosted on G2.com.

Competitor insights in share of click and share of spent over time are my most used reports. The ability to segment by keyword groups or competitor groups provides more detailed analysis and answers.

Finding out precisely all keywords your competitors are bidding on is fantastic. It was one of the first implementations for me when I brought in Adthena to add all competitor keywords to our SEM account, and I found many that generated leads.

I enjoyed working with Josh and Lucy, both are very professional and friendly. Review collected by and hosted on G2.com.

The application is excellent, but I think it's a bit on the pricey side, particularly for a small business like ours. Review collected by and hosted on G2.com.

It is very easy to use and get information. Review collected by and hosted on G2.com.

I would like to see better geographical segmentation. Review collected by and hosted on G2.com.

We got the best rep ever; she is always helpful and quick to respond.

The tool is noticeably looking more aesthetic over time, which is helpful for straight screenshot and copy into our decks. Review collected by and hosted on G2.com.

Manually entering KW/Search terms for search term groups.

Rep has been beneficial here. Review collected by and hosted on G2.com.

I like the fact that Adthena allows us to see our Competitor's activities and estimated investment to adjust our strategy accordingly. Review collected by and hosted on G2.com.

Although Adthena is an excellent platform for gaining Competitor's insights, it'll be greater if the platform could offer some suggestions on the level of investment. Review collected by and hosted on G2.com.